Ronn Motor Group

What Ronn Motor Group does

Ronn Motor Group, Inc. is a publicly traded (OTC pink, formerly LPHM) zero-emission Hydrogen Fuel Cell Electric Vehicle (HFCEV) developer headquartered in Scottsdale, Arizona, with additional offices in Arizona and Michigan. The company designs three vehicle programs built on PEMFC technology: the PHOENIX second-generation hydrogen supercar (400+ mile range), the MYST Q-Series luxury SUV (400+ mile range), and a Class 3-6 hydrogen-powered fleet delivery truck (300-320 kW electric motor, 90-100 kW fuel cell, 35-45 kg hydrogen storage at 350 bar, 500+ km range). All production is executed through contract manufacturing partnerships with ROUSH and MAGNA Styer rather than owned factories, with manufacturing planned for release in US, Europe, and China markets.

The company generates revenue (when and if at all) through hardware sales of these vehicles to fleet operators, logistics companies, and luxury vehicle consumers, with complementary planned revenue from hydrogen infrastructure partnerships. No pricing has been publicly disclosed, no customers or contracted orders have been named, and the company is explicitly described as pre-revenue as of the firm's most recent disclosures, with anticipated revenue originally projected for early 2024. Distribution is pursued through enterprise direct sales and global channel partnerships, and the company holds an approved Tier 2 Reg A offering inherited from Lee Pharmaceuticals alongside a stated roadmap to up-list from OTC Pink to OTCQB and ultimately NASDAQ Small Cap.

The business is pre-commercial and capital-markets-driven rather than revenue-driven. The company completed a reverse triangular merger with Lee Pharmaceuticals in March 2023 to achieve public listing status, has appointed a marketing-heavy executive bench (including a Chief Global Corporate Strategist from Sonic Seven, a Chief Branding & Marketing Officer from entertainment production, and a Digital Marketing Officer from Rolls-Royce), and has built a partnership stack covering software (CommerTECH), PR (Sonic Seven), contract manufacturing (ROUSH, MAGNA Styer), and hydrogen infrastructure (BayoTech). Net income and operating income figures in the input appear to contain corrupted magnitudes (e.g., -$392 billion for 2022 operating income) and should not be relied upon; the honest read is that the company has not yet demonstrated commercial-scale operations.

Name

Ronn Motor Group

Legal name

RONN Motor Group, Inc.

Website

https://ronnmotorgroup.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ronn Motor Group is a publicly traded (OTC pink) zero-emission hydrogen fuel cell electric vehicle developer designing supercars (PHOENIX), luxury SUVs (MYST Q-Series), and Class 3-6 fleet delivery trucks on PEMFC technology, targeting fleet operators, logistics firms, and luxury vehicle consumers via contract manufacturing.

Ownership category

akta.pro rank

Product category

Hydrogen Fuel Cell Electric Vehicles

NAICS

Motor Vehicle Manufacturing (3361)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro industry

PRIMARYIMACACAJ

Hydrogen Fuel Cell Electric Vehicle (FCEV) Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Electric Vehicle (EV) Manufacturing

SECONDARYIMACABAK

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Commercial Vehicle & Truck Manufacturing

Keywords

• Hydrogen fuel cell vehicles
• Zero emission automobiles
• Commercial fleet trucks
• Luxury electric SUVs
• Automotive manufacturing

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. HFCEV Vehicle Sales: RONN Motor Group generates revenue primarily through the sale of hydrogen fuel cell electric vehicles including fleet delivery trucks, luxury SUVs (MYST Q-Series), and supercars (PHOENIX). The company is in the pre-revenue stage with anticipated revenue status in early 2024.
2. Distribution Agreements: The company is negotiating several distribution agreements with global automotive manufacturing leaders to expand sales of their HFCEV vehicles internationally.
3. Hydrogen Infrastructure: RONN is teaming up with a leading hydrogen fueling company to develop hydrogen fuel distribution infrastructure domestically and in key countries worldwide, potentially generating revenue from infrastructure partnerships.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RONN Motor Group designs and engineers zero-emission Hydrogen Fuel Cell Electric Vehicles (HFCEVs), including Class 3-6 fleet delivery trucks, the MYST Q-Series luxury SUV, and the PHOENIX supercar. The vehicles use Proton Exchange Membrane Fuel Cell (PEMFC) technology with quick refueling times under five minutes and extended driving ranges of 400+ miles, targeting commercial fleet operators and affluent consumer markets.

