Treehouse Fabrication & Scenic

What Treehouse Fabrication & Scenic does

Treehouse Fabrication & Scenic is a privately held custom fabrication company founded in 2018 that designs and builds physical branded environments for enterprise brands and creative agencies. The company operates a fabrication workshop out of Sun Valley, California, with a registered legal address in North Hollywood, and employs a core team of fewer than ten people supplemented by an extended network of skilled specialists. Its delivered work spans experiential activations, branded pop-up environments, trade show exhibits, entertainment premieres, scenic fabrication, tech integrations, and structural engineering-supported builds; marquee clients include Adidas, Apple, AWS, Zoom, GQ, Instagram, Viktor & Rolf, Murad, Pleasing, Milk, and 20th Century Fox.

Revenue is generated through one-time project licenses — custom quotes based on scope, materials, and engineering requirements — with no publicly disclosed pricing. The go-to-market is enterprise field sales, with lead generation driven by the company's website portfolio of case studies, supplemented by direct phone and contact-form inquiries, and a social media presence. Underlying technical capabilities include metal work, wood work, CNC services, scenic painting, AV/lighting coordination, and partner-sourced structural engineering and city code certification. Pricing is opaque and each engagement is contracted directly with the brand or agency end-client, with no intermediary distribution channels.

The company was recognized on the Event Marketer Fab 50 list in 2021, signaling credibility within the experiential marketing fabrication niche. It is incorporated in California as Treehouse Fabrication and Scenic, Inc., with no disclosed external funding, parent company, or subsidiaries, and appears to be founder/team-owned. Senior leadership is led by President Moray Smith and Director of Fabrication Devin Ricketson, supported by a Technical Designer, Shop Foreman, Project Manager, and additional creative staff. Operational evidence points to a small but active boutique scaling its enterprise client roster across fashion, technology, entertainment, beauty, and sportswear verticals.

Name

Treehouse Fabrication & Scenic

Legal name

Treehouse Fabrication and Scenic, Inc.

Website

https://treehousefab.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Treehouse Fabrication & Scenic, founded in 2018, is a custom fabrication company that designs and builds branded pop-ups, trade show environments, experiential activations, and entertainment premieres for enterprise clients like Adidas, Apple, AWS, and GQ from its Sun Valley, California workshop.

Ownership category

akta.pro rank

Product category

Custom Event Fabrication Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Custom scenic fabrication
• Experiential brand activations
• Trade show fabrication
• Branded pop-up environments
• Event scenic construction

Headquarters

HQ city

Sun Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Fabrication Projects: Project-based revenue from designing and building custom experiential environments, branded pop-up stores, trade show booths, entertainment sets and premieres, and event installations. Services include creative concepting, technical design, on-site installation, and dismantling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Treehouse Fabrication & Scenic designs, fabricates, and installs custom physical branded environments for enterprise clients. Core services include scenic fabrication (metal work, wood work, CNC cutting), branded pop-up retail builds, trade show environments, experiential activations, and entertainment premiere set construction, delivered with integrated AV/lighting coordination and structural engineering certification.

Product overview

Treehouse Fabrication & Scenic is a custom fabrication company that builds physical branded environments for brands and agencies. Their core offerings include scenic fabrication (metal work, wood work, CNC services), experiential activations, branded pop-up environments, trade show environments, and entertainment premieres. The company also offers tech integrations (LED, AV, lighting), structural engineering services, and creative/art direction as supporting capabilities. The portfolio demonstrates specialized builds for high-profile clients including Golden Goose, Zoom, Adidas, Instagram, Twitch, Apple, GQ, and Viktor & Rolf.

Differentiator

Problem solved

Functional benefit

Products and services

• Scenic Fabrication Custom scenic fabrication services combining metal work, wood work, and CNC services to construct physical environments and branded installations for enterprise brands and creative agencies.
• Branded Pop-Up Environments Design and construction of fully customized retail spaces and pop-up stores for brand activations, including custom signage, illuminated product displays, changing rooms, clothing racks, wooden shelving, and branded entry moments.
• Experiential Activations Immersive brand experiences including interactive installations, multi-sensory environments, and engaging consumer journeys designed for large-scale events and festivals (e.g., Coachella, AWS re:Invent, Adidas Boston Marathon).
• Trade Show Environments Custom booth and exhibit design and build for trade shows and conferences, featuring interactive elements, themed stage backdrops, and brand-aligned installations for clients such as Zoom (Zoomtopia) and Milk (TwitchCon).
• Entertainment Premieres Set construction and scenic environment fabrication for entertainment premieres and film/TV marketing activations, including distressed concrete finishes, metal framework, and scenic paint finishing (e.g., 20th Century Fox Alita @ VidCon activation).
• Tech Integrations Technology integration services within physical builds, including LED displays, AV systems, custom lighting, wifi capabilities, and interactive tech installations for branded environments and pop-ups (e.g., Apple Pay mobile shipping container store).
• Structural Engineering & Engineering Documents Engineering firm partnerships and city code certifications for complex installations, including materials consulting and technical drawings, enabling structurally certified builds that meet permit requirements.
• Creative & Art Direction Creative concepting, spatial renderings, build drawings, and art direction services supporting project development from initial concept through fabrication.

Quantifiable outcome

• Delivered experiential environment accommodating 80,000+ consumers over 3 days for Adidas Boston Marathon
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Civic Entertainment Group: Brand experience agency creating live events, pop-ups, and immersive activations for enterprise marketers — comparable in delivering custom-built physical experiences with a project-based engagement model.
• MKG: Experiential marketing agency with in-house fabrication capabilities serving major enterprise brands with custom-built physical environments, directly comparable to Treehouse's core offering of branded pop-ups and trade show builds.
• MAS Event Design: Event design and fabrication firm specializing in custom scenic builds, branded environments, and experiential installations for corporate and brand clients — closely comparable business model and craft specialization to Treehouse.
• Sparks: Experiential marketing agency (formed from the merger of Sparks and MKG) providing custom fabrication, brand activation, and trade show environments for global enterprise clients — directly comparable in offerings and customer base.
• AJS Events: Custom fabrication and event production company building branded environments, trade show exhibits, and scenic installations for enterprise and entertainment clients — closely aligned with Treehouse's craft and service mix.
• Set & Stage Productions: Custom scenic fabrication shop producing event sets, branded environments, and theatrical builds — comparable to Treehouse's core scenic fabrication, metal work, and CNC capabilities.

Broad incumbents

• Jack Morton Worldwide: Large global brand experience agency with full-service fabrication and production capabilities. Operates at significantly larger scale and broader geographic footprint than Treehouse but serves overlapping enterprise clients on similar experiential activation work.
• George P. Johnson Experience Marketing: Major experiential marketing agency (Project Worldwide) producing large-scale brand experiences, trade show environments, and immersive activations for enterprise clients — comparable scope to Treehouse but at meaningfully larger scale.
• Freeman: Largest North American brand experience and trade show services company, offering custom exhibit fabrication, event production, and AV services to enterprise clients — comparable end-market but operates at far greater scale and breadth than Treehouse.

Regional players

• Design East: Custom exhibit and event fabrication firm serving the East Coast market — comparable fabrication capabilities to Treehouse but focused on East Coast clients rather than the LA-based Treehouse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/treehousefabrication
• LinkedInlinkedin.com/company/treehouse-fabrication-scenic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehouse Fabrication & Scenic