Concentric Sky

What Concentric Sky does

Concentric Sky is a private, for-profit software development company headquartered in Eugene, Oregon, United States. Founded in 2005, the firm positions itself as an award-winning product studio with an end-to-end capability spanning product design and realization. According to the firmographic data, Concentric Sky operates with 51-100 employees, indicating a small-to-mid-sized boutique development organization rather than a large-scale software vendor.

Concentric Sky's most recognized product is Badgr, an open badge and digital credentialing platform that became the company's flagship asset. Badgr established Concentric Sky within the open-credentials and edtech tooling ecosystem, providing institutions and learners with digital badge issuance, management, and verification. The aggregated research data references Badgr within the broader Instructure product family, which includes Canvas LMS (the world's #1 LMS by the source's claim), Mastery Connect (a standards-aligned assessment platform), Parchment (a credentialing and records platform), and AI-powered platform enhancements such as IgniteAI and Intelligent Insights. This positioning implies that Concentric Sky's Badgr technology was integrated into a much larger learning platform with 8,000+ customers across 100+ countries, 18.6M+ annual community visitors, and 2B+ assessment scores generated across the assessment suite.

Business model details specific to Concentric Sky as a standalone entity are limited in the input. The company description characterizes it as a software development firm with a focus on end-to-end product design and realization, suggesting a combination of product IP development and likely professional/engineering services revenue. No pricing model, contract structure, or customer segmentation data is provided for Concentric Sky independently. Given the data quality caveat — the bulk of the research describes the acquiring ecosystem rather than Concentric Sky's current standalone operations — readers should treat detailed product, revenue, and customer metrics as attributable to the broader ecosystem rather than to Concentric Sky as an independent operating company.

Name

Concentric Sky

Legal name

Instructure, Inc.

Website

https://concentricsky.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Concentric Sky is a private software development company based in Eugene, Oregon, founded in 2005 with 51-100 employees. The firm is known for creating Badgr, an open badge and digital credentialing platform, and focuses on end-to-end product design and realization.

Ownership category

akta.pro rank

Product category

Custom Software Development

akta.pro primary industry

STEM Assessment, Badging & Competition Platforms (EDAFANAJ)

Keywords

• Custom software development
• End-to-end product design
• Web application development
• Edtech software
• Digital badge platform

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Canvas LMS Platform: Subscription-based LMS licensing for K-12, higher education, and business/government customers. Revenue generated through per-seat or site licensing arrangements with annual or multi-year contracts.
2. Mastery Connect Assessment Platform: Assessment and data analytics platform sold as part of the ecosystem or as standalone subscription.
3. Parchment Credentialing: Records management and credentialing platform for K-12 and higher education institutions.
4. Professional Services: Implementation, migration, and training services for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Concentric Sky is an award-winning software development company focused on end-to-end product design and realization. The company built Badgr, an open badge / digital credentialing platform used in education and workforce contexts. Operating as a product design and engineering firm headquartered in Eugene, Oregon.

Product overview

Concentric Sky provides an integrated edtech ecosystem consisting of three core products: Canvas LMS (the world's #1 learning management system), Mastery Connect (standards-aligned assessment platform), and Parchment (credentialing and records management platform). The ecosystem serves K-12, higher education, and business/government sectors across 100+ countries with 8,000+ customers. Platform enhancements include AI-powered tools (IgniteAI, Intelligent Insights), learning analytics (Impact, LearnPlatform), and specialized modules (Canvas Studio for video, Canvas Career for professional learning, Canvas Catalog for course marketplaces). The portfolio is unified through shared data infrastructure, enabling assessment-to-action workflows, credential portability, and comprehensive learning analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Canvas: The world's most-loved LMS, a comprehensive learning management system serving K-12, Higher Education, and Business sectors.
• Canvas Career
• Canvas Network
• Mastery Connect
• Parchment
• LearnPlatform by Instructure
• IgniteAI
• Impact
• Intelligent Insights
• Studio
• Catalog

Products and services

• Badgr
• Custom Software Development Services

Quantifiable outcome

• Hamilton County Schools increased student achievement and became the fastest-improving district in Tennessee using Mastery Connect
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationAmazon Web Services cloud infrastructure partnership providing the underlying cloud platform for Instructure's global operations.
• Google for EducationcoreTechnology or IntegrationIntegration partnership providing interoperability with Google Workspace for Education tools.
• TurnitincoreTechnology or IntegrationAcademic integrity and plagiarism detection integration with Canvas LMS.
• InsperacoreTechnology or IntegrationAssessment platform integration providing secure exam and testing capabilities.
• Big Blue ButtoncoreTechnology or IntegrationOpen-source web conferencing system integrated with Canvas for virtual classrooms.
• K16 SolutionscoreImplementation/ SI/ Consulting PartnerImplementation partner providing Canvas Archiving services for data backup and accreditation compliance.
• The EdTech CollectivecoreChannel Partner/ Reseller/ DistributorInstructure's partner program network for channel partners reselling and distributing Instructure products.

Scale indicators5 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• Blackboard: Long-standing LMS provider serving higher education and K-12 with similar course delivery, assessment, and community features. Directly competes with Canvas in higher education procurement decisions.
• D2L (Brightspace): LMS vendor competing in K-12, higher education, and corporate learning with similar subscription-based delivery model. Directly comparable product offering across Instructure's primary verticals.
• PowerSchool (Schoology): Schoology LMS serves K-12 districts with similar course management and integration capabilities. Direct competitor in K-12 LMS procurement alongside Canvas.
• Moodle: Open-source LMS used globally across education and corporate training. Competes with Canvas on cost and customization, particularly in budget-constrained institutions.

Broad incumbents

• Google Classroom: Free LMS bundled with Google Workspace for Education, widely adopted in K-12. A large incumbent competing with Canvas on price and integration with Google for Education tools.
• Microsoft Education (Teams for Education): Bundled LMS and collaboration offering for K-12 and higher ed through Microsoft 365. Competes with Canvas via enterprise productivity bundle rather than standalone LMS.
• Workday Learning: Enterprise LMS module within the Workday HCM suite. Competes for the same corporate learning budgets as Canvas Career and Instructure's business segment.
• Cornerstone OnDemand: Enterprise learning and talent management platform serving corporate L&D. Competes with Instructure's business/government segment and Canvas Career for corporate learning spend.

Emerging players

• Coursera: Online learning platform serving higher education and workforce upskilling. Adjacent competitor in the credentialing and career readiness space where Instructure's Canvas Career and Parchment operate.
• Kahoot!: Engagement and assessment platform used in K-12 and corporate training. Overlaps with Mastery Connect in formative assessment and instructional engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ConcentricSky
• YouTubeyoutube.com/@CanvasLMS
• Facebookfacebook.com/concentricsky
• LinkedInlinkedin.com/company/concentric-sky-inc.
• Instagraminstagram.com/instructure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concentric Sky