Zenleaf
Zen Leaf operates medical and recreational cannabis dispensaries across 13+ U.S. states under parent Verde00 Holdings. It sells flower, vapes, concentrates, troches, tinctures, topicals, capsules, and accessories from in-house brands such as Verano, (the) Essence, Savvy, Bits, Avexia, On The Rocks, and Holy Union, serving registered medical patients and adult-use consumers aged 21+.
- Company typePublic
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zenleaf does
Zen Leaf operates a network of medical and adult-use cannabis dispensaries in the United States, headquartered in Chicago with operations across at least 13 states including Arizona, Connecticut, Illinois, Maryland, Massachusetts, Michigan, Nevada, New Jersey, Ohio, Pennsylvania, Virginia, and West Virginia. The first dispensary opened in Las Vegas in 2016; the company has since scaled to roughly 98 retail locations, with Pennsylvania alone hosting 16+ medical-only storefronts and Illinois operating more than 10 locations including Chicago-area stores. The retail platform supports online menu browsing, online ordering with in-store pickup, state-specific customer support, and a mobile app on iOS and Android.
The product offering is organized into eight categories — flower, vapes, concentrates, troches, tinctures, topicals, capsules, and accessories — sourced from a vertically integrated supply chain. Zen Leaf's parent company, Verde00 Holdings LLC (operating as Verano Holdings), runs 14 state-of-the-art cultivation and production facilities spanning more than 1.1 million square feet with over 160 proprietary strains, feeding both house brands (Verano, (the) Essence, Savvy, Bits, Encore Edibles, Avexia, On The Rocks, Holy Union) and third-party brands on dispensary menus. Selected Arizona locations use a self-serve retail format to lower per-transaction cost, while traditional locations deploy trained "Cannabis Advisors" for medical and recreational customers.
Revenue is generated through direct retail sales to consumers on a unit-pricing basis, with promotional mechanics that include a 22% veterans discount, 25% youth caregiver discount, first-time patient offers, and feature-brand storewide discounts of 30-40%. Customers are split between medical marijuana patients (primary) who present valid medical cards and adult-use recreational consumers aged 21+ in recreational-legal states. The Zen Leaf Rewards loyalty program, charitable partnerships via Mission Green (Weldon Project), and community programming around the 10-year anniversary in Las Vegas round out the engagement model.
Zenleaf firmographics
Firmographics- Name
- Zenleaf
- Legal name
- Verde00 Holdings LLC
- Website
- https://zenleafdispensaries.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zen Leaf operates medical and recreational cannabis dispensaries across 13+ U.S. states under parent Verde00 Holdings. It sells flower, vapes, concentrates, troches, tinctures, topicals, capsules, and accessories from in-house brands such as Verano, (the) Essence, Savvy, Bits, Avexia, On The Rocks, and Holy Union, serving registered medical patients and adult-use consumers aged 21+.
- Ownership category
- akta.pro rank
Zenleaf industry classification
Industry- Product category
- Cannabis Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI), Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
Keywords
Where Zenleaf is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices77 records
Markets served
Zenleaf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Retail Cannabis Product Sales: Revenue is generated through direct retail sales of cannabis products to consumers at dispensary locations. Products include flower, vapes, concentrates, troches, tinctures, topicals, capsules, and accessories. Transaction-based model where customers purchase products per unit or in bulk quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cannabis product unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Zenleaf product offering
Product offeringCore offering
Zen Leaf operates retail cannabis dispensary locations across 13 U.S. states, selling medical marijuana and adult-use cannabis products including flower, vapes, concentrates, troches, tinctures, topicals, capsules, and accessories. The company provides in-store pickup and online ordering through its website and mobile apps, serving both qualified medical patients (with valid medical cards) and adult-use recreational consumers depending on state regulations. Products are sourced from house brands and partner brands, with trained Cannabis Advisors providing product guidance at each dispensary.
Product overview
Zen Leaf operates medical and recreational cannabis dispensaries across multiple U.S. states. The core offering is the dispensary service which provides access to a comprehensive portfolio of cannabis products organized into categories: Flower, Vapes, Concentrates, Troches, Tinctures, Topicals, Capsules, and Accessories. These products come from featured house and partner brands including Verano (parent company), (the) Essence, Savvy, Bits, Encore Edibles, Avexia, On The Rocks, and Holy Union. The company also offers a rewards program for customer loyalty.
Differentiator
Problem solved
Functional benefit
Products and services
- Zen Leaf Dispensary Service Retail dispensary service offering medical and recreational cannabis products across 80+ locations in 13 U.S. states, with in-store pickup, online ordering, and trained Cannabis Advisors providing product guidance.
- Cannabis Flower Cannabis flower products in Indica, Sativa, and Hybrid strains, sold in sizes ranging from 1g to 28g, sourced from multiple brands including Savvy and (the) Essence.
- Cannabis Vapes Cannabis vape cartridges and all-in-one vaporizers including live resin, cured resin, and live rosin options in various strains and potencies.
- Cannabis Concentrates Cannabis concentrates including badder, budder, crumble, diamonds & sauce, live resin, rosin, RSO, shatter, sugar, and wax extracts.
- Cannabis Troches Cannabis troches (edible wafers) including RSO troches, distillate troches, cured resin troches, and live rosin troches in various THC:CBD ratios.
- Cannabis Tinctures Cannabis tinctures and sublingual oils available in various THC:CBD ratios including extra strength 1200mg formulations.
- Cannabis Topicals Cannabis-infused topicals including balms, bath soaks, and lotions designed for localized relief.
- Cannabis Capsules Cannabis capsules and tablets including full spectrum RSO capsules and ratio-specific tablets in various THC:CBD:CBN combinations.
