Extra

What Extra does

Extra (Gruppo Extra / Extrasys s.r.l.) is an Italian holding company founded in 2006 in Pontedera (Pisa), originally established as a "digital boutique" system integrator serving Italian enterprises with digital transformation and ICT consulting services. The group's revenue model combines professional services and system integration delivered through partnerships with tier-one international technology vendors (Microsoft, IBM, Oracle, Red Hat, HubSpot, Liferay) with subscription/recurring arrangements from vertical technology solutions and one-time sales of physical/agritourism products. At peak scale the group reached approximately 150 employees, organized around specialized subsidiaries including Extra Vision (Oracle NetSuite ERP), Extra Red (Red Hat cloud), Tempesta (HubSpot digital marketing, formerly Extra Magnet), and Extra Cube (Liferay digital experience platforms); Extra Vision and Extra Red were divested via acquisition by Horsa Group and Engineering Ingegneria Informatica respectively.

Following these divestitures, the current group has repositioned toward what it describes as technology serving community well-being and territorial development. Active wholly-owned subsidiaries now include AIGEA Medical (a medtech startup developing AI methods, processes and algorithms for early breast cancer detection via medical imaging, staffed by computer scientists, radiologists and clinical experts), Altrefiamme (digital transformation of the wood biomass supply chain for professional operators), Tempesta (HubSpot-based digital marketing), Extra Cube (Liferay digital experience platforms), and three territorial businesses — Società Agricola Podere Del Pari (agritourism), La Formica (rural construction, earthmoving and land management consulting), and Frantoio del Monte Pisano (EVO olive oil production). The group operates exclusively within Italy from offices in Pontedera and Vicopisano, with a go-to-motion based on direct enterprise sales and partner-delivered solutions rather than self-developed distribution scale. No public listing, external venture capital, or private equity ownership is evidenced, and Extrasys s.r.l. remains privately held.

Name

Extra

Legal name

Extrasys s.r.l.

Website

https://extrasys.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Extra (Gruppo Extra) is an Italian holding company founded in 2006, originally an ICT system integrator that now operates diversified subsidiaries in AI medical imaging (AIGEA Medical), biomass digitalization (Altrefiamme), digital marketing (Tempesta), agritourism, olive oil production, and rural construction, serving Italian enterprises, healthcare providers, and territorial consumers.

Ownership category

akta.pro rank

Product category

IT System Integration and Digital Transformation Services

akta.pro primary industry

DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)

akta.pro secondary industries

Observability, Monitoring & AIOps (BPAEAKAG), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

Keywords

• System integration services
• Digital transformation consulting
• Enterprise software solutions
• Cloud infrastructure services
• AI medical imaging

Headquarters

HQ city

Pontedera

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. ICT Services and System Integration: Professional technology consulting and system integration services provided to Italian businesses through partnerships with major international technology providers including Microsoft, IBM, Oracle, Red Hat, and HubSpot
2. Specialized Technology Solutions: Vertical-specific technology solutions including ERP (Extra Vision), digital marketing strategies (Tempesta/HubSpot), IT Cloud infrastructure (Extra Red), and digital experience platforms (Extra Cube)
3. MedTech AI Solutions: AI-powered medical imaging solutions for healthcare providers through AIGEA Medical startup
4. Agricultural Products and Hospitality: EVO olive oil production, agritourism hospitality services, and rural construction/land management services through group companies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Extra Group (Extrasys SRL) is an Italian technology holding company that provides digital transformation and system integration services to Italian enterprises through strategic partnerships with Microsoft, IBM, Oracle, Red Hat, and HubSpot. Through its subsidiaries, it also delivers specialized solutions including AI-powered medical imaging for breast cancer detection (AIGEA Medical), digital biomass supply chain tools (Altrefiamme), digital marketing strategies (Tempesta), digital experience platforms (Extra Cube), agritourism hospitality (Podere Del Pari), extra virgin olive oil production (Frantoio del Monte Pisano), and rural construction services (La Formica).

Product overview

Extra Group operates as a holding company with a portfolio of specialized subsidiaries delivering ICT consulting, digital transformation, and technology services. The group was founded in 2006 as a 'digital boutique' system integrator and has grown to encompass: Extra Vision (Oracle NetSuite ERP partner), Tempesta/Extra Magnet (HubSpot digital marketing partner), Extra Red (Red Hat cloud infrastructure partner), and Extra Cube (Liferay digital experience platforms). The group has expanded beyond traditional ICT into healthcare technology (AIGEA Medical AI for medical imaging), sustainable energy (Altrefiamme biomass digitalization), agriculture (Podere Del Pari, Frantoio del Monte Pisano), and construction (La Formica). Core technologies leveraged include blockchain/web3, Internet of Things, and Artificial Intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• AIGEA Medical — AI Medical Imaging Solutions

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Horsa GroupflagshipStrategic or Co-development Partner · 1 January 2018Horsa Group acquired Extra Vision, the subsidiary specializing in ERP solutions and Oracle NetSuite partnership, recognizing the excellence and value created by Extra's ICT operations
• Engineering Ingegneria InformaticaflagshipStrategic or Co-development Partner · 1 January 2018Engineering Ingegneria Informatica acquired Extra Red, the Red Hat partner specializing in IT Cloud infrastructure, data analysis, and integration, validating Extra's technical excellence
• MicrosoftcoreTechnology or Integration · 1 January 2006Strategic technology partnership for providing Microsoft-based technology solutions to Italian businesses as part of Extra's system integration offerings
• IBMcoreTechnology or Integration · 1 January 2006Strategic technology partnership for IBM technology solutions and services to Italian enterprise customers
• OraclecoreTechnology or Integration · 1 January 2006Partnership channeling Oracle technologies through Extra Vision subsidiary, which is an Oracle NetSuite partner focused on ERP solutions
• Red HatcoreTechnology or Integration · 1 January 2006Partnership delivered through Extra Red subsidiary (now acquired by Engineering Ingegneria Informatica), specializing in IT Cloud infrastructure, data analysis, and integration
• HubSpotcoreTechnology or Integration · 1 January 2006Partnership delivered through Extra Magnet (now Tempesta) subsidiary, a HubSpot partner specializing in digital marketing strategies and inbound marketing solutions

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TXT e-solutions: Italian-headquartered IT services and software firm providing digital transformation, ERP, and engineering software to enterprise customers; comparable in scale and customer profile.
• Lutech Group: Mid-sized Italian system integrator and managed services provider focused on cloud, data, and digital transformation; closely comparable to Extra's historic profile in size, geography, and enterprise customer focus.

Emerging players

• Volpara Health Technologies: Health-tech firm providing AI-enabled breast imaging and analytics; comparable to AIGEA Medical on AI breast cancer detection use case and clinical workflow integration.
• Lunit: AI-powered medical imaging company focused on cancer detection; overlaps with Extra's AIGEA Medical subsidiary on AI-based diagnostic imaging for early breast cancer detection.

Broad incumbents

• Horsa Group: Italian ERP and management consulting group that acquired Extra Vision, Extra's Oracle NetSuite/ERP subsidiary. Directly comparable as an Italian-headquartered ERP and digital transformation consultancy with similar SMB/mid-market motion.
• Accenture Italy: Global consulting and IT services leader with a significant Italian presence serving many of the same enterprise customers Extra targets for digital transformation and system integration.
• Reply: Large Italian-listed digital services and system integration group serving enterprise customers across digital transformation, cloud, and customer experience; overlaps directly with Extra's historical system-integration offering and partnership model.
• Engineering Ingegneria Informatica: One of Italy's largest IT services and system integration groups; acquired Extra Red, an Extra subsidiary, making it a direct comparable on Italian SI scale and capability. It competes in the same enterprise IT services market Extra historically addressed.
• HubSpot Italy Partners: Tempesta/Extra Magnet operated as a HubSpot partner for digital marketing automation; other Italian HubSpot solution partners serve as direct comparables in the regional inbound marketing services market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/extra-srl
• Instagraminstagram.com/extramagnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra