Magic Money
Magic Money (dba MagicTix) is a Florida-based private company that provides an RFID cashless payment and integrated event management platform for fairs, carnivals, festivals, sports venues, and attractions across the US.
- Company typePrivate
- Founded2017
- HeadquartersLongboat Key, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Magic Money does
Magic Money (legal entity Magic Money, LLC, doing business as MagicTix) is a Longboat Key, Florida-based private company that provides an RFID-enabled cashless payment and event management platform for live-event operators. The platform is delivered as seven integrated modules: MagicMoney (RFID/NFC/QR POS payments), MagicTickets (online ticketing with white-label support), MagicKiosk (self-service terminals), MagicCheckout (cross-device checkout flows), MagicAccess (turnstile/handheld access control), MagicInspection (ride safety compliance), and MagicDashboard (real-time analytics). Underlying technology combines RFID wristband hardware, NFC, QR codes, and a web-based management portal supporting multiple languages and currencies.
The company serves fairs, carnivals, music festivals, sports events, permanent venues, and attractions, with named enterprise customers including the Ohio State Fair and multiple large US carnival operators (Butler Amusements, Helm and Sons, Cushing Amusements, Talley Amusements, Brass Ring Amusements). Scale claims include 2,000+ annual events powered, $250M+ in payments processed in 2023 (up from $150M+ in 2022), and 50M+ admissions managed annually.
Magic Money generates revenue primarily through transaction-based take rates on cashless payments, ticketing fees on MagicTickets, and kiosk hardware/services. Pricing is quote-based and undisclosed, with multi-year enterprise contracts, and the company pursues a direct, sales-led go-to-market with presence at industry associations (WWA, IAAPA, IAFE). In April 2023 the company rebranded from Magic Money to MagicTix to reflect its broader event-tech positioning, and in November 2025 it acquired C.A.T. Software to expand its footprint in the carnival industry.
Magic Money firmographics
Firmographics- Name
- Magic Money
- Legal name
- Magic Money, LLC
- Website
- https://magicmoney.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magic Money (dba MagicTix) is a Florida-based private company that provides an RFID cashless payment and integrated event management platform for fairs, carnivals, festivals, sports venues, and attractions across the US.
- Ownership category
- akta.pro rank
Magic Money industry classification
Industry- Product category
- Event Management Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industry
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Magic Money is headquartered
LocationHeadquarters
- HQ city
- Longboat Key
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magic Money business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based Payments: Magic Money generates revenue through transaction fees on cashless payments processed through their POS system. The platform processes over $250M annually, taking a percentage of each payment transaction.
- Online Ticketing: Revenue from selling tickets online through the MagicTickets platform. The platform handles ticket sales for events.
- Kiosk Hardware and Services: Self-service kiosks for ticket purchases, redemptions, and reloads. Likely includes hardware sales or leasing as part of the revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Custom enterprise pricing based on event size and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Magic Money product offering
Product offeringCore offering
Magic Money (operating as MagicTix) provides an end-to-end RFID-based event technology platform that combines cashless payment processing, online ticketing, self-service kiosks, access control, ride safety inspection, and real-time analytics. The platform is purpose-built for fairs, carnivals, music festivals, sports events, venues, and attractions, processing over $250M annually across 2,000+ events and 50M+ admissions. It enables event operators to eliminate cash handling, reduce labor costs, and gain real-time visibility into customer behavior and financial performance.
Product overview
Magic Money (now MagicTix) is an end-to-end event technology platform consisting of seven integrated modules: MagicMoney (cashless RFID/NFC/QR payment POS), MagicTickets (online ticketing with white-label support), MagicKiosk (self-service automated terminals), MagicCheckout (cross-platform payment processing), MagicAccess (RFID/QR turnstile access control), MagicInspection (ride safety verification system), and MagicDashboard (real-time analytics and reporting). The platform processes over $250M annually across 2,000+ events and 50M+ admissions, serving fairs, carnivals, music festivals, sports events, venues, and attractions.
Differentiator
Problem solved
Functional benefit
Products and services
- MagicMoney POS Cashless and contactless POS payment solution enabling event guests to pay via RFID wristbands, NFC, or QR codes. Designed to reduce friction, increase guest spend by up to 30%, and provide real-time transaction analytics. Targeted at fair, carnival, festival, and venue operators.
- MagicKiosk Self-service automated kiosk for ticket purchases, wristband redemptions, and account reloads. Available in multiple sizes and form factors, remotely manageable via web-based portal with restocking alerts and financial performance tracking.
- MagicTickets Award-winning online ticketing platform with white-label capabilities, supporting reserved seating, real-time purchase and redemption tracking, and branded ticket pages. Processes over $150M in ticket sales. Designed for real-world event operators.
- MagicCheckout Cross-platform payment checkout solution operating on any device with support for multiple languages and currencies. Allows customized checkout flows highlighting event-specific features and works across popular payment providers.
