Homes of Choice
Homes of Choice is a New Zealand community housing provider that builds and manages accessible housing for disabled people and their whanau. Operating as a subsidiary of Spectrum Foundation, it leases primarily to sister organisation Spectrum Care and serves MSD Housing Register tenants in Auckland and Wellington.
- Company typePrivate
- Founded2021
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Homes of Choice does
Homes of Choice is a New Zealand-registered community housing provider focused exclusively on housing for disabled people and their whanau. Founded in 2021 as a wholly-owned subsidiary of the Spectrum Foundation and sister organisation to disability support provider Spectrum Care, the company operates from Auckland with a growing Wellington presence, managing an asset portfolio in excess of NZ$85 million and an annual repairs and maintenance budget above NZ$3 million. Its housing is built and maintained to published Universal Design standards (codified in the Homes of Choice Design Standards 2023) and is leased predominantly to Spectrum Care under long-term arrangements, with tenants drawn from the MSD Housing Register.
The company's product surface centres on accessible housing developments and tenancy/property management services. Notable recent projects include 22 accessible homes in Auckland funded through a 2023 debt facility (the first external finance Homes of Choice has accessed) and 27 accessible apartments within the larger Kirva Trust-led Frederick Street development in Wellington (3 fully-accessible ground-floor units plus 24 on upper floors). Supporting services include housing applications, tenancy management, property compliance, and a repairs/maintenance operation delivered through partner tradespeople and suppliers.
The business model is a hybrid non-profit / community-housing-provider construct. Revenue is generated from rental income on leased property (94% of which flows from Spectrum Care), Crown and philanthropic grants, MHUD-supported subsidies, and fees associated with repairs and maintenance services. Go-to-market relies on government partnerships (MSD Housing Register, MHUD), developer joint ventures, and impact/philanthropic investment rather than traditional sales channels. The leadership team, led by CEO Sean Stowers and Chair Craig Haycock, has been deliberately expanded since 2021 with property, finance, and impact-investing expertise to support scaling.
Homes of Choice firmographics
Firmographics- Name
- Homes of Choice
- Legal name
- Homes of Choice
- Website
- https://homesofchoice.org.nz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homes of Choice is a New Zealand community housing provider that builds and manages accessible housing for disabled people and their whanau. Operating as a subsidiary of Spectrum Foundation, it leases primarily to sister organisation Spectrum Care and serves MSD Housing Register tenants in Auckland and Wellington.
- Ownership category
- akta.pro rank
Homes of Choice industry classification
Industry- Product category
- Community Housing / Disability Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Residential Intellectual and Developmental Disability Facilities (623210), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)
- akta.pro secondary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Homes of Choice is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Homes of Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Others
Revenue model
- Government Subsidies: Funding from the Ministry of Housing and Urban Development supporting affordable housing development for disabled families. A debt facility funded 22 accessible homes in Auckland supported by government subsidies.
- Crown and Philanthropic Funding: As a social housing provider, significant proportion of funds come from Crown and philanthropic partnerships, impact investors and individual donors who recognize the integral role the organisation plays in providing a better life for disabled people.
- Property Rental Income: 94 per cent of property is leased to Spectrum Care, generating rental income from property portfolio.
- Repairs and Maintenance Services: Annual repairs and maintenance budget of more than $3m, providing property management services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Homes of Choice product offering
Product offeringCore offering
Homes of Choice is a New Zealand community housing provider that develops, leases, and manages accessible housing specifically designed for disabled people and their whanau. Operating as a wholly-owned subsidiary of Spectrum Foundation and sister organisation to Spectrum Care, the company delivers Universal Design-built rental properties, housing applications, property management, and maintenance services through partnerships with government and developers.
Product overview
Homes of Choice is a community housing provider for disabled people in New Zealand, operating as a wholly-owned subsidiary of Spectrum Foundation. The organization provides accessible housing through new builds, renovations, and rental solutions. Key offerings include the Frederick Street Apartments in Wellington (27 accessible units) and various housing application services. The organization focuses on Universal Design standards to create accessible, purpose-built homes tailored to disabled people's needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Frederick Street Apartments (Wellington) 27 brand new fully accessible apartments in central Wellington (Te Aro) providing permanent social housing with wraparound support for disabled people, part of an integrated 75-unit development led by Kirva Trust and managed by Homes of Choice. Includes three fully-accessible ground-floor units and 24 additional units on upper floors.
- 22 Accessible Homes (Auckland) A development of 22 accessible, affordable homes in Auckland designed for disabled families, financed through Homes of Choice's first external debt facility and supported by Ministry of Housing and Urban Development government subsidies.
- Accessible Housing Applications & Tenancy Service Application and ongoing tenancy management service for disabled people seeking accessible rental housing through Homes of Choice. Applicants must be registered on the MSD Housing Register, over 18, and able to live independently with minimal support. Tenant selection is managed jointly by the Homes of Choice Tenancy Manager and Spectrum Care's Supported Independent Living team, based on need rating, level of disability needs, client support funding type, and support provider.
- Property Maintenance & Repairs Services Property repairs and maintenance services delivered across Homes of Choice's residential and commercial property portfolio through qualified tradespeople and supplier partners, supported by an annual repairs and maintenance budget of more than $3m.
Quantifiable outcome
- 22 accessible homes funded through first external finance debt facility
- +2 more outcomes
Companies that use Homes of Choice
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Homes of Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homes of Choice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and supporting.
- Spectrum FoundationcoreHomes of Choice is a wholly-owned subsidiary of Spectrum Foundation, providing parent organization support and governance. Spectrum Foundation supports the organisation and provides strategic direction.
- Spectrum CarecoreSpectrum Care is the sister organisation providing disability support services. 94 per cent of Homes of Choice property is leased to Spectrum Care. The Homes of Choice Tenancy Manager and Spectrum Care Supported Independent Living team work together on tenant selection.
- Kirva TrustmajorKirva Trust spearheaded the Frederick Street social housing development project in Wellington. The 27 apartments managed by Homes of Choice are part of this larger integrated social housing development project aimed at providing permanent housing with wraparound support.
- DevelopersmajorWorking in partnership with individual and corporate developers to build homes to meet the needs of disabled people. Homes of Choice offers significant land-holding assets largely zoned for mixed housing, ageing stock, and opportunities for infill redevelopment or purpose-built housing.
- Tradespeople and SupplierssupportingPartnership with qualified tradespeople and suppliers to provide innovative housing and maintenance solutions across residential and commercial sites. With an annual repairs and maintenance budget of more than $3m, seeking partners who are flexible, responsive and believe in the mission.
- Iwi and Cultural GroupssupportingGrowing partnerships with iwi and cultural groups to gain and share insights, expertise and funding options to create shared housing developments for disabled people and their whanau.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Homes of Choice competitors and assessment
Company assessmentDirect peers
- Accessible Properties: NZ community housing provider specializing in homes for people with disabilities, mental health needs, and low-income tenants. Closely comparable as a registered CHP focused on disability housing with government and MSD referral pipelines.
- Habitat for Humanity New Zealand: NZ affiliate of an international affordable housing NGO, building affordable homes for low-income and vulnerable families. Comparable as a non-profit community housing developer in NZ; board member Alan Thorp currently leads Habitat for Humanity NZ, evidencing direct overlap.
- Monte Cecilia Housing Trust: Auckland-based community housing provider delivering social housing to families in need. Comparable as a CHP operating in Auckland, with similar government partnership models and tenant support services.
- Lifewise: NZ community organization providing housing, disability support, and social services. Directly comparable as an Auckland-based non-profit housing provider with integrated social services for vulnerable populations.
- New Zealand Housing Foundation: NZ charitable organization developing and managing affordable rental housing across the country. Comparable as a CHP focused on long-term affordable rental housing with government and impact-investor support.
Broad incumbents
- Kāinga Ora — Homes and Communities: NZ Government's primary public housing agency managing state housing and supporting community housing providers. Broad incumbent providing the policy and funding backdrop for CHPs like Homes of Choice, but operates at national scale.
Regional players
- Compass Housing Services: Large Australian community housing provider managing affordable and social housing across NSW and QLD. Comparable as an ANZ community housing provider with mixed disability/affordable tenant base and government contracting model.
Others
- Community Housing Aotearoa: National umbrella body representing NZ community housing providers. Not a direct competitor but relevant as the sector association that advocates for funding, regulation, and policy support benefiting Homes of Choice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Homes of Choice social profiles
Digital presenceHomes of Choice compliance and trust
Trust signalCompliance1 record
Homes of Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homes of Choice leadership team
Management profileNumber of profiles
Profiles12 records
Homes of Choice funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homes of Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homes of Choice
What does Homes of Choice do?
Homes of Choice is a New Zealand community housing provider that develops, leases, and manages accessible housing specifically designed for disabled people and their whanau. Operating as a wholly-owned subsidiary of Spectrum Foundation and sister organisation to Spectrum Care, the company delivers Universal Design-built rental properties, housing applications, property management, and maintenance services through partnerships with government and developers.
Is Homes of Choice a public or private company?
Homes of Choice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Homes of Choice founded?
Homes of Choice was founded in 2021. It employs 1 to 10 people.
Where is Homes of Choice based?
Homes of Choice is headquartered in Auckland, New Zealand, in the Oceania region.
How does Homes of Choice make money?
Four revenue lines are on record. Government Subsidies are the primary driver. The others are crown and Philanthropic Funding, property Rental Income and repairs and Maintenance Services.
Who are Homes of Choice's main competitors?
Direct peers on record are Accessible Properties, Habitat for Humanity New Zealand, Monte Cecilia Housing Trust, Lifewise and New Zealand Housing Foundation. Kāinga Ora — Homes and Communities is listed as a broad incumbent. Compass Housing Services is listed as a regional player. Community Housing Aotearoa is listed as an others.
Does Homes of Choice have an API?
No public API is recorded for Homes of Choice.
What industry is Homes of Choice in?
Homes of Choice's product category is Community Housing / Disability Housing Services. Its primary akta.pro industry code is HLADAAAH, Independent Living Community Development & Construction (Senior Housing Developers), with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 53111 and its SIC code is 6513.