What 360 Logistics does

360 Logistics Group Ltd is a privately held New Zealand freight forwarding and customs brokerage firm founded in March 1978 as Customs Agents Wellington and rebranded in September 2013. It operates seven owned branch offices across New Zealand (Wellington HQ in Lower Hutt, North Shore, Auckland, GT Logistics-Mangere, Palmerston North, Christchurch, Invercargill) and signals international reach through featured office locations in Sydney, New York, London, Manila, and Los Angeles, augmented by memberships in the WCA, WWCA, and OPCA freight networks providing access to 320+ overseas offices. The company primarily serves importers, exporters, personal effects customers relocating to New Zealand, and start-up traders needing customs compliance, multi-modal freight coordination, and supply chain visibility.

The service portfolio spans air freight forwarding (consolidations, charters, door-to-door via IATA agents and the Universal Freight Organisation), ocean freight forwarding (LCL, FCL, reefer, RORO, breakbulk), domestic forwarding (next-day inter-island, FTL, Hiab, hazardous goods, MPI biosecurity checking), in-house customs brokerage (electronic pre-clearance, duty drawback, tariff classification, landed cost reporting, quarantine), international trade consultancy (supply chain review, vendor and risk assessment, trade banking and FX review), marine insurance arrangement, and personal effects clearance. Technology centers on My360, a customer engagement platform built on Logixboard that provides end-to-end shipment visibility from origin to destination, supported by the 360 Tracker portal for live ocean freight status. The company has built the platform layer explicitly to displace email, phone, and spreadsheet-based tracking for its customers.

Revenue is generated through transaction fees on freight movements and professional services fees on customs brokerage, trade consultancy, marine insurance arrangement, and personal effects clearance. Pricing is quote-based, tailored to shipment specifics (type, volume, lane, customs complexity), and billed on a pay-as-you-go basis. Distribution is direct via the NZ branch network with personalized account management for enterprise and SMB customers; no resellers or intermediaries are used, and global capability is delivered through curated international agent relationships. Growth has historically come from organic branch openings (Auckland 2004, Palmerston North 2014, Christchurch 2014) and a series of tuck-in acquisitions of complementary NZ customs and logistics businesses (Advance International 2013, GT International Logistics 2018, Customs Services & Logistics Christchurch 2018, North Harbour Customs Agents 2019), taking headcount from 10 in 2011 to 65 by June 2019.

Name

360 Logistics

Legal name

360 Logistics Group Ltd

Website

https://360lg.co.nz

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Logistics is a New Zealand freight forwarding and customs brokerage firm serving importers, exporters, and individuals relocating to NZ. Founded in 1978, it operates seven NZ branches with global coverage through network partnerships and a Logixboard-based My360 visibility platform.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Customs Brokerage

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Returns & Reverse Logistics Orchestration (End-to-End) (TLAIABAI)

akta.pro secondary industry

International Freight Forwarding (Air/Ocean) for Personal Effects (HSAKACAD)

Keywords

• International freight forwarding
• Customs brokerage services
• Domestic transport brokerage
• Supply chain management
• Marine cargo insurance

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Air Freight Forwarding: International air freight services including airport-to-airport, door-to-door delivery, air charters, consolidation services, and direct services. Works with IATA agents globally.
2. Ocean Freight Forwarding: Comprehensive export and import ocean freight services including LCL, FCL, perishables, reefer containers, RORO, and out of gauge/breakbulk cargo. Coordinates buyer consolidations and groupage services.
3. Customs Brokerage: In-house customs clearance services including electronic pre-clearance, duty drawback calculation, tariff classification, quarantine formalities, and landed cost reporting for all international imports to New Zealand.
4. Domestic Forwarding: Domestic transport brokerage services including next-day delivery, 2-day inter-island delivery, same-day metro deliveries, FTL, Hiab deliveries, and hazardous goods transport.
5. International Trade Consultancy: Tailored consultancy services for establishing new trade processes or streamlining existing import/export operations including supply chain reviews, vendor assessment, risk assessment, and trade banking review.
6. Marine Insurance: Arrangement of marine insurance for customers covering loss or damage of cargo during transit, arranged under open policy for customers without their own marine policy.
7. Personal Effects Clearance: Specialized clearance services for individuals importing personal and household effects, including advice on New Zealand legal obligations, customs compliance, and quarantine procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

360 Logistics Group is an independent New Zealand freight forwarder and customs broker delivering international air, ocean and domestic transport forwarding, in-house customs clearance, personal effects clearances, marine insurance arrangement, and international trade consultancy. Its My360 customer engagement platform (built on Logixboard) and 360 Tracker portal provide end-to-end supply chain visibility, supported by seven branches across New Zealand and access to 320+ offices worldwide via the WCA, WWCA and OPCA networks.

