Hills Machinery
Hills Machinery is a privately held heavy equipment dealer operating 12 locations across North Carolina, South Carolina, Virginia, and Georgia. Founded in 2007, it sells, rents, services, and finances construction, environmental, and paving equipment for contractors and government buyers.
- Company typePrivate
- Founded2007
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Hills Machinery does
Hills Machinery is a privately held heavy equipment dealer headquartered in Charlotte, North Carolina, operating 12 dealership locations across the Carolinas, Virginia, and Georgia. Founded in 2007 by Adam and Jim Hills, the company sells, rents, services, and finances heavy construction, environmental, and paving equipment for contractors, environmental and recycling operators, paving companies, and municipal and government agencies. The company is organized into three core divisions — Construction, Environmental (Hills Environmental), and Paving — each representing a distinct set of equipment brands (CASE Construction, Hitachi, Ammann, Hydex, Rokbak, FAE Group, Eagle Crusher, EDGE Innovate, Astec, Rubble Master, Mauldin, SAKAI, Takeuchi) with shared parts, service, and financing infrastructure.
The company's most differentiated technical offering is Hills Uptime Operations, a proactive fleet monitoring program built on telematics data collection, fault code alerting, technical support, and maintenance coordination; the program is included standard with qualifying new equipment purchases for one year. Supporting infrastructure includes an online parts catalog, same-day parts delivery, factory-certified technicians with mobile field-service trucks, 24/7 emergency service, an equipment rental fleet with rent-to-own options, a CASE ReNew certified used equipment program, and equipment financing through a partnership with CNH Industrial Capital America LLC.
Hills Machinery operates a direct enterprise field-sales and dealer-network go-to-market model, executing sales through physical branches with on-site customer support, complemented by a digital presence (website, online parts catalog, email newsletter, and social channels). Revenue is generated across six streams: new equipment sales, used equipment sales, equipment rental, parts sales, service and repair, and equipment financing — with mix spanning one-time capital purchases and recurring parts/service/rental activity. The company also participates in Sourcewell cooperative purchasing contracts for government and education buyers.
Hills Machinery firmographics
Firmographics- Name
- Hills Machinery
- Legal name
- Hills Machinery Company, LLC
- Website
- https://hillsmachinery.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hills Machinery is a privately held heavy equipment dealer operating 12 locations across North Carolina, South Carolina, Virginia, and Georgia. Founded in 2007, it sells, rents, services, and finances construction, environmental, and paving equipment for contractors and government buyers.
- Ownership category
- akta.pro rank
Hills Machinery industry classification
Industry- Product category
- Heavy Equipment Dealer
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
Keywords
Where Hills Machinery is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Hills Machinery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new heavy equipment from multiple manufacturers including CASE Construction, Hitachi, Ammann, Hydex, Rokbak, FAE Group, Globe Trailers, Eagle Crusher, EDGE Innovate, Astec, Rubble Master, Mauldin Paving Products, and SAKAI America. One-time purchase transactions with financing options available.
- Used Equipment Sales: Sales of pre-owned equipment including certified used, CASE ReNew reconditioned equipment, and standard used machines. Also includes equipment trade-ins.
- Equipment Rental: Short and long-term rental of heavy equipment including compact equipment, generators, air compressors, lights, and full construction equipment fleet. Rent by day, week, or month with flexible rent-to-own options.
- Parts Sales: Extensive parts inventory for all equipment brands, with same-day delivery options. Parts catalog available online.
- Service and Repair: Factory-certified technicians providing maintenance and repair services, both in-shop and field service with mobile service trucks. 24/7 emergency service available.
- Equipment Financing: Financial solutions including loan, lease, and rent-to-own programs for equipment purchases. Commercial accounts for managing parts, service, attachments, rental and technology expenses.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hills Machinery product offering
Product offeringCore offering
Hills Machinery is a multi-location heavy equipment dealer that sells, rents, and services new and used construction, environmental, and paving equipment through 12 dealership locations across the southeastern United States. The company represents manufacturers such as CASE, Hitachi, Ammann, Eagle Crusher, and others, and supports customers with parts, repair, telematics-based uptime monitoring, and equipment financing.
Product overview
Hills Machinery is a heavy equipment dealer operating 12 locations across North Carolina, South Carolina, Virginia, and Georgia. The company offers a comprehensive portfolio organized into three core divisions: Construction (earthmoving, underground utilities, landscaping, aggregates, mining equipment), Environmental (crushers, grinders, and recycling equipment for demolition and site development), and Paving (asphalt equipment for road construction). Within these divisions, the company represents major equipment brands including CASE Construction, Hitachi Construction Machinery, Ammann Compaction, Hydex, Rokbak, FAE Group, Globe Trailers, Eagle Crusher, EDGE Innovate, Astec, Rubble Master, Mauldin Paving Products, SAKAI America, and Takeuchi. Supporting the equipment sales are complementary services including a large rental fleet (rent by day/week/month with rent-to-own options), used equipment sales (including the CASE ReNew Center with certified pre-owned programs), parts inventory with same-day delivery, service and maintenance (factory-certified technicians with field service capabilities), equipment financing (loans, leases, rent-to-own), and Hills Uptime Operations (proactive fleet monitoring and telematics-based uptime support program). The company also serves municipalities and government agencies through discounted pricing and cooperative purchasing contracts via Sourcewell.
Differentiator
Problem solved
Functional benefit
Products and services
- New Construction Equipment Sales
- New Environmental Equipment Sales
- New Paving Equipment Sales
- Used Equipment Sales
- Equipment Rental
- Parts Department
- Service and Repair
- Hills Uptime Operations
- Equipment Financing
- CASE ReNew Center
Quantifiable outcome
- Same-day parts delivery capability
- +2 more outcomes
Companies that use Hills Machinery
Customer profileSegments4 records
Ideal customer profiles3 records
Hills Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hills Machinery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SourcewellcoreSourcewell is a cooperative purchasing organization that provides competitively solicited contracts to government, education, and nonprofit entities. Hills Machinery participates in Sourcewell cooperative contracts (Contract Numbers: 032119-CNH-1 for CASE, 110719-CNH-1 for Case IH, 030923-EDG for Edge Innovate, 092922-FTS for Felling Trailers, 011723-HTI for Hitachi, 031121-TTC for Toro) enabling government customers to purchase equipment through pre-negotiated terms.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Hills Machinery competitors and assessment
Company assessmentDirect peers
- Blanchard Machinery Company: Blanchard Machinery is an authorized Caterpillar dealer serving North and South Carolina with new and used equipment sales, rentals, parts, and service. It directly overlaps Hills' core Carolina geography, customer base (construction, paving, environmental), and dealer-rental business model.
- Stowers Machinery: Stowers Machinery is a Caterpillar dealer covering East Tennessee, Southwest Virginia, and surrounding areas with sales, rental, parts, and service. It is comparable in size and structure to Hills and directly competes in the Virginia portion of Hills' footprint.
- May Heavy Equipment: May Heavy Equipment is a CASE Construction dealer serving parts of the Carolinas and surrounding states with new, used, and rental heavy equipment. It is a direct competitor for CASE-branded business in markets adjacent to or overlapping Hills' territory.
Broad incumbents
- United Rentals: United Rentals is the largest equipment rental company in North America with a national footprint including significant Southeast presence. It competes directly with Hills' rental business and brings scale advantages in fleet breadth, pricing, and digital ordering.
- Sunbelt Rentals: Sunbelt Rentals is a top-tier national equipment rental company with extensive Southeast operations. It competes with Hills on rentals across compact equipment, aerial work platforms, and general construction machinery, with national account reach that regional dealers lack.
- Komatsu: Komatsu is a global construction and mining equipment OEM that competes with the brands Hills represents (CASE, Hitachi). As the manufacturer behind competing equipment sold through competing dealers, Komatsu is a structural competitive force in Hills' market.
- Caterpillar: Caterpillar is the dominant global construction equipment OEM and the brand behind the largest competitor dealers (Blanchard, Gregory Poole, Stowers) in Hills' footprint. CAT's dealer network, parts availability, and financing power shape the competitive dynamics Hills must navigate.
Regional players
- Gregory Poole Equipment: Gregory Poole is the exclusive Caterpillar dealer for eastern North Carolina, directly overlapping Hills' Raleigh, Wilson, and Greenville NC locations. It is highly comparable in business model (full-line dealer with rentals, parts, service) and is the primary CAT competitor in Hills' NC turf.
- Linder Industrial Machinery: Linder Industrial Machinery is a Komatsu and Case Construction dealer operating across the Southeast including the Carolinas, Florida, and Georgia. It is a direct competitor for Komatsu and CASE equipment sales, rentals, and service in overlapping geographies.
Emerging players
- CB&E (Construction Building Equipment): CB&E is a regional heavy equipment dealer representing multiple brands in parts of the Southeast US. It is comparable to Hills in scale, multi-brand representation, and dealer-rental-service business model, with overlapping or adjacent geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hills Machinery social profiles
Digital presenceHills Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hills Machinery leadership team
Management profileNumber of profiles
Profiles3 records
Hills Machinery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hills Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hills Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hills Machinery
What does Hills Machinery do?
Hills Machinery is a multi-location heavy equipment dealer that sells, rents, and services new and used construction, environmental, and paving equipment through 12 dealership locations across the southeastern United States. The company represents manufacturers such as CASE, Hitachi, Ammann, Eagle Crusher, and others, and supports customers with parts, repair, telematics-based uptime monitoring, and equipment financing.
Is Hills Machinery a public or private company?
Hills Machinery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hills Machinery founded?
Hills Machinery was founded in 2007. It employs 101 to 250 people.
Where is Hills Machinery based?
Hills Machinery is headquartered in Charlotte, United States, in the North America region.
How does Hills Machinery make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rental, parts Sales, service and Repair and equipment Financing.
Who are Hills Machinery's main competitors?
Direct peers on record are Blanchard Machinery Company, Stowers Machinery and May Heavy Equipment. Broad incumbents are United Rentals, Sunbelt Rentals, Komatsu and Caterpillar. Regional players are Gregory Poole Equipment and Linder Industrial Machinery. CB&E (Construction Building Equipment) is listed as an emerging player.
Does Hills Machinery have an API?
No public API is recorded for Hills Machinery.
What industry is Hills Machinery in?
Hills Machinery's product category is Heavy Equipment Dealer. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing. Its NAICS code is 3331 and its SIC code is 5082.