Steindl Fertigungstechnik

What Steindl Fertigungstechnik does

Steindl Fertigungstechnik (operating as Steindl Vertriebs GmbH) is an Austrian private, founder-owned industrial equipment distributor and service provider headquartered in Söding near Voitsberg. Founded by Gerhard Steindl in 1993 — building on a sales partnership with Japanese machine tool maker MAKINO that began in 1984 — the company distributes premium CNC machine tools (Makino horizontal and vertical 5-axis machining centers, UNISIGN and PAMA large-part machining equipment, and Takisawa) and standardized automation systems from CELLRO (Xcelerate, Elevate, and Skid product lines) to Austrian manufacturing customers, with service support extending across Europe. The portfolio targets six primary use-cases: aerospace, automotive, tool and mold making, contract manufacturing, large part manufacturing, and general mechanical engineering, with Anton Paar disclosed as a named reference customer for the Xcelerate automation system.

The company's core technology proposition layers three offerings: capital equipment distribution of 5-axis CNC machining centers; modular automation kits (Xcelerate for user-friendly multi-process automation with Fanuc robots, Elevate for space-saving high-density storage automation, and Skid as a flexible modular system for milling cells supporting 1–500 unit batches at 6–60 minute cycle times); and industrial cleaning/deburring systems. All automation solutions support standard machine communication protocols (Profibus, Profinet, IOlink, RS232) and target production environments where small batch sizes have historically limited automation ROI.

The business model is sales-led direct distribution plus full-lifecycle service. Revenue is generated through (1) hardware sales of CNC machine tools and automation systems, (2) professional services including installation, commissioning, preventive maintenance, repair, laser measurement, cleaning, and relocation, and (3) customer consulting and planning. Field sales engineers cover Austria nationwide, while a traveling field service team (with approximately 90% travel requirement) handles on-site commissioning and maintenance. The company employs 11–50 staff across sales engineering, field service, spare parts management, and back office, and operates from a modern headquarters built in 2007 that includes a showroom for live machine demonstrations and a spare parts warehouse. The company is owned and managed by Gerhard Steindl (founder, Inhaber/Geschäftsführer) together with co-managing director Benjamin Gartlacher, with no disclosed external institutional investment.

Name

Steindl Fertigungstechnik

Legal name

Steindl Vertriebs GmbH

Website

https://steindl.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Steindl Fertigungstechnik is an Austrian founder-owned distributor of premium CNC machine tools (Makino, UNISIGN) and modular automation systems (CELLRO), serving Austrian manufacturers in aerospace, automotive, and tool/mold making with full-lifecycle installation and service support.

Ownership category

akta.pro rank

Product category

Industrial Machine Tools

NAICS

Machine Tool Manufacturing (333517), Industrial Machinery Manufacturing (3332)

SIC

Machine Tools, Metal Cutting Types (3541), Special Industry Machinery, Nec (3559)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)

Keywords

• CNC machine tools
• Industrial automation systems
• 5-axis machining centers
• Machine tool service
• Tool and mold making

Headquarters

HQ city

Voitsberg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Machine Tool Sales: Sale of high-quality CNC machine tools including horizontal and vertical machining centers, 5-axis machines, and large part machining equipment from manufacturer brands such as MAKINO and UNISIGN.
2. Automation Systems: Sale and distribution of standardized automation systems including Xcelerate, Elevate, and Skid automation solutions for machine tools.
3. Service and Maintenance: Technical service including installation, commissioning, repair, preventive maintenance, laser measurement, cleaning, and relocation of machine tools. Over 25 years of know-how in the industry.
4. Consulting and Planning: Customer consultation and technical advice, creation of customer-oriented solutions from planning through delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Steindl Fertigungstechnik distributes and services high-end CNC machine tools and standardized automation systems for industrial manufacturers in Austria and Europe. The portfolio includes horizontal and vertical machining centers and 5-axis machines from MAKINO, large part machining equipment from UNISIGN and PAMA, and CELLRO automation systems (Xcelerate, Elevate, Skid) that enable automation even for very small batch sizes. The company also delivers full lifecycle technical services including consultation, installation, commissioning, preventive maintenance, repair, laser measurement, cleaning/deburring, and machine relocation.

Product overview

Steindl Fertigungstechnik is a sales and service company for machine tools and automation technology based in Austria. The company offers a portfolio of high-quality CNC machining centers from manufacturer Makino (horizontal and vertical 5-axis and standard machining centers) and standardized automation systems from CELLRO (Xcelerate, Elevate, and Skid) for automating machine tools even for very small production volumes. The product range spans from entry-level automation products to large part manufacturing, covering applications including tool and mold making, contract manufacturing, aerospace, automotive industry, general mechanical engineering, and large part manufacturing. The company also provides comprehensive services including consultation, installation, maintenance, repair, measurement, cleaning, and relocation of machine tools across Austria and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Xcelerate User-friendly automation system from CELLRO for production processes including turning, milling, grinding, and measuring. Equipped with Fanuc robot and supports standard machine communications including Profibus, Profinet, IOlink, RS232, and hardwired connections. Used by customers such as Anton Paar for automated production.
• Elevate Space-saving automation solution from CELLRO providing highest storage capacity with flexible parts handling through intelligent automated storage layouts. Robots can be integrated independently based on load capacity. Designed for manufacturing cells requiring high storage density.
• Skid Modular building block system from CELLRO for automating milling operations. Offers high flexibility and adaptability in functionality and capacity. Robot capacity of 165-250kg, suitable for 1-2 machines, handles product series of 1-500 units with cycle times of 6-60 minutes per product.
• Makino a1 Series Horizontal machining centers from MAKINO for high-productivity universal part manufacturing. Equipped with pallet changers for pallets from 400x400mm to 1000x1250mm. Designed for efficient serial production of steel, cast iron, or non-ferrous metal workpieces, leading in speed, accuracy, and reliability.
• Makino a500Z Horizontal 5-axis machining center from MAKINO with highest stability, based on proven NX series construction features. Guarantees highest process reliability and productivity with 500x500 pallet change. Targeted at precision manufacturing requiring high process reliability.
• Makino PS Series Vertical machining centers from MAKINO offering a unique combination of speed, power, and flexibility. Features enormous spindle power for heavy cutting and high dynamics for precision applications with HSK-A63 / ISO40 spindle and table size up to 1300mm x 510mm.
• Makino F Series Vertical machining centers from MAKINO optimized for tool and mold making. Features matched hardware and software with high stiffness for maximum stability, designed for HSC and hard milling with accuracy ideal for 3D contours in tool and mold making.
• Makino V Series Vertical 5-axis machining centers from MAKINO with flat guideways and sophisticated temperature management for continuous hard milling. Provides high precision and repeatability for precision targets, includes the V33i model.
• Makino D Series Vertical 5-axis machining centers from MAKINO representing the reference class in 5-axis machining. Offers dynamics and stability at the workpiece with configurations available for machining graphite, hardened materials, and titanium.
• Repair Service Immediate and competent repair service for machine tools when short-term repairs are necessary despite preventive maintenance. Delivered by experienced service technicians with over 25 years of know-how.
• Commissioning Service Installation and final test run commissioning services from installation through final test run by experienced technicians for initial or re-commissioning of machine tools.
• Maintenance Service Regular preventive maintenance service ensuring high availability and safety of CNC machine tools, with synchronized scheduling arranged for customer convenience.
• Measurement Service Laser measurement service for analyzing and compensating axis pitch errors; circle form test for rapid information on positioning accuracy of CNC machines.
• Cleaning Service Machine cleaning service to prevent unwanted downtime caused by adhesions or encrustations on CNC machine tools, complemented by flexible robotic cleaning systems and large/special cleaning systems.
• Relocation Service Professional transfer service for intraplant or inter-site relocations of machine tools, including transport.

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• UNISIGNcoreTechnology or Integration · 1 January 1996Long-term partnership established in 1996 as part of developing trustworthy long-term partnerships. UNISIGN supplies large part machining equipment alongside PAMA.
• CELLROcoreTechnology or Integration · 1 January 1996Partnership established in 1996 for automation systems. CELLRO supplies automation solutions including Xcelerate, Elevate, and Skid automation systems that the company distributes and integrates.
• MONFORTScoreTechnology or Integration · 1 January 1996Partnership established in 1996 as part of developing long-term trustworthy supplier relationships.
• MAKINOcoreTechnology or Integration · 1 January 1984Long-term partnership started in 1984 with Gerhard Steindl beginning collaboration in sales with MAKINO. MAKINO supplies horizontal and vertical machining centers, 5-axis machines, and other CNC machine tools. Company participated in AMB 2022 trade show with MAKINO.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• GROB-WERKE: German family-owned manufacturer of universal machining centers and highly automated production systems. Comparable as a DACH-rooted, family-controlled specialist in CNC machining centers and integrated automation serving automotive and industrial customers.
• Hurco Companies: US-headquartered but with strong European presence, manufacturer of CNC milling and turning machines for tool/mold making and contract manufacturing. Comparable to Steindl's positioning in 5-axis machining and flexible small-batch automation use cases.
• Heller GmbH: German manufacturer of 4- and 5-axis CNC machining centers with a strong service network across DACH and beyond. Comparable product portfolio to Steindl's MAKINO-based horizontal/vertical 5-axis offering, with similar aerospace and automotive customer exposure.
• INDEX-Werke: German manufacturer of CNC turning machines and turn-mill centers with integrated automation cells. Closely comparable to Steindl's mix of CNC machining centers (turning/milling) plus automation solutions for small batches, and an active sales/service footprint across DACH industrial customers.
• Hommel Gruppe: German industrial distributor and service partner for machine tools and metrology, family-owned with multi-decade OEM partnerships. Closely comparable to Steindl as a regional DACH distributor/integrator combining machine tool resale, automation integration, and lifecycle service.
• EMAG GmbH & Co. KGaA: German machine tool builder offering turning, milling, and grinding machines bundled with automation modules for automotive, aerospace, and general industrial customers. Directly comparable in product mix (CNC machining + automation) and target verticals.

Broad incumbents

• GF Machining Solutions: Swiss-headquartered division of Georg Fischer offering EDM, milling, and laser texturing machines plus automation for aerospace and general industrial customers. Operates as a broad incumbent in the same product and customer space as Steindl.
• DMG MORI: Global machine tool incumbent with extensive 5-axis CNC and turn-mill offerings, integrated automation, and a direct DACH sales/service footprint. Comparable product and customer overlap, but operates at materially larger scale than Steindl.
• HAHN+KOLB Group: German industrial tooling and machine tool distributor with a wide portfolio, much larger scale, and pan-European operations. Comparable as a long-established DACH industrial distributor but with significantly broader product breadth than Steindl's CNC + automation focus.

Others

• Makino Milling Machine Co. Japanese machine tool OEM and Steindl's anchor partner for 40+ years. Listed separately because Makino is both supplier and indirect competitor — its own DACH expansion could erode Steindl's role as a value-added intermediary over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/steindl.at
• LinkedInlinkedin.com/company/steindl

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steindl Fertigungstechnik