Allis Field Marketing

What Allis Field Marketing does

Allis Field Marketing (also operating as Allis Trade Marketing) is a Brazilian trade marketing and field execution services company founded in 2006 and headquartered in São Paulo. The company provides full-time, part-time, temporary, and on-demand promoters, along with merchandising services, deployed at the point of sale for brand owners and major retail chains. Its core technology stack centers on APP COMPTRADE, a proprietary mobile platform with visit routing, check-in/out, perfect-store indicators, management reporting, and image recognition, complemented by real-time BI dashboards, intelligent routing algorithms, and an in-house training and content studio.

Allis generates revenue primarily through professional services contracts for trade marketing execution, supplemented by technology and software platform access (bundled or subscription) and training/development and communication agency services. Its go-to-market is sales-led, targeting enterprise brand owners across four retail verticals: large food/grocery chains, pharma retail, convenience stores, and home centers. Pricing is quote-based and not publicly disclosed.

Allis operates as part of TradeHub, an integrated trade marketing ecosystem within Grupo GPS (publicly listed on the Brazilian Stock Exchange) that also encompasses Compart, POP Trade, Seven Trade, and TAGG. This structure gives Allis the corporate governance and capital backing of a listed group while it retains its operational identity within a unified, nationally scaled field marketing platform.

Name

Allis Field Marketing

Legal name

Allis Trade Marketing

Website

https://allis.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Allis Field Marketing is a Brazilian trade marketing and field execution firm that deploys promoters, merchandising, and proprietary APP COMPTRADE technology at the point of sale for brand owners across food, pharma, convenience, and home center retail channels, operating within the TradeHub ecosystem under Grupo GPS.

Ownership category

akta.pro rank

Product category

Trade Marketing Services

NAICS

Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAJAG

Field Sales & Brand Ambassador Programs

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Promotion & Sales Marketing (Shopper/Trade Marketing)

SECONDARYCRAOAOAB

Retail Merchandising Execution & Field Marketing Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

Keywords

• Trade marketing services
• Field marketing execution
• Retail merchandising services
• Point of sale promotion
• Sales merchandising Brazil

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trade Marketing Execution Services: Core revenue stream from providing trade marketing field execution services including full-time promoters, part-time promoters, temporary staff, on-demand staffing, and merchandising services for brands at point of sale.
2. Technology and Software Platform: Revenue from proprietary technology platforms including APP COMPTRADE management system, dashboards, and routing solutions provided as part of integrated service packages.
3. Training and Development Services: Training platform, product training, soft skills and hard skills development, leadership development for promoters, and knowledge content production through proprietary studio.
4. Communication Agency Services:

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Allis Field Marketing provides in-store trade marketing and retail execution services for brands and retailers in Brazil, deploying field teams (full-time, part-time, temporary, on-demand promoters) at points of sale across food/grocery, pharma, convenience, and home center channels. The offering combines promotional staffing, merchandising, business intelligence dashboards, intelligent routing, the proprietary APP COMPTRADE mobile platform with AI image recognition, training and development, and POS communication/agency services delivered as an integrated ecosystem.

Product overview

Allis Trade Marketing operates as part of the TradeHub ecosystem under Grupo GPS, offering an integrated trade marketing platform combining five core service pillars: Trade Marketing (staffing and field execution), B.I. (Business Intelligence with dashboards and analytics), APP COMPTRADE (proprietary mobile management app), Training & Development (online platform and in-studio training), and Communication Agency (POS materials and campaigns). The ecosystem connects these services into a unified architecture where execution, data, technology, and people work together to drive measurable retail performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Marketing (Field Sales Execution) Field execution and merchandising service deploying full-time, part-time, temporary, and on-demand promoters at points of sale for brand owners and retailers across Brazilian retail channels (food/grocery, pharma, convenience, home centers).
• APP COMPTRADE Proprietary mobile management application used by Allis' field teams for visit routing, check-in/check-out, perfect store indicators, reporting and analytics, and image recognition to audit execution at the point of sale.
• B.I. (Business Intelligence) Platform Business intelligence service providing real-time dashboards, intelligent visit routing, data analysis, and execution auditing to measure and optimize trade marketing performance for brands and retailers.
• Training & Development Training and development service offering an online training platform, product training, soft skills and hard skills development, leadership and promoter development, knowledge pills, and content production through a dedicated in-house studio.
• Communication Agency (POS Communication) POS communication agency service providing point-of-sale materials, incentive campaigns, promotional brand activations, seasonal actions, execution guides, and content production with in-house studio capabilities.

Quantifiable outcome

• Real-time monitoring of field execution enabling continuous improvement and rapid decision-making
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• CompartcoreStrategic or Co-development PartnerCompart is one of the founding companies of the Tradehub ecosystem, integrated with Allis Trade to create the largest trade marketing ecosystem in Brazil. The integration brings complementary competencies in trade marketing execution.
• POP TradecoreStrategic or Co-development PartnerPOP Trade is integrated into the Tradehub ecosystem alongside Allis, bringing specialized trade marketing capabilities and contributing to the comprehensive service offering of the connected ecosystem.
• Seven TradecoreStrategic or Co-development PartnerSeven Trade is part of the Tradehub ecosystem, integrated with Allis and other companies to form a unified trade marketing platform with national coverage and diversified service capabilities.
• TAGGcoreStrategic or Co-development PartnerTAGG is integrated into Tradehub ecosystem, combining with Allis and other trade marketing specialists to create comprehensive coverage and capabilities for serving brands across Brazil.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compart: Fellow member of the TradeHub ecosystem alongside Allis, providing trade marketing execution services in Brazil. Directly comparable as a peer under unified TradeHub governance with overlapping retail channel coverage and field staffing model.
• POP Trade: Brazilian trade marketing company integrated into TradeHub alongside Allis. Closely comparable business model focused on point-of-sale execution and merchandising for major brands in Brazil.
• Seven Trade: TradeHub member company operating in Brazilian trade marketing with comparable field execution and merchandising services. Sister entity under the same Grupo GPS umbrella.
• TAGG (Grupo TAGG): Brazilian trade marketing specialist within the TradeHub ecosystem. Directly comparable service portfolio focused on retail execution and point-of-sale operations for major Brazilian brands.
• Ação / Ação Trade Marketing: Brazilian field marketing and trade marketing services company with similar promoter deployment, merchandising, and POS execution capabilities serving major Brazilian brands and retailers.

Broad incumbents

• Smollan: Global field marketing and merchandising services group with significant Latin American operations. Comparable as a larger incumbent offering integrated retail execution, merchandising, and technology services across multiple geographies.
• Crossmark: Large global retail services company providing in-store merchandising, field execution, and retail analytics. Comparable in service model and target customers (brand manufacturers and retailers) at greater scale.
• Advantage Solutions: Publicly listed North American provider of sales, marketing, and retail execution services. Comparable business model combining field staffing, merchandising, and technology-enabled execution for CPG brands.
• Acosta: Large US-based sales and marketing agency providing retail execution, category management, and merchandising services. Comparable as a multi-service retail execution partner serving major brand manufacturers.

Emerging players

• Repsly: Field execution software platform for CPG and retail brands, providing mobile apps, visit management, and data analytics. Comparable technology overlap with Allis's APP COMPTRADE platform and BI dashboards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Tradehubgps
• Facebookfacebook.com/ALLIS.Brasil
• LinkedInlinkedin.com/company/allis
• Instagraminstagram.com/tradehubgps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allis Field Marketing