What Joe Macari does

Joe Macari is a London-based, privately-held specialist dealer and workshop focused exclusively on classic Ferrari, Maserati, and other high-end Italian and British performance cars. Founded in 1998 with roots in the founder's 1988 racing career, the company operates a state-of-the-art showroom on the A3 in south-west London (249-251 Merton Road, SW18) that can hold over 60 vehicles and host events for up to 750 guests, alongside a separate secure storage facility at The Kimber Centre. The group is organized into four wholly-owned businesses: an independent used car sales operation, a Ferrari Classiche certification business (where it holds more certifications than any other UK dealer), a racing and race support business, and an accident management unit.

Name

Joe Macari

Legal name

Joe Macari

Website

https://joemacari.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe Macari is a London-based private dealer and specialist workshop focused on classic Ferrari, Maserati, and other high-end performance cars, offering sales, ground-up restoration, Classiche certification, secure storage, and racing tuition to ultra-high-net-worth collectors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Classic Car Sales: Sale of rare and collectable classic Ferrari, Maserati, Aston Martin, and other performance vehicles. Featured inventory includes Ferrari 250 GT Lusso, Ferrari 275 GTS, Aston Martin DB4 Series 1, and Jaguar E-Type Series 1 Eagle LHD.
2. Restoration Services: Full ground-up restorations of classic Ferraris and other marques including Ferrari 250 GTO, 250 SWB, 250 California Spiders, 275 GTB, 365 GTB/4 Daytona, and non-Ferrari models such as Lamborghini Miura, Maserati 3500 GT, and others.
3. Classic Car Servicing: Routine maintenance, race preparation, and ongoing care for classic Ferrari and Maserati vehicles, including bodywork, engine rebuilds, and interior trimming services.
4. Secure Car Storage: Private parking facility in SW6 London offering 24/7 access with high security, EV charging points, and cocoons for clients' valuable vehicles.
5. Racing Services and Track Experiences: Race tuition with instructors like Rob Wilson, corporate track days, and technical/logistical race support services for clients and race teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Joe Macari is a London-based specialist dealer and workshop for classic Ferrari, Maserati, and other collectable performance cars. The company buys, sells, restores, and services rare classic vehicles, holds an Official Ferrari Classiche certification franchise, and operates a secure car storage facility alongside racing tuition and race support services.

Product overview

Joe Macari is a London-based classic Ferrari and Maserati dealer and specialist workshop offering a unified portfolio of services. The core business combines used car sales (featuring classic Ferrari models such as 250 GT Lusso, 275 GTS, and 275 GTB alongside Aston Martin and Jaguar vehicles) with a full-service classic car workshop providing body restoration, engine rebuilds, and racing preparation. The company holds an Official Ferrari Classiche certification franchise, enabling authentic certification of historic Ferraris. Additional services include secure car storage with 24/7 access and charging facilities, racing tuition led by professional drivers, race support services, and race parts supply for Ferrari Challenge models. The restoration arm has completed numerous ground-up projects on rare Ferraris including 365 Daytonas, 275 GTBs, 250 Lussos, California Spiders, and non-Ferrari models such as Lamborghini Miura and Maserati 3500 GT.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Sales Sale of pre-owned classic Ferrari, Maserati, Aston Martin, and other collectable performance cars from the London showroom. Featured inventory includes Ferrari 250 GT Lusso, Ferrari 275 GTS, Aston Martin DB4 Series 1, and Jaguar E-Type Series 1 Eagle LHD.
• Classic Car Restoration Ground-up restoration services for classic Ferrari, Maserati, Lamborghini, and other luxury sports cars, including bodywork, engine rebuilds, and interior trimming. Portfolio includes Ferrari 250 GTO, 250 SWB, 250 California Spiders, 275 GTB, 365 GTB/4 Daytona, Lamborghini Miura, and Maserati 3500 GT.
• Ferrari Classiche Certification Official Ferrari factory certification service for vehicles of historic interest, providing certificates of authenticity for classic Ferraris over 20 years old and limited edition models including F40, F50, Enzo, 550 Barchetta, and 575 SuperAmerica. Joe Macari holds more Ferrari Classiche certifications than any other UK dealer.
• Classic Car Workshop Servicing, maintenance, race preparation, body restoration, engine rebuilds, and interior trimming for classic Ferrari and other luxury sports cars.
• Secure Car Storage
• Racing Tuition Racing instruction and driver training services led by internationally recognised racing drivers Rob Wilson and Joe Macari, including corporate events and development of road car clients into racing competitors.
• Race Support Technical, logistical, and operational race weekend support services, from single technician track support to full-scale race support teams.
• Race Parts & Equipment Supply of new and used race parts, tools, and equipment for Ferrari F430 Challenge and 360 Challenge models.
• Dallara Performance Car Sales Sale of Dallara performance cars as part of the dealership's broader performance and racing car inventory.

Quantifiable outcome

• Ferrari Classiche certification adds further value when a vehicle is sold on

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• DK Engineering: UK-based classic Ferrari specialist offering sales, restoration, and race preparation. Direct competitor in the London classic Ferrari dealer/workshop space with overlapping Classiche-adjacent services.
• Hexagon Classics: London-based classic and collector car dealer operating a showroom in SW London with similar specialist sales, servicing, and consignment model targeting UHNW collectors.
• Talacrest: Long-established UK classic Ferrari dealer specializing in blue-chip collectible Ferraris. Directly competes for the same ultra-high-net-worth Ferrari collector segment served by Joe Macari.
• Kidston SA: Geneva and London-based classic car dealer specializing in pre-war and post-war collector cars. Comparable niche luxury classic car sales and broking model with international collector client base.
• Fiskens: London-based historic and competition car dealer with similar focus on pre-war Bugattis, Ferraris, and significant collector cars. Directly comparable showroom-based classic car sales and consignment model.
• Barkaways: UK specialist classic Ferrari restoration workshop referenced in Joe Macari's customer history (restored Jay Kay's 250 GT Lusso 2019-2022). Competes for the same high-end Ferrari restoration projects.
• R.S. Williams: UK Aston Martin specialist dealer and restorer referenced as a customer/peer relationship in Joe Macari's data. Comparable specialist marque-focused classic car sales and restoration business model.

Broad incumbents

• Graypaul Motors: Established UK Ferrari and Maserati official franchise dealer group with broader modern-era Ferrari/Maserati retail operations, providing a comparison point for franchise-driven dealer economics alongside Joe Macari's classic-focused model.
• RM Sotheby's: Global classic car auction house competing for consignor inventory and buyer attention with Joe Macari. Operates at far greater scale and global reach but provides a transparent benchmark for classic Ferrari transaction values.
• Gooding & Company: Premier global classic car auction house specializing in blue-chip collector cars including significant Ferraris. Competes for the same ultra-high-net-worth buyer and consignor segment that Joe Macari serves.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JoeMacari
• Facebookfacebook.com/joemacaripc
• LinkedInlinkedin.com/company/joe-macari-performance-cars-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe Macari