SimpleVisa

What SimpleVisa does

SimpleVisa is a France-based, privately held B2B platform that digitizes travel visa administration for airlines, online travel agencies, and travel resellers. Founded in 2018 by Loris Mazloum and revived in 2022 after a pandemic-era hiatus when Christian Baillet (formerly of Amadeus) joined as co-founder and CEO, the company operates a cloud-based API platform that integrates Electronic Entry Requirement (EER) notifications and electronic visa processing directly into partner booking flows. Coverage spans 94 countries' entry requirements, with 500,000+ visas processed cumulatively at a 99.7% reported success rate, distributed across 400+ integrated partner websites.

The product surface is delivered through three channels: a Simple API for direct technical integration into booking flows, a White-Label App offering zero-development deployment for mid-market resellers, and a Custom Data Service for bespoke customs and border-crossing data integrations. The technology layer is a rules- and workflow-driven platform handling eligibility checks, document upload, application guidance, payment, and status verification for eVisas and eTAs; no AI/ML components are disclosed in the current product. Engineering is largely based in Asia, customer service in Macedonia, and sales coverage in Europe, reflecting a distributed cost structure.

The commercial model is anchored on transaction-based revenue: travel providers collect a service fee from end travelers for visa processing and SimpleVisa takes a share, supplemented by subscription mechanics for product access. Go-to-market is sales-led via a "Request a demo" motion, supported by channel distribution through TAL Aviation Group globally and direct enterprise wins including Etraveli (multi-year OTA anchor) and Scoot (Singapore Airlines low-cost subsidiary). The company is bootstrapped with no disclosed external funding, and operates with a small distributed team.

Name

SimpleVisa

Legal name

SimpleVisa

Website

https://simplevisa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SimpleVisa is a France-based B2B platform that provides airlines, OTAs, and travel agencies with an API and white-label app to embed Electronic Entry Requirement notifications and e-visa processing directly into booking flows, covering 94 countries.

Ownership category

akta.pro rank

Product category

Travel Technology / Visa Processing API

NAICS

Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYTHALAPAA

Visa & eVisa Processing Platforms

Travel & Hospitality/Travel Technology & Distribution Services/Travel Document and Compliance Solutions

SECONDARYTHALAPAC

Electronic Travel Authorization (ETA) & Pre-Travel Clearance

Travel & Hospitality/Travel Technology & Distribution Services/Travel Document and Compliance Solutions

SECONDARYTHALAPAG

Regulatory Content, Rules Engine & Compliance Intelligence (Visa/Entry Requirements)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Document and Compliance Solutions

Keywords

• Visa processing API
• Travel technology platform
• Electronic visa services
• Ancillary revenue solutions
• Border crossing administration

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Visa Processing Service Fees: Travel providers (airlines, OTAs, travel agencies) collect a service fee for processing visa applications on behalf of their customers. SimpleVisa earns a share of the transaction or a per-application fee through its API and white-label platform. The company enables B2B customers to add visa processing as an ancillary revenue stream, charging end consumers a fee while SimpleVisa takes a cut.
2. Subscription / Fixed-term Subscriptions: The platform uses automatic renewal subscriptions for product access. Paid fixed-term subscriptions start on the day payment is received and last for the subscription period chosen. The platform supports virtual currency for exclusive use within the application, though the primary revenue model for B2B customers is a transaction-based service fee model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SimpleVisa provides a B2B API-first platform that enables airlines, online travel agencies (OTAs), and travel agencies to integrate electronic visa (eVisa/eTA) requirement notifications and processing directly into their booking flows. The platform delivers visa processing, document verification, and status tracking through three engagement models: a Simple API for direct technical integration, a no-cost White-Label App, and a Custom Data Service for bespoke border-crossing data integration. The company's stated outcome is to help travel providers generate ancillary revenue while reducing gate denials by informing travelers of visa requirements at the point of booking.

Product overview

SimpleVisa offers a unified eVisa platform with three delivery mechanisms: the Simple API for direct technical integration, a White Label App for no-development deployment, and a Data Service for custom customs data integration. The platform provides visa processing, notification, and verification capabilities to travel providers including airlines and OTAs. Services are available on 400 websites with a 99.7% visa success rate and 500,000+ visas processed.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple API A REST API for airlines, OTAs, and travel technology providers that integrates real-time visa requirement data and electronic visa processing directly into the customer's booking flow. Enables partners to inform travelers of required visas at the point of booking and process eVisa/eTA applications within their own platforms.
• White Label App A ready-to-deploy, branded visa service application that travel providers can offer to their customers with no implementation or development cost. Targeted at travel agencies and smaller OTAs that want to add visa services without technical integration.
• Custom Data Service A bespoke data integration engagement in which SimpleVisa works with a travel partner to identify customs and border-crossing data relevant to its operations flow, and designs how to source and integrate that data. Aimed at enterprise customers requiring tailored solutions.