Product overview

RONN Motor Group is a global zero-emission Hydrogen Fuel Cell Electric Vehicle (HFCEV) automaker designing and engineering a portfolio of hydrogen fuel cell vehicles ranging from luxury SUVs (MYST Q-Series) and supercars (PHOENIX) to urban logistic trucks (Fleet Delivery Truck). The company operates through contract manufacturing and engineering partnerships with automotive giants including ROUSH and MAGNA Styr, and is developing hydrogen infrastructure through supplier BayoTech. The vehicle lineup is built on variable chassis platforms, allowing launches as the hydrogen fuel cell vehicle sector develops, with manufacturing planned for U.S., Europe, and China markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Delivery Truck Zero-emission hydrogen fuel cell electric light and medium-duty delivery truck featuring a 300-320 kW electric motor, 90-100 kW PEM fuel cell, hydrogen storage of 35-45 kg at 350 bar, and 500+ km (300+ miles) range. Designed for commercial fleet operators and logistics companies serving cargo, courier, and delivery services with quick refueling under five minutes.
• MYST Q-Series Zero-emission hydrogen fuel cell electric luxury SUV with an anticipated 400+ mile driving range, state-of-the-art architecture, luxurious interior, intuitive design, and safety and driver-assist features. Targeted at affluent consumers seeking sustainable luxury transportation for personal, family, and ride-sharing use.
• PHOENIX Zero-emission Hydrogen Fuel Cell Electric Vehicle (HFCEV) second-generation supercar featuring hydrogen fuel cell/battery propulsion with all-electric drive for an estimated 400+ mile driving range, sleek futuristic design, and exceptional performance. Successor design to the original Scorpion hydrogen hybrid supercar.

Quantifiable outcome

• 300-500+ miles driving range on single hydrogen fueling
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• CommerTECHcoreTechnology or Integration · 23 March 2023RONN Motor Group selected CommerTECH as the exclusive global software development company for in-vehicle technology, telematics, and infrastructure for their Hydrogen Fuel Cell logistic medium-duty trucks globally. CommerTECH is a global software/IT firm with a successful track record in automotive, healthcare, banking, and nutraceutical industries, recognized with number 1 and 2 Carlisle awards for over a decade in automotive.
• Sonic Seven CommunicationscoreGTM or Marketing Partner · 6 March 2023RONN Motor Group announced an exclusive agreement with Sonic Seven Communications, a global marketing and public relations firm, to ensure the brand and launch of the expansion would be leveraged globally. Sonic Seven was founded by Sheila R. Stewart, who brings expertise from Fortune 500 companies including Maybach, Mercedes, GM, Warner Bros., and Discovery Channel.
• Lee Pharmaceuticals (LPHM)flagshipStrategic or Co-development Partner · 16 February 2023RONN Motor Group completed a reverse triangular merger with Lee Pharmaceuticals, allowing RONN to go public through this transaction. LPHM has an approved Tier 2, Reg A offering in place and the company plans to up-list to OTCQB and eventually NASDAQ. John Morgan, former CEO of LPHM, joined the RONN executive team.
• ROUSH and MAGNA StyercoreOEM/ Whitelabel/ Licensing PartnerRONN Motor Group is working with global contract engineering and manufacturing leaders including ROUSH and MAGNA Styer for vehicle design and manufacturing through contract manufacturing and engineering partnerships.
• BayoTechcoreStrategic or Co-development PartnerThrough contract supplier BayoTech, RONN plans to roll out the Hydrogen Infrastructure Strategic framework in targeted regions for hydrogen fueling infrastructure development and deployment.
• Leading Hydrogen Fueling CompanycoreStrategic or Co-development PartnerRONN Motor Group is teaming up with a leading hydrogen fueling company to develop a hydrogen fuel distribution infrastructure domestically and in key countries worldwide, supporting the adoption of HFCEVs.
• Eventus Advisory GroupminorImplementation/ SI/ Consulting PartnerEventus Advisory Group provides executive team members including Neil Reithinger as President of Eventus (Acting CFO), providing financial advisory and CFO services to the company.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nikola Corporation: Nikola is a direct competitor developing hydrogen fuel cell heavy-duty trucks (Tre FCEV) and Class 6-8 commercial vehicles. RONN's Class 3-6 fleet truck targeting the same fleet/logistics customer base with comparable ZEV-tailored technology makes Nikola the closest direct analog.
• Hyzon Motors: Hyzon develops PEM hydrogen fuel cell commercial vehicles focused on trucking, refuse, and delivery fleets. It targets the same hydrogen-truck-for-fleet-adoption thesis as RONN's fleet delivery trucks, including infrastructure partnerships with fueling providers.

