What Reliance Entertainment does

Reliance Entertainment is a privately held, vertically integrated Indian media and entertainment company headquartered in Mumbai and operating as a subsidiary of the Reliance Group conglomerate. The company produces and distributes films across multiple Indian languages through theatrical and digital channels, having delivered 400+ films with cumulative global box office gross exceeding USD 1 billion and 29 National Awards since 2008. Its film slate is built on partnerships with leading Indian talent and studios (Rohit Shetty Picturez, Jio Studios, Aamir Khan Productions, Devgn Films) and on proprietary franchise IP such as Singham, Golmaal, and Little Singham that extends into animation, gaming, and merchandise.

The company operates four interlocking business segments: theatrical film production and worldwide distribution; animation through Reliance Animation Studios using Flash 2D, Harmony 2D, and Maya 3D pipelines with 1,000+ creators and 18,000+ minutes of delivered content; mobile gaming through Reliance Games (Zapak Games) with 500+ million cumulative downloads across 120+ countries and partnerships with WWE, Warner Bros. Discovery, Cartoon Network, Paramount, and DreamWorks; and digital licensing to major OTT platforms including Netflix, Amazon Prime Video, Disney+ Hotstar, Amazon miniTV, and Zee 5, supplemented by the proprietary BigFlix VOD service. Distribution extends to kids TV channels (Discovery Kids, Nickelodeon, Pogo TV) and theatrical anime partnerships (TV TOKYO for NARUTO across 200+ screens in India).

Revenue is generated across five streams: theatrical box office participation, OTT licensing royalties, mobile gaming via freemium/in-app purchases, animation production services, and IP licensing and brand partnerships. The customer base spans enterprise production partners, OTT platforms, mobile gaming consumers globally, and Indian family and children audiences for theatrical, TV, and streaming content. The company maintains offices in Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, and Pune, with operational subsidiaries including Reliance Animation Studios, Zapak Games, Reliance Films Distribution, Reliance Education (VFX and Animation Academy), and co-controlled entities Rohit Shetty Picturez and Y Not Studios.

Name

Reliance Entertainment

Legal name

Reliance Entertainment Studios Pvt Ltd

Website

https://relianceentertainment.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reliance Entertainment is a Mumbai-based, vertically integrated Indian media company and Reliance Group subsidiary that produces and distributes films, animation, web series, and mobile games across theatrical, OTT, and digital channels for Indian consumers and global gaming audiences.

Ownership category

akta.pro rank

Product category

Film Production & Entertainment Distribution

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Royalty, Reporting & Revenue Share Administration (MPADALAJ)

akta.pro secondary industries

Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Animated Series Production (TV/Streaming) (MPADACAG), Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE), Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds) (MPAHALAJ)

Keywords

• Film production
• Theatrical distribution
• OTT content
• Animation production
• Mobile gaming

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Theatrical Film Distribution: Production and worldwide theatrical distribution of Bollywood films, earning revenue through box office collections with distribution partners
2. Digital Content Licensing: Licensing of film and web series content to streaming platforms including Netflix, Amazon Prime Video, Disney+Hotstar, and Amazon miniTV
3. Mobile Gaming: Revenue from mobile gaming through in-app purchases and partnerships with entertainment brands including WWE, Cartoon Network, Warner Bros. Discovery, and Hollywood studios
4. Animation Production Services: Animation production for TV series and films, including branded content for kids platforms like Discovery Kids, Nickelodeon, and Pogo TV
5. IP Licensing and Brand Partnerships: Licensing of proprietary IP (film franchises like Singham, Golmaal) for animation, gaming, and merchandise across new media platforms

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Reliance Entertainment is a vertically integrated Indian media company that produces, distributes, and monetizes entertainment content across theatrical film, web series/OTT, animation, and mobile gaming. Its film arm produces and distributes Bollywood films through co-production with leading directors and independent production houses, while subsidiaries Reliance Animation Studios (animation series) and Reliance Games/Zapak (mobile games) extend proprietary IPs like Singham and Golmaal into kids' TV, OTT, and gaming formats; BigFlix provides an ad-free VOD service and licensing arms supply content to Netflix, Amazon Prime Video, and Disney+Hotstar.

Product overview

Reliance Entertainment is a vertically integrated media company operating multiple business segments including film production and distribution, web series/TV content, animation, digital/VOD streaming, and gaming. The company produces and distributes films through sub-brands like Rohit Shetty Picturez, Y Not Studios, and Global Cinemas. Its digital content includes web series on Amazon Prime (Indian Police Force, Jubilee), Zee 5 (Sunflower), and Amazon MiniTV (Amber Girls School, Namacool), plus direct-to-digital films on Netflix. Animation offerings feature Little Singham, Golmaal Jr., and Smaashhing Simmba series through Reliance Animation. Digital services include BigFlix VOD platform and Reliance Creative And Content Solutions. Gaming operations through Reliance Games/Zapak Games offer mobile games including WWE Mayhem, Real Steel, and T20 Cricket, with over 300+ million downloads globally.

Differentiator

Problem solved

Functional benefit

Brands

• Zapak Games: Mobile gaming platform and brand operated by Reliance Games for publishing mobile games globally
• BigFlix
• Reliance Animation Academy
• Little Singham
• Golmaal Jr.
• Smaashhing Simmba

Products and services

• Little Singham Animated TV series based on the Singham blockbuster franchise, premiered on Discovery Kids India. Features the young Bajirao Singham character; rated No.1 in Kids Category by BARC Ratings 2023 and won Best Children's Program at Asian Academy Creative Awards 2023.
• Golmaal Jr. Animated TV series based on India's biggest comedy film franchise 'Golmaal', telecast on Nickelodeon.
• Smaashhing Simmba Animated TV series based on the blockbuster Bollywood movie 'Simmba', aired on Pogo TV. Won ANN Awards 2023 - Best Bollywood Inspired Animated IP.
• Indian Police Force Action web series directed by Rohit Shetty, available on Amazon Prime Video.
• Jubilee Critically acclaimed web series by Vikramaditya Motwane, available on Amazon Prime Video.
• Sunflower Wide-ranging web series by Vikas Bahl, available on Zee 5 with Sunflower 2 as its sequel.
• BigFlix Proprietary Video-on-Demand (VOD) streaming service offering over 2,000 movies across genres and languages, ad-free. Pioneered VOD service in India.
• Reliance Games / Zapak Games Mobile gaming development and publishing platform offering games for all moods and age groups. Operates across 120 countries with 500+ million downloads globally; partnerships with WWE, Cartoon Network, Paramount, Warner Bros. Discovery, DreamWorks, and Sony Pictures Networks India.
• WWE Mayhem Action-packed mobile game featuring WWE superstars, available on iOS and Android.
• Real Steel World Robot Boxing Action-packed robot boxing mobile game developed in partnership with DreamWorks-SKG.
• Reliance Animation Academy Educational program under Reliance Animation nurturing young artists in animation and VFX skills. Connected to Reliance Education (VFX & Animation Academy).
• Reliance Creative And Content Solutions (RCCS) Service offering creative crowdsourcing, custom content creation, procurement, production and distribution of creative content for global entertainment and media houses.
• Section 84 (Film) Upcoming theatrical courtroom drama film co-produced with Jio Studios, starring top Bollywood talent.
• Singham Again (Film) Upcoming theatrical action film featuring Ajay Devgn, Kareena Kapoor, Akshay Kumar, Deepika Padukone, Ranveer Singh, and Tiger Shroff; fifth installment of the Singham franchise.
• Golmaal 5 (Film) Upcoming fifth installment of the Rohit Shetty Golmaal comedy franchise.
• Batwara 1947 (Film) Upcoming theatrical Bollywood film (renamed from Lahore 1947) with worldwide distribution by Reliance Entertainment in partnership with Aamir Khan Productions.
• Hamnet (Film Distribution) India theatrical distribution deal for the award-winning film directed by Chloe Zhao.
• NARUTO The Movie: Ninja Clash in the Land of Snow (Indian Theatrical Release) First-ever theatrical release of a NARUTO movie in India, screened in Japanese, English, and Hindi.

Quantifiable outcome

• 500+ million game downloads globally
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Aamir Khan ProductionscoreStrategic or Co-development Partner · 17 June 2026Production and worldwide distribution partnership for Batwara 1947 (renamed from Lahore 1947), scheduled for release August 13 during Independence Day weekend.
• Rohit Shetty PicturezcoreStrategic or Co-development Partner · 17 May 2026Long-standing production partnership for Rohit Shetty films including Golmaal 5 and Singham franchise.
• Jio StudioscoreStrategic or Co-development Partner · 4 May 2026Co-production of Section 84 courtroom drama starring Amitabh Bachchan and Abhishek Banerjee, scheduled for November 19, 2026 release.
• Jio StudioscoreStrategic or Co-development Partner · 25 April 2026Production partnership for Singham Again featuring Ajay Devgn, Kareena Kapoor, Akshay Kumar, Deepika Padukone, Ranveer Singh, and Tiger Shroff.
• Tenali Rama AnimationstrategicStrategic or Co-development Partner · 2 April 2026Collaboration for India's first student-led theatrical feature film Ravana - The Lost Battle with Shri Ram, targeted for Summer 2027 release using hybrid AI and 3D animation.
• FTII (Film and Television Institute of India)strategicStrategic or Co-development Partner · 2 April 2026Educational partnership for student-led theatrical feature film development under Reliance Animation Academy program.
• Brihanmumbai Municipal Corporation (BMC)strategicStrategic or Co-development Partner · 24 September 2025Landmark collaboration for animation career awareness workshops across 1,118 BMC-run schools in Mumbai, starting September 18, 2025.
• TV TOKYOcoreGTM or Marketing Partner · 11 April 2025Partnership for theatrical release of NARUTO movies across India. First film NARUTO THE MOVIE: Ninja Clash in the Land of Snow released June 27, 2025 across 200+ screens in English, Hindi, and Japanese languages.
• Happening 365 SynergiescoreGTM or Marketing Partner · 11 April 2025Release partners for NARUTO movies theatrical distribution in India alongside Reliance Entertainment and TV TOKYO.
• Animotion MediastrategicStrategic or Co-development Partner · 24 March 2025Strategic partnership for India and South East Asia to bring The Fixies animated franchise to Indian audiences through TV, digital streaming, and licensing. Premier planned for 2025.
• Warner Bros. DiscoverycoreStrategic or Co-development Partner · 15 October 2024Mobile gaming partnership including Ben 10: Alien Run launch, and animation collaboration with Warner Bros. Discovery for Little Singham Bahubali Friends.
• UNEP (UN Environment Programme)strategicStrategic or Co-development Partner · 6 June 2024Environmental awareness partnership through Playing for the Planet initiative. Plastic pollution theme integrated into 4 mobile games reaching 15+ million youth. Tide Turners Plastic Challenge campaign collected 500+ million virtual plastic bottles.
• Sony Pictures Network IndiaminorGTM or Marketing Partner · 6 June 2024Partner in UNEP Playing for the Planet environmental gaming initiative and licensing for animated content.
• Cartoon NetworkcoreChannel Partner/ Reseller/ Distributor · 6 June 2024Distribution channel for animated content including Ben 10 franchise games and Little Singham series promotions.
• Paramount PicturesminorStrategic or Co-development Partner · 6 June 2024Hollywood studio partnership for mobile gaming content including Hotel Transylvania and Pacific Rim games.
• DreamWorksminorStrategic or Co-development Partner · 6 June 2024Hollywood studio partnership for mobile gaming content development.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Green Gold Animation: India's leading animation studio behind Chhota Bheem, with direct overlap in kids' animated series, TV broadcast deals, and cross-platform IP monetization in animation and gaming.
• Dharma Productions: Major Bollywood production house producing star-driven theatrical films with associated digital and OTT distribution. Closely comparable in slate strategy, star partnerships, and franchise-driven approach.
• Jio Studios: Reliance Group's film production and distribution arm that co-produces with Reliance Entertainment (e.g., Singham Again, Section 84). Operates in the same Bollywood theatrical and OTT content vertical with overlapping talent and distribution strategies.
• Viacom18 Studios: Indian film production and distribution arm of Viacom18 with a similar slate of star-driven theatricals and streaming content for JioCinema. Directly comparable in Bollywood content production and digital licensing.
• Cosmos-Maya: India-based animation production company producing both original IP and outsourced international animation. Comparable as a 2D/3D animation services and content business serving similar TV and OTT customers.
• Zee Studios: Film production and distribution arm of ZEEL with direct overlap in theatrical releases, OTT licensing, and web series production for Zee5 and global platforms. Comparable in cross-platform content strategy.
• Tips Films: Established Indian production and distribution company with theatrical releases and music/film rights monetization across media. Comparable as a Bollywood studio operating across film, music, and digital.
• Yash Raj Films: One of India's largest film production and distribution companies with a similar theatrical franchise model and in-house distribution capability. Directly comparable as a vertically integrated Bollywood studio with marquee director/star relationships.
• Nazara Technologies: India's leading listed mobile gaming publisher with a comparable freemium mobile games portfolio and partnerships with global entertainment brands. Directly comparable in mobile game publishing, IP licensing, and freemium monetization.
• Eros International (Eros STX Global): Indian-origin global film production and distribution company with comparable worldwide theatrical distribution and digital licensing operations, including a deep content library monetized across multiple platforms.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RelianceEnt
• YouTubeyoutube.com/relianceent
• Facebookfacebook.com/RelianceEnt
• Instagraminstagram.com/reliance.entertainment
• LinkedInlinkedin.com/company/reliance-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Entertainment