Vale of Glamorgan Council

What Vale of Glamorgan Council does

The Vale of Glamorgan Council (Cyngor Bro Morgannwg) is the statutory local government authority for the Vale of Glamorgan county in South Wales, UK, headquartered at Civic Offices, Holton Road, Barry. Founded in 1999 with 501-1000 employees, it delivers a comprehensive portfolio of mandated public services including education, social care for children and families, housing, planning and building control, highways and engineering, flood risk management, waste and recycling, leisure and culture, and licensing. Its customer base is geographically defined: all residents and businesses within the Vale of Glamorgan boundary, including 28,596 children and young people aged 0-18 served by Children and Young People Services.

The council operates a bilingual (English/Welsh) service delivery model through an official website (valeofglamorgan.gov.uk), an Online Transactions Portal (powered by achieveservice.com) for reporting, applying, requesting, and paying, supplemented by civic offices, libraries, and community centres. Operationally, it hosts three sub-brands: Flying Start (Welsh Government-funded early childhood program), Maethu Cymru Bro Morgannwg (fostering, part of a 22-authority national network), and the Vale, Valleys and Cardiff Regional Adoption Collaborative covering four local authorities. Technology footprint is standard local government digital infrastructure with no disclosed proprietary systems, no API, no AI/ML capabilities, and no patents or trademarks.

Revenue mechanics are those of a publicly funded local authority: council tax on residential properties, business rates on commercial properties, statutory service fees (planning, licensing, parking), and grants from Welsh Government. The council does not raise venture or private capital and is not a candidate for traditional PE/VC investment; its strategic moves are oriented toward service expansion within statutory mandates rather than commercial growth, exemplified by the £3.09M Llanmaes Flood Risk Management Scheme, the Project Zero net-zero-by-2030 initiative, the Switch Together energy group-buying partnership, and a £500K+ investment in Penarth Pier Pavilion regeneration.

Name

Vale of Glamorgan Council

Legal name

The Vale of Glamorgan Council

Website

https://valeofglamorgan.gov.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Vale of Glamorgan Council (Cyngor Bro Morgannwg) is the statutory Welsh local government authority for the Vale of Glamorgan in South Wales, headquartered in Barry. It delivers mandated public services including education, social care, highways, planning, flood management, waste, and licensing to residents and businesses within its geographic boundary, funded by council tax, business rates, and Welsh Government grants.

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Waste Collection (56211), Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Air and Water Resource and Solid Waste Management Programs (92411)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Solid Waste & Recycling Services Administration (BPAIACAH), Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

• Local government services
• Council tax administration
• Social care services
• Waste management services
• Flood risk management

Headquarters

HQ city

Barry

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Council Tax: Local taxation levied on residential properties within the Vale of Glamorgan boundary
2. Business Rates: Levies on commercial properties and businesses operating in the council area
3. Fees and Charges: Various service fees including planning fees, licensing fees, parking charges, and other council service charges

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Vale of Glamorgan Council delivers statutory local government services to residents and businesses in the Vale of Glamorgan area of Wales, including council tax and business rates administration, social care for children and adults, waste collection and recycling, highways and street lighting maintenance, planning and building control, housing services, environmental health, flood risk management, and family support programmes such as Flying Start and Fostering Wales Bro Morgannwg.

Product overview

Vale of Glamorgan Council provides a comprehensive portfolio of public services organized across several operational areas. The core digital offering includes an Online Transactions Portal enabling residents to report issues, apply for services, request resources, and make payments. Environmental services encompass Switch Together (energy efficiency and renewable energy group-buying), Project Zero (net zero by 2030 climate initiative), and Sustainable Drainage Systems approval. Infrastructure services cover highways maintenance, LED street lighting, and flood risk management including the Llanmaes Flood Alleviation Scheme. Social care services are delivered through Children and Young People Services, which encompasses Flying Start (early childhood program), FACT (family intervention), the Regional Adoption Collaborative, and Fostering Wales. Additional support includes Children with Additional Needs services and the Art Central Gallery for arts and culture.

