What Newpharma does

Newpharma is a Belgian online pharmacy headquartered in Liège, founded in 2008 as the first online pharmacy in Belgium and operated as Pharmacie Newpharma SA / Apotheek Newpharma NV by A. Légipont. It sells over 40,000 prescription-free medicines and parapharmaceutical products from more than 1,700 brands to consumers across 12 European countries (Belgium, France, Luxembourg, Netherlands, Monaco, Germany, Austria, Spain, Denmark, Italy, UK, Ireland), through a 24/7 multi-language e-commerce platform backed by a mobile app and interactive advisory tools (Skin Analysis, Nutri-Test, Pharma Consult, Relaxation by Newpharma). FAGG/AFMPS approval (APB 626376) authorizes the online sale of non-prescription medicines and underpins a regulatory moat, while 500,000+ verified product reviews and BeCommerce/Safeshops awards since 2009 reinforce consumer trust.

The platform is built on a standard e-commerce stack: GlobalSign SSL, Ingenico/Ogone payment processing, and a broad payment-method menu (Visa, Mastercard, American Express, PayPal, Bancontact, Klarna, Apple Pay, Google Pay, bank transfer), with last-mile delivery executed via bpost (Belgium), PostNL (Netherlands), and Mondial Relay (cross-border pickup points). Pricing is set approximately 10% below recommended retail, with free delivery above €39 in Belgium and a loyalty program (Mon Bonus Fidélité) supporting repeat purchases; an own-label product line extends margin capture. Marketing relies on SEO, content (blog/Tips & Advice zone), email newsletters, and verified reviews rather than paid acquisition-heavy channels.

Commercially, Newpharma is a direct-to-consumer, transaction-based business with 51-100 employees and a cumulative customer base of 5.6 million+; revenue is not publicly disclosed. A strategic investment by Colruyt Group in 2017 is the only external capital event recorded, and there is no disclosed M&A history. The company's differentiation rests on its regulatory license, pioneer brand position, breadth of certified SKUs, and review-driven social proof rather than on proprietary technology or AI capabilities.

Name

Newpharma

Legal name

Pharmacie Newpharma SA / Apotheek Newpharma NV

Website

https://newpharma.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Newpharma is a Belgian online pharmacy founded in 2008, selling over 40,000 prescription-free medicines and parapharmaceutical products from 1,700 brands to consumers across 12 European countries via its e-commerce platform and mobile app.

Ownership category

akta.pro rank

Product category

Online Pharmacy Retail

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy
• Pharmaceutical retail
• Parapharmacy products
• OTC medications
• Health and wellness

Headquarters

HQ city

Liège

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Newpharma generates revenue through the sale of pharmaceutical and parapharmaceutical products including prescription-free medications, parapharmacy products, cosmetics, beauty products, nutritional supplements, baby care products, veterinary products, and first aid/home care supplies. The company operates on a transaction-based model where customers purchase individual products at competitive prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Newpharma operates an online pharmacy platform selling over 40,000 pharmaceutical and parapharmaceutical products from 1,700 brands to consumers across 12 European countries. The product range spans OTC medications, beauty and cosmetics, vitamins and nutritional supplements, bio and natural products, hygiene and personal care, health and wellness, first aid and home care, baby/children/maternity, veterinary and pet care, and slimming/sport/nutrition. The platform also offers private-label products under the Newpharma brand, supported by interactive tools, a mobile app, and a loyalty program.

Product overview

Newpharma is an online pharmacy platform operating as an extension of a physical Belgian pharmacy (Pharmacie Newpharma SA / Apotheek Newpharma NV), founded in 2008 as the first online pharmacy in Belgium. The platform offers a unified e-commerce ecosystem combining over 40,000 pharmaceutical and parapharmaceutical products from 1,700 brands across 12 European countries. The core platform serves as the main online pharmacy where customers browse, select, and purchase products 24/7. Supporting the core platform are specialized service tools including Skin Analysis, Nutri-Test, Relaxation by Newpharma, and Pharma Consult for personalized health and beauty recommendations. The company also offers a mobile app for convenient access and a loyalty program to reward repeat customers. Product categories span OTC medications, beauty and cosmetics, vitamins and nutritional supplements, bio and natural products, hygiene and personal care, health and wellness, first aid and home care, baby/children/maternity products, veterinary and pet care, and slimming/sport/nutrition. The platform integrates with multiple payment processors (Ingenico/Ogone, PayPal, Bancontact, Klarna, Apple Pay, Google Pay, major credit cards) and delivery partners (Mondial Relay, PostNL, Bpost) to enable seamless e-commerce operations.

Differentiator

Problem solved

Functional benefit

Brands

• Newpharma Brand Products: Company's own branded product line sold through the online pharmacy

Products and services

• Online Pharmacy Platform E-commerce pharmacy platform offering over 40,000 pharmaceutical and parapharmaceutical products from 1,700 brands, available 24/7 for order across 12 European countries.
• OTC Medications Non-prescription medications including nasal sprays, throat lozenges, pain relievers, fever reducers, cold remedies, allergy treatments, digestive aids, dermatology products, and generic drugs available without medical prescription, certified by FAGG/AFMPS for online sale.
• Beauty and Cosmetics Comprehensive beauty and cosmetic range including facial care (3,895 products), body care (1,366), makeup (1,707), hair care (2,730), sun products (1,372), perfumes, nutritional cosmetics, and lip, hand, and nail care from 1,700+ brands.
• Vitamins and Nutritional Supplements Nutritional therapy and vitality products including vitamins, multivitamins for fatigue, minerals, prebiotics/probiotics, amino acids, fatty acids, antioxidants, enzymes, prenatal and children's supplements, men's and women's health, and memory support.
• Bio and Natural Products Natural medicine and alternative health products including phytotherapy, aromatherapy with essential oils, homeopathy, Bach flower remedies, oligo-elements, gemmotherapy, light therapy, vegetable oils, herbal teas, and reusable zero-waste accessories.
• Hygiene and Personal Care Body and intimate hygiene products including intimate hygiene and sexuality products, body care, oral hygiene, foot care, hand and nail hygiene, lice treatment, hair care, COVID-19 supplies, and household products.
• Health and Wellness Well-being and general health products including smoking cessation aids, hormonal balance support, digestive and urinary system support, stress relief and sleep improvement, energy and immunity boosters, nose/throat/ear care, eye care, muscle/joint/bone support, and circulation products.
• First Aid and Home Care First aid supplies and home healthcare equipment including first aid essentials, orthopedics, incontinence products, contact lenses, manicure/pedicure articles, diagnostic equipment, hearing aids, limited mobility and bedridden care, hygienic materials, medical devices, and glasses.
• Baby, Children and Maternity Pregnancy, breastfeeding, and child care products including pregnancy supplies, breastfeeding support, baby care products, children's products, fertility supplements, nasal clearance for infants, physiological saline, baby formula, baby bottles, and pregnancy tests.
• Veterinary and Pet Care Animal health and pet care products including cat, dog, bird, and horse supplies, pest control, veterinary medications, and miscellaneous pet items.
• Slimming, Sport and Nutrition Weight management, sports nutrition, and dietary products including slimming aids, sports supplements, and nutritional products.
• Newpharma Private Label Products Own-brand products sold under the Newpharma label, offering quality alternatives at competitive prices across the pharmacy assortment.

Quantifiable outcome

• 5.6 million satisfied customers across Europe
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ingenico (formerly Ogone)coreTechnology or IntegrationIngenico provides secure payment processing services for all online transactions. They are one of the main Belgian and European payment service providers, connected to all banks through certified interfaces. They encrypt and secure every transaction including credit cards, PayPal, Bancontact, and bank transfers.
• GlobalSigncoreTechnology or IntegrationGlobalSign provides SSL certificates for secure data encryption. They are the leading certification authority in Europe, providing the SSL protocol that ensures secure connections between devices connected via the internet so that data cannot be traced, intercepted, or used by third parties.
• Mondial RelaycoreChannel Partner/ Reseller/ DistributorMondial Relay provides parcel delivery and pickup point services across European countries, enabling Newpharma to offer convenient delivery options to customers through a network of pickup locations.
• PostNLminorChannel Partner/ Reseller/ DistributorPostNL provides postal and parcel delivery services primarily for Netherlands and neighboring regions.
• bpostminorChannel Partner/ Reseller/ Distributorbpost provides domestic postal and parcel delivery services within Belgium.
• FAGG/AFMPScoreStrategic or Co-development PartnerFederal Agency for Medicines and Health Products - the Belgian regulatory body that approves and certifies online pharmacies. Newpharma holds APB 626376 registration, authorizing the online sale of prescription-free medications.
• Colruyt GroupcoreOthersColruyt Group is associated with Newpharma, providing corporate affiliation and potentially synergies in retail and distribution operations.
• eKomiminorOthersThird-party customer review platform providing independent ratings. Newpharma maintains a 4.7-4.8/5 rating based on customer feedback.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shop Apotheke (now Redcare Pharmacy): Leading European online pharmacy headquartered in the Netherlands/Germany, selling OTC, prescription, and pharmacy beauty products across multiple EU countries. Directly comparable to Newpharma in model (D2C e-pharmacy, multi-country), but materially larger scale and now Rx-enabled.
• DocMorris (Zur Rose Group): Swiss-headquartered online pharmacy and mail-order pharmacy group operating across Germany, Switzerland, and other European markets. Closest direct competitor on cross-border European e-pharmacy, with prescription dispensing capability Newpharma lacks.
• Atida (formerly Pabo Group / m-ein bisschen besser): European online pharmacy operating across multiple countries (Netherlands, Belgium, Germany, France, Italy, Spain) with similar OTC/parapharma focus and cross-border e-commerce model. Closely comparable to Newpharma on geographic footprint and assortment breadth.
• Apotea: Sweden's largest online pharmacy, selling OTC and prescription medicines with own-warehouse fulfilment. Comparable online-only, broad-assortment model with strong logistics differentiation, though focused on Nordic rather than Benelux.
• PharmaSimple: French online pharmacy selling parapharmaceutical and OTC products with home delivery. Direct competitor in one of Newpharma's core expansion markets (France) with overlapping assortment and discount pricing model.
• Farmaline: Belgian online pharmacy and parapharmacy retailer, formerly part of the same market Newpharma helped create. Domestic direct competitor with overlapping assortment, pricing approach, and Belgian customer base.
• Apolujo / Parasel (European Online Pharmacy Group): Belgian-adjacent online pharmacy group operating across Benelux and other European countries with similar non-prescription focus. Comparable multi-country European e-pharmacy model with overlapping geographic reach.

Broad incumbents

• Boots (Walgreens Boots Alliance): UK-headquartered pharmacy and beauty retailer with extensive store network and growing online channel. Overlaps with Newpharma in OTC, beauty, and personal care, and competes for cross-border UK customers.
• Amazon Pharmacy: Amazon's prescription and OTC pharmacy operation, currently strongest in the US but expanding into the UK and EU. Represents a structural competitive threat to any European online pharmacy given Amazon's logistics scale and Prime customer base.

Others

• Colruyt Group (parent/affiliate): Belgian retail conglomerate affiliated with Newpharma (per partnership data). Not a direct e-pharmacy competitor but provides distribution, retail traffic, and private-label synergies relevant to Newpharma's unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Newpharma

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newpharma