What CreditPlus does

CreditPlus Bank AG is a Stuttgart-headquartered, privately held German Aktiengesellschaft that has operated as a specialist consumer credit bank for over 60 years, serving more than 500,000 retail customers across Germany. The bank runs a hybrid distribution model combining 20 physical branches in major German cities (Berlin, Hamburg, Munich, Frankfurt, Köln, Stuttgart, and others) with a fully digital self-service lending platform accessible at creditplus.de; loan applications can be completed online in roughly 15 minutes, including video-based identity verification and electronic signature, with disbursement within 24 hours of document completion. The core product suite consists of installment loans (Sofortkredit 1,000-100,000 EUR at 4.99%-13.29% APR), vehicle financing (Autokredit 5,000-50,000 EUR), small personal loans (Kleinkredit from 1,000 EUR), preferential-rate Beamtenkredit for civil servants (up to 120 months), the fixed-rate EnergyPlus Kredit for energy-efficient home improvements, fixed-term deposits (Festgeld 5,000-1,000,000 EUR at 2.20%-2.70% p.a.), credit-protection insurance distributed via AXA and CACI partnerships (Job Care Plus, Health Care Plus, Income Protect Plus, Restschuldversicherung), and Bausparen introduced through Würstenrot. The bank holds a full German banking license with statutory and voluntary deposit protection up to 100,000 EUR, is B Corp certified, and holds TÜV Saarland service-quality certification.

Underlying technology comprises the online loan calculator (Kreditrechner), video-Identitätscheck, electronic signature workflow, a 24-hour express disbursement capability, and the MeinCreditplus customer self-service portal (also exposed via dedicated iOS and Android apps), supplemented by a 24/7 AI-powered chatbot. Loan decisioning relies on Schufa credit-bureau checks rather than any disclosed proprietary ML model.

The revenue model is anchored on net interest income from the spread between Festgeld funding costs and consumer-loan yields (4.99%-13.29% APR on 1,000-100,000 EUR loans over 12-120 months), supplemented by recurring commission and premium-share income from the AXA insurance partnership and CACI residual-debt-insurance partnership, plus referral commission from the Würstenrot building-society partnership. Customer acquisition mixes direct digital marketing, organic social (Instagram, Facebook, LinkedIn, XING, X), in-branch consultation, phone-based inside sales, eKomi-driven reputation marketing, and a customer-referral program paying 100 EUR to the referrer and 50 EUR to the referee per successful origination. All operations are Germany-only; services require German residency, German employment, and a clean Schufa record.

Name

CreditPlus

Legal name

Creditplus Bank AG

Website

https://creditplus.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CreditPlus Bank AG is a Stuttgart-based German consumer credit bank with 60+ years of operations serving over 500,000 retail customers via 20 branches and a digital self-service platform, offering installment loans, fixed-term deposits, credit-linked insurance, and building society products.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Depository Credit Intermediation (5221)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industries

Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD)

Keywords

• Consumer installment loans
• Fixed-term deposits
• Auto financing
• Civil servant loans
• Credit protection insurance

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Installment Loans (Ratenkredite): Core revenue stream from consumer installment loans including Sofortkredit (instant credit), Autokredit (auto loans), Kleinkredit (small loans), Beamtenkredit (civil servant loans), and EnergyPlus Kredit (energy efficiency loans). Loans range from 1,000 EUR to 100,000 EUR with terms from 12-120 months. Interest rates range from 4.99% to 13.29% effective annual rate depending on creditworthiness and loan type.
2. Fixed-term Deposits (Festgeld): Term deposit products offering guaranteed interest rates for specified periods. Minimum deposit 5,000 EUR, maximum 1,000,000 EUR per account with aggregate limit of 2,500,000 EUR. Terms range from 3 to 84 months with rates from 2.20% to 2.70% p.a. Revenue generated from spread between lending rates and deposit rates.
3. Insurance Products (Job Care Plus, Health Care Plus): Credit protection insurance products provided in partnership with AXA. Job Care Plus covers income gaps from unemployment, illness, and critical illness. Health Care Plus covers medical expenses and hospitalization. Monthly premiums based on individual risk factors. Revenue shared with AXA as underwriter.
4. Income Protect Plus: Online-available income protection insurance covering unemployment, long-term illness, critical illness, and death. Provided in partnership with AXA. Monthly premiums from 100 EUR to 1,500 EUR coverage. Revenue shared with AXA.
5. Restschuldversicherung (Residual Debt Insurance): Credit residual debt insurance covering death, unemployment, and disability. Provided in partnership with CACI (Crédit Agricole Creditor Insurance). Protects remaining loan balance in insured events.
6. Building Society (Bausparen) - Commission: Building society products offered through Wüstenrot partnership. Commission-based revenue from referrals to Wüstenrot for building society contracts. CreditPlus facilitates introductions while Wüstenrot handles contract administration.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

