Easy Breathe, Inc.

What Easy Breathe, Inc. does

Easy Breathe, Inc. is a privately held, direct-to-consumer e-commerce retailer headquartered in Los Angeles that has specialized in obstructive sleep apnea therapy equipment since its founding in February 2011. The company operates easybreathe.com as an authorized ResMed dealer, selling the full AirSense (AirSense 10 and 11 AutoSet), AirMini travel, and AirCurve bilevel hardware lines alongside a 30+ SKU mask portfolio covering ResMed AirFit, AirTouch, DreamWear, and third-party options such as Brevida, Swift FX, and Mirage. Hardware is complemented by a consumables catalog of tubes, hoses, humidifier chambers, filters, cushions, headgear, and cleaning supplies.

The business wraps hardware and consumables with a service layer that addresses the principal friction points in CPAP adoption: prescription acquisition from a physician, direct insurance billing to major plans, and a Mask Finder questionnaire that matches customers to a mask style and size in roughly 60 seconds. A subscription resupply program ships replacement filters, tubing, and cushions on a scheduled cadence, converting one-time equipment sales into recurring revenue. Adjacent services include a Home Sleep Test and a CPAP Prescription Package for renewal and management.

Go-to-market is digital-first, relying on the e-commerce storefront, content marketing through The Easy Blog, email newsletters, and SEO-driven organic search. Pricing spans $107 for entry-level nasal pillow masks up to $2,249 for premium BiPAP machines, with payment plans from $99 down and free shipping over $99. Easy Breathe serves individual sleep apnea patients across the United States, with no international footprint, and reports more than 400,000 cumulative customers served, an A+ BBB rating, and a 4.8-star average across 3,200+ verified reviews.

Name

Easy Breathe, Inc.

Legal name

Easy Breathe, Inc.

Website

https://easybreathe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Breathe is a Los Angeles-based, direct-to-consumer online retailer and authorized ResMed dealer selling CPAP machines, masks, and supplies to U.S. sleep apnea patients, with prescription handling, insurance billing, and a recurring resupply subscription.

Ownership category

akta.pro rank

Product category

Sleep Apnea Therapy Equipment

NAICS

Home Health Equipment Rental (532283)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA)

akta.pro secondary industries

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

Keywords

• CPAP equipment retail
• Sleep apnea therapy
• CPAP supplies online
• Home medical equipment
• ResMed dealer

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel

Revenue model

1. CPAP Equipment Sales: One-time hardware sales of CPAP machines, masks, and supplies. Products include Auto CPAP machines ($999-$1,349), Travel CPAPs ($1,155+), BiPAP machines ($1,999-$2,249), and various masks ($107-$199).
2. Resupply Subscription Program: Recurring resupply program where filters, tubing, cushions and other replacement supplies are automatically shipped when it's time to replace them, generating recurring subscription revenue.
3. Insurance Billing: Company handles insurance paperwork and bills insurance directly, with many CPAP products partially or fully covered by major insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Easy Breathe is a direct-to-consumer online retailer that sells CPAP machines, masks, and replacement supplies for the treatment of obstructive sleep apnea. As an authorized ResMed dealer, the company handles prescription acquisition, insurance verification and direct billing, and offers a Mask Finder tool plus an automatic resupply subscription program for ongoing replacement parts. The company has served over 400,000 customers since its founding in 2011.

Product overview

Easy Breathe, Inc. is an authorized ResMed dealer offering a comprehensive CPAP therapy portfolio consisting of CPAP machines (home and travel), CPAP masks (full face, nasal, and nasal pillow styles), and replacement supplies. The core product lineup includes the ResMed AirSense 11 AutoSet and AirSense 10 AutoSet for home CPAP therapy, the ResMed AirMini for travel, and ResMed AirCurve 11 and 10 VAuto for bilevel/BiPAP therapy, plus the Luna G3 BPAP from 3B Medical. The mask portfolio features ResMed AirFit series masks (F20, F30, F40, N20, N30, N30i, P10, P30i), AirTouch memory foam masks, DreamWear masks, and other brands like Brevida, Swift FX, and Mirage. Services include a free Mask Finder questionnaire tool, insurance coverage verification, home sleep testing, prescription handling, and an automatic resupply subscription program. The company has served CPAP patients since February 2011 with free shipping on orders over $99 and handles insurance billing directly.

Differentiator

Problem solved

Functional benefit

Products and services

• ResMed AirSense 11 AutoSet

Quantifiable outcome

• 4.8 out of 5 star average rating from 3,200+ verified customer reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ResMedcoreChannel Partner/ Reseller/ DistributorEasy Breathe is an authorized ResMed dealer, offering the complete ResMed product lineup including AirSense CPAP machines, AirMini travel CPAP, AirFit masks, AirCurve bilevel devices, and all replacement parts and accessories. ResMed is a global leader in sleep apnea treatment and respiratory care devices.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lofta: Direct-to-consumer sleep apnea testing and CPAP retailer with home sleep tests, prescription handling, and online device sales; overlaps almost entirely with Easy Breathe's DTC funnel and patient base.
• CPAP.com: Long-running online CPAP retailer selling machines, masks, and supplies directly to consumers, with a broad mask catalog and customer support tools; competes head-to-head with Easy Breathe in the same online channel.
• Aeroflow Healthcare: Durable medical equipment provider with a strong online and insurance-billing presence across sleep, respiratory, and incontinence categories; competes with Easy Breathe on CPAP DME and resupply.
• The CPAP Shop: Online CPAP equipment and supplies retailer offering ResMed, Philips, and Fisher & Paykel products with insurance support and Mask Finder-like guidance; directly comparable on assortment and DTC model.

Broad incumbents

• ResMed: Global manufacturer of sleep apnea and respiratory devices; Easy Breathe's core supplier and a strategic partner, but also a potential competitive threat via its own DTC and provider channels.
• Lincare: National home respiratory and DME provider offering CPAP, oxygen, and ventilation services; a much larger incumbent but addresses the same sleep apnea patient population.
• Philips Respironics: Major OEM of CPAP, BiPAP, and masks; not directly a competitor to Easy Breathe's retail business, but a supplier of competing brands that influences Easy Breathe's assortment and pricing decisions.
• Apria Healthcare (Owens & Minor): Large DME and home respiratory services provider serving patients and clinicians across sleep, oxygen, and ventilation; broader portfolio than Easy Breathe but directly overlaps on CPAP supply and resupply.

Others

• SoClean: Manufacturer of CPAP cleaning and sanitization accessories sold alongside CPAP supplies; an adjacent product category that Easy Breathe could expand into via its resupply funnel.

Emerging players

• 3B Medical / React Health: Manufacturer of Luna-series CPAP and BiPAP devices already distributed by Easy Breathe; an emerging brand competing with ResMed and Philips at the lower price tier that Easy Breathe resells.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/easybreatheinc
• Facebookfacebook.com/204672252904327
• LinkedInlinkedin.com/company/easy-breathe-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Breathe, Inc.