Multipharma

What Multipharma does

Multipharma CV is a Belgian cooperative pharmacy network (coöperatieve vennootschap) operating 320 pharmacies across all regions and provinces of Belgium, making it the largest pharmacy chain in the country. Founded in 1921 and tracing cooperative-pharmacy roots to Brussels (1881) and Liège (1886), the company serves individual patients and consumers with prescription medicines, over-the-counter medications, health and wellness products, beauty and cosmetics, baby care items, vitamins, and medical devices. Each pharmacy carries between 4,000 and 6,000 product references, and the network is supported by a highly automated proprietary distribution centre in which next-generation robots handle over 80% of pharmacy orders, processing more than 100,000 packages daily from an assortment of over 12,500 SKUs. The company is owned by its pharmacist members, and customers can also become cooperators through the MultiCo program via a €2.50 share.

Multipharma operates a hybrid omnichannel model combining physical retail with digital channels. The Salesforce Commerce Cloud (Demandware)-powered e-commerce platform (multipharma.be) allows customers to purchase non-prescription products for home delivery (via Bpost) or in-pharmacy pickup; prescription medicines cannot be sold online under Belgian regulation but can be reserved online or via the iOS/Android mobile app for pharmacist-prepared pickup. A native online appointment-booking module integrated with Rosa.be enables consultations, medication reviews, and diabetes support, and the network shares a Gedeeld Farmaceutisch Dossier (Shared Pharmaceutical Record) via the Belgian eHealth platform and Farmaflux for continuity of pharmaceutical care across all 320 locations.

Monetization is primarily unit-based retail pharmacy sales through the 320-store network and the e-commerce site, supplemented by a B2B institutional services arm (Diensten voor Instellingen) delivering to healthcare institutions, a growing private-label assortment, the MultiCo loyalty/cooperator program, vaccination services, coaching programs (Bambino for young parents, SimplyMed), and an internal Multipharma Academy delivering 300+ training programs annually. Pricing is anchored on the permanent "Gele Prijzen" (Yellow Prices) low-price strategy offering up to 60% discount vs. recommended supplier prices, with free in-pharmacy reservation and free Bpost home delivery on orders above €55. The company employs approximately 1,300 pharmacists and assistants across its network.

Name

Multipharma

Legal name

Multipharma CV

Website

https://multipharma.be

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Multipharma is Belgium's largest cooperative pharmacy network, operating 320 pharmacies and an e-commerce platform that dispense prescription and OTC medicines, health, beauty, and wellness products to individual consumers nationwide, supported by an automated distribution centre processing 100,000+ packages daily.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

akta.pro secondary industries

Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE), Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy & Health Essentials Delivery (CRAFAFAI), Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Retail pharmacy services
• Pharmaceutical dispensing
• Online pharmacy
• Medication management
• Healthcare product retail

Headquarters

HQ city

Anderlecht

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail pharmacy sales: Multipharma operates 320 pharmacies across Belgium generating revenue through the sale of prescription medicines, over-the-counter medications, health and wellness products, beauty and cosmetics, baby care, and medical devices. Products are sold both in physical pharmacies and via the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Multipharma CV is Belgium's largest pharmacy cooperative, dispensing prescription and over-the-counter medications, health and wellness products, beauty, baby care items, vitamins, and medical devices across a network of 320 retail pharmacies and an omnichannel e-commerce platform (website + iOS/Android apps). The cooperative operates an automated distribution centre processing 100,000+ packages daily from 12,500+ product references and offers free in-pharmacy reservation across 243 locations plus free Bpost home delivery on orders ≥ €55.

Product overview

Multipharma is a Belgian cooperative pharmacy network operating 320 pharmacies across Belgium. The company's product portfolio centers on its core pharmacy network and e-commerce platform, which includes an online shopping (Bestellen) system for purchasing non-prescription products and an online reservation (Reserveren) system for both prescription and non-prescription medications with pharmacy pickup. The ecosystem extends to a mobile Multipharma App for reservations, chat, and prescription management. Supporting infrastructure includes a wholesale distribution center processing 100,000+ packages daily, B2B services for healthcare institutions, and the Multipharma Academy providing 300+ annual training sessions. Additional services encompass vaccination appointments, the MultiCo loyalty/cooperator program, pharmacy appointment booking via Rosa, coaching programs (Bambino for young parents), and the Recupills expired medication collection service. The company also offers a private label Multipharma brand product line including Multipharma Chlorhexidine antiseptic spray and Multipharma Zomer Essentials.

Differentiator

Problem solved

Functional benefit

Brands

• Multipharma Private Label: The company's own brand of pharmaceutical and wellness products sold in their pharmacies
• MultiCo
• Multipharma Academy

Products and services

• Multipharma Pharmacy Network Network of 320 retail pharmacies operating under the Multipharma brand across Belgium, dispensing prescription and over-the-counter medications alongside health, wellness, beauty, baby care, vitamins, and medical device products for individual consumers.
• Multipharma E-commerce (Online Bestellen) Salesforce Commerce Cloud-powered e-commerce platform enabling Belgian consumers to purchase non-prescription medications and health/wellness products online for home delivery via Bpost or reservation for in-pharmacy pickup.
• Online Prescription Reservation System Reservation system allowing customers to reserve prescription and non-prescription medications online for pickup at their chosen Multipharma pharmacy, with pharmacist verification and email notification on readiness.
• Multipharma Mobile App Native iOS and Android mobile application enabling customers to make product and prescription reservations, manage prescriptions, chat with pharmacists, and access Multipharma account services.
• Wholesale Distribution Centre Automated wholesale distribution warehouse serving Multipharma's pharmacy network, processing over 100,000 packages daily from a 12,500+ reference assortment using next-generation robotics that automate 80%+ of orders.
• Diensten voor Instellingen (B2B Institutional Services) B2B service offering three delivery formulas for supplying medications, care products, and medical equipment to Belgian healthcare institutions, supported by a dedicated B2B service desk at [email protected].
• Pharmacy Vaccination Service Pharmacy-based vaccination service administered by registered Multipharma pharmacists for influenza and COVID-19 vaccines, with online appointment booking.
• Recupills (Expired Medicine Collection) Free service for the collection and environmentally responsible disposal of customers' expired or unused medications via the Multipharma pharmacy network.
• Online Pharmacy Appointment Booking Online appointment booking service integrated with the Rosa platform enabling customers to schedule confidential consultations with Multipharma pharmacists for medication reviews, diabetes support, and personalised pharmaceutical care.
• Bambino Young Parents Coaching Program Structured parenting support and coaching program for young parents delivered through consultations with participating Multipharma pharmacists.
• SimplyMed Wellness Formula Health and wellness formula program delivered through Multipharma pharmacies to support customers' personalised wellness routines.
• MultiCo Loyalty and Cooperator Program Customer loyalty and cooperative membership program where customers can purchase a €2.50 cooperator share to earn points, receive discounts, and gain access to Multipharma coaching programs, while gaining partial ownership in the cooperative.
• Multipharma Zomer Essentials Private Label Multipharma private label summer health and beauty product line sold through the pharmacy network and the e-commerce website.

Quantifiable outcome

• Free reservation in 243 pharmacies across Belgium
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BpostcoreChannel Partner/ Reseller/ DistributorBpost provides Multipharma's e-commerce delivery infrastructure, including home delivery, delivery to Bpost pick-up points, and Bpost parcel locker services. Multipharma uses Bpost for all online order shipments across Belgium.
• Saferpay (Six Payment Services / Worldline)coreTechnology or IntegrationSaferpay by Six Payment Services (Worldline) is the payment processing system used for all online transactions on the Multipharma e-commerce website. It provides SSL-encrypted payment processing with 3D Secure validation support for MasterCard, Visa, and Bancontact.
• Rosa.becoreTechnology or IntegrationRosa.be provides the online appointment booking module integrated into the Multipharma website. Customers can book appointments with participating Multipharma pharmacists for medication reviews, diabetes support, and confidential consultations.
• Europees Sociaal Fonds (ESF / European Social Fund)minorOthersThe European Social Fund co-invests with Flanders and Europe in supporting the Multipharma Academy, which organises over 300 training programs annually for pharmacists and assistants.
• eHealth (Belgian Health Agency)coreTechnology or IntegrationThe Belgian eHealth platform enables secure data exchange between healthcare providers. Multipharma pharmacies use eHealth for sharing patient pharmaceutical records among healthcare professionals and for electronic insurance claim processing.
• FarmafluxcoreTechnology or IntegrationFarmaflux is the secure platform used by Multipharma pharmacies for electronic transmission of insurance reimbursement claims and additional insurance attestations between pharmacies and health insurers.
• FAGG / AFMPS (Belgian Federal Agency for Medicines and Health Products)coreOthersMultipharma is a licensed pharmacy network regulated by the Belgian medicines agency. The FAGG approval number (237708) is displayed on the website confirming official regulatory status.
• Multipharma AcademycoreOthersInternal training academy providing over 300 training programs annually for pharmacists and their assistants, covering product knowledge, pharmaceutical care, and customer service skills. Supported by the European Social Fund.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LloydsApotheek: Belgian chain pharmacy (Lloyds Pharma group) operating physical pharmacies and an online shop with reservation and home delivery. Closely comparable to Multipharma's hybrid physical-plus-digital pharmacy model in the same Belgian market.
• Medi-Market: Belgian discount pharmacy chain operating physical stores and an online shop with a value-pricing positioning. Directly comparable to Multipharma on discount drugstore retail in the Belgian market and a similar SKU breadth across pharmacy, beauty, and wellness categories.
• NewPharma: Belgian online pharmacy offering home delivery of pharmaceuticals, parapharmaceuticals, beauty, and wellness products. Comparable to Multipharma's e-commerce channel for non-prescription pharmacy retail and health essentials delivery.
• PharmaCity: Belgian pharmacy chain with both physical stores and e-commerce operations, competing with Multipharma for the same Belgian consumer across prescription, OTC, beauty, and personal care categories. Directly comparable on pharmacy-led retail and omnichannel delivery in Belgium.

Broad incumbents

• Phoenix Group: European pharmaceutical wholesale and pharmacy retail group operating across multiple countries with both wholesale distribution and retail pharmacy brands (including BENU and the integration of DocMorris). Comparable to Multipharma on the integrated wholesale-plus-retail pharmacy model in Europe.
• Boots (Walgreens Boots Alliance): UK-headquartered chain pharmacy and beauty retailer (Walgreens Boots Alliance) with international presence. Comparable to Multipharma on the high-street pharmacy plus beauty/wellness assortment model and pharmacy-led services, though at substantially larger scale and broader scope.

Others

• Alliance Healthcare (Walgreens Boots Alliance): European pharmaceutical wholesaler and distributor owned by Walgreens Boots Alliance, supplying independent and chain pharmacies across Europe. Comparable to Multipharma's wholesale distribution arm that serves its own 320-pharmacy network across Belgium.

Regional players

• Benu Apotheek: Pan-European pharmacy retail brand (formerly Omega Pharma retail) operating branded community pharmacies across the Netherlands, Belgium, and other European markets. Comparable to Multipharma on chain pharmacy operations and pharmacist-led service delivery, though primarily focused on the Netherlands.

Emerging players

• DocMorris (Zur Rose Group): European online pharmacy and healthcare platform, now integrated with the Phoenix Group pharmacy network. Comparable to Multipharma on the digital pharmacy model and prescription/OTC mail-order fulfillment, with a much broader geographic footprint.
• Shop Apotheke / Redcare Pharmacy: Leading European online pharmacy (OTC, beauty, and prescription in select markets) operating across multiple European countries. Comparable to Multipharma on pharmacy e-commerce and omnichannel health essentials delivery, but at much larger pan-European scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Multipharmabe

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multipharma