Lemon yellow

What Lemon yellow does

Lemon Yellow LLP is a privately held, full-stack digital design agency headquartered in Thane, Maharashtra, India, with a secondary office in Wyoming, USA. Founded by Sameer Bhambere, Amit Bhambere, and Priyanka Baya, the firm offers a 360-degree service portfolio organized into four pillars: Strategy (UX workshops, UX audits, user research, design thinking), Design (UI/UX design, visual communication, motion graphics, UX writing), Development (web, mobile app, e-commerce, QA/testing), and Marketing (social media, SEO). This in-house design-to-code stack is positioned to take projects from ideation through deployment under a single roof. Two primary commercial models are used: a Retainership model placing dedicated multi-disciplinary teams with clients on ongoing engagements, and a Project-basis model for defined-scope deliverables, with additional curated packages targeting early-stage startups and interactive UX workshops sold as standalone engagements. The firm reports having served 135+ brands across 20+ industries with design solutions that have reached 500M+ users.

Lemon Yellow serves a global client base concentrated in India and selectively across the USA, UAE, MENA, APAC, and Europe. Stated customer segments span fintech (Tata Neu, Kotak Mahindra Bank, ICICI Direct, HDFC Mutual Funds, Fibe, Mahindra Finance, Phongsavanh Bank, Experian), entertainment/OTT (Netflix, Disney+ Hotstar, SonyLIV, MX Player), automotive (Bajaj Auto, Tata Motors), e-commerce (Tata CLiQ, Orra), enterprise/SaaS (Qualcomm, Pine Labs, Avesha, PwC), shipping/maritime (TORM, PiscesER1 Marine), healthcare (Curebay), and EdTech (NijuEDx). GTM is sales-led with direct enterprise outreach, supported by Calendly scheduling, WhatsApp business chat, a 'Brief Us' contact form, an extensive portfolio of 100+ case studies, and participation in events such as FinTech Festival India. The proprietary 'FinteD' (Finance + Technology + Design) framework is the firm's thought-leadership anchor for the fintech vertical. Revenue is not publicly disclosed, no external funding has been reported, and the firm operates on a 70-30 hybrid delivery model.

Industry recognition includes IBDA 2023 (India's Best Design Project), Business Titans 2023 (Excellence in UI/UX Design Agency), Clutch 2022 (Top Design Agency, India), Kyoorius 2022 (Baby Blue Elephant), and two earlier Government of India awards (PCRA Cycle Ki Kahani 2019, UNDP Secure Himalaya 2018). Core technology is not publicly disclosed, the firm holds no patents or trademarks, and 'AI-enhanced' positioning on the homepage is currently aspirational rather than evidenced by proprietary tooling. Sub-brands include 'FinteD' (fintech design thought leadership) and 'WiseLY' (fun-learning initiative).

Name

Lemon yellow

Legal name

Lemon Yellow LLP

Website

https://lemonyellow.design

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemon Yellow LLP is a privately held, India-headquartered digital design agency offering strategy, design, development, and marketing services to enterprise, mid-market, and startup clients across 20+ industries, with marquee BFSI and OTT logos and offices in Thane and Wyoming.

Ownership category

akta.pro rank

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UI/UX Design Services: Lemon Yellow generates revenue primarily through service-based fees for design and development engagements. The company offers two engagement models: Retainership (dedicated team on a recurring retainer basis) and Project-basis (fixed-scope, one-time project engagements). Additionally, UX Workshop sessions are offered as a separate revenue stream for ideation, knowledge transfer, and transformation workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lemon Yellow is a global UI/UX design agency that provides 360-degree digital design services spanning strategy, design, development, and marketing. The company delivers UI/UX design, user research, visual communication, web and mobile development, and digital marketing for enterprise and mid-market clients across 20+ industries. Engagements are offered on a retainership (dedicated team) or project-basis (fixed scope) model, with dedicated startup packages and UX workshops as separate offerings.

Product overview

Lemon Yellow is a design agency offering a comprehensive portfolio of 360° design solutions organized into four main service categories: Strategy (UX Workshop, UX Audit, User Research, Design Thinking), Design (UI/UX, Visual Communication, Motion Graphics, UX Writing), Development (Web, Mobile App, E-commerce, Testing), and Marketing (Social Media, SEO). The company also operates an initiative called FinteD focused on design-inclusive fintech solutions. Engagement models include Retainership (dedicated team for ongoing work) and Project-basis (defined scope for specific deliverables). They serve 135+ brands across 20+ industries including FinTech, Entertainment, Automotive, E-commerce, EdTech, Healthcare, IT Solutions, Real Estate, and more.

Differentiator

Problem solved

Functional benefit

Brands

• FinteD: Lemon Yellow's initiative to make the world more design-inclusive, starting with fintech (finance, technology, and design).
• WiseLY

Products and services

• Strategy Services

Quantifiable outcome

• 500M+ users impacted by Lemon Yellow's design solutions
• +2 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lollypop Design: India-based UI/UX design agency serving enterprise and startup clients across fintech, healthcare and e-commerce. Most directly comparable to Lemon Yellow in size, service offering and India-centric enterprise positioning.
• NetBramha: Indian design agency providing UX strategy, UI design and product design for global brands. Comparable scale and enterprise client mix to Lemon Yellow with a similar design-plus-development full-stack offering.
• YUJ Designs: Indian UX design and development studio offering UI/UX, mobile and web design services to global enterprise clients. Closely comparable to Lemon Yellow in service mix, India delivery model and enterprise targeting.
• Yello Brick: Indian UI/UX and product design agency serving startups and enterprise clients across fintech and consumer products. Similar service portfolio and India-anchored delivery model to Lemon Yellow.

Broad incumbents

• Accenture Song (formerly Fjord): Design and experience transformation arm of Accenture serving global enterprises with strategy, design and technology delivery. Competes for the same large-enterprise digital transformation mandates Lemon Yellow targets.
• IDEO: Pioneering global design and innovation consultancy serving Fortune 500 enterprises. Comparable in offering (strategy + design + prototyping) but operates at significantly larger scale and price point than Lemon Yellow.
• Frog Design (Capgemini Invent): Global design and engineering firm now part of Capgemini Invent, serving enterprise clients across consumer, financial services and technology. Comparable enterprise design offering at much larger scale than Lemon Yellow.
• Designit (Wipro): Global design consultancy now part of Wipro, offering strategy, brand and product design for enterprise clients. Comparable service mix and enterprise targeting to Lemon Yellow, with substantially broader global footprint.

Others

• Turing.com Design Services: While primarily a tech talent platform, Turing also offers design staffing and design services to enterprises. Adjacent to Lemon Yellow through shared enterprise buyer (CTO/Head of Design) and remote design delivery model.

Emerging players

• Tarscope Studios: India-based product design studio specializing in UI/UX for SaaS, fintech and consumer apps. Comparable in service focus and target verticals but smaller scale than Lemon Yellow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lemonyellowllp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon yellow