Cellro
Cellro B.V., founded 2004 in the Netherlands, designs and manufactures standardized CNC automation robot cells and chip-management systems for machining companies worldwide, controlled by its proprietary C3 software and sold via direct sales plus a 20-country dealer network.
- Company typePrivate
- Founded2004
- HeadquartersVeenendaal, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cellro does
Cellro B.V., founded in 2004 by Bram de Koning in the Netherlands, designs and manufactures standardized CNC automation systems — robot cells — that automate loading and unloading of machine tools for the metalworking industry. The portfolio spans the XCELERATE compact loader (12–70 kg payload, from €77,000 for entry-level START), ELEVATE vertical Smart Storage systems supporting 72+ hours of unmanned production, ULTIMATE Flexible Manufacturing Systems that couple multiple CNC machines to one robot, the FANUC-based C-MATE collaborative robot cell, EURO-MATE for heavy workpieces up to 160 kg, and the CHIP-MATE / CHIP-PRO chip pressing systems. All products are controlled by Cellro's proprietary C3 (Cellro Cell Control) software, with the newer Manufacturing Intelligence platform — including PLAN-MATE, LOGI-MATE, and TOOL-MATE modules — extending into production planning, shopfloor logistics, and tool management.
The company's commercial model is hardware-led, selling one-time perpetual licenses starting at approximately €77,000 and bundling service, commissioning, preventive maintenance, remote support, and training as aftermarket revenue. Go-to-market combines direct specialist sales from the Veenendaal headquarters and the German subsidiary in Brackenheim with an international dealer network spanning more than 20 countries across Europe, Oceania, Southeast Asia, the Middle East, and the United States. Cellro serves a horizontal customer base of small, mid-market, and enterprise machining companies (including KMWE, Anton Paar, Boers & Co, G.A.B. Metaal, Schubert Fertigungstechnik, and KRACHT) across aerospace, medical, semiconductor, measurement technology, packaging, and pump manufacturing, with a particular focus on high-mix low-volume production where the pain points are labor shortages and the need to maximize spindle hours through unmanned operation.
Cellro operates without external institutional investment and remains founder-owned, with 101–250 employees and 1,000+ cumulative installations worldwide reported as of the most recent data. The company's most visible strategic positioning is the Factory of the Future initiative at Technishow 2026, where Cellro orchestrates 21 technology partners — including DMG MORI, Okuma, TRUMPF, FANUC, and HEIDENHAIN — to demonstrate an end-to-end digitally prepared, autonomously produced shopfloor.
Cellro firmographics
Firmographics- Name
- Cellro
- Legal name
- Cellro B.V.
- Website
- https://cellro.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cellro B.V., founded 2004 in the Netherlands, designs and manufactures standardized CNC automation robot cells and chip-management systems for machining companies worldwide, controlled by its proprietary C3 software and sold via direct sales plus a 20-country dealer network.
- Ownership category
- akta.pro rank
Cellro industry classification
Industry- Product category
- Industrial CNC Automation Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industries
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)
Keywords
Where Cellro is headquartered
LocationHeadquarters
- HQ city
- Veenendaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Cellro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CNC Automation Hardware Sales: Sale of robot cells and automation systems including XCELERATE, ELEVATE, ULTIMATE, C-MATE, and EURO-MATE series. Hardware forms the core revenue stream with systems priced from approximately €77,000 for entry-level configurations.
- Chip Press Systems: Sale of CHIP-MATE and CHIP-PRO chip pressing systems that prevent CNC production stops due to full chip containers. Compact and scalable solutions for chip processing.
- Service and Support: Service department with specialists providing robot cell commissioning, corrective and preventive maintenance, remote support via internet connection, spare parts supply, and modifications. Remote connection allows remote diagnosis and software modifications.
- Training and Installation: Training and installation services for customers to properly implement and operate automation systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | XCELERATE START - Entry level automation for single product series |
| One time/ perpetual license | Multi-year contract | XCELERATE SMART - Multi-batch unmanned production |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Cellro product offering
Product offeringCore offering
Cellro designs, manufactures, and sells standardized CNC automation systems (robot cells) that automate the loading and unloading of CNC machines for metalworking companies. Its portfolio spans entry-level to multi-machine Flexible Manufacturing Systems, supported by a proprietary C3 control software platform and an open Manufacturing Intelligence digital infrastructure that connects automation cells to ERP, tool management, and AGV fleet systems.
Product overview
Cellro provides a modular portfolio of CNC automation systems for the metalworking industry, ranging from entry-level to enterprise Flexible Manufacturing Systems. The core product line includes XCELERATE (compact, flexible automation for single to multi-batch production), ELEVATE (vertical Smart Storage with superior capacity on minimal floor space), ULTIMATE (configurable FMS for multi-machine tending and high-mix low-volume production), C-MATE (FANUC-based collaborative robot for small batch automation), and EURO-MATE (europallet-based loading for heavy workpieces up to 160 kg). Chip processing is addressed through CHIP-MATE (compact plug-and-play chip press) and CHIP-PRO (centralized scalable chip press system supporting up to 8 units). The Manufacturing Intelligence (MI) digital platform serves as the open digital infrastructure connecting all automation cells, with PLAN-MATE (production planning), LOGI-MATE (shopfloor logistics), and TOOL-MATE (tool management) as integrated software modules. R-C2 and 6S modules enable 6-sided machining capabilities, while Cellro Cell Control (C3) provides the unified software platform across the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- XCELERATE A compact, flexible CNC automation system for automated loading/unloading of CNC machines, available in START and SMART configurations with 12-70 kg handling weight and up to 12.5 m² storage. Runs production day, evening, and weekend and is designed for metalworking companies with single- to multi-batch needs.
- ELEVATE Vertical Smart Storage CNC automation system offering up to 11.6 m² effective storage on only 8 m² floor space, supporting over 72 hours of unmanned production and up to 150 kg tray handling. Targets metalworking companies that need long-duration unmanned production with maximum capacity on minimal floor space.
- ULTIMATE An affordable Flexible Manufacturing System (FMS) that couples multiple CNC machines to one robot, scaling from a compact single-machine setup to production lines with four machines. Supports up to 400 kg workpieces, product/pallet/tray/fixture handling, and 24/7 production with a single operator.
Quantifiable outcome
- G.A.B. Metaal gains 200 extra spindle hours per week with two Xcelerate systems
- +5 more outcomes
Companies that use Cellro
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Cellro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Cellro partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- FANUCcoreFANUC is a technology partner in the Factory of the Future initiative at Technishow 2026. FANUC provides the collaborative robot technology for C-MATE products. C-MATE is based on FANUC collaborative robot technology with Drag & Drop programming.
- DMG MORIcoreDMG MORI is a technology partner in the Factory of the Future initiative. Cellro automates DMG MORI CNC machines including DMU40 and DMU 80 eVo models. Xcelerate X35 automates DMG MORI DMU40 at Technishow 2026.
- TRUMPFmajorTRUMPF is one of 21 technology partners in the Factory of the Future initiative at Technishow 2026, showcasing integrated production from digital preparation to autonomous CNC production.
- HEIDENHAINmajorHEIDENHAIN is a technology partner in the Factory of the Future initiative, part of the ecosystem showing seamless connection of production planning, job scheduling, and CNC automation.
- OkumacoreOkuma CNC machines are automated by Cellro systems. ELEVATE automates Okuma GENEOS at Technishow 2026. Manufacturing Intelligence enables planning and scheduling of production jobs to Okuma machines.
- MQ Tooling LtdmajorDealer for Cellro in Australia, New Zealand, and Southeast Asia. Provides high-quality technical tools and equipment, collaborating with world-leading brands for CNC machining solutions.
- MAQUINA CENTER, S.A. (MAQcenter)majorDealer for Cellro in Portugal. Service company offering complete solutions combining equipment, latest technology, and specialized care in production and machining processes. Represents Okuma, Zimmermann, Doall, HAAS Multigrind brands.
- IMTOSmajorDealer for Cellro in Slovakia and Czech Republic. Supplier of CNC machining machines, industrial cleaning machines, forming machines, tools, and equipment from world-leading manufacturers.
- PKJ RoboticsmajorDealer for Cellro in Denmark. Robot integrator specialized in developing automation solutions and custom machines. Division of P.K. Jeppesen A/S Machine Factory established 1888. Has 4,600m² production space expanded by 7,400m² in 2022, with 60 qualified employees.
- Stork GmbHmajorDealer for Cellro in Germany. Machine overhaul company established 1999, with special machine construction capabilities and partnerships with Hans Spaeth GmbH for control systems and CNC control systems from BOSCH and SIEMENS.
- Reimmann AGmajorDealer for Cellro in Switzerland. 75 years of experience in sales and service of first-class tool machines. Represents leading European and Far Eastern manufacturers.
