What Dream On Me does

Dream On Me is a family-owned American manufacturer and brand of infant and nursery products, founded in 1990 and headquartered in Somerset, New Jersey, with a secondary office in San Bernardino, California, and a headcount in the 51–100 range. The company's product portfolio centers on cribs — including convertible, mini, and portable formats — alongside mattresses, changing tables, gliders, dressers, and adjacent baby gear such as strollers and play yards, with some mattresses produced domestically. Select products incorporate patented folding mechanisms and 5-in-1 convertible configurations, and the line carries GREENGUARD Gold, CPSC, ASTM, JPMA, and BSA certifications, with a safe-sleep partnership with the American Academy of Pediatrics.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce through dreamonme.com and a sister brand, Ever & Ever Baby, alongside third-party retail distribution across Amazon, Walmart, Target, Wayfair, and BuyBuy Baby. A flagship licensing agreement with Fisher-Price supports a co-branded product line, and the company has launched a formal influencer/creator Partnership Program as an additional demand-generation channel. Pricing on core SKUs ranges roughly from $49.99 to $179.99, with higher-end convertibles and bundles at the top of the range.

Revenue mechanics are those of a branded consumer-goods business: unit sales of nursery hardware through mass, specialty, and online retail, supplemented by DTC margin and licensing-driven co-marketing with Fisher-Price at licensee retailers. The company is privately held and does not disclose revenue, and its AI footprint is limited to an accessibility overlay on the e-commerce site, with no disclosed proprietary AI/ML capability.

Name

Dream On Me

Legal name

Dream On Me, Inc.

Website

https://dreamonme.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Dream On Me is a family-owned American brand, founded in 1990, that designs and sells cribs, mattresses, strollers, and nursery furniture through mass and online retail — including Amazon, Walmart, and Target — and direct-to-consumer, with a co-branded Fisher-Price line and a sister DTC brand, Ever & Ever Baby.

Ownership category

akta.pro rank

Product category

Baby Products & Nursery Furniture

NAICS

Mattress Manufacturing (33791), Furniture and Related Product Manufacturing (337), Doll, Toy, and Game Manufacturing (339930)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

akta.pro secondary industry

Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Baby furniture
• Nursery products
• Convertible cribs
• Baby gear
• Crib mattresses

Headquarters

HQ city

Piscataway

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Sales: One-time purchase of baby products, nursery furniture, and accessories through dreamonme.com and Ever & Ever Baby storefront.
2. Third-Party Retail & Marketplace Sales: Product sales through major retailers including Amazon, Walmart, Target, Wayfair, and BuyBuy Baby, including licensed Fisher-Price by Dream On Me co-branded products.
3. Licensing & Co-Branded Products (Fisher-Price): Co-branded Fisher-Price by Dream On Me product lines leveraging the Fisher-Price brand on high chairs, playards, artist centers, and step stools.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels6 records

Core offering

Dream On Me designs, manufactures, and supplies nursery furniture, cribs, crib mattresses, and baby gear including strollers, high chairs, playards, bassinets, swings, walkers, gliders, and dressers. The company also operates a co-branded Fisher-Price by Dream On Me licensed line covering high chairs, playards, step stools, and artist centers. Products meet CPSC, ASTM, JPMA, BSA Verified, and GREENGUARD Gold standards, with USA-based design, engineering, and mattress manufacturing.