- Cannabis Accessories Cannabis accessories including batteries, dab tools, devices, and vaporizers from various brands.
- Zen Leaf Rewards Program Loyalty program allowing customers to earn points on purchases, redeemable for discounts and special offers at Zen Leaf dispensaries.
Companies that use Zenleaf
Customer profileSegments4 records
Ideal customer profiles3 records
Zenleaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zenleaf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Verano Holdings Corp. (Parent Company)coreVerano Holdings Corp. (operating as Verde00 Holdings) is the parent company that owns and operates Zen Leaf dispensaries. The company operates 162 dispensaries across 13 U.S. states with over 1.1 million square feet of cultivation capacity and 14 state-of-the-art production facilities. Zen Leaf serves as the retail dispensary brand for Verano's vertically integrated cannabis operations.
- Local Las Vegas Non-ProfitsminorZen Leaf Las Vegas locations donate to local non-profit organizations during anniversary celebrations as part of community-focused initiatives. The company engages in charitable giving to foster community relationships in operating markets.
- Weldon Project's Mission GreencoreMission Green is a nonprofit dedicated to implementing medical marijuana reform at local, state, and national levels. Founded by Weldon Angelos, who served 13 years of a 55-year sentence for non-violent cannabis charges, Mission Green advocates for clemency and expungement at the federal level. Zen Leaf, parent company Verano, and sister dispensaries MÜV are proud partners in creating positive change for medical marijuana reform and society.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Zenleaf competitors and assessment
Company assessmentDirect peers
- Curaleaf: Largest U.S. multi-state cannabis operator by retail footprint. Operates medical and recreational dispensaries across 17+ states with a comparable house-brand portfolio (Select, Grassroots), making it the closest direct competitor to Zen Leaf's vertically integrated MSO model.
- Trulieve: Vertically integrated cannabis MSO with strong Florida roots expanding into adjacent states. Comparable product breadth (flower, vapes, edibles, concentrates) and similar omnichannel retail model with branded stores and online ordering.
- Green Thumb Industries (GTI): Multi-state cannabis operator with RISE dispensary brand. Operates stores across Illinois, Pennsylvania, Massachusetts, Nevada, and other Zen Leaf states. Comparable house-brand strategy (Rythm, Beboe, Dogwalkers) and medical/adult-use dual-segment model.
- Cresco Labs: Multi-state operator running Sunnyside dispensaries in Illinois, Pennsylvania, Ohio, and other Zen Leaf markets. Comparable branded retail strategy (High Supply, Mindy's, Good News) targeting value, premium, and edible segments.
- AYR Wellness: Multi-state cannabis operator with dispensaries in Florida, New Jersey, Pennsylvania, Massachusetts, and other Zen Leaf states. Comparable omnichannel retail model with house brands across flower, vapes, and edibles.
- Ascend Wellness Holdings: Multi-state cannabis MSO with retail locations in Illinois, Massachusetts, Michigan, New Jersey, and Ohio — overlapping heavily with Zen Leaf's footprint and operating a similar house-brand portfolio across price tiers.
- The Cannabist Company: Multi-state cannabis operator (formerly Columbia Care) running dispensaries across the Northeast and Midwest — direct overlap with Zen Leaf's Pennsylvania, Massachusetts, Connecticut, and New Jersey presence.
- Jushi Holdings: Multi-state cannabis operator with retail presence in Pennsylvania, Illinois, Virginia, and Nevada — geographies that overlap with Zen Leaf's strongest markets. Operates comparable medical-focused patient services and house-brand portfolio.
Regional players
- Planet 13: Nevada-focused cannabis retailer and operator of a flagship Las Vegas SuperStore. Directly comparable to Zen Leaf's Las Vegas origins and Las Vegas dispensary footprint, with similar premium retail-experience positioning.
Emerging players
- MariMed: Multi-state cannabis operator with dispensaries in Massachusetts, Illinois, Maryland, and West Virginia. Smaller scale than Zen Leaf's parent but overlapping footprint and similar house-brand (Nature's Heritage, Betty's Eddies) strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zenleaf social profiles
Digital presenceZenleaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenleaf leadership team
Management profileNumber of profiles
Profiles1 record
Zenleaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenleaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenleaf
What does Zenleaf do?
Zen Leaf operates retail cannabis dispensary locations across 13 U.S. states, selling medical marijuana and adult-use cannabis products including flower, vapes, concentrates, troches, tinctures, topicals, capsules, and accessories. The company provides in-store pickup and online ordering through its website and mobile apps, serving both qualified medical patients (with valid medical cards) and adult-use recreational consumers depending on state regulations. Products are sourced from house brands and partner brands, with trained Cannabis Advisors providing product guidance at each dispensary.
Is Zenleaf a public or private company?
Zenleaf is a public company. It is classified as corporate owned and is currently operating.
When was Zenleaf founded?
Zenleaf was founded in 2016. It employs 11 to 50 people.
Where is Zenleaf based?
Zenleaf is headquartered in Chicago, United States, in the North America region.
How does Zenleaf make money?
One revenue line is on record: retail Cannabis Product Sales.
Who are Zenleaf's main competitors?
Direct peers on record are Curaleaf, Trulieve, Green Thumb Industries (GTI), Cresco Labs, AYR Wellness, Ascend Wellness Holdings, The Cannabist Company and Jushi Holdings. Planet 13 is listed as a regional player. MariMed is listed as an emerging player.
Does Zenleaf have an API?
No public API is recorded for Zenleaf.
What industry is Zenleaf in?
Zenleaf's product category is Cannabis Retail. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAFAI, Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services). Its NAICS code is 459991 and its SIC code is 5912.