PORTICA

What PORTICA does

PORTICA GmbH Marketing Support is a German privately-held full-service provider founded in 1971 in Kempen, North Rhine-Westphalia, specializing in three integrated service pillars: E-Commerce (webshop development, debtor management, marketplace fulfillment across Amazon/eBay/Zalando/OTTO/Kaufland.de, B2B and B2C fulfillment, dropshipping, and customer service), Marketing Logistics (order portals, picking, confectioning/circular mailings, and advertising material logistics), and Sales Promotion (PORTICA wcm campaign management, PORTICA microsite registration platforms, cashback, bonus, sweepstake, and mailing campaigns). The company serves 50+ brand customers across automotive, consumer electronics, FMCG, retail, pharma, banking, telecommunications, and publishing — with named enterprise clients including Opel, Bosch, Panasonic, AIDA, Emmi, and Rheinfels.

The company's technology backbone is its wholly-owned IT subsidiary GEDAK GmbH (founded circa 1985), employing 50+ IT experts who develop and operate a proprietary ERP system, the PORTICA wcm campaign management platform, the PORTICA microsite registration system, and the PORTICA ISA middleware that bridges webshops and portals to ERP/PIM/CRM systems. PORTICA's webshop is built on Shopware (GEDAK is a Shopware Gold Partner) with integrations to OXID, Shopify, WooCommerce, Magento, JTL-Wawi, Xentral, Odoo, and Descartes pixi. Physical infrastructure includes 19,000 m² of operating area across multiple Kempen facilities and a Rüsselsheim site, with 25,000 pallet positions and 60,000 hand storage positions, processing 2-3 million shipments and 1 million financial transactions annually.

PORTICA operates a sales-led enterprise GTM with custom-quoted multi-year contracts, dedicated account managers, and relationship-based selling — no public pricing exists. Revenue is generated through managed services fees for fulfillment and logistics operations, plus professional services fees for campaign management and IT development. The company is privately held by the te Neues family (Tobias te Neues serves as Managing Director), was co-founded with US-based R.L. Polk, and shows no external institutional or PE/VC ownership. Certifications include ISO 9001 (since 1997), DDV Quality Seal, EU Eco-Regulation 848/2018, EcoVadis Bronze (2024 and 2025), and UN Global Compact membership.

Name

PORTICA

Legal name

PORTICA GmbH Marketing Support

Website

https://portica.de

Company type

Private

Founded year

1971

Operating status

Operating

Short description

PORTICA GmbH is a German privately-held full-service provider founded in 1971 offering e-commerce fulfillment, marketing logistics, and sales promotion campaign management to 50+ enterprise brand customers across automotive, FMCG, electronics, retail, and pharma, supported by proprietary technology developed in-house via its IT subsidiary GEDAK.

Ownership category

akta.pro rank

Product category

E-Commerce Fulfillment and Marketing Logistics Services

NAICS

General Warehousing and Storage (493110), Direct Mail Advertising (541860)

SIC

Public Warehousing & Storage (4220), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB)

akta.pro secondary industries

Commercial Full-Service Storage (HSAKAHAB), Seller Fulfillment & Merchant Logistics (FBM/Independent Sellers) (TLAAAFAD)

Keywords

• E-commerce fulfillment
• Marketing logistics services
• Sales promotion management
• Debtor management services
• Advertising materials distribution

Headquarters

HQ city

Kempen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. E-Commerce Fulfillment Services: Full-service e-commerce solutions including webshop development, debtor management, marketplace services, B2B/B2C fulfillment, dropshipping, customer service, and value-added services. Revenue generated through service fees for logistics and fulfillment operations.
2. Marketing Logistics: Advertising material logistics including order portals, storage, picking, additional services, packaging/circulars, and dropshipping for marketing materials.
3. Sales Promotion: Promotion campaign management including PORTICA wcm campaign management, microsites, bonus promotions, cashback campaigns, sweepstakes, and mailings.
4. IT Services: Webshop/order portal development, campaign manager systems, and microsites through subsidiary GEDAK. Includes programming, implementation, and hosting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PORTICA provides full-service e-commerce, marketing logistics, and sales promotion services to enterprise clients. Offerings span Shopware-based webshop development, B2B and B2C fulfillment, dropshipping, marketplace fulfillment for Amazon/eBay/Zalando/OTTO/Kaufland.de, debtor management, customer service, advertising-materials logistics (order portals, picking, confectioning), and promotional campaign management (cashback, bonus, sweepstakes, mailings). All services are supported by proprietary ERP, campaign manager, microsite, and middleware systems developed in-house by subsidiary GEDAK and operated from a 19,000 m² logistics facility in Kempen.

Product overview

PORTICA is a full-service provider for e-commerce, marketing logistics, and sales promotion. The offering consists of three main pillars: E-Commerce services (webshop, debtor management, marketplace service, B2B/B2C fulfillment, dropshipping, customer service), Marketing Logistics (order portals, picking, confectioning/circular mailings, additional services, dropshipping), and Sales Promotion (PORTICA wcm campaign management, PORTICA microsite registration platforms, bonus campaigns, cashback campaigns, sweepstakes, mailings). Core technology includes PORTICA Webshop (built on Shopware), PORTICA wcm (campaign management system), and PORTICA microsite. The IT subsidiary GEDAK provides custom development and hosting. PORTICA ISA middleware connects webshops and portals to the ERP system. All services are supported by company-owned logistics infrastructure in Kempen with 19,000 m² operating area.

Differentiator

Problem solved

Functional benefit

Brands

• PORTICA wcm: WebCampaignManager - an innovative campaign management system for conducting cashback, bonus, sweepstakes actions and sample shipping transparently and audit-securely.
• PORTICA microsite

Products and services

• PORTICA Webshop Full-service Shopware-based e-commerce webshop featuring high usability, conversion-optimized design, shop migration, maintenance, security patches, interface programming, and Web-to-Print integration. Built and operated for enterprise customers needing a complete online storefront.
• Debtor Management Comprehensive debtor management covering credit checks, payment method processing (invoice, PayPal, credit card, direct debit, prepayment), clearing, dunning, collections, and extensive reporting, integrated with the customer webshop.
• Marketplace Service Professional marketplace fulfillment for Amazon, eBay, Zalando, OTTO, and Kaufland.de, including Pre-FBA service for optimized delivery to Amazon warehouses. Handles product listing and order fulfillment across European marketplaces.
• B2B Fulfillment Professional B2B fulfillment including hybrid B2B/B2C logistics, single-item or master-carton picking, multi-line order processing, and reliable pallet shipping. Targeted at enterprises with complex B2B distribution requirements.
• Fulfillment End-to-end e-commerce fulfillment from goods receipt through storage, pre-constitution and product finishing, scanner-based pick and pack, transport-safe packaging, worldwide shipping, and returns handling. Targets retailers and brand manufacturers moving direct to consumer.
• E-Commerce Dropshipping B2B-to-B2C dropshipping enabling manufacturers and importers to ship directly to end customers, with brand-controlled packaging options and returns management.
• Customer Service Personal customer support with dedicated account managers and customer advisors providing continuous availability during business hours, handling over 100,000 e-mails and phone calls per year on behalf of enterprise customers.
• Value Added Services Custom value-added services including webshop special functionalities, set building, special configurations, labelling, product purchasing, refurbishment, and individual packaging solutions.
• Order Portals Customizable Shopware-based order portal with role-based access control, budget and quota management, flexible billing options, functional warehouses, and optional Web-to-Print integration for advertising-materials and merchandise ordering.
• Picking Professional picking services using Picker-to-Part, Part-to-Picker, sorting systems, and Pick-to-Box methods, supported by Pick-by-Light, Pick-by-Voice, and Pick-by-Scan technologies.
• Confectioning and Circular Mailings Manual assembly of product bundles, training folders, and equipment packages, plus processing of circular mailings and mass distributions to retail partners and other recipients.
• Marketing Logistics Dropshipping Centralized advertising-materials logistics including professional inventory management, fulfillment, international shipping, returns management, payment management support, and a dropshipping module for direct suppliers.
• PORTICA wcm (WebCampaignManager) Innovative proprietary campaign management system providing transparent, audit-secure processing of cashback, bonus, sweepstakes campaigns, and sample shipments with web-based real-time access and reporting.
• PORTICA Microsite Registration platform and microsite for sales promotion campaigns with corporate design, automated verification, data transfer to PORTICA wcm, mobile support, and optional webshop functionality with login and loyalty programs.
• Bonus Campaigns Full-service bonus campaign management including prize procurement, logistics handling, participant support, and controlling. Supports both temporary campaigns and permanent loyalty programs.
• Cashback Campaigns Legally compliant cashback campaign execution with ZAG-compliant payment processing via BaFin-licensed payment institution. Full-service from planning through execution and control, including over EUR 4 million in campaign cashback amounts processed.
• Sweepstakes Sweepstakes and contest management including prize storage, winner drawing (including notary supervision), and reliable prize shipping.
• Mailings Targeted email campaign execution including programming and sending, plus sample distribution with proper storage and picking according to specifications.
• IT Solutions (GEDAK) Custom IT solutions delivered via the 100% subsidiary GEDAK, including individual programming, e-commerce solutions, sales and marketing systems, and IT and hosting services. Over 50 IT experts develop and maintain PORTICA's proprietary platforms and customer webshops/microsites.

Quantifiable outcome

• 50% of customers have business relationships over 10 years
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• GEDAK IT SolutionscoreTechnology or Integration · 1 January 1971100% owned subsidiary of PORTICA providing IT solutions including individual programming, e-commerce solutions, sales & marketing systems, and IT & hosting services. Over 50 IT experts develop and maintain PORTICA's proprietary systems including ERP, PORTICA wcm campaign manager, and webshop solutions.
• ShopwarecoreTechnology or IntegrationShopware is PORTICA's primary e-commerce platform. GEDAK is a Shopware Gold Partner, enabling high-quality and cost-effective implementation of webshops based on Shopware Professional or Enterprise Edition.
• DPDmajorChannel Partner/ Reseller/ DistributorDPD is one of PORTICA's core logistics partners, transporting 3 million parcels daily. PORTICA collaborates with DPD on B2B and B2C projects, providing transparent and punctual service with parcel labels and Track&Trace.
• DHLmajorChannel Partner/ Reseller/ DistributorDHL transports over 6 million parcels daily in Germany and is a leading global logistics provider. PORTICA uses DHL's letter and parcel services as well as DHL Express for B2B and B2C projects.
• Raben SpeditionmajorChannel Partner/ Reseller/ DistributorRaben is PORTICA's freight forwarder partner for pallet shipments and larger quantities of advertising materials and merchandise shipped to dealers, partners, and field sales staff.
• te Neues DruckereigesellschaftcoreStrategic or Co-development PartnerParent company of PORTICA, providing printing services including folded products, package inserts, maps, games, calendars, and posters. Founded together with R.L. Polk in 1971.
• Additional Logistics Partners (GLS, UPS, FedEx, trans-o-flex)minorChannel Partner/ Reseller/ DistributorAdditional transport service providers for daily parcel shipments complementing core partners DPD and DHL.
• UN Global CompactmajorOthersPORTICA is a member of the UN Global Compact, committed to the ten principles of the initiative in human rights, labor standards, environmental protection, and anti-corruption.
• Deutscher Dialogmarketing Verband e.V.minorOthersGerman Dialogmarketing Association where PORTICA actively participates in working groups on data protection and contract processing topics.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• FIEGE Logistik: FIEGE is a German family-owned 3PL providing contract logistics, e-commerce fulfillment, and value-added services across Europe. Comparable to PORTICA in mid-market German roots, multi-vertical reach, and asset-based warehousing operating model.
• arvato (Bertelsmann): arvato is a German-headquartered global 3PL/fulfillment and supply-chain services arm of Bertelsmann offering e-commerce fulfillment, distribution, and after-sales services. It overlaps with PORTICA's B2B/B2C fulfillment, marketplace support, and customer service across multiple verticals, but at materially larger scale.
• DHL Supply Chain: DHL Supply Chain is a global leader in contract logistics, warehousing, and e-commerce fulfillment, part of Deutsche Post DHL Group. Operates adjacent to PORTICA on e-commerce fulfillment and parcel distribution, but at vastly greater scale and geographic breadth.
• Raben Group: Raben is a European logistics provider offering contract logistics, warehousing, and transport services including pallet distribution and freight forwarding. Overlaps with PORTICA's warehousing, ad-material/merchandise distribution, and B2B fulfillment and freight forwarding partnership.

Direct peers

• IDS Logistik: IDS Logistik is a German-based 3PL focused on B2C fulfillment, returns management, and value-added services for fashion/lifestyle and retail customers. Directly comparable to PORTICA's B2B/B2C fulfillment, returns handling, and multi-vertical German customer base, though more retail-skewed.
• nox-NachtExpress: nox-NachtExpress is a German overnight B2B distribution specialist focused on time-sensitive shipments to retail and dealers. Comparable to PORTICA's marketing-logistics dropshipping and dealer-support / circular-mailing business to automotive and FMCG clients.
• Hermes Germany (Otto Group): Hermes is a German parcel-delivery and fulfillment provider within the Otto Group serving e-commerce and retail customers. Comparable to PORTICA in Germany-centric B2C fulfillment and last-mile parcel services, complementing PORTICA's B2B-heavy mix.
• MEC Marketing & Distribution: MEC is a German marketing and distribution services provider focused on promotional logistics, sales support, and fulfillment for branded goods. Closely comparable to PORTICA's German marketing-logistics, dealer-support, and promotional-merchandise distribution mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/portica-gmbh-marketing-support

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PORTICA