Product overview

Dream On Me is a family-owned American baby products and nursery furniture brand, headquartered in Somerset, New Jersey, offering a comprehensive unified product portfolio rather than a software platform-plus-modules architecture. Its portfolio spans four primary product families: (1) Nursery Sleep Systems including the Synergy 5-in-1 Convertible Crib, Ashton Full Panel 5-in-1 Convertible Crib, Avery Convertible Crib, Kai Convertible Crib, plus 3-in-1 convertible cribs, mini cribs, and portable cribs; (2) Safe Sleep Surfaces including GREENGUARD Gold Certified crib mattresses manufactured in the USA; (3) On-the-Go Gear including the Nest, Zoom, Emily Rose Deluxe, Lilly Deluxe, Travel Light, Pop Up, and Fisher Price Play All Day playards, the 14 Panel Groovy and 14 Panel Oasis play centers, the Mia Foldable Baby Walker, Aston Activity and Walk Behind Walker, Multi Activity Walk Behind Walker, Comfort Me Swing, Calypso Portable Bassinet, Skylar Bassinet and Bedside Sleeper, Coast Rider Stroller, RioGlide Compact Stroller, Portable 2-in-1 Table Talk Highchair, and Fisher Price Tiny Bites High Chair; and (4) Nursery Storage and Furniture including the Avery Changing Table, Universal 3 Drawers Chest, Oliver Manual Recline Glider, Fisher Price Wonderstep Step Stool, and Fisher Price Fauna Collection Wild Wonder Artist Center. The brand also operates co-branded lines under Fisher Price by Dream On Me and a sister-brand storefront at Ever & Ever. Products are sold direct via dreamonme.com and Ever & Ever, and distributed through Amazon, Walmart, Target, Wayfair, and buybuy BABY.

Differentiator

Problem solved

Functional benefit

Brands

• Ever & Ever Baby: Related direct-to-consumer e-commerce brand/storefront (everandeverbaby.com) that carries the Dream On Me product line, including a dedicated "Dream On Me" collection.
• Fisher-Price by Dream On Me
• The DOM Family