- MagicInspection Ride inspection management system requiring verified safety checks before ride operation. Documents checkpoints, photographs, and remarks, alerts managers to critical issues, and maintains compliance records. Targeted at amusement and attraction operators.
- MagicDashboard Real-time analytics platform providing financial dashboards, customer behavior insights, and location-specific purchase tracking. Includes a reporting center for multi-event, multi-vendor, and multi-department analysis.
- MagicAccess Frictionless access control system utilizing turnstiles, RFID/QR code scanning, and smart handheld scanners for gate management and VIP pass handling at events and venues.
Quantifiable outcome
- Increase guest spend by up to 30%
- +3 more outcomes
Companies that use Magic Money
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Magic Money technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Magic Money partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- C.A.T. SoftwarecoreMagic Money acquired C.A.T. Software to expand operational reach across the carnival industry. This strategic acquisition enhances Magic Money's service capabilities and market presence in the carnival sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Magic Money competitors and assessment
Company assessmentEmerging players
- SpotOn: SpotOn offers payment, POS, and guest engagement solutions for restaurants and event-adjacent venues. Its integrated commerce platform overlaps with several of Magic Money's modules, particularly MagicCheckout and MagicDashboard, and it has been expanding into live event use cases.
Direct peers
- ID&C (RFID Solutions): ID&C specializes in RFID wristbands and related access/cashless technology for festivals, theme parks, and live events. It supplies similar hardware and turnkey solutions and competes directly for the same event operator customers.
- Connect&Go: Connect&Go offers RFID-based cashless payment, access control, and brand activation solutions for festivals, attractions, and sports venues. Its integrated platform mirrors Magic Money's end-to-end stack and serves a comparable operator profile.
- Intellitix (now part of Veridocs): Intellitix pioneered RFID cashless payment and access control solutions for festivals and live events globally. It is the closest direct competitor to Magic Money's core cashless/RFID stack and targets an overlapping customer base of event organizers.
- Cashless Events (by Shift4): Cashless Events provides RFID wristband-based cashless payment solutions for festivals, fairs, and venues, and is now part of Shift4's payments portfolio. It competes head-to-head with Magic Money in the cashless event payments category with the backing of a much larger payment processor.
- Ventry Solutions: Ventry Solutions provides RFID-based cashless payment systems for fairs, festivals, and live events, with a focus on concessions and food/beverage operations. It is a close direct competitor serving an overlapping client base of fairs and large event operators.
Broad incumbents
- Square (Block): Square provides broadly adopted payment processing and POS hardware/software used by merchants including event operators. As a well-capitalized payments incumbent, Square could credibly enter or bundle cashless event solutions, pressuring Magic Money's payments economics.
- Eventbrite: Eventbrite is a large-scale online ticketing and event management platform serving a broad range of live events. While its cashless onsite payment capabilities are less developed than Magic Money's, it competes for ticketing wallet share and could expand into adjacent modules.
- Toast: Toast is a leading restaurant and foodservice POS platform increasingly serving event venue F&B operations. Its enterprise sales motion and ecosystem of integrated tools overlap with Magic Money's MagicMoney, MagicKiosk, and MagicCheckout modules in event food and beverage.
- Ticketmaster / Live Nation: Ticketmaster is the dominant ticketing and event technology provider globally. While its core focus is primary ticketing rather than onsite cashless payments, its scale and venue relationships position it as a long-term competitive threat across Magic Money's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Money social profiles
Digital presenceMagic Money financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Money leadership team
Management profileNumber of profiles
Magic Money subsidiaries and ownership
Company hierarchySubsidiaries1 record
Magic Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Money
What does Magic Money do?
Magic Money (operating as MagicTix) provides an end-to-end RFID-based event technology platform that combines cashless payment processing, online ticketing, self-service kiosks, access control, ride safety inspection, and real-time analytics. The platform is purpose-built for fairs, carnivals, music festivals, sports events, venues, and attractions, processing over $250M annually across 2,000+ events and 50M+ admissions. It enables event operators to eliminate cash handling, reduce labor costs, and gain real-time visibility into customer behavior and financial performance.
Is Magic Money a public or private company?
Magic Money is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Money founded?
Magic Money was founded in 2017. It employs 1 to 10 people.
Where is Magic Money based?
Magic Money is headquartered in Longboat Key, United States, in the North America region.
How does Magic Money make money?
Three revenue lines are on record. Transaction-based Payments are the primary driver. The others are online Ticketing and kiosk Hardware and Services.
Who are Magic Money's main competitors?
SpotOn is listed as an emerging player. Direct peers are ID&C (RFID Solutions), Connect&Go, Intellitix (now part of Veridocs), Cashless Events (by Shift4) and Ventry Solutions. Broad incumbents are Square (Block), Eventbrite, Toast and Ticketmaster / Live Nation.
Does Magic Money have an API?
No public API is recorded for Magic Money.
What industry is Magic Money in?
Magic Money's product category is Event Management Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 7131 and its SIC code is 7900.