What Almega Serviceföretagen does

Almega Serviceföretagen is a Swedish industry and employer organization (bransch- och arbetsgivarorganisation) representing 1,250 member companies in the facility management, window cleaning, home services, sanitation, and cleaning sectors. Collectively, member companies employ over 44,000 people in Sweden. Founded in 2007 and headquartered in Stockholm, the organization operates as a sector association within Almega, Sweden's largest employer organization in the service sector, and is affiliated with the Confederation of Swedish Enterprise (Svenskt Näringsliv). It functions as the employer-side counterpart to multiple Swedish labor unions (Fastighets, Kommunal, SEKO, Unionen, Ledarna) for collective bargaining across the service industries.

The organization's core deliverables include collective agreement negotiation and representation, the Auktoriserat Serviceföretag authorization program (jointly administered with Fastighets and Kommunal), the SRY professional certification body (developing national competence standards on SeQF), industry benchmarking indices (Städindex, Rutindikatorn, Saneringsindex), and a catalog of labor law, work environment, and AI-related training courses. Members access services through the Arbetsgivarguiden digital portal, with regional offices in seven Swedish cities supporting in-person delivery. The organization also leads the Network Against Labor Market Crime in collaboration with unions and government authorities (Arbetsmiljöverket, Skatteverket, Polisen).

Revenue is generated through three primary streams: membership fees from 1,250 member companies, training and course fees (ranging from free introductions to 15,000 SEK for the AI Forum), and subscription products such as Städindex (500 SEK/year for non-members). Member companies receive preferential pricing typically 3-4x lower than non-member rates. The organization has 13 internal staff and is privately held (through Almega AB), with no public funding rounds or outside investment. Distribution is multi-channel: direct membership enrollment via regional offices, self-serve digital portals for members, and in-person training venues in major Swedish cities.

Name

Almega Serviceföretagen

Legal name

Almega AB

Website

https://serviceforetagen.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Almega Serviceföretagen is a Swedish industry and employer organization representing 1,250 member companies across facility management, cleaning, home services, sanitation, and window cleaning sectors, providing collective bargaining, authorization, training, and industry benchmarking services.

Ownership category

akta.pro rank

Product category

Employer and Industry Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Labor Unions and Similar Labor Organizations (813930)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

akta.pro secondary industries

Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK), Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Employer association services
• Collective bargaining representation
• Professional training and certification
• Industry benchmarking indices
• Service industry advocacy

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Revenue from 1,250 member companies that pay membership fees for access to collective agreements, employer guidance, training, and industry representation services.
2. Training and Course Fees: Revenue from providing educational courses on labor law, work environment, salary processes, and other employer topics. Course prices range from free for basic introductions to 3,800 SEK for comprehensive training programs.
3. Städindex Subscription: Annual subscription to the Cleaning Index (Städindex) for non-members at 500 SEK per year, providing access to industry benchmarking data.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Almega Serviceföretagen is a Swedish industry and employer organization that provides collective-agreement representation, labor-law guidance, authorization/certification, and training services to 1,250 member companies operating in facility management, window cleaning, home services, sanitation, and cleaning. It also publishes industry indices (Städindex, Rutindikatorn, Saneringsindex) and runs the SRY professional-board certification system jointly with trade unions.

Product overview

Almega Serviceföretagen is a trade and employer organization for Sweden's service sector companies, operating across five industries: facility management (FM), window cleaning, home services, sanitation, and cleaning. The organization offers a portfolio of services including industry certification (Auktorisation), professional standards development through SRY, industry indices (Städindex and Rutindikatorn), and a comprehensive catalog of training courses covering labor law, work environment, and AI in the workplace. Members access these services through the Arbetsgivarguiden portal, while non-members can purchase selected products like Städindex subscriptions through the webshop.

Differentiator

Problem solved

Functional benefit

Brands

• SRY (Servicebranschens yrkesnämnd): The professional board for the service industries that develops national competence standards based on SeQF and offers professional certification for cleaners and sanitation workers.
• Auktoriserat Serviceföretag
• Städindex
• Rutindikatorn
• Saneringsindex
• Årets Städföretag
• Stora Städbranschdagen

Products and services

• Städindex (Cleaning Index) An industry index tracking cost development in the Swedish cleaning sector, sold as an annual subscription (500 SEK/year) to non-members and included free for members via Arbetsgivarguiden.
• Rutindikatorn (RUT Indicator) Quarterly indicator reporting home-service market usage based on Swedish Tax Agency data, published by Almega Hemserviceföretagen for member and public consumption.
• Auktorisation (Auktoriserat Serviceföretag) Quality-certification system for Swedish service companies; authorized status signals compliance with taxes, insurance and regulatory requirements and is renewed annually.
• SRY (Servicebranschens yrkesnämnd) Industry professional board that develops national competence standards based on Sweden's qualifications framework (SeQF) and provides validation/certification for cleaning and sanitation professionals.
• Saneringsindex (Sanitation Index) Sector-specific cost index for sanitation services, developed jointly with Statistics Sweden (SCB).
• Kurser och utbildningar (Courses and Training) Catalog of paid training courses covering labor law, work environment, salary processes, negotiation techniques, whistleblower law, work environment (SAM/OSA), AI in the workplace, and more, available to member and non-member service companies at differentiated pricing.
• Arbetsgivarguiden (Employer Guide) Members-only portal providing advice, negotiation support, collective-agreement information, wage statistics, templates, and free access to Städindex for member companies.
• Almegas AI-forum Four half-day AI forum covering generative AI, AI assistants, agents and AI leadership, run in collaboration with HumAIn Academy Sweden AB for service-sector companies.
• Navigera AI i arbetslivet: Juridiska perspektiv och praktiska verktyg Course covering the legal framework for AI in the workplace (GDPR, anti-discrimination law, AI Act including Article 4 AI literacy) with practical AI tools such as ChatGPT, Claude and Copilot.

Quantifiable outcome

• Member companies with authorized status have lower rates of labor violations and create fair competition environment
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• SRY (Servicebranschens yrkesnämnd)coreStrategic or Co-development PartnerSRY is the professional board for the service industries, consisting of representatives from Almega Serviceföretagen, Fastighetsanställdas Förbund, Kommunal, and company representatives. Together they work to develop competencies in the cleaning and sanitation industry. SRY has developed five national competence standards based on SeQF (Sweden's qualification framework) and provides validation and certification for industry professionals.
• EFCI (European Federation of Cleaning Industry)coreStrategic or Co-development PartnerAlmega Service Contractors is a member of EFCI, the European Federation of Cleaning Industry, which is an industry and employer organization at European level. EFCI is also involved in discussions between labor market parties at European level.
• Fastighetsanställdas FörbundcoreStrategic or Co-development PartnerThe Swedish Building Maintenance Workers Union is the main labor union counterpart for cleaning and sanitation industry agreements. They jointly administer the authorization program (Auktoriserat Serviceföretag), participate in SRY, and collaborate on the network against labor market crime.
• KommunalcoreStrategic or Co-development PartnerThe Swedish Municipal Workers Union is a key collective bargaining partner for service and home services agreements. They jointly participate in the authorization program, SRY professional board, and the network against labor market crime.
• SEKO (Union of Service and Communication Employees)majorStrategic or Co-development PartnerSEKO is a union partner for collective agreements in service industries, involved in collective bargaining and industry governance.
• Network Against Labor Market Crime (Nätverket mot Arbetslivskriminalitet)coreStrategic or Co-development PartnerAlmega Serviceföretagen collaborates with Kommunal and Fastighets in the Network Against Labor Market Crime to combat unfair competition, labor exploitation, and economic crime in the service sector. They also have regular consultations with authorities including Police, Arbetsmiljöverket (Work Environment Authority), and Skatteverket (Tax Agency).
• Arbetsmiljöverket (Work Environment Authority)majorStrategic or Co-development PartnerGovernment authority responsible for work environment regulations. Almega participates in regular consultations and receives funding for projects to combat labor market crime.
• Skatteverket (Swedish Tax Agency)majorStrategic or Co-development PartnerTax authority that administers the RUT deduction system and verifies that service providers are approved for F-tax. Regular consultation partner on labor market crime prevention.
• Polisen (Swedish Police)majorStrategic or Co-development PartnerPolice authority involved in combating labor market crime and economic crime in the service sector. Regular consultation partner in the network against labor market crime.
• Confederation of Swedish Enterprise (Svenskt Näringsliv)coreStrategic or Co-development PartnerAlmega is affiliated with the Confederation of Swedish Enterprise, Sweden's largest employers' organization. This provides Almega members with access to the broader employer community, additional resources, and collective strength in policy advocacy.
• IFMA Sverige (International Facility Management Association)majorStrategic or Co-development PartnerAlmega Serviceföretagen collaborates with IFMA Sverige on facility management industry reports and research. They jointly produce industry reports on the FM sector including market size, trends, and professional development needs.
• EFSI (European Federation for Services to Individuals)majorStrategic or Co-development PartnerEuropean organization for household services that conducts surveys and research on the home services sector. Almega Hemserviceföretagen participates in European surveys and advocacy for household services.
• Ledarna (Swedish Organization for Managers)majorOthersLedarna is the employers' organization for managers and serves as a counterpart in collective bargaining for white-collar agreements.
• UnionenmajorOthersUnionen is a major white-collar union that is a collective bargaining partner for service industry agreements covering salaried employees.
• SBIX Svenska Branschindex ABmajorTechnology or IntegrationAs of January 1, 2026, SBIX took over production of industry indices including Städindex from SCB. This ensures continued access to reliable and quality-reviewed industry benchmarking data.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ISSA - Worldwide Cleaning Industry Association: Global association for the cleaning industry, including manufacturers, distributors, and service providers. Partially overlapping as an industry association serving cleaning-sector members, but with a manufacturer-centric membership rather than the pure employer-organization model of Almega Serviceföretagen.