CreditPlus Bank AG is a German consumer credit bank that underwrites and distributes installment loans (Sofortkredit, Autokredit, Kleinkredit, Beamtenkredit, EnergyPlus Kredit), fixed-term deposits (Festgeld), and credit protection insurance products to private customers in Germany. Loans ranging from 1,000 EUR to 100,000 EUR are processed fully digitally in approximately 15 minutes via video identification and electronic signature, with disbursement within 24 hours of document completion. The bank supplements its digital channel with 20 physical branches, telephone advisory, and the MeinCreditplus self-service portal.

Product overview

CreditPlus Bank AG is a German consumer finance bank headquartered in Stuttgart with over 60 years of experience and more than 500,000 customers. The product portfolio centers on credit and savings offerings: the core lending business includes Sofortkredit (instant personal loans), Autokredit (vehicle financing), Kleinkredit (small personal loans), Beamtenkredit (civil servant loans), and the EnergyPlus Kredit (green/sustainable home improvement financing at a fixed 4.99% rate). Savings products comprise Festgeld (fixed-term deposits) with guaranteed rates and amounts up to 1,000,000 EUR per account. Credit protection is supported through bundled and standalone insurance products — Job Care Plus, Health Care Plus, Income Protect Plus (all via AXA partnership), and Restschuldversicherung (via CACI / Crédit Agricole Creditor Insurance). The Bausparen (building savings) product is offered through a partnership with Wüstenrot. All loan products are applied for digitally via an online platform that includes video identity verification, electronic signature, and a 4-step application process. Existing customers manage their accounts through the MeinCreditplus self-service portal. The bank operates 20 physical branches across Germany and is B Corp certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofortkredit (Instant Personal Loan) Unsecured installment loan for German residents allowing fully digital application via video identity verification and electronic signature, with flexible terms from 12 to 120 months and amounts from 1,000 to 100,000 EUR at personalized rates between 4.99% and 13.29% APR based on Schufa credit assessment.
• Autokredit (Auto Loan) Vehicle financing loan for purchasing new or used cars, motorcycles, and caravans, with amounts from 5,000 to 50,000 EUR and terms from 36 to 84 months, providing ownership of the vehicle to the borrower from day one as an alternative to leasing.
• Kleinkredit (Small Personal Loan) Small-scale personal loan starting at 1,000 EUR for minor financial needs such as appliances, unexpected bills, or small renovations, with terms of 12 to 48 months for amounts under 2,500 EUR and up to 84 months for larger sums.
• Beamtenkredit (Civil Servant Loan) Specialized consumer loan tailored to German civil servants and public-sector employees (Beamte, Angestellte des öffentlichen Dienstes), offering preferential interest rates due to employment stability, longer terms up to 120 months, and amounts up to 100,000 EUR.
• EnergyPlus Kredit (Green Home Improvement Loan) Fixed-rate green financing product for German homeowners funding energy-efficient home improvements (photovoltaic systems, heat pumps, solar thermal, battery storage), with a 4.99% fixed APR regardless of term, amounts 15,000 to 60,000 EUR, and terms 48 to 120 months, allowing multiple energy measures to be combined.
• Festgeld (Fixed-Term Deposit) Capital-protected fixed-term deposit product for German residents offering guaranteed interest rates for the entire term, with investment amounts from 5,000 to 1,000,000 EUR per account (aggregate maximum 2,500,000 EUR), terms from 3 to 84 months, rates between 2.20% and 2.70% p.a. depending on term, and annual interest payments to a reference account.
• Job Care Plus (Credit Protection Insurance) Credit protection insurance product for employees covering income gaps caused by unemployment, work incapacity, serious illness, and death, paying a monthly benefit of 100 to 1,500 EUR (with lump-sum up to 18,000 EUR) and including Job Care Assistance career coaching. Underwritten by AXA.
• Health Care Plus (Credit Protection Insurance) Health-focused credit protection insurance aimed at self-employed, civil servants, and non-employee groups, covering incapacity, serious illness, and hospitalization via daily hospital allowance and lump-sum serious-illness payouts, with Health Care Assistance household support. Underwritten by AXA.
• Income Protect Plus (Income Protection Insurance) Online-available income protection insurance covering monthly loan payments during unemployment and work incapacity, lump-sum payouts for serious illness (up to 18,000 EUR) and death (5,000 EUR), with monthly premiums, a 90-day waiting period, monthly terminability, and underwriting partnership with AXA.
• Restschuldversicherung (Residual Debt Insurance) Residual debt insurance linked to CreditPlus loan agreements that pays the outstanding loan balance plus up to 4,000 EUR in the event of the borrower's death and continues monthly installments during unemployment or work incapacity. Offered in partnership with CACI (Crédit Agricole Creditor Insurance).
• Bausparen (Building Savings via Wüstenrot Partnership) Building savings product offered in partnership with Wüstenrot Bausparkasse (Germany's oldest building society with 100 years of expertise), providing fixed-savings contracts with favorable interest rates and access to low-interest construction loans for home ownership and renovation purposes.
• MeinCreditplus (Self-Service Customer Portal) Self-service portal for existing customers providing 24/7 access to view active loan contracts and repayment schedules, modify personal details and bank account information, initiate rate adjustments and deferrals, request document copies, and submit credit inquiries.

