Aidma Holdings

What Aidma Holdings does

Aidma Holdings Inc. (株式会社アイドマ・ホールディングス) is a Tokyo-headquartered, TSE Growth-listed holding company that provides B2B sales support, business support, and management support services to Japanese SMEs and mid-market companies. Founded in December 2008, the company has supported more than 7,500 companies cumulatively and reached 10,157 sales support engagements by April 2024. Its core technology is an AI-augmented sales DX platform centered on Sales Platform and Sales Crowd — the latter housing a proprietary database of 10 million-plus Japanese companies used to power AI-extracted optimal approach lists and test-marketing-driven sales playbooks. Adjacent SaaS offerings include TMO (cloud telemarketing), BIZMAPS (B2B matching), Keypersons (decision-maker matching), and GOMAPS (business succession/M&A). Recent acquisitions expanded the stack into fully autonomous AI sales (Aimsales, January 2026), SME-focused cloud ERP (ALL-IN, December 2025), and parenting/labor media (Cozre, September 2024).

The business model blends multiple revenue streams: annual SaaS subscriptions (Sales Crowd at ¥200K-500K/month for 30/50/100 ID plans; BIZMAPS usage-based from ¥5,000 with fixed monthly tiers), full-service sales outsourcing (Sales Platform — quote-based, typically sold as cost-equivalent to one sales hire), remote-worker platform fees (mama works, ReWorks, CXO works, Crowd Members, with cumulative remote worker compensation exceeding ¥10 billion as of May 2026), management consulting and DX advisory (including the newly bundled ALL-IN ERP), and M&A advisory transaction fees. Go-to-market is sales-led (direct outbound plus inside sales via cloud workers) supplemented by content-driven demand generation through the DX Media Blog, AI Utilization Research Institute, and the annual B2B CONFERENCE GENESIS event (1,000+ attendees).

The company operates exclusively within Japan, employs 1,001-5,000 staff, and is led by founder/CEO Yohei Miura (三浦 陽平). Its strategic positioning targets the structural Japanese challenge of population decline and labor shortages by selling sales-as-a-service and digital labor to SMEs that lack the in-house capacity to build sustainable new-customer acquisition functions — a thesis validated by case-study outcomes such as 5x appointment rate gains and 487 document requests within 18 months for individual clients.

Name

Aidma Holdings

Legal name

株式会社アイドマ・ホールディングス

Website

https://aidma-hd.jp

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Aidma Holdings provides AI-powered B2B sales support and business solutions to Japanese SMEs, combining SaaS platforms (Sales Crowd, Sales Platform), a 10M-record company database, cloud-worker labor, AI sales automation, and remote-hiring services.

Ownership category

akta.pro rank

Product category

B2B Sales Support Services

NAICS

Business Service Centers (56143), Business Support Services (5614)

SIC

Services-Management Services (8741)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B sales support
• Sales outsourcing services
• Remote workforce matching
• Sales automation SaaS
• B2B lead generation

Headquarters

HQ city

Toshima

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. SaaS Subscription - Sales Crowd & TMO: Annual subscription fees for cloud-based sales DX tools (Sales Crowd, TMO, Sales Platform). Tiers based on number of user IDs (30/50/100 IDs). Professional services for platform onboarding and consulting may be bundled.
2. Sales Support & Marketing Outsourcing: Full-service sales outsourcing including prospect list creation, telemarketing execution, appointment setting, and consultative sales support using cloud workers and human consultants.
3. Remote Worker / HR Matching Services: Platform revenue from remote worker matching services (mama works, ReWorks, CXO works, Crowd Members) connecting companies with remote talent. Revenue model includes both platform fees and per-transaction arrangements.
4. Management Consulting & DX Advisory: Management support services and DX consulting for SMEs, including the recently acquired ALL-IN ERP service to be bundled with other Aidma services.
5. M&A & Business Succession Platform: GOMAPS platform for business succession and M&A matching. Also active M&A advisory and deal-making services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Aidma Holdings provides B2B sales support, business support, and management support services for Japanese enterprises. Its core offering is the Sales Platform, an all-in-one sales support service that combines AI-extracted optimal approach lists, test marketing, multi-channel outreach (phone, email, DM), and consulting to identify repeatable sales success patterns. The company supplements this with SaaS tools (Sales Crowd, TMO), a large company database (BIZMAPS), and a network of remote worker matching platforms (Crowd Members, mama works, ReWorks, CXO works).

Product overview

Aidma Holdings operates a platform-plus-multiple-module portfolio of B2B sales and business support services. The core offerings consist of Sales Platform and Sales Crowd, which together provide an end-to-end sales DX toolkit combining a proprietary company database (10M+ records), list creation, multi-channel outreach (phone, email, direct mail), MA/SFA/CRM functions, and consulting support. Adjacent to the core, the company offers a suite of workforce platforms (Crowd Members/Mama Works, Crowd Chef, CXO works, ReWorks, Intern Works, Spot Works) for remote and flexible staffing; specialized matching services (Keypersons, BIZMAPS, GOMAPS); cloud infrastructure tools (Cloud Desktop, Crowd Calendar); and educational platforms (Online Sales Lab., AI Utilization Research Institute). The company has further expanded into AI-powered automation (Aimsales, acquired January 2026) and cloud ERP (ALL-IN, acquired December 2025), and into parenting/family support media services through the Cozre integration (September 2024). The portfolio functions as an integrated ecosystem where customer data and leads flow between platforms — for example, BIZMAPS feeds into Sales Crowd, Crowd Members provides staffing for sales execution, and Aimsales will integrate with the existing Sales Crowd data infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Platform: Comprehensive sales support tool with list creation, marketing approach, analysis, SFA, MA, and remote sales meeting capabilities.
• Sales Crowd
• Crowd Members
• mama works (ママワークス)
• Keypersons
• ReWorks
• CXO works
• GOMAPS
• BIZMAPS
• Aimsales
• ALL-IN
• AI活用研究所 (AI Utilization Research Institute)

Products and services

• Sales Platform All-in-one sales support platform combining list creation, multi-channel outbound outreach (phone, email, direct mail), consulting support, and analytics. Targets SMEs seeking to systematize new business development.
• Sales Crowd SaaS-type sales DX support tool featuring a proprietary customer database of over 10 million companies, MA/SFA/CRM functions, and one-click calling/mailing capabilities for new market exploration.
• TMO (Cloud Telemarketing System) Cloud-based telemarketing system that automates outbound calling campaigns and manages prospect contact lists, enabling efficient telemarketing operations at scale.
• BIZMAPS Business matching platform and company database service that provides detailed corporate information to support sales prospecting and partner matching.
• CrowdCommon (Crowd Members / Mama Works) Cloud worker platform connecting companies with remote professionals, including Mama Works for parents and general freelance cloud workers, enabling flexible staffing for sales and back-office tasks.
• Keypersons Decision-maker matching platform that connects businesses with key personnel and executives, facilitating B2B sales by enabling direct outreach to decision-makers.
• Aimsales AI-powered fully automated sales tool that handles the complete sales cycle — from prospect selection and strategy planning to talk script generation, multi-channel outreach, and results analysis — using a proprietary AI model.
• ALL-IN Cloud ERP SME-focused cloud ERP service covering CRM, HR/payroll, accounting, sales, inventory management, and groupware. All systems are pre-integrated, enabling real-time business visibility without separate tool implementation.
• Crowd Chef Crowd-sourced culinary professional matching service connecting businesses with freelance chefs and culinary workers for operational support.
• CXO works Remote work job site specializing in high-class executive and professional talent placement, targeting C-suite and senior professional remote recruitment.
• GOMAPS Business succession and M&A matching platform that connects business owners seeking to exit with prospective buyers or successors.
• ReWorks Remote-work-focused job site targeting professionals seeking remote positions, operated as part of Aidma Holdings' remote work ecosystem.
• AI Utilization Research Institute (AI活用研究所) AI consulting and matching platform that identifies business challenges, recommends suitable AI tools and vendors, and facilitates introductions to AI implementation companies — free of charge.

Quantifiable outcome

• 10,157 sales support achievements (as of April 2024)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Aimsales株式会社 (Aimsales Inc.)coreOthers · 30 January 2026Aimsales Inc., a Tokyo University of Science-founded AI startup, became a group company of Aidma Holdings on January 30, 2026. Aimsales develops 'Aimsales', a fully automated AI-powered sales tool covering prospect selection, strategy planning, script generation, multi-channel outreach, and results analysis. Its representative, Nerohi Nemei, also joined the Aidma group, strengthening Aidma's development capacity and product development.
• Cozre Inc.coreOthers · 30 September 2024Cozre Inc. was integrated into Aidma Holdings' group as of September 30, 2024, becoming a 100% subsidiary. The acquisition aims to leverage overlapping memberships and enhance corporate value across both companies' media services focused on parenting and labor support. The integration leverages member collaboration to strengthen sales support systems.
• 株式会社エステイエス (S.T.S. Co., Ltd.)coreOthersAidma Holdings acquired the ALL-IN cloud ERP business from S.T.S. Co., Ltd. via business transfer effective December 26, 2025. ALL-IN is a comprehensive cloud ERP service for SMEs covering CRM, HR/payroll, accounting, sales, inventory, and groupware. Aidma plans to integrate ALL-IN into its service portfolio, offering it free to existing Aidma service users to strengthen its SME management DX support.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• transcosmos: Large Japanese BPO and digital marketing services company offering contact center, telemarketing, and sales support services to B2B clients. Comparable to Aidma in the outsourced sales/telemarketing domain but with a much broader service portfolio and global footprint.
• Bell System24: Major Japanese contact center and BPO operator providing telemarketing, sales support, and customer service outsourcing. Directly comparable to Aidma's telemarketing and sales support offerings, though operating at larger scale and broader scope.
• Salesforce Japan: Global CRM/SFA leader with significant Japanese presence, providing Sales Cloud and Marketing Cloud. Compares to Aidma's Sales Crowd/TMO MA/SFA/CRM functionality as a benchmark competitor and reference pricing point in the Japanese market.
• HubSpot: Global inbound marketing, sales, and CRM platform with growing Japanese presence. Comparable to Aidma's integrated sales DX stack in offering multi-channel outreach, CRM, and marketing automation to SMB and mid-market customers.

Direct peers

• Sansan: Japanese B2B sales intelligence and contact data platform (Eight, Sansan). Comparable to Aidma's BIZMAPS company database and Sales Crowd prospecting capability, with overlapping B2B customer base and similar data-driven go-to-market motion.
• Uriage (now LINK): Japanese sales DX / inside sales support company providing outsourced SDR and appointment-setting services to B2B clients. Directly comparable to Aidma's Sales Platform offering in business model, customer segment, and service scope.

Regional players

• freee: Japanese cloud accounting and HR/payroll SaaS for SMBs, recently expanded into broader ERP-style offerings. Comparable to Aidma's ALL-IN cloud ERP product targeting the same Japanese SME digital transformation use case.
• Money Forward: Japanese cloud SaaS provider for SMB accounting, HR, and ERP. Compares to Aidma's ALL-IN cloud ERP offering and serves an overlapping Japanese SME customer base seeking integrated management tools.
• BizReach: Japanese recruitment and HR tech platform operating a database-driven matching business for professionals and executives. Compares to Aidma's remote worker platforms (Mama Works, ReWorks, CXO works) which similarly use proprietary databases and matching to connect talent with companies.

Emerging players

• Sales Marker: Japanese B2B intent data and sales DX platform with company database and lead-scoring capabilities. Comparable to Aidma's BIZMAPS/Sales Crowd data-driven prospecting stack, focused specifically on Japanese B2B sales intelligence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Aidma_official_
• YouTubeyoutube.com/channel/UCHCX97bpiCwqAXvHbONL0BA
• Facebookfacebook.com/aidmahd
• Instagraminstagram.com/reworks2021

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aidma Holdings