Direct peers

• IFMA Sverige: The Swedish chapter of the International Facility Management Association. Directly comparable as a membership-based industry organization for facility management companies in Sweden, with which Almega Serviceföretagen already co-publishes FM industry reports.
• EFCI (European Cleaning & Facility Services Industry): The European federation for the cleaning industry, of which Almega Service Contractors is a member. Direct peer as a continental-scale employer/industry body covering overlapping sectors (cleaning, facility services) with collective bargaining and policy advocacy mandates.
• Vårdföretagarna: Swedish employers' organization for private healthcare providers. Directly comparable as a sectoral bransch- och arbetsgivarorganisation with the same member-dues model, collective agreement portfolio, training catalog, and affiliation to Almega/Svenskt Näringsliv.
• Svensk Handel: Swedish Trade Federation, the employer and industry body for retail and wholesale. Direct peer as a Swedish bransch- och arbetsgivarorganisation with overlapping member services (collective agreements, training, advocacy, indices) but serving retail/wholesale rather than cleaning/services.
• Teknikföretagen: Swedish employers' federation for engineering and technology companies. Comparable as a Swedish bransch- och arbetsgivarorganisation with similar collective bargaining, training, and policy advocacy mandate, but focused on industrial/technology verticals.
• Byggföretagen: Swedish employers' organization for the construction sector. Direct structural peer as a bransch- och arbetsgivarorganisation with the same operating model: collective agreements, member services, training, and policy advocacy, but in a different vertical.
• Säkerhetsföretagen (within Almega): Swedish security industry employer organization, also operating within the Almega umbrella. Highly comparable as a sister division with the same member services, training infrastructure, and collective bargaining setup, but focused on the security sector.

Broad incumbents

• Svenskt Näringsliv (Confederation of Swedish Enterprise): Sweden's largest employers' federation, of which Almega (and thereby Serviceföretagen) is a member. Operates as a meta-employer organization providing policy advocacy and labor-market representation across all Swedish sectors.
• Almega (parent): Almega is the umbrella employer and industry organization for Swedish service companies, of which Serviceföretagen is a sectoral division. Comparable as the same category of organization (bransch- och arbetsgivarorganisation) but with a much broader sector mandate covering IT, security, transport, and other services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serviceftgen
• Facebookfacebook.com/serviceforetagen
• LinkedInlinkedin.com/company/almega-serviceforetagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almega Serviceföretagen