Berghs School of Communication

What Berghs School of Communication does

Berghs School of Communication AB is a privately held Swedish educational institution headquartered at Bobergsgatan 48, Stockholm, founded in 1941 and operating with 11-50 employees. The school delivers commercial communication, marketing, design, and creative education across three principal formats: full-time Bachelor and Advanced programs (including the Advanced Advertising Program and the AI Content Engineering program), regulated vocational higher education (YH-utbildningar) under MYH supervision, and a catalogue of professional short courses (evening, daytime, and distance formats) priced between approximately 22,500 SEK and 59,000 SEK excluding VAT. Course delivery combines in-person instruction at the Stockholm campus with online delivery via the Canvas learning management system (Instructure) and Zoom for live sessions.

The business model blends individual tuition (one-time fees per course, with installment financing through third-party partners), regulated YH funding, corporate services (Berghs Studio student-project engagements, Berghs Solutions custom training), and co-working revenue from the on-site workspace. Customer segments span mid-career professionals, career changers, corporate clients (Stadium, Colive), government and municipalities (Botkyrka Kommun, Destinationsbolaget +Katrineholm, Nordiska Ministerrådet), and nonprofits (Djurskyddet Sverige, Giva Sverige members). International reach is delivered via exchange partnerships with schools such as Istituto Marangoni (Milan) and Ravensbourne (London).

Berghs holds authorization from Almega utbildningsföretagen as a quality-marked education provider and runs the Certified Fundraiser program in partnership with Giva Sverige, which confers European Fundraising Association (EFA) certification. The school has been named School of the Year at Cannes Lions in 2014, 2015, and 2016, with additional recognition at Eurobest, D&AD, One Show, and CLIO. Leadership is headed by CEO Camilla Wallander, with Catharina Boston-Cronholm heading administration and Charlotta Rydholm heading full-time studies.

Name

Berghs School of Communication

Legal name

Berghs School of Communication AB

Website

https://berghs.se

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Berghs School of Communication is a private Stockholm-based institution offering full-time programs, professional short courses, and corporate training in communication, marketing, design, and creative disciplines, serving individual professionals, corporate clients, and government/nonprofit organizations in Sweden.

Ownership category

akta.pro rank

Product category

Communication and Creative Arts Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

akta.pro secondary industry

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)

Keywords

• Communication education
• Professional development courses
• Creative advertising training
• Brand strategy programs
• Corporate communication training

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Courses: One-time fees for individual professional development courses ranging from approximately 22,500 SEK to 59,000 SEK excluding VAT. Students pay per course with options for installment payments through partner financial services.
2. YH-utbildningar (Vocational Higher Education): Government-regulated vocational higher education programs under Swedish law (2009:128) and MYH supervision.
3. International Programs: Full-time programs with international exchange components through partner schools abroad.
4. Corporate Training Solutions: Customized training programs for enterprises including Berghs Studio projects and co-working services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Berghs School of Communication is an authorized private education provider in Stockholm delivering full-time programs (Bachelor, Advanced Advertising, PR, YH-regulated vocational higher education) and short professional courses in communication, marketing, design, and creative leadership. It also sells corporate training, Berghs Studio project collaborations, and co-working space to business clients.

Product overview

Berghs School of Communication offers a portfolio of educational products consisting of full-time Bachelor and Advanced programs, professional certificate programs, and short courses (kvällskurser and distanskurser). The programs are organized into subject areas including Communication, Strategy & Analysis, Creativity & Design, Leadership, Writing, and Urban Design & Planning. Key offerings include Content Creation Start (evening course), Certifierad Fundraiser (certification in collaboration with Giva Sverige), Place Branding, Insiktsdriven strategi, and the Advanced Advertising/Bachelor programs. The school also provides corporate services through Berghs Studio and co-working facilities at its Stockholm campus, serving both individual students and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Berghs Studio: Creative services offering for businesses
• Berghs Solutions
• Berghs Co-working

Products and services

• Content Creation Start Evening professional course covering content strategy, target audience understanding, idea generation, concept development, planning, production, and optimization for social media. Approximately 25 hours of instruction plus 2–3 hours of self-study per week. Priced at SEK 22,500 excluding VAT.
• Certifierad Fundraiser 2026–2027

Quantifiable outcome

• EFA certification for fundraisers upon completion of Certified Fundraiser program
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Giva SverigecoreStrategic or Co-development PartnerPartnership between Berghs School of Communication and Giva Sverige for the Certified Fundraiser program. The collaboration provides participants with EFA (European Fundraising Association) certification. Giva Sverige members receive discounted pricing on the course.
• Almega utbildningsföretagencoreOthersBerghs is an authorized education company through Almega utbildningsföretagen. The authorization is a quality mark indicating their operations and quality work have been reviewed and approved according to industry high standards.
• Partner Schools Abroad (International Programs)coreStrategic or Co-development PartnerBerghs has partner schools abroad for international exchange programs. Students study at these partner institutions as part of their degree. Data transfers to partner schools outside EU/EES may occur for administration purposes.
• Istituto MarangonicoreStrategic or Co-development PartnerInternational partner school for Berghs Bachelor graduates to continue studies in fashion management and related fields. Clara Werner studied at Istituto Marangoni in Milan after Berghs.
• Canvas (Instructure)coreTechnology or IntegrationCanvas is Berghs' learning management system for delivering online courses, managing assignments, providing feedback, and facilitating communication between students and teachers.
• Myndigheten för yrkeshögskolan (MYH)coreOthersSwedish authority overseeing vocational higher education (YH-utbildningar) and art & culture education. Berghs operates regulated programs under MYH supervision.
• Ravensbourne University (UK)minorStrategic or Co-development PartnerBerghs students who studied at Ravensbourne in London were noted as standing out for rhetoric, presentation skills, and design thinking according to Nicole Sandrew's testimony.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• D&AD: UK-based global creative professional association running professional development, awards, and New Blood education programs. Comparable on industry-recognized credentials, awards ecosystem (in which Berghs students compete), and professional upskilling focus — adjacent rather than directly competitive.

Direct peers

• Berlin School of Creative Business: Berlin-based executive education provider focused on creative leadership, strategy, and digital business. Comparable on practitioner-led teaching model, professional target audience, and creative-business curriculum.
• Hyper Island: Swedish-based creative and digital business school offering part-time and full-time programs in strategy, innovation, and communication. Most direct peer — same geography, overlapping curriculum in creative leadership and communication, similar target audience of mid-career professionals and career changers.
• School of Communication Arts: London-based creative school offering portfolio programs in advertising, design, and communication. Comparable on curriculum, portfolio-driven pedagogy, and appeal to career-changers entering creative industries.
• Creative Circus: US-based creative school in Atlanta offering portfolio programs in advertising, design, and creative technology. Comparable product category (advertising/creative portfolio education) with similar award-winning student work culture.
• Miami Ad School: Global advertising and creative school with campuses across multiple continents, focused on portfolio-building for advertising and communication careers. Directly comparable on product category (creative/advertising education), award-winning student work, and global brand recognition.

Emerging players

• Istituto Marangoni: Italian private fashion and design school with international campuses, already a Berghs exchange partner. Comparable on private creative education positioning, international student recruitment, and design-adjacent curriculum overlap.
• One School (Sydney): Australia-based creative school focused on portfolio preparation and creative advertising education. Comparable on creative-advertising curriculum, portfolio-driven pedagogy, and global student competition participation.

Regional players

• Brother Bro: Berlin-based creative school with German/DACH market focus on creative strategy and advertising education. Comparable on practitioner-led teaching and creative-strategy curriculum but operating in a different geography.

Broad incumbents

• University of the Arts London (UAL): Large UK public university system offering BA/MA programs across communication, advertising, and creative disciplines. Comparable on communication/creative curriculum at degree level, but operates as a broader, degree-focused institution rather than Berghs' niche professional and short-course model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxtfLHrbAno08WVj-Ir-4GA
• Facebookfacebook.com/BerghsSoC
• LinkedInlinkedin.com/company/berghs-school-of-communication
• Instagraminstagram.com/berghs
• Xx.com/Berghs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berghs School of Communication