What Rexel Sverige does

Rexel Sverige AB is the Swedish operating subsidiary of Rexel Group, one of the world's largest electrical distribution conglomerates. The company distributes approximately 150,000 electrical and energy-technology SKUs, organized across cables, electrical network equipment, installation materials, tools and safety equipment, fuses and power distribution, EV charging and solar/storage, industrial automation, telecom/data and security, lighting, and heat/comfort categories. It sells products from leading manufacturers including Schneider Electric, ABB, Philips, LEDVANCE, OSRAM, Garo, Plejd, PM Flex, and Prysmian. Rexel Sverige serves professional electricians, installers, automation specialists, property owners and managers, project developers, and system integrators across residential, commercial, and industrial end-markets in Sweden.

The company operates a hybrid omnichannel model combining 60+ physical electrical retail stores spanning Sweden from Malmö to Kiruna, a comprehensive e-commerce platform at rexel.se, iOS and Android mobile applications, and direct enterprise sales via personal account managers. Enterprise procurement is supported through EDI and Punchout integrations that embed ordering into customer purchasing systems. Logistics infrastructure includes two regional distribution centers (DC Göta in Göteborg and DC Jordbro), with a new Mölnlycke distribution and logistics center announced in 2024 to expand national fulfillment capacity. The company also offers an AI-powered customer support chatbot for text-based inquiries.

Rexel Sverige generates revenue primarily through wholesale and retail sale of electrical materials, tools, lighting, automation components, and energy solutions, classified as hardware sales. Pricing is account-based and not publicly disclosed, with a price adjustment announced for 1 July 2026. The business is sales-led, targeting SMB and enterprise B2B customers with dedicated account relationships. Rexel Sverige AB is a privately held Swedish private limited company (organization number 556062-0220), headquartered in Älvsjö, with no independent funding rounds, M&A activity, or venture/PE backing disclosed; its ultimate parent is the Rexel Group conglomerate.

Name

Rexel Sverige

Legal name

Rexel Sverige AB

Website

https://rexel.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rexel Sverige AB is the Swedish electrical wholesale subsidiary of Rexel Group, distributing approximately 150,000 SKUs to professional electricians, installers, property companies, and automation specialists through 60+ stores, e-commerce, and regional distribution centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Älvsjö

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical materials wholesale and retail: Rexel Sverige generates revenue through the wholesale and retail sale of electrical materials, tools, lighting, automation components, and energy solutions to professional electricians, installers, and property companies. Sales are conducted through physical stores, e-commerce platform, and dedicated account managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rexel Sverige is the Swedish subsidiary of the Rexel Group, operating as an electrical wholesaler (elgrossist) that distributes approximately 150,000 electrical and energy technology products through 60+ physical stores nationwide, an e-commerce platform, mobile apps, and dedicated account managers. The catalog spans cables, electrical network equipment, installation materials, tools and safety equipment, fuses and power distribution, EV charging and solar energy, industrial automation, telecom/data and security, lighting, and heating/comfort products sold primarily to professional electricians, installers, and property companies.

