SunSmart Global

What SunSmart Global does

SunSmart Global Inc is a privately held, ISO 9001:2015 certified multinational software corporation incorporated in 2004 and headquartered in Silicon Valley, USA, with regional offices in the UK, Dubai (Middle East), India (Chennai), and the Far East. The company operates through three legal entities — SunSmart Global Inc (US parent), SSG Technologies LLC, and SunSmart Technologies Private Limited (India) — and positions itself as a niche product company building smart products across Artificial Intelligence, Mobility, and Enterprise Software Solutions for mid-to-large enterprises in Banking & Financial Services, Insurance, Securities, Manufacturing, Healthcare, Government, Retail, and Education.

Its product portfolio is built in-house without third-party software dependencies and spans two pillars. The Banking/AI pillar includes Herbie.AI (a Generative-AI-powered conversational AI platform with voice, 40+ language support, omnichannel presence across 12+ social channels, predictive forecasting, and integrations with SAP, Salesforce, HubSpot, Zendesk, ServiceNow, etc.), OxyCollect (NPA collection mobile app for BFSI), and InstiView (offline interactive eStatement platform supporting 165+ languages). The Enterprise Software pillar comprises an integrated suite of Oxy-branded applications: OxyERP (core ERP), OxyHRMS (HCM with new Canteen Management and Gate Management modules), OxyCRM/OxyCustomer (sales and customer CRM), OxyProcure (procure-to-pay with auctions), OxyDMS/nTireDMS (AI-powered document management with multilingual OCR, semantic search, and AI-based classification), OxyAssets (asset management), OxyLegal (legal practice management), and OxyProperty (property management). The underlying stack is Microsoft .NET-centric, with Microsoft Gold Partner status and Gold Development Competency, alongside MEAN stack (AngularJS, Node.js, Express.js), React Native/Ionic for mobile, and a mix of MS SQL, PostgreSQL, Oracle, MySQL, and MongoDB databases.

SunSmart's revenue model combines subscription/perpetual software product licensing, bespoke development (fixed-cost or per-seat), and professional services (SharePoint/DevOps/Cloud migration consulting, mobile/web app development, offshore technology team staffing). Go-to-market is direct enterprise field sales with a consultative "technology partner" positioning, supported by demo requests, WhatsApp business contacts, and regional sales offices. Customers include the largest life insurance company, the largest securities firm, and a global financial services company, with marquee implementations referenced across BFSI verticals. The company claims 4,000+ man-years of software expertise, 450,000+ users across 157+ countries, ISO 9001:2015 certification, Microsoft Gold Partner status, NASSCOM Emerge 50 recognition, and Berne Convention IP protection across 182 countries.

Name

SunSmart Global

Legal name

SunSmart Global Inc (SSG Technologies LLC, SunSmart Technologies Private Limited)

Website

https://sunsmartglobal.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

SunSmart Global Inc is a privately held, ISO 9001:2015 certified multinational software company founded in 2004, building proprietary AI, mobility, and enterprise software products (Herbie.AI, OxyERP, OxyHRMS, OxyCRM, OxyDMS, OxyProcure, and others) for mid-to-large enterprises in banking, insurance, manufacturing, government, healthcare, and education across 157+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Enterprise software solutions
• Conversational AI platform
• ERP and CRM software
• Human capital management
• Document management system

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Product Licensing: Sale of proprietary software products including AI chatbots (Herbie.AI), CRM (OxyCRM), ERP (OxyERP), HRMS (OxyHRMS), Document Management (OxyDMS), Asset Management (OxyAssets), Procurement (OxyProcure), Legal Management (OxyLegal), Property Management (OxyProperty), and Banking Solutions.
2. Professional Services: SharePoint Consulting, DevOps Consulting, Azure/AWS Migration, Mobile Application Development, Web Application Development, Offshore Technology Team staffing services.
3. Bespoke Development: Custom software development services building on existing product components. Can be priced at fixed cost or per seat charge based on customer needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SunSmart Global is a niche product company that develops and sells proprietary enterprise software products spanning AI-powered chatbots (Herbie.AI), ERP (OxyERP), HRMS (OxyHRMS), CRM (OxyCRM/OxyCustomer), procurement (OxyProcure), document management (OxyDMS/nTireDMS), asset management (OxyAssets), legal management (OxyLegal), property management (OxyProperty), NPA collection (OxyCollect), and interactive e-statements (InstiView). Alongside its product suite, the company delivers professional services including SharePoint consulting, DevOps, cloud migration (Azure/AWS), mobile/web application development, and offshore technology team staffing.

Product overview

SunSmart Global is a niche Product Company offering a comprehensive portfolio of smart products in Artificial Intelligence, Mobility, and Enterprise Software Solutions. The product ecosystem includes Herbie.AI (Conversational AI platform powered by Generative AI) and OxyCollect (NPA Collection Mobile App) under the Banking vertical; and OxyERP as the core enterprise platform integrated with OxyHRMS (Human Capital Management), OxyCRM/OxyCustomer (CRM solutions), OxyProcure (Procurement Management), OxyDMS/nTireDMS (Document Management with AI capabilities), OxyLegal (Legal Management), OxyProperty (Property Management), and OxyAssets (Asset Management) under the Enterprise Software vertical. Additional modules include HRMS Canteen Management and Gate Management System. The company also provides professional services including SharePoint Consulting, DevOps, Cloud Migration (Azure/AWS), Mobile/Web Application Development, and Offshore Technology Team staffing.

Differentiator

Problem solved

Functional benefit

Brands

• SSG Technologies LLC: Alternative legal entity name used by SunSmart Global Inc
• SunSmart Technologies Private Limited
• OxyCloud
• OxyCRM
• OxyERP
• OxyAssets
• OxyHRMS
• OxyeProcure
• OxyDMS
• OxyLegal
• OxyProperty
• OxyCustomer
• OxyCollect
• nTireDMS
• Herbie.AI
• InstiView

Products and services

• Herbie.AI Conversational AI platform powered by Generative AI that automates customer engagement, support, and internal operations through intelligent natural language conversations across web chat, WhatsApp, Facebook Messenger, MS Teams, email, and voice/IVR channels. Supports 40+ languages, 2-way voice recognition, transaction and process automation (RPA), integrations with SAP, Salesforce, Oracle, Zendesk, Microsoft Dynamics, and predictive forecasting (sales/lead scoring, churn, demand).
• OxyAssets Enterprise Asset Management Software that simplifies requesting, assigning, identifying, locating, and tracking of all physical and virtual assets in an organization. 100% web-based solution accessible across LAN, WAN, Intranet, and Internet, with barcode/QR code/RFID generation and mobile app support. Can go live in 4 weeks.
• OxyProcure Cloud-based/on-demand/on-premises Intelligent Procurement Management Software with inbuilt Supply Chain Management that automates supplier registration, catalog management, e-tendering, Dutch/English/Reverse auctions, purchase requisitions, approvals, delivery tracker, stocking, fixed assets, vendor payment processing with fixed assets integration, and procure-to-pay workflows.
• OxyCRM Web-based CRM system that helps manage customer relationships, improve sales processes, track leads, automate workflows, and provides analytics for sustainable business goals, including omni-channel lead management, campaign management, partner leads, and dashboards.
• OxyCustomer Sales and Customer CRM for managing customer lifecycle including lead management, cross-sell/up-sell, campaign management, loyalty management, customer onboarding, 360-degree customer view, email processing, and customer incident management across multiple channels.
• OxyERP 100% Web-based Enterprise Resource Management System that automates internal and external business processes including Financials, Human Capital, Payroll, CRM, Asset Management, Procurement, and Document Management modules with real-time visibility into financials, order management, purchasing, inventory, employee management, and e-commerce.
• OxyHRMS Functionally rich Human Capital Management Software for managing employees end-to-end including recruitment, onboarding, profile, time/attendance, training, 360-degree performance appraisal, payroll, loans and advances, end-of-service benefits, exit management, and employee self-service portal.
• OxyDMS 100% web-based Document Management Software that enables efficient and secure management of documents of any type, including capture, classification, secure repository, workflow automation, role-based access, and compliance reporting.
• nTireDMS AI-Powered Document Management System for intelligent enterprises with multilingual OCR, semantic search, AI-based classification and metadata extraction, natural language document queries, advanced annotations, expiry notifications, version control, encryption, role-based access, audit logs, and intelligent document workflows.
• OxyLegal Cloud/web-based Legal Management Software for legal professionals that automates and centralizes documents, emails, tasks, calendars, clients, cases, billing, and payments with configurable workflow system.
• OxyProperty Property Management Software for tracking movement of all physical documents of properties, rental agreements, lease management, tenant screening, rent collection, property maintenance requests, and investment management module for tracking returnable investments like security deposits.
• OxyCollect NPA Collection Management Mobile App for the BFSI sector that enables real-time tracking of collection agents, customer data management, GPS navigation via Google Navigator to client locations, partial collections support, and collection status monitoring with built-in APIs for downloading default customer data.
• InstiView Interactive data delivery platform that creates and delivers interactive statements, vouchers, receipts, and invoices as offline HTML attachments viewable on any device. Responsive design, password-locked with SHA-2 Encryption, supports 165+ languages, with APIs for sharing statements to other channels.
• Employee Gate Pass Management System (GMS) Employee Gate Pass Management System integrating with HRMS for automated employee authentication, real-time validation, access control, entry/exit tracking, biometric authentication, mobile app-based check-in, ANPR integration, photo capture, and audit trails across multiple locations.
• HRMS Canteen Management Module Canteen management module integrated with HRMS for managing employee, contractor, and visitor meal services across multiple locations, featuring employee authentication (RFID, biometrics, face recognition), digital meal wallet, and payroll integration.
• SharePoint Consulting Service SharePoint development and consulting services from MOSS to SharePoint 2016/2019, including custom web parts, business logic development, portal deployment, workflow development, and migration services.
• DevOps Consulting Services DevOps consulting services to transform software development lifecycle through automation, agility, and continuous improvement, delivered with UK-based consultants.
• Azure/AWS Migration Services Cloud migration services including cloud readiness assessment, migration planning, workload/application migration, data migration, security/compliance alignment, optimization, and reverse cloud adoption (cloud repatriation) across Azure and AWS.
• Mobile Application Development Services End-to-end mobile application development services for Native/Hybrid applications using React Native, Ionic, and other mobile stacks.
• Web Application Development Services Enterprise-grade web application development using Angular, .NET, PostgreSQL, MS SQL, and other modern stacks designed for UAE, GCC, and global markets.
• Offshore Technology Team Resource Augmentation/IT Staffing services providing skilled professionals for temporary positions with clients across 145+ countries.

Quantifiable outcome

• Guaranteed 99.99% Uptime
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability14 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationGold Partner – Microsoft with Gold Development Competency. Highest level partnership demonstrating technical excellence. SunSmart has extensive expertise on Microsoft .NET Stack, SharePoint, and Microsoft AI technologies (LUIS.AI, QNA.AI, WIT.AI, Dialogflow.AI).
• NASSCOMminorOthersMember of NASSCOM. NASSCOM Emerge 50 recognition indicates active participation in Indian IT industry association.
• CII (Confederation of Indian Industry)minorOthersAssociate Member of CII indicating recognition and participation in Indian industry body.
• British Business GroupminorOthersMember of British Business Group indicating presence and standing in UK business community.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zoho Corporation: India-origin vendor of a broad integrated business suite (Zoho One) covering CRM, HR, finance, and productivity — the most direct comparable to SunSmart's integrated Oxy-suite positioning and bundled enterprise software go-to-market.
• Odoo: Open-source mid-market ERP/CRM suite with modular apps for sales, HR, procurement, and document management — competes head-to-head with SunSmart's OxyERP/OxyCRM/OxyProcure for cost-conscious mid-market enterprise customers.
• Ramco Systems: India-headquartered mid-market enterprise software company offering ERP, HRMS (Ramco Global Payroll), CRM, and asset management on Microsoft/.NET stacks — directly comparable to SunSmart's OxyERP, OxyHRMS, and CRM portfolio across emerging markets.
• Epicor Software: Mid-market industry-focused ERP, CRM, and SCM vendor with manufacturing and distribution vertical depth — closely comparable to SunSmart's manufacturing and distribution ERP/CRM/procurement offerings.
• Sage Group: UK-listed mid-market ERP, HR/payroll, and finance software vendor with global footprint in EMEA, Americas, and Africa — comparable to SunSmart in serving mid-market enterprises with integrated ERP/HR solutions.

Regional players

• TOTVS: Latin America's largest enterprise software company with a comprehensive ERP/HR/RM suite — analogous mid-market integrated-suite business model, though serving primarily Portuguese/Spanish-speaking markets.

Emerging players

• Acumatica: Cloud-native mid-market ERP suite with CRM, HR, and project management modules — comparable niche mid-market positioning to SunSmart's OxyERP/CRM, particularly for growing enterprises seeking modern cloud ERP.

Broad incumbents

• Infor: Large enterprise software vendor with industry-specific ERP, HRMS, CRM, and supply chain suites — directly overlapping SunSmart's enterprise application footprint but at much larger scale.
• SAP Business One: SAP's mid-market ERP offering with broad enterprise application scope — directly comparable positioning to SunSmart's OxyERP for growing mid-market enterprises.
• Microsoft (Dynamics 365): Microsoft's cloud ERP/CRM suite is the platform-native incumbent that competes against SunSmart's .NET-based OxyERP, OxyCRM, and OxyHRMS, particularly as Copilot/AI features are embedded natively.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunsmart_global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunSmart Global