Quantifiable outcome

• 500,000+ visas processed on the platform
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• TAL Aviation GroupflagshipChannel Partner/ Reseller/ Distributor · 18 December 2023TAL Aviation Group, a leading global aviation and travel representation company, entered a strategic partnership with SimpleVisa to represent the company worldwide and distribute its eVisa and ETA services through travel trade sales channels. This enables travel agencies, tour operators, and other travel industry stakeholders to seamlessly offer SimpleVisa's eVisa services to their customers globally. TAL Aviation Group leverages its extensive network and industry connections to promote SimpleVisa's innovative services.
• ScootcoreChannel Partner/ Reseller/ Distributor · 1 September 2023Scoot, the low-cost subsidiary of Singapore Airlines, partnered with SimpleVisa to provide advance visa notifications and electronic visa application assistance to its customers. SimpleVisa delivers up-to-date visa requirement information and helps travelers apply for electronic visas seamlessly, improving Scoot's customer experience from booking to destination arrival.
• Etraveli GroupcoreChannel Partner/ Reseller/ DistributorEtraveli Group has partnered with SimpleVisa for several years to help its customers process the visas they need for their trips. Etraveli reports satisfaction with the professional team and easy-to-integrate API, and is pleased with the service and revenue generated from the partnership.
• UptripminorChannel Partner/ Reseller/ DistributorUptrip is listed as a partner on SimpleVisa's website, appearing in the partner logos section on the homepage. Nature of partnership is not explicitly detailed beyond logo presence.
• OtravominorChannel Partner/ Reseller/ DistributorOtravo is listed as a travel vendor partner using SimpleVisa's visa processing platform to better serve its clients. Specific partnership terms and announcement date are not provided.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iVisa: iVisa is an online visa and electronic travel authorization processing platform covering 200+ destinations. It overlaps SimpleVisa on core eVisa processing functionality and shares a B2C/B2B travel documentation focus, though iVisa is more consumer-direct.
• Sherpa: Sherpa provides visa and entry requirement APIs embedded into airline and OTA booking flows — the closest direct competitor to SimpleVisa in the B2B travel visa data space, with similar target customers (airlines, OTAs) and a comparable API-first delivery model.
• Sherpa° (Visa): VisaGuide is a travel visa information and processing platform operating across multiple destinations. It overlaps SimpleVisa's visa content and processing capabilities for end travelers and travel resellers, representing a comparable mid-market competitor.

Broad incumbents

• VisaCentral: VisaCentral is an established corporate visa and passport services company serving enterprise and government clients. Comparable to SimpleVisa as a visa processing provider but operating with a traditional human-assisted service model rather than API-first.
• CIBT / CIBTvisas: CIBTvisas is a large, established global visa and passport services provider serving corporate travel programs. It competes with SimpleVisa in corporate visa processing but operates as a traditional services-led incumbent rather than an API-native platform.
• Travelport: Travelport is a global GDS offering travel documentation and visa requirement data as part of its broader airline/agency platform. It competes with SimpleVisa at the travel-vendor data layer and has deeper distribution reach with airlines worldwide.
• Amadeus (Timatic): Amadeus is a global GDS leader whose IATA Timatic product provides travel documentation data to airlines — directly competing with SimpleVisa's core offering. Notably, SimpleVisa's CEO spent 20 years at Amadeus, illustrating both the pedigree and the competitive threat.

Others

• Duffel: Duffel is a travel API platform for booking flights and ancillaries, selling into airlines and OTAs. It is an adjacent ecosystem peer — not a visa competitor, but a comparable B2B API-first travel infrastructure company with similar target buyers (airlines, OTAs) and similar developer-led GTM.
• Etraveli Group: Etraveli Group is one of SimpleVisa's largest disclosed customers (a multi-year partner per their testimonial). While not a direct competitor, Etraveli's OTA business model (flight + ancillary bundling) closely mirrors SimpleVisa's primary use case and customer archetype.

Emerging players

• Atlys: Atlys is a venture-backed digital visa processing platform expanding into eVisas and border documentation. It overlaps with SimpleVisa's eVisa processing capabilities but skews more consumer-facing and is at an earlier stage of B2B distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/simplevisa
• Facebookfacebook.com/SimpleVisa
• LinkedInlinkedin.com/company/simplevisa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimpleVisa