VER Sales

What VER Sales does

VER Sales Inc. is a privately held manufacturer and distributor of industrial rigging hardware and cable assemblies, founded in 1972 and headquartered in a single facility at 2509 North Naomi Street, Burbank, California. The company produces and sells rope blocks, wire rope and aircraft cable (galvanized and stainless in 7x7, 7x19, 1x19, and 3x7 configurations), alloy and specialty chain, USA-made bungee cords and assemblies, fall protection equipment, and custom cable assemblies including Mil-Spec products certified to AS9100 Rev. D/F. It also distributes third-party brands such as FallTech, NicoPress, Petzl, 3M, and Campbell Chain & Fittings, alongside its own proprietary SKUs (e.g., Verlocks, VER Beam Clamps). The catalog spans rigging hardware, stage and live event rigging, aerialist rigging, swaging sleeves and tools, ratchet tie-downs, and safety accessories.

The company monetizes almost exclusively through one-time product sales priced per unit, per foot, or per spool, with quote-based volume discounting on larger orders and a recently announced tariff-related price adjustment. Its go-to-market is sales-led B2B: a transactional e-commerce storefront with account registration and wishlist functionality, supplemented by knowledgeable inside sales representatives reachable by phone and email. It is ISO 9001:2015 certified and operates with a horizontal segmentation approach across four use-case segments — industrial rigging, entertainment/stage rigging (both marked primary), aerospace, and safety/fall protection — serving a distributed US customer base with no public customer logos disclosed. The business is founder or family-owned with no external PE/VC backing, no subsidiaries, and no disclosed headcount, funding rounds, or revenue figures.

Name

VER Sales

Legal name

VER Sales Inc.

Website

https://versales.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

VER Sales is a Burbank-based, family-owned manufacturer and distributor of industrial rigging hardware, wire rope, cable assemblies, bungee cords, and fall protection equipment serving US industrial, entertainment, aerospace, and safety customers since 1972.

Ownership category

akta.pro rank

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of industrial rigging hardware, cable, chains, rope, bungee cords, and related components through e-commerce platform. Products are sold at unit, per-foot, or spool pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

VER Sales is a manufacturer and distributor of industrial rigging hardware, cable assemblies, rope, bungee cords, and fall protection equipment. Operating since 1972 from Burbank, California, the company supplies rigging components, custom cable assemblies, and safety gear to industrial, entertainment, and aerospace customers through an e-commerce storefront with direct sales support.

Product overview

VER Sales is a B2B industrial hardware distributor and manufacturer specializing in rigging equipment, cable assemblies, rope, bungee cords, and fall protection gear. Operating since 1972, the company offers an e-commerce catalog organized into major product categories: Rigging Hardware (blocks & pulleys, eye bolts, hooks, shackles, wire rope clips), Stage & Live Event Rigging, Aerialist Rigging, Chain Products, Wire Rope and Aircraft Cable, Bungee Cords and Assemblies (USA made), Fall Protection, Cable Assemblies (including Mil-Spec AS9100 certified products), Rope & Cordage, Ratchet Tie Down Straps, Swaging Sleeves & Tools, and various accessories. The company serves aerospace, entertainment, industrial, and safety sectors with both stock and custom cable assembly capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Verlocks VER Sales' own-brand rigging hardware line, providing locking and connection components for industrial and entertainment rigging applications.
• VER Beam Clamps VER Sales' own-brand beam clamp hardware used to attach rigging components to structural steel beams in lifting and suspension applications.
• Custom Cable Assemblies Custom-manufactured cable assemblies built to customer specifications for industrial, entertainment, and aerospace applications, produced under VER Sales' ISO 9001:2015 and AS9100 Rev. D certified quality systems.
• Bungee Cords Bungee cords manufactured and supplied by VER Sales for load-securing, tie-down, and industrial holding applications.
• Wire Rope Wire rope products supplied by VER Sales for lifting, rigging, suspension, and stage rigging applications.
• Rope Industrial rope products supplied by VER Sales for rigging, lifting, tie-down, and general utility applications.
• Fall Protection Equipment Fall protection equipment supplied by VER Sales, including distributed brands such as FallTech, Petzl, and 3M safety products, for workers operating at height in industrial and construction environments.

Quantifiable outcome

• 50 years of trusted service in rigging hardware industry

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• FallTechminorOthersBrand partnership - supplies FallTech fall protection products including harnesses, lanyards, rescue equipment, and kits. FallTech is a recognized safety equipment manufacturer.
• NicoPressminorOthersBrand partnership - supplies NicoPress (Nicopress) products including swaging sleeves, cable ferrules, and tools for cable assembly.
• PetzlminorOthersBrand partnership - supplies Petzl fall protection and rope access equipment including ascenders, descenders, carabiners, anchors, and rescue equipment.
• Campbell Chain & FittingsminorOthersBrand partnership - supplies Campbell chain and fittings products including various chain types and hardware.
• 3MminorOthersBrand partnership - supplies 3M branded safety and industrial products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grainger: Largest US industrial MRO distributor with a broad catalog covering rigging hardware, chain, cable, and fall protection. Comparable as a scale-driven incumbent competing on breadth, logistics, and digital procurement.
• McMaster-Carr: Iconic industrial supply catalog distributor with extensive hardware, chain, rope, and rigging SKUs and strong e-commerce. Comparable as a digital-first broad-line competitor for many of VER Sales' commodity SKUs.
• Fastenal: Industrial supply distributor with deep fastener, chain, and rigging hardware coverage plus onsite vending and integrated supply programs. Comparable as a large-scale distributor competing on logistics and enterprise supply contracts.
• Columbus McKinnon: Established manufacturer of hoists, cranes, rigging, and material handling products with global reach. Comparable as a broad-line rigging/hoist incumbent that competes across many of the same SKUs VER Sales distributes.
• The Crosby Group: Major manufacturer of rigging hardware (shackles, hooks, blocks, turnbuckles) supplying industrial, marine, and aerospace customers. Comparable as a deeper-pockets incumbent in the same core rigging hardware categories.

Direct peers

• Klein Tools: Manufacturer of professional hand tools and hardware including rigging accessories and cable management products. Comparable as a US-based specialist serving trade and industrial buyers with overlapping product categories.
• Mazzella Companies: Specialized distributor and manufacturer of rigging, lifting, and overhead material handling products serving industrial and entertainment end markets. Directly comparable in product mix (slings, wire rope, hoists, rigging hardware) and customer base.
• Liftex: Manufacturer and distributor of synthetic slings, rigging products, and lifting accessories. Comparable as a focused rigging hardware specialist with similar industrial and entertainment customer overlap.
• Slingmax: Manufacturer of high-performance round slings and synthetic lifting products serving industrial and entertainment rigging. Comparable in synthetic sling/webbing overlap with VER's Aerialist and Stage Rigging lines.

Emerging players

• Yates Gear: Specialist in rope access, rescue, and fall protection equipment. Comparable in the Safety/Fall Protection segment where VER Sales distributes Petzl, FallTech, and 3M products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VER-Sales-Inc-199222246756883

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VER Sales