Product overview

Rexel Sverige is a leading electrical wholesale company (elgrossist) operating approximately 60 electrical stores across Sweden, offering an online shop and mobile app for customers. The company provides approximately 150,000 electrical and energy technology products organized into major categories: Cable (Kabel), Electrical Network Equipment (Elnätsmateriel), Installation Materials (Installationsmateriel), Tools/Measuring Instruments/Safety Equipment, Fuses/Panels/Cabinets/Power Distribution, EV Charging/Solar Energy/Energy Storage (category 27), Industry/Automation (categories 31-40, 45), Telecom/Data and Security (categories 50-63), Lighting (categories 70-83 including Christmas Lighting), and Heat/Comfort (categories 85-94). The company sells products from leading manufacturers including Schneider Electric, ABB, Garo, Plejd, PM Flex, Prysmian, Zebra, Bizline, Hide-a-lite, LEDVANCE, OSRAM, Philips, and others. Digital services include an online webshop, EDI/Punchout procurement solutions, and mobile apps. The company also offers sustainability programs like Sustainable Selection, logistics services, and security system support.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabel (Cable) Power cables, control and electronics cables, machine cables, connection cables, installation cables, telecom and low-voltage cables, and data/bus/fiber optic cables sold to professional electricians and installation companies.
• Elnätsmateriel (Electrical Network Equipment) Electrical network equipment, lightning protection, cable accessories, contact crimping tools, and electrical energy meters for grid and network installation work.
• Installationsmateriel (Installation Materials) Cable ladders, cable trays, quick-coupled installation systems, presence and motion detectors, timers, pipes, junction boxes, cable glands, fire protection, fasteners, building automation, and switches and wall outlets for installation projects.
• Verktyg, mätinstrument, skyddsutrustning (Tools, Measuring Instruments, Safety Equipment) Tools, safety equipment, clothing, and measuring instruments for professional electrical work.
• Säkringar, centraler, skåp, elfördelning (Fuses, Panels, Cabinets, Power Distribution) Fuses, miniature circuit breakers, central systems (IP20-IP65), motor heaters, temporary power, appliance boxes, floor and data cabinets, flanges, profile rails, channel rail distribution, terminal blocks, connectors, and marking materials for power distribution.
• Elbilsladdning, solenergi och energilager (EV Charging, Solar Energy, Energy Storage) Electric vehicle charging stations, solar energy solutions, energy storage systems, and bicycle charging facilities for the energy transition market.
• Industri, automation (Industry, Automation) Motor protection, circuit breakers, contactors, starters, frequency converters, soft starters, motors, push buttons, signal lamps, sensors, monitors, relays, converters, and programmable control systems for industrial automation.
• Tele/data och säkerhet (Telecom/Data and Security) Telephone network and fiber optics, data network equipment, power supplies, UPS, signaling equipment, batteries, emergency signaling systems, telephony, intercoms, access control, antenna systems, audio/video distribution, and fire/intrusion alarms and CCTV.
• Belysning (Lighting)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• Rexel Group (Parent Company)coreOthersRexel Sverige AB is a subsidiary of the Rexel Group, a global electrical distributor. The parent company operates internationally and provides the brand and corporate structure under which Rexel Sverige operates.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Selga: Selga is a Nordic electrical wholesaler operating in Sweden and neighboring countries, selling cables, installation materials, lighting, and automation to professional electricians and installers. It directly competes with Rexel Sverige in the Swedish electrical wholesale market.
• Beijer Ref: Beijer Ref is a publicly listed Nordic technical wholesaler specializing in refrigeration, HVAC, and components. While focused on cooling rather than electrical, it operates a near-identical B2B technical distribution model with similar customer segments (installers, contractors), making it a strong peer for business model and capital structure comparison.
• Ahlsell: Ahlsell is Sweden's largest MRO and technical distribution company, directly competing with Rexel Sverige across electrical products, installation materials, tools, and lighting for professional trades. As a Nordic-focused multi-category distributor with comparable B2B customer base (electricians, installers, property owners), it is the closest direct competitor in the Swedish market.
• Elektroskandia: Elektroskandia is Sonepar's Swedish electrical wholesale operation, offering a directly overlapping assortment of cables, installation materials, automation, lighting, and energy solutions to the same electrician and installer customer base. It is a head-to-head competitor with Rexel Sverige in essentially every product category.

Broad incumbents

• Rexel Group: Rexel Group is the global parent of Rexel Sverige and one of the world's largest electrical distributors, listed on Euronext Paris. It operates the same electrical wholesale model across ~30 countries and is the ultimate competitive and strategic benchmark for Rexel Sverige's performance.
• Würth: Würth is a global B2B distribution leader with a Swedish operation covering fastening materials, tools, and a growing range of electrical and installation products. It overlaps with Rexel Sverige on the installer/professional trades customer base and on adjacent electrical-relevant SKUs.
• Sonepar: Sonepar is the world's largest B2B electrical distribution group and the parent of Elektroskandia. It competes with Rexel Sverige indirectly via its Swedish subsidiary and directly in pan-European procurement by larger customers, sharing the same broad electrical wholesaler model.

Regional players

• Solar A/S: Solar A/S is a Nordic-based technical wholesale group (Danish origin) with operations across electrical, plumbing, and climate/energy. While headquartered in Denmark, it overlaps with Rexel Sverige in electrical products and serves similar professional B2B customers in parts of the Nordic region.

Others

• ABB: ABB is a global electrical equipment and automation manufacturer whose products (contactors, drives, motors, protection devices) are core items distributed by Rexel Sverige. It is a strategic supplier rather than a competitor, but its direct-to-customer digital initiatives influence the distributor value chain.
• Schneider Electric: Schneider Electric is one of the world's largest electrical equipment manufacturers and a key supplier to Rexel Sverige across switches, distribution panels, automation, and energy solutions. It is not a direct competitor but shapes the supplier landscape and disintermediation risk for distributors like Rexel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/rexelsverige
• Facebookfacebook.com/rexelsverigeab
• LinkedInlinkedin.com/company/rexel-sverige-ab
• Instagraminstagram.com/rexel_sverige
• Xx.com/rexel_group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rexel Sverige