Broad incumbents

• Toyota Motor (Mirai program): Toyota is the established leader in hydrogen FCEV passenger vehicles with the Mirai and a fuel cell truck pilot. As an OEM with deep HFCEV R&D, manufacturing scale, and Mirai's brand halo, Toyota is the broad incumbent RONN competes against in luxury FCEVs and commercial hydrogen pilots.
• Hyundai Motor Group (Nexo / HTWO): Hyundai produces the Nexo hydrogen fuel cell SUV and is scaling its HTWO fuel cell brand across commercial vehicles and ships. As a major OEM with an established FCEV passenger and commercial program, Hyundai is the leading broad incumbent peer to RONN's luxury SUV and fleet ambitions.
• Daimler Truck: Daimler Truck is developing fuel cell heavy trucks (GenH2) and collaborates with Plug Power. As the dominant commercial-vehicle OEM with a direct hydrogen truck program, Daimler defines the competitive benchmark for RONN's Class 3-6 fleet truck ambitions.
• PACCAR (Kenworth / Peterbilt): PACCAR's Kenworth and Peterbilt brands produce Class 6-8 trucks and have hydrogen fuel cell truck projects (e.g., Kenworth T680 FCEV with Toyota). PACCAR represents the established truck OEM whose fleet customer relationships RONN will need to access to win medium-duty hydrogen business.
• Cummins (Accelera by Cummins hydrogen business): Cummins, through its Accelera hydrogen business, develops PEM fuel cell powertrains for heavy trucks and buses. It is a broad incumbent with deep hydrogen commercial-vehicle R&D and partnerships that overlap with RONN's target market.

Emerging players

• Ballard Power Systems: Ballard is a leading PEM fuel cell stack supplier for commercial vehicles (buses, trucks, trains). It is comparable as an adjacent technology provider/partner that RONN's PEMFC integration relies on, and competes for the same hydrogen-mobility ecosystem.
• Workhorse Group: Workhorse develops battery-electric last-mile delivery trucks (W750, W4 CC) targeting exactly the same fleet/logistics buyers that RONN's Class 3-6 HFCEV truck targets. It is an emerging player offering the alternative competing technology (BEV vs. FCEV) in the same commercial segments.
• Lightning eMotors: Lightning eMotors produces medium-duty electric commercial vehicles (vans, trucks, shuttle buses) via partnerships with Ford and other chassis makers. As an emerging fleet-EV builder, it competes for the same fleet customer budget that RONN's hydrogen truck targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ronn Motor Group