- Steindl Service GmbHmajorDealer for Cellro in Austria. Machine trading company with 25+ years experience and range of suppliers providing high-quality products. Main suppliers include Makino, Unisign, Nakamura, and Monforts.
- Wictus ASmajorDealer for Cellro in Norway. All-round service provider for machining with locations in Kongsberg, Oslo, Bergen, Sandnes, and Trondheim. Specialized in installing automation solutions including Xcelerate from Cellro.
- MakrummajorDealer for Cellro in Finland. Established 2006 with goal of being Finland's largest machine tools store in terms of customer satisfaction. Imports and sells machines from Matsuura, YCM, and other leading manufacturers.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Cellro competitors and assessment
Company assessmentBroad incumbents
- KUKA AG: German-based manufacturer of industrial robots and turnkey automation cells for machining, including the ready2_use cell portfolio. Larger, established player offering comparable robot-tending solutions with broader geographic and industrial reach.
- FANUC Corporation: Global leader in CNC controls, robotics, and cobots — supplier and partial competitor of Cellro. FANUC cobot technology underlies the C-MATE product, while FANUC's broader automation portfolio represents an adjacent supply or competitive threat for any CNC-tender purchase.
- Stork GmbH: German machine-tool rebuilder and special-machine builder that distributes Cellro in Germany and also builds its own automation and CNC control solutions (BOSCH/SIEMENS). Overlaps Cellro in German machine-tending market through both partnership and competing integration offerings.
Direct peers
- Stäubli Robotics: Swiss-headquartered manufacturer of industrial and collaborative robots widely deployed for CNC machine tending. Competes with Cellro in the cobot and robot-cell layer through OEMs and system integrators across Europe.
- Lang Technik GmbH: Austrian/German specialist in CNC workholding, automation, and pre-station automation (Zero-Point systems). Direct comparable in the European high-mix CNC automation market with complementary fixturing offerings.
- RoboJob NV: Belgian CNC automation specialist offering standardized robot loading cells (CNA, COUNT, PALLET, MILL, TURN series) for turning and milling machines. Closely comparable in target market (European SMEs), product positioning (no-programming HMI), and price point to Cellro's XCELERATE line.
- Eckelmann AG: German provider of automation solutions including CNC machine integration and robot cells for production environments. Comparable in DACH focus, customer type (machining trade), and machine-tending specialization.
- Fastems Oy Ab: Finnish manufacturer of Flexible Manufacturing Systems (FMS) and robotic CNC automation cells. Direct competitor with comparable product breadth (pallet towers, FMS, robotic machine tending) and a similar customer profile of high-mix metalworking shops, though with stronger Scandinavian and North American presence.
Regional players
- HALCON (HOMAG Group): German automation specialists in industrial production cells. Thematically aligned (factory automation cells) but primarily serving woodworking rather than metalworking; useful as a comparison point on cell business models in DACH.
Emerging players
- TQ Robotics: DACH integrator offering modular robot cells for CNC and machine-tending applications. Operates in adjacent niche to Cellro with smaller scale; emerging competitor to the XCELERATE and C-MATE positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cellro social profiles
Digital presenceCellro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellro leadership team
Management profileNumber of profiles
Profiles1 record
Cellro subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cellro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellro
What does Cellro do?
Cellro designs, manufactures, and sells standardized CNC automation systems (robot cells) that automate the loading and unloading of CNC machines for metalworking companies. Its portfolio spans entry-level to multi-machine Flexible Manufacturing Systems, supported by a proprietary C3 control software platform and an open Manufacturing Intelligence digital infrastructure that connects automation cells to ERP, tool management, and AGV fleet systems.
Is Cellro a public or private company?
Cellro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellro founded?
Cellro was founded in 2004. It employs 101 to 250 people.
Where is Cellro based?
Cellro is headquartered in Veenendaal, Netherlands, in the Europe region.
How does Cellro make money?
Four revenue lines are on record. CNC Automation Hardware Sales are the primary driver. The others are chip Press Systems, service and Support and training and Installation.
Who are Cellro's main competitors?
Broad incumbents on record are KUKA AG, FANUC Corporation and Stork GmbH. Direct peers are Stäubli Robotics, Lang Technik GmbH, RoboJob NV, Eckelmann AG and Fastems Oy Ab. HALCON (HOMAG Group) is listed as a regional player. TQ Robotics is listed as an emerging player.
Does Cellro have an API?
No public API is recorded for Cellro.
What industry is Cellro in?
Cellro's product category is Industrial CNC Automation Equipment. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 33451 and its SIC code is 3560.