Wagners

What Wagners does

Wagners is a Halifax, Nova Scotia-based personal injury law firm founded in 1982 by Ray Wagner, operating on a contingency fee basis ("no win, no fee") and serving injured individuals across Atlantic Canada (Nova Scotia, New Brunswick, Prince Edward Island) and nationally for class action matters. The firm maintains 11-50 employees with 80+ years of combined legal experience and offers a broad suite of practice areas including motor vehicle accidents (car, truck, motorcycle, ATV, snowmobile, bicycle, boat, bus, pedestrian), medical malpractice, birth trauma, slip and fall, product liability, long-term disability disputes, sexual assault and institutional abuse, wrongful death, and class actions, as well as Nova Scotia Section B no-fault benefits claims. The firm also provides services in French and Spanish.

The business model is contingency-based professional services: free initial consultations, no fees unless a case is won, with revenue derived from a percentage of settlements or judgments. Client acquisition is sales-led and multi-channel, combining a content-rich website and blog, 400+ 5-star Google reviews, organic social presence on Facebook/Instagram/LinkedIn, prominent phone intake (902-425-7330, 1-800-465-8794), online contact forms, and an Intaker omnichannel chat widget supporting Messenger, WhatsApp, SMS, and call requests. Distribution is direct-to-consumer with a Halifax headquarters and traveling lawyers who meet clients throughout the Maritimes.

The technology stack is intentionally minimal: no proprietary platform, no disclosed AI/ML capability, and no public APIs. The firm is recognized with a Lexpert ranking and various industry/trade awards, and reports cumulative settlements in the billions of dollars across its 40+ year history. Ownership is private, founder-influenced, with no identified parent company, external investment, or M&A activity in the source data.

Name

Wagners

Legal name

Wagners

Website

https://wagners.co

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Wagners is a Halifax-based personal injury law firm founded in 1982, serving injury victims across Atlantic Canada on a contingency fee basis. The firm handles motor vehicle accidents, medical malpractice, class actions, birth trauma, and other injury claims with 80+ years of combined legal experience.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Legal representation services
• Motor vehicle accident claims
• Medical malpractice law
• Contingency fee representation

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services - Contingency Fees: Wagners operates on a contingency fee model ('No win, no fee'). The firm provides free initial consultations and only charges legal fees when they successfully secure compensation for clients. This is a standard personal injury law business model where the firm absorbs upfront costs and is paid a percentage of the settlement or judgment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wagners is a personal injury law firm that provides legal representation to individuals who have suffered injuries due to motor vehicle accidents, medical negligence, slip and fall incidents, defective products, and other forms of negligence. The firm operates on a contingency fee basis, meaning clients pay no legal fees unless their case is successfully resolved. Wagners serves clients across Atlantic Canada, including Nova Scotia, New Brunswick, and Prince Edward Island.

Product overview

Wagners is a personal injury law firm offering a unified suite of legal services rather than a technology product. The core offering consists of specialized legal representation across multiple practice areas: Motor Vehicle Accidents (handling car, truck, motorcycle, bus, boat, ATV, snowmobile, bicycle, and pedestrian cases), Medical Malpractice (including surgical errors, misdiagnosis, and birth injuries), Slip and Fall/Premises Liability, Product Liability, Long Term Disability Insurance Claims, Sexual Assault, Fatal Accidents/Wrongful Death, Class Actions, and Birth Trauma. The firm also assists with Section B Benefits claims for Nova Scotia auto accident victims. Services are provided on a no-win, no-fee basis and include free initial consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accident Claims Legal representation for individuals injured in car, truck, motorcycle, or other vehicle accidents in Atlantic Canada, including pursuit of compensation from at-fault drivers and insurance carriers.
• Medical Malpractice Claims Legal representation for victims of medical negligence and healthcare errors, including misdiagnosis, surgical errors, and birth injuries.
• Slip and Fall Claims Legal representation for premises liability cases involving slip, trip, and fall accidents on residential, commercial, or public property.
• Product Liability Claims Legal representation for individuals injured by defective or unsafe products, including pursuit of compensation from manufacturers, distributors, and retailers.
• Long-Term Disability Claims Legal representation for individuals who have been denied or are disputing long-term disability benefits from insurers or employers.
• Sexual Assault Claims Civil legal representation for survivors of sexual assault pursuing compensation and remedies against perpetrators and/or institutions.
• Fatal Accident / Wrongful Death Claims Legal representation for surviving family members of individuals killed in accidents, pursuing wrongful death damages.
• Class Action Lawsuits Legal representation for groups of individuals pursuing collective action against defendants for shared harms.
• Birth Trauma Claims Legal representation for injuries sustained by infants or mothers during childbirth due to medical negligence.

Quantifiable outcome

• Billions of dollars in settlements for clients across car accidents, medical malpractice, and class action suits
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Intaker: Live chat/intake software provider for law firms. Wagners integrates Intaker on its site for client intake, making Intaker an enabling technology peer rather than a competitor.

Direct peers

• Sokoloff Lawyers: Ontario-based personal injury firm with similar practice mix and contingency model. Comparable in size, scope, and marketing approach.
• McKenzie Briggs Lawyers: Personal injury firm practicing across the Maritime provinces and nationally for class actions. Directly comparable in geography, practice mix (motor vehicle, medical malpractice, class actions), and contingency-fee model.
• Whitten & Lublin: Toronto personal injury and long-term disability denial firm. Directly comparable on the long-term disability claims practice and contingency fee model.
• Howie, Sacks & Henry: Ontario-based personal injury firm focused on motor vehicle accidents and insurance disputes. Comparable in contingency-fee model and motor vehicle specialization.
• Thomson Rogers: Ontario-based personal injury firm covering motor vehicle, medical malpractice, and class actions on a contingency basis. Comparable in practice breadth and contingency fee structure, though at larger scale.
• Diamond & Diamond Lawyers: Toronto-based personal injury firm with advertising-led acquisition and multi-practice personal injury offerings. Comparable in no-win-no-fee model and contingency-driven marketing approach.
• Oatley Vigmond: Ontario-based personal injury firm specializing in brain, spinal cord, and serious injury claims. Comparable in the higher-value injury practice areas Wagners targets (spinal cord, brain injury).

Broad incumbents

• Borden Ladner Gervais (BLG): Canada's largest full-service law firm with a national personal injury and insurance defense practice. Comparable on class actions and serious injury work, but as part of a full-service practice rather than specialized niche.

Regional players

• Avocats.ca / Quebec personal injury firms: Quebec-based personal injury practitioners. Comparable in practice focus, but operating in a different provincial legal regime and language market than Wagners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WagnersLawFirm
• LinkedInca.linkedin.com/company/wagners-law-firm
• Instagraminstagram.com/wagnerslaw
• Xx.com/WagnersLawFirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagners