What Fisken Motor Group does

Fisken Motor Group (legal entity Ian Fisken (Forfar) Ltd, Companies House reg. 66189) is a privately-held, family-owned automotive retailer founded in 1970 and headquartered at Queenswell Road, Forfar, Angus, Scotland. It operates a single dealership site and holds the official Kia franchise, a relationship it has maintained for over 20 years, alongside a complementary sub-brand called Fisken Select that retails non-franchised used vehicles from Ford, Honda, Vauxhall and Volkswagen. The business also operates as an FCA-authorised credit broker (FRN 304933) and as an authorised Motability partner, bundling insurance, servicing and breakdown cover into lease offerings for disabled customers.

The core product set spans new Kia vehicles (city cars through SUVs, including the Picanto, Stonic, XCeed, Niro, Sportage, Sorento and the EV2/EV3/EV4/EV5/EV6/EV9 line-up in petrol, hybrid, plug-in hybrid and full-electric powertrains), Kia Approved Used cars (under 20 months old, under 20,000 miles, with remainder of 7-year warranty and 2-year RAC roadside assistance), Fisken Select used vehicles, and a full aftersales stack of MOT testing, servicing, repairs, EV-specific servicing, genuine parts, accessories and Kia Care-3 Service Plans. Distribution is omnichannel: a physical showroom open seven days a week in Forfar combined with a fully digital purchasing flow (vehicle search, £99 refundable reservation, online finance application, home delivery, 28-day money-back guarantee), plus the Motability Scheme channel for qualifying customers.

The business model is retail transaction-led: one-off vehicle sales supplemented by finance commission via PCP and HP products arranged through Kia Finance and selected credit providers, recurring aftersales revenue from servicing/MOT/parts, and trade-in margin through its online free valuation tool. Customer segments are three horizontal groups — general consumers in Angus and surrounding areas, Motability leaseholders, and EV adopters — all served from the same site. With seven employees on file, the operation is a small, single-rooftop franchise whose scale and growth are tightly coupled to Kia UK's UK product cadence and the rural Angus consumer market.

Name

Fisken Motor Group

Legal name

Ian Fisken (Forfar) Ltd

Website

https://fiskens.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisken Motor Group is a family-owned, single-site Kia franchise dealer in Forfar, Angus, founded in 1970, selling new and used Kia vehicles, Fisken Select used cars, aftersales servicing, Motability leases and PCP/HP finance to consumers in Angus, Scotland.

Ownership category

akta.pro rank

Headquarters

HQ city

Forfar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Kia vehicles and Approved Used cars, including hybrid, plug-in hybrid, and electric models.
2. Finance Products: Personal Contract Purchase (PCP) and Hire Purchase (HP) financing solutions, working with Kia Finance and selected credit providers.
3. Aftersales Services: Servicing, MOT testing, repairs, and genuine Kia parts and accessories.
4. Vehicle Valuations and Trade-ins: Free vehicle valuations with two-step selling process for customers looking to sell or trade in their vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Fisken Motor Group is a family-owned franchised car dealership in Forfar, Angus, Scotland, operating as an official Kia dealer. The business sells new Kia vehicles, Kia Approved Used Cars, and Fisken Select non-franchised used cars, and provides aftersales servicing, MOT, repairs, vehicle finance brokerage (Fisken Finance), and Motability scheme vehicles to individual consumers across the region.

Product overview

Fisken Motor Group is a family-owned Kia dealership in Forfar, Angus, Scotland, with over 50 years of heritage and over 20 years as a Kia franchise holder. The company operates as a single unified dealership offering new Kia vehicles (Picanto, Stonic, XCeed, Niro, Sportage, Sorento, K4, and the EV range including EV2, EV3, EV4, EV5, EV6, EV9 GT), alongside a complementary Fisken Select sub-brand for non-franchised used vehicles from Ford, Honda, Vauxhall, and Volkswagen. The product portfolio is supported by comprehensive aftersales services including servicing, MOT, repairs, genuine parts, and Kia Care-3 Service Plans, with specialized EV servicing for electric vehicles. Additional services include vehicle valuations, flexible financing through Fisken Finance (PCP and HP products), and Motability Scheme participation for customers with disabilities. The company also provides a fully integrated online buying platform with 28-day money-back guarantee. Kia Connect (UVO) connected car services are offered as standard or optional across the new vehicle range, providing smartphone integration, remote vehicle control, and over-the-air updates.

Differentiator

Problem solved

Functional benefit

Brands

• Fiskens Select: A carefully chosen selection of high-quality non-franchised used cars from manufacturers including Ford, Honda, Vauxhall and Volkswagen, complementing the main Kia showroom.

Products and services

• New Kia Vehicles
• Kia Approved Used Cars
• Fisken Select Used Cars
• Aftersales Servicing and Repairs
• Fisken Finance
• Motability Scheme Vehicles

Quantifiable outcome

• 28-day money-back guarantee on all vehicles
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Partnerships

Two partnerships are on record, tiered core.

• Kia MotorscoreChannel Partner/ Reseller/ DistributorOfficial Kia franchise dealer holding the Kia franchise for over 20 years. Stocks the full range of new Kia models including hybrid, plug-in hybrid, and electric vehicles, along with Approved Used Kia vehicles.
• Motability SchemecoreChannel Partner/ Reseller/ DistributorProud Motability partner providing vehicles to customers with disabilities who receive qualifying mobility allowances. Offers accessible vehicle leasing with insurance, servicing, and breakdown cover included.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lookers: Major UK multi-franchise dealer group with Kia among its brand portfolio. Comparable as a franchised new/used vehicle retailer with full aftersales and finance offerings, though at significantly larger scale.
• Inchcape UK: Global automotive distributor and retailer operating multiple UK franchises. Comparable as a franchised new car dealer with used vehicle, aftersales, and finance operations across multiple UK sites.
• Parks of Hamilton: Scottish family-owned multi-franchise dealer group with Kia representation. Closely comparable in being a Scottish regional Kia franchise operator with both new and used vehicle sales and aftersales services.
• Marshall Motor Group: UK-listed multi-franchise dealer group representing Kia and other volume brands. Comparable as a franchised dealer offering new and used vehicle sales, servicing, MOT, and finance products.
• Macklin Motors: Edinburgh-based multi-brand dealer group operating Kia and other franchises across central Scotland. Comparable in business model (franchised dealer with online sales and aftersales) and geographic proximity to Fisken's Angus catchment.
• Peter Vardy: Scottish-headquartered multi-brand dealer group operating several franchises including volume brands. Comparable in operating model and Scottish market presence as a franchised new/used vehicle retailer with aftersales.
• Vertu Motors: UK-listed multi-franchise dealer group operating Kia and other volume brands. Directly comparable as a franchised retailer with full online sales capability, finance brokerage, and aftersales services.
• Arnold Clark: The UK's largest independent car retailer, headquartered in Glasgow, operating dozens of franchises including Kia. Directly comparable as a multi-brand dealer group with both franchised new car sales and used vehicle operations across Scotland and the wider UK.
• Stoneacre: UK multi-franchise dealer group with Kia representation among its brands. Comparable as a franchised new and used vehicle retailer with aftersales services, finance brokerage, and online purchase capabilities.
• John Clark Motor Group: Family-owned Scottish multi-franchise dealer group operating several volume and premium brands. Comparable as a Scottish franchised dealer with new/used sales, servicing, and finance operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fisken-motor-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisken Motor Group