What Sri Sri Tattva does

Sri Sri Tattva is a Bangalore-headquartered Ayurvedic wellness company founded in 2003, recognized among India's top 10 AYUSH and herbal brands. It manufactures and distributes clinically-tested herbal supplements, oral care, personal care, and natural foods spanning immunity (NAOQ19, Chyawanprash, Shakti Drops, Amruth/Giloy, Amla), digestion and detox (Triphala, Harithaki, Liv On), stress and sleep (Deep-SLP, Ashwagandha), cognitive support (Brahmi), cardiovascular health (Omega 3,6,9, CardiStrong), and superfoods (Golden Monkey Ghee, Moringa, Turmeric Plus). The product platform is built on traditional Ayurvedic formulations validated through modern clinical testing, with non-GMO, paraben-free, SLS-free, fluoride-free, vegan, and cruelty-free certifications. All products are sold as one-time unit purchases at $6.99–$27.99.

The company operates a direct-to-consumer e-commerce storefront at srisritattvausa.com targeting US consumers, with a free-shipping threshold of $50, benefit-based product categorization, and a built-in affiliate program. It also monetizes paid 1-on-1 Ayurvedic consultations (online and in-person) as a complementary service line that drives personalized product recommendations. Its customer base is primarily individual health-conscious consumers, with a secondary B2B presence in luxury wellness hospitality via the Carlton Wellness Group (EBG Group) partnership for 40 ultra-premium resort villas in Ongole, Andhra Pradesh. In March 2025, Sri Sri Tattva announced a strategic partnership with Dabur India to co-develop and distribute Ayurvedic products in select international markets, leveraging Dabur's established global distribution infrastructure. The brand is closely affiliated with Sri Sri Ravi Shankar and the Art of Living foundation, which provides significant trust and community-based brand equity. The company is privately held with no disclosed funding rounds, suggesting a bootstrapped or founder-owned structure, and employs 1,001–5,000 people.

Name

Sri Sri Tattva

Legal name

Sri Sri Tattva

Website

https://srisritattva.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sri Sri Tattva is a Bangalore-based Ayurvedic wellness company that manufactures and sells clinically-tested herbal supplements, oral care, personal care, and natural foods through US e-commerce (srisritattvausa.com), B2B hospitality partnerships, and a newly announced international distribution deal with Dabur India.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Supplements

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Ayurvedic herbal supplements
• Ayurvedic oral care
• Natural wellness products
• Ayurvedic consultations
• Herbal personal care

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of Ayurvedic supplements, oral care, personal care, and natural foods through srisritattvausa.com. One-time purchase model with per-unit pricing. Free shipping on orders $50+ drives basket size.
2. Ayurvedic Consultations: Paid 1-on-1 online and in-person Ayurvedic consultations offered as an add-on service, generating consultation fees and driving product cross-sell.
3. Affiliate Program: Third-party affiliates earn commissions for referring customers to the e-commerce store.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sri Sri Tattva manufactures and sells clinically-tested Ayurvedic herbal supplements, oral care products, personal care items, and natural foods (including ghee and herbal health drinks) through a direct-to-consumer e-commerce storefront at srisritattvausa.com. The company complements its product portfolio with 1-on-1 online and in-person Ayurvedic consultation services that drive personalized product recommendations.

Product overview

Sri Sri Tattva is an Ayurvedic wellness brand offering a comprehensive portfolio of clinically-tested herbal supplements, oral care products, personal care items, natural foods, and wellness consultations. The product line centers on immunity support (NAOQ19, Chyawanprash, Shakti Drops, Amla, Amruth/Giloy), digestive health (Triphala, Harithaki, Devavati Plus, Liv On), stress relief and sleep (Deep-SLP, Ashwagandha), cognitive function (Brahmi), and general wellness through superfoods (Golden Monkey Ghee, Pure