Differentiator

Problem solved

Functional benefit

Brands

• Maethu Cymru Bro Morgannwg (Fostering Wales Bro Morgannwg): Fostering service for the Vale of Glamorgan local authority, part of Wales national fostering network of 22 local authorities.
• Flying Start
• Vale, Valleys and Cardiff (VVC)

Products and services

• Online Transactions Portal

Quantifiable outcome

• Whitmore High School recognized as one of the UK's Best Workplaces for Development 2026 by Great Place To Work UK
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Switch TogethercoreStrategic or Co-development PartnerVale of Glamorgan Council partners with Switch Together (formerly Solar Together) to help residents reduce their carbon footprint, save money, and switch to renewable energy solutions. The scheme provides expert guidance, exclusive group-buying savings, and support for solar panels, battery storage, heat pumps, EV chargers, and smarter energy tariffs.
• Warm WalescoreStrategic or Co-development PartnerWarm Wales works with different services to make sure that homes are warm and safe, providing free advice about energy, water bills, heating, registering for the Priority Services Register, and safety measures in homes.
• Citizens Advice Cardiff and ValecoreStrategic or Co-development PartnerCitizens Advice provides energy advice helping citizens across Cardiff and the Vale of Glamorgan who are at risk of fuel poverty. Services include supporting with energy issues, providing benefit entitlement calculations, energy grants, and advising on appropriate schemes.
• Welsh Government (Nest Scheme)coreStrategic or Co-development PartnerWelsh Government's Warm Homes Nest scheme makes Welsh homes warmer and more energy efficient. Nest provides free, impartial advice to help reduce energy bills, maximise income, and lower carbon footprint, with eligibility for free home heating and insulation measures.
• Development Bank of Wales (Green Homes Wales)coreStrategic or Co-development PartnerDevelopment Bank of Wales manages Green Homes Wales initiative designed to support eligible homeowners in making energy efficient improvements. The scheme offers interest free financing and fully funded expert support.
• Regional Adoption Collaborative (VVC)coreStrategic or Co-development PartnerThe Regional Adoption Collaborative, hosted by Vale of Glamorgan, operates across the Vale of Glamorgan, Cardiff, Rhondda Cynon Taf and Merthyr Tydfil assessing and approving adopters, providing support, and family finding for children. One of five regional adoption collaboratives forming part of the National Adoption Service.
• Foster Wales (National Fostering Network)coreStrategic or Co-development PartnerMaethu Cymru Bro Morgannwg is part of the national network of 22 local authority fostering services in Wales, collaborating to build better futures for looked after children.
• OFGEM (ECO4 Scheme)minorStrategic or Co-development PartnerECO4 is the latest Energy Company Obligation scheme administered by OFGEM, helping those living in fuel poverty and vulnerable to cold homes with energy inefficient houses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pembrokeshire County Council: Welsh coastal unitary authority with comparable flood risk management, bilingual services, and rural-urban demographic mix. Direct statutory peer under the same Welsh local government framework.
• Cardiff Council: The capital city council of Wales, also operating as a statutory local authority providing bilingual services, waste collection, social care, highways, and planning. VVC partner with Vale of Glamorgan and the closest comparable Welsh council by service mix and regulatory framework.
• Rhondda Cynon Taf County Borough Council: Neighbouring Welsh unitary authority providing the same statutory local government services and a VVC adoption collaborative partner. Directly comparable in scale of operations and Welsh Government funding model.
• Bridgend County Borough Council: Adjacent Welsh local authority in South Wales delivering identical statutory services including waste, social care, planning, and highways. Highly comparable geography and population profile.
• Newport City Council: South Wales unitary authority delivering bilingual statutory local services. Comparable in offering full council-tax-funded waste, social care, education, and planning services to a similar urban-coastal demographic.
• Merthyr Tydfil County Borough Council: Welsh unitary authority and VVC adoption partner providing the same statutory services. Operates under the same Welsh Government funding and bilingual requirements, making it directly comparable.
• Caerphilly County Borough Council: South Wales unitary authority delivering full statutory local government services under the same Welsh legislative framework. Comparable scale, funding structure, and service breadth.
• Swansea Council: Major Welsh unitary authority on the south coast delivering waste, social care, flood management, and bilingual services. Comparable coastal-demographic profile and climate exposure to Vale of Glamorgan.
• Ceredigion County Council: Welsh unitary authority with similar statutory obligations and bilingual service delivery model. Comparable in funding structure and governance accountability to Welsh Government.

Broad incumbents

• Vale of Glamorgan — Welsh Local Government Association: Representative body for all 22 Welsh local authorities including Vale of Glamorgan. Functions as the umbrella organisation that coordinates policy, funding lobbying, and shared service initiatives across the council's peer set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VOGcouncil
• Facebookfacebook.com/valeofglamorgancouncil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vale of Glamorgan Council