Product overview

360 Logistics Group is a logistics and freight forwarding company offering a comprehensive suite of services including air freight, ocean freight, domestic forwarding, customs brokerage, international trade consultancy, and marine insurance. The company operates My360, a customer engagement platform built on Logixboard technology, which provides end-to-end shipment visibility. This platform is complemented by 360 Tracker for ocean freight shipment tracking. The services are delivered through a network of seven branches across New Zealand (North Shore, Auckland, GT Logistics, Palmerston North, Wellington, Christchurch, Invercargill) and international offices in Sydney, New York, London, Manila, and Los Angeles. The company was founded in 1978 as Customs Agents Wellington and rebranded in 2013, with subsequent acquisitions expanding its capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• My360 Customer engagement platform providing end-to-end visibility of shipments from origin to destination. The online portal eliminates the need for emails, phone calls, and spreadsheets by providing transparency and predictability to the supply chain through a centralized hub, built on Logixboard technology.
• 360 Tracker Online shipment tracking portal allowing clients to source information, access reports, and review live status updates of shipments, providing full visibility throughout transit primarily for ocean freight.
• Air Freight Forwarding Air freight consolidation and forwarding services to and from major New Zealand and Australian airports, with global direct services for time-critical shipments. Includes airport-to-airport and door-to-door delivery, air charters, cargo insurance, consolidation, direct services, and integrated customs clearance, delivered via selected IATA agents and the Universal Freight Organisation network.
• Ocean Freight Forwarding Comprehensive export and import ocean freight services to and from all major global trading ports. Includes LCL, FCL, perishables, reefer containers, RORO, out-of-gauge/breakbulk cargo, marine insurance, and customs clearance, with coordination of buyer consolidations and groupage services.
• Domestic Forwarding Domestic transport brokerage service providing next-day delivery within island, 2-day inter-island delivery, same-day metro deliveries, point-to-point deliveries, standard and urgent courier deliveries, FTL, Hiab deliveries, swinglift, hazardous goods handling, and MPI biosecurity container checking.
• Customs Brokerage In-house team of experienced customs brokers providing electronic pre-clearance of import and export shipments, duty drawback calculation, origin rulings, technical valuations, landed cost reporting, quarantine formalities, and tariff classification advice for all international imports to New Zealand.
• Personal Effects Clearances Professional facilitation of personal and household goods clearance into New Zealand, including guidance on New Zealand arrival procedures, customs and MPI liaison, duty-free standards, and importing boats, aircraft, and vehicles. Targeted at individuals immigrating to or returning to New Zealand.
• International Trade Consultancy Tailored consultancy services for the establishment of new trade processes or streamlining of existing import/export operations. Includes supply chain review, vendor assessment, international trade risk assessment, purchase order management, incoterm training, trade banking review, and foreign exchange review.
• Marine Insurance Marine insurance arrangement covering loss or damage of cargo and goods during transport between origin and final destination, arranged through insurance partners and available under open policy for customers without their own marine policy.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• WCA (World Cargo Alliance)coreStrategic or Co-development PartnerWCA provides 360 Logistics with access to over 320 offices worldwide, enabling global coverage for international freight forwarding services. This partnership allows competitive solutions while maintaining flexibility and independence.
• WWCA (World Wide Cargo Alliance)coreStrategic or Co-development PartnerWWCA network partnership providing additional global coverage and network benefits for freight forwarding operations worldwide.
• OPCAcoreStrategic or Co-development PartnerOPCA network membership contributing to the company's global office coverage and international logistics capabilities.
• Universal Freight OrganisationsupportingStrategic or Co-development Partner360 Logistics works with an extensive network of agents operating both independently and within the Universal Freight Organisation to provide customers with airfreight services.
• LogixboardsupportingTechnology or IntegrationTechnology provider for My360 customer engagement platform - a modern solution that brings transparency and predictability to supply chain through end-to-end shipment visibility.
• IATA Agents (Global Network)supportingChannel Partner/ Reseller/ DistributorSelected IATA agents throughout the world providing import and export services on a range of carriers and routes for air freight forwarding.
• Insurance PartnerssupportingStrategic or Co-development PartnerKey partners for providing marine insurance services. Together with key partners, 360 Logistics offers unique trade consultancy services ranging from contractual trade obligations and associated risk to banking and financial consultancy services.
• Financial Consultancy PartnerssupportingStrategic or Co-development PartnerPartners for trade banking review and foreign exchange and working capital review services as part of international trade consultancy offerings.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• DSV: Danish-headquartered global forwarder with strong presence in Oceania through prior UTi and Schenker integrations. Competes for the same NZ air/ocean forwarding and customs brokerage wallet.
• Expeditors International: US-listed global air and ocean freight forwarder with offices across Australasia. Comparable on forwarding and customs brokerage but at much larger scale and asset-light model.
• Hellmann Worldwide Logistics: German family-owned global forwarder with air, ocean, and customs capabilities and established Oceania presence. Comparable mid-sized multinational peer to 360 Logistics.
• CEVA Logistics: Global 3PL/forwarder offering air, ocean, contract logistics, and customs services with Australasian operations. Comparable services and customer base but as part of a much larger portfolio.
• DHL Global Forwarding: World's largest air and ocean freight forwarder with offices across Australasia. Comparable as a full-service customs-clearing forwarder but operates at far greater scale and as part of a wider Deutsche Post DHL portfolio.
• Kuehne+Nagel: Swiss-headquartered global freight forwarder with air, ocean, customs brokerage, and integrated logistics offerings. Provides a multinational benchmark for the same services 360 Logistics delivers in NZ.

Direct peers

• Mainfreight: NZX-listed New Zealand freight forwarder and 3PL with a full domestic and international network. Closest like-for-like NZ competitor to 360 Logistics across air, ocean, and domestic forwarding plus customs brokerage.
• Toll Group: Australia-headquartered global forwarder with deep New Zealand operations offering air, ocean, and domestic forwarding. Directly comparable in service mix and target SME/mid-market NZ shippers.
• Crozier Transport & Customs: Privately-held New Zealand customs broker and freight forwarder offering similar air, ocean, and customs services to NZ importers/exporters. Directly comparable mid-sized NZ peer to 360 Logistics.

Regional players

• Nippon Express: Japan-headquartered global logistics group with Australasian operations covering air, ocean, and customs. Comparable in service set but primarily anchored to Asia-Pacific trade lanes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/logistics_360

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Logistics