Products and services

• Synergy 5-in-1 Convertible Crib Flagship full-size convertible crib made from solid reclaimed New Zealand pinewood that converts from a crib into a toddler bed, daybed, and full-size bed with three adjustable mattress height settings; BSA Verified and tested to meet ASTM and CPSC standards.
• Ashton Full Panel 5-in-1 Convertible Crib Cottage-inspired full-panel convertible crib in a Cherry finish, constructed of New Zealand pine wood, with three-position mattress support and conversion into toddler bed, daybed, and full-size bed.
• Avery Convertible Crib New arrival full-size convertible crib featured on the Dream On Me homepage.
• Kai Convertible Crib New arrival full-size convertible crib featured on the Dream On Me homepage.
• Nest Portable Playard Lightweight aluminum-frame portable playard with four airy mesh sides, no-tool assembly, quick-fold mechanism, tote bag, and folding mattress pad; 2020 NAPPA award winner.
• Zoom Portable Playard with Carry Bag and Shoulder Strap 29-inch tall portable playard with breathable mesh on all four sides, locking castors for stability, easy no-tool fold, and a compact tote bag; meets or exceeds ASTM and CPSC standards.
• Emily Rose Deluxe Playard BSA Verified multifunctional playard with infant bassinet with canopy, changing station, integrated storage compartments, and ultra-compact folding carry bag.
• Lilly Deluxe Playard with Full Bassinet JPMA certified travel playard with full removable bassinet, cozy infant bassinet with canopy, changing station, integrated storage compartments, and a compact folding carry bag.
• Travel Light Playard with Mesh Zipper Door Lightweight portable playard with airy mesh sides, padded mat, zipper activity door for easy access, and a durable travel bag.
• Pop Up Children Playpen New arrival pop-up children playpen featured on the Dream On Me homepage.
• 14 Panel Groovy Play Center 14-panel modular play center made of durable non-toxic plastic with a hinged locking door featuring built-in shape toys, configurable into rectangular, circular, and oval shapes; meets ASTM F1004-18 standard.
• 14 Panel Oasis Play Center 14-panel modular play center with rubber feet, hinged locking door with built-in shape toys, configurable into Square, Rectangle, Hexagon, or Oval shapes covering up to 44 square feet; meets CPSC and ASTM F1004-18 standards.
• Fisher Price Play All Day Playard New arrival Fisher Price by Dream On Me branded playard featured on the Dream On Me homepage.
• Fisher Price Tiny Bites High Chair Branded Fisher Price high chair by Dream On Me with 7 adjustable height positions, 3 tray positions, 3 footrest positions, 2 backrest positions, removable dual tray, and one-click quick fold; meets ASTM standards for ages 6-36 months.
• Portable 2-in-1 Table Talk Highchair Best-selling 2-in-1 portable highchair from the Dream On Me highchair line.
• Mia Foldable Baby Walker Best-selling foldable baby walker with detachable transparent meal tray, 3-position adjustable heights, interactive toys, removable machine-washable padded seat, anti-skid footwall, and rear deceleration safety wheels; supports up to 26 lbs for ages 0-24 months.
• Aston Activity and Walk Behind Walker Convertible 2-in-1 seated activity walker and walk-behind walker with race-car themed removable activity tray featuring start key, steering wheel, shifter, sound effects, lights, music, fixed snack tray, and multi-directional wheels; meets ASTM standards.
• Multi Activity Walk and Behind Walker Convertible seated activity walker and walk-behind walker with race-car design, removable activity tray with sound/light/music features, 360° spin, spring cover posts for jumping, fixed snack tray, and multi-directional wheels; meets ASTM standards.
• Comfort Me Swing with Music and Vibration Best-selling electric multi-functional auto swing and bouncer with 3 swing-speed modes, 8 music tracks via remote, vibration function, and safety harness; meets/exceeds ASTM standards for babies aged 0-6 months.
• Calypso Portable Bassinet Best-selling portable bassinet with wheels.
• Skylar Bassinet and Bedside Sleeper Best-selling 2-in-1 bassinet and bedside sleeper.
• Coast Rider Stroller Best-selling universal Coast Rider stroller compatible with various infant car seats.
• RioGlide Compact Stroller New arrival compact stroller featured on the Dream On Me homepage.
• Avery Changing Table New arrival Avery changing table coordinated with the Avery Convertible Crib line.
• Universal 3 Drawers Chest New arrival 3-drawer chest dresser for nursery storage.
• Oliver Manual Recline Glider New arrival Oliver manual recline glider for nursery seating.
• Fisher Price Wonderstep Step Stool New arrival Fisher Price branded step stool by Dream On Me.
• Fisher Price Fauna Collection Wild Wonder Artist Center New arrival Fisher Price Fauna Collection Wild Wonder branded artist center by Dream On Me.
• GREENGUARD Gold Certified Crib Mattresses Comprehensive range of GREENGUARD Gold Certified crib mattresses manufactured in the USA, offered in full-size and portable-crib dimensions, plus coordinated changing pads and nursing pillows.

Quantifiable outcome

• Synergy 5-in-1 Convertible Crib has 158 reviews averaging 4.9 stars
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Fisher-PriceflagshipOEM/ Whitelabel/ Licensing PartnerCo-branded 'Fisher-Price by Dream On Me' product line covering high chairs (Fisher Price Tiny Bites High Chair), playards (Fisher Price Play All Day Playard), step stools (Fisher Price Wonderstep), and artist centers (Fisher Price Fauna Collection Wild Wonder Artist Center). Products are marketed under a dedicated Fisher-Price by Dream On Me section on dreamonme.com.
• AmazonflagshipChannel Partner/ Reseller/ DistributorDream On Me operates a dedicated Amazon brand storefront (ABAF915A-00C4-4406-BE2C-A6F1364D6721) selling the full product line including cribs, mattresses, swings, playards, walkers, and high chairs.
• WalmartflagshipChannel Partner/ Reseller/ DistributorDream On Me products are sold via a dedicated Walmart brand page (walmart.com/brand/dreamonme/10049793) both online and in physical stores.
• TargetflagshipChannel Partner/ Reseller/ DistributorDream On Me products are sold on Target's online platform with a brand store (target.com/b/dream-on-me/-/N-qz8h3).
• WayfairflagshipChannel Partner/ Reseller/ DistributorDream On Me products are sold via a Wayfair brand page (wayfair.com/brand/bnd/dream-on-me-b1929.html) featuring nursery and baby gear.
• BuyBuy Baby (Bed Bath & Beyond)coreChannel Partner/ Reseller/ DistributorBuyBuy Baby carries the Dream On Me assortment online and historically in-store under Bed Bath & Beyond's specialty baby banner.
• Ever & Ever BabycoreChannel Partner/ Reseller/ DistributorEver & Ever Baby (everandeverbaby.com/collections/dream-on-me) operates as a direct storefront for the Dream On Me collection.
• ASTM InternationalcoreStrategic or Co-development PartnerDream On Me aligns with ASTM International safety standards; products are rigorously tested to meet or exceed federal standards set by CPSC and ASTM International.
• American Academy of Pediatrics (AAP)coreStrategic or Co-development PartnerDream On Me cites Safe Sleep Advocacy in partnership with the American Academy of Pediatrics (AAP) on the official website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delta Children: Delta Children is one of the largest US nursery furniture and juvenile products manufacturers, offering cribs, mattresses, playards, and baby gear through the same mass retailers (Walmart, Target, Amazon, BuyBuy Baby) as Dream On Me. It is the most direct competitive comparable given overlapping SKUs, channels, and price points.
• DaVinci Baby (by Million Dollar Baby): DaVinci Baby specializes in convertible cribs, gliders, dressers, and changing tables sold through BuyBuy Baby, Amazon, and DTC — directly comparable to Dream On Me's nursery furniture line, including the same convertible-crib value proposition and similar price tiers.
• Babyletto: Babyletto is a Thousand Oaks Affiliate brand offering modern, GREENGUARD Gold-certified convertible cribs, nursery furniture, and baby gear sold DTC and through BuyBuy Baby/Amazon. Comparable to Dream On Me in convertible cribs, safety certifications, and design-forward nursery positioning.
• Colgate Mattress (Colgate Kids): Colgate Mattress is a US-made crib-mattress specialist with GREENGUARD certifications, sold through Amazon, Walmart, Target, and BuyBuy Baby. Directly comparable to Dream On Me's GREENGUARD Gold crib-mattress line.
• Simmons Kids (by Ad Tempus): Simmons Kids produces crib mattresses and bedding sold through the same mass retailers as Dream On Me. Directly comparable in the crib-mattress subcategory where Dream On Me's GREENGUARD Gold line competes.

Broad incumbents

• Graco (by Newell Brands): Graco is a broad juvenile-products incumbent inside Newell Brands, offering strollers, car seats, high chairs, swings, playards, and walkers. Comparable to Dream On Me's baby-gear portfolio (Comfort Me Swing, Mia Walker, RioGlide Stroller, Fisher-Price Tiny Bites High Chair) but with materially larger scale and category breadth.
• Evenflo: Evenflo is a long-established US juvenile-products manufacturer covering feeding, gear, travel systems, and play yards. Comparable to Dream On Me's baby-gear and high-chair lines and sold across the same mass-retail channels.
• Fisher-Price (by Mattel): Fisher-Price is the brand licensor behind Dream On Me's co-branded product line and a direct competitor in branded baby gear, high chairs, playards, and step stools. Its brand equity drives the licensing partnership and its retail presence shapes the competitive landscape Dream On Me operates in.

Emerging players

• Stokke: Stokke is a premium Norwegian nursery brand (Tripp Trapp high chair, Sleepi crib, strollers). Comparable to Dream On Me's convertible cribs and nursery furniture, but positioned at a higher price tier with a DTC-led, design-forward go-to-market.
• Newton Baby: Newton Baby is a direct-to-consumer, GREENGUARD Gold certified breathable crib mattress brand. Comparable to Dream On Me's GREENGUARD mattress category but with a DTC-led, premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBL2WhPsZTqKlrklVe7JC5g
• Facebookfacebook.com/Dreamonmeinc
• LinkedInlinkedin.com/company/dream-on-me
• Instagraminstagram.com/dreamonmeinc
• Xx.com/dreamonmeinc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream On Me