Quantifiable outcome

• 15-minute online loan application process completion
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Wüstenrot Bausparkasse (Wüstenrot Building Society)coreChannel Partner/ Reseller/ DistributorPartnership for building society (Bausparen) products. Wüstenrot, the inventor of building societies with 100 years of expertise, provides products while CreditPlus facilitates introductions and provides advisory services through its 20 branches. Customers can access Bausparvertrag products for home ownership financing with state subsidies and favorable terms.
• AXA (Insurance)coreStrategic or Co-development PartnerStrategic partnership for credit protection insurance products including Job Care Plus, Health Care Plus, and Income Protect Plus. AXA serves as the underwriter and provides insurance products while CreditPlus distributes through its lending platform and branches. Products cover income protection, unemployment, critical illness, hospitalization, and death benefits for credit customers.
• CACI – Crédit Agricole Creditor InsurancesecondaryStrategic or Co-development PartnerPartnership for residual debt insurance (Restschuldversicherung) covering credit customers in cases of death, unemployment, or disability. CACI handles underwriting and claims processing while CreditPlus distributes the product to its lending customers.
• Einlagensicherungsfonds des Bundesverbandes deutscher Banken (Deposit Protection Fund of German Banking Association)coreOthersVoluntary deposit protection beyond the statutory 100,000 EUR coverage through the German Banking Association's deposit insurance fund. Provides additional security for fixed-term deposit customers.
• EdB – Entschädigungseinrichtung deutscher Banken GmbH (Compensation Scheme of German Banks)coreOthersStatutory deposit insurance scheme providing 100,000 EUR protection per depositor per institution. Required membership for German banks ensuring depositor protection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smava: Berlin-based online loan comparison and direct lending platform in Germany, offering unsecured personal installment loans with fully digital onboarding. Closely comparable to Creditplus on product, customer (German consumer), and distribution (pure online).
• Check24 Vergleichsportal: Germany's largest price-comparison portal with a major consumer loan vertical aggregating offers from Creditplus and competitors. Comparable as it controls a large share of consumer loan demand in Germany and competes for the same end customer.
• auxmoney: German P2P / digital consumer credit platform originating unsecured personal loans to private customers. Comparable on product (unsecured installment credit) and target market (German retail borrowers), though with a marketplace rather than balance-sheet model.
• Santander Consumer Bank AG: German subsidiary of Santander focused on consumer finance, including auto loans, personal installment loans, and consumer deposits. Directly comparable as a bank competitor in German consumer credit with both physical and digital channels.
• TARGOBANK AG: German consumer and SME bank offering installment loans, auto finance, and deposits with a hybrid branch-and-digital model. Highly comparable in product mix, customer base, and omnichannel distribution strategy.
• SWK Bank: German direct and digital consumer credit bank offering installment loans and fixed-term deposits nationwide. Comparable as a German bank competing in the same unsecured personal loan and Festgeld categories.

Broad incumbents

• ING-DiBa (ING Deutschland): One of Germany's largest retail banks, offering consumer loans, auto finance, and savings products through a primarily digital channel. Comparable in consumer credit and deposits but operates at much larger scale with a broader product set.
• DSL Bank (DSL Bank Ein Produkt der Deutsche Bank): Deutsche Bank brand historically focused on installment loans and consumer credit in Germany. Comparable in product and customer, sits within a much larger banking group.
• Postbank (Deutsche Bank): Large German retail bank with broad consumer lending and deposit offerings, distributed through branches and digital channels. Comparable as a mass-market German consumer credit and deposit competitor.

Emerging players

• Würstenrot Bausparkasse: Germany's oldest building society and Creditplus's Bausparen distribution partner. Comparable in home-ownership / construction finance to homeowners, with overlap in Creditplus's Homeowner / energy-renovation customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/creditplusbank
• Facebookfacebook.com/creditplus
• LinkedInde.linkedin.com/company/creditplus-bank-ag
• Instagraminstagram.com/creditplus.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreditPlus