Born Free

What Born Free does

Born Free Inc. (博飛實業股份有限公司) is a Taiwan-based, privately held event production company founded in 1980 and headquartered in Taipei's Xinyi District. It delivers end-to-end Audio, Video, and Lighting (AVL) production for live entertainment, corporate events, and permanent venue installations, organized across five operational departments: Hire (equipment rental), Installation (permanent AVL systems for amusement parks, theaters, music halls, conference centers, and ballrooms), Sales (professional AV equipment), Conference (services at the Taipei International Conference Center), and Studio (acoustic rehearsal, multi-track recording, mixing, and mastering). Supporting departments cover Design, Operating, Maintenance, and Training, with instructors sourced from equipment manufacturers.

The underlying technology stack is professional AVL hardware — sound systems, lighting rigs, video walls, staging, and camera equipment — paired with trained operators and system-engineering staff. The company does not develop proprietary software; its technical differentiation rests on integrated system design, operator expertise, and an in-house training pipeline. The customer base is concentrated in entertainment and live events, with a marquee portfolio that includes Mayday (五月天), Jolin Tsai (蔡依林), Andy Lau (劉德華), Jacky Cheung (張學友), SUPER JUNIOR, BIGBANG, EXO, SHINee, Ricky Martin, and LOUIS VUITTON, alongside corporate and conference-segment work.

The business model is service-based with four revenue streams: usage-based equipment rental (with or without operators), one-time equipment sales, professional event production services, and permanent installation services. Pricing is quote-based and not publicly disclosed, customized to event scale, duration, equipment needs, and technical staffing. Go-to-market is direct and sales-led, driven by industry reputation, referrals, and inbound inquiries to the Taipei office, supplemented by a basic website and social-media presence (Facebook, Twitter, Instagram). Geographic reach is concentrated in Taiwan; no international expansion is signaled in the source data.

Name

Born Free

Legal name

Born Free Inc.

Website

https://bornfree.com.tw

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Born Free Inc. is a Taipei-based event production company founded in 1980 that provides Audio, Video, and Lighting (AVL) equipment rental, system installation, event production, and studio services for concerts, festivals, conferences, and brand events in Taiwan.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Corporate Event Production & AV Services (HSACADAB), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Hybrid/Virtual Meetings Production & AV Services (THACAFAM)

Keywords

• Event production services
• AVL equipment rental
• Live event production
• Stage lighting design
• Concert production

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of professional sound, lighting, video, stage, and camera equipment for events, concerts, and productions. Equipment is provided with professional operators as needed.
2. Equipment Sales: Sale of professional audio-visual equipment including world-renowned brand sound systems, lighting, and video equipment for permanent installations.
3. Event Production Services: Full-service event production including planning, execution, and technical support for festivals, concerts, awards shows, broadcasts, and special events.
4. Installation Services: Permanent installation of AVL systems in amusement parks, theaters, music halls, conference centers, and ballrooms. Includes system design, equipment procurement, and on-site installation.
5. Conference Services: Conference and meeting services at Taipei International Conference Center, including international conferences and in-venue performances.
6. Studio Services: Studio facilities and services including acoustic rooms, rehearsal rooms, multi-track recording, mixing, and mastering services for live performance preparation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Born Free is a Taiwan-based event production company that provides AVL (Audio, Video, Lighting) services. Its offerings include AVL equipment rental and sales, permanent system installation, conference and studio production services, event design and operation, equipment maintenance, and professional training.

Product overview

Born Free Inc. (博飛實業股份有限公司) is a Taiwan-based event production company operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides comprehensive AV (Audio, Video, Lighting) services organized into five main departments: Hire (equipment rental), Installation (permanent AV system installations), Sales (professional equipment sales), Conference (Taipei International Conference Center division), and Studio (recording and rehearsal facilities). Supporting these are engineering services including Design, Operating, Maintenance, and Training. The company serves clients ranging from international artists and K-pop groups to corporate events, providing end-to-end production capabilities from planning through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• AVL Equipment Rental Rental of professional audio, video, and lighting equipment for concerts, festivals, conferences, and other live events.
• AVL Equipment Sales Sale of professional AVL equipment to venues, organizations, and event producers.
• Permanent AVL Installation Design, supply, and installation of permanent AVL systems for venues such as theaters, arenas, and performance spaces.
• Conference Production Services Full technical production of conferences and corporate events, including sound, video, lighting, and stage management.
• Studio Services Studio-based production services including recording, broadcast, and audio/video production support.
• Event Design and Operating Creative design combined with on-site operation and show calling for live events, concerts, and productions.
• Equipment Maintenance Services Scheduled and corrective maintenance services for AVL equipment and installed systems.
• Professional Training Services Training programs for AVL operators, technicians, and production staff covering equipment use and live event operations.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Clair Brothers: Professional audio rental and live event production company servicing concert tours and large-scale productions; overlapping core customer base and equipment rental business with Born Free's Hire and Operating Services.
• Hexogon Solution Pte Ltd: Singapore-based event production and AV rental specialist serving large-scale concerts, ceremonies, and corporate events across Southeast Asia; directly comparable to Born Free in concert AVL production capability and Asian regional scope.
• Solotech: North American-headquartered AVL rental and production services company serving live entertainment, corporate, and broadcast clients; directly comparable end-to-end AVL production offering targeting concert tours and large events.
• Production Resource Group (PRG): Global leader in entertainment and event production technology; competes with Born Free on large-scale concert and broadcast AVL contracts and offers the integrated rental-plus-operators-plus-design model that Born Free pursues.
• Unusual Co., Ltd. Taiwan-headquartered AV rental and event production peer operating in the same Taipei market with similar international concert and corporate client focus; directly comparable to Born Free in scope of sound, lighting, video, and staging services.
• TAIT (TAIT Towers): Global provider of staging, scenic, automation, and live event engineering solutions; competes with Born Free's stage design and scenic fabrication services for concert tours and permanent venue installations.

Broad incumbents

• Adam Hall Group: European event technology manufacturer and distributor serving pro audio, lighting, and stage equipment markets; adjacent competitor and supplier influencing the AVL equipment ecosystem in which Born Free operates.
• Riedel Communications: Established provider of intercom, signal distribution, and networked AV infrastructure for broadcast, live events, and large venues; adjacent competitor to Born Free's installation and conference services divisions.
• d&b audiotechnik: German professional audio systems manufacturer with deep presence in concert touring and permanent installation markets; competes with Born Free in design and installation projects and influences equipment sourcing decisions.
• Harman International (Harman Professional Solutions): Major global manufacturer of professional audio, lighting, and video brands (JBL, Martin, AMX, Soundcraft); an upstream equipment supplier that Born Free resells, and a broader competitor in the professional AV equipment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BornfreeTaiwan
• Facebookfacebook.com/bornfreeinc
• Instagraminstagram.com/bornfree_taiwan
• LinkedInlinkedin.com/company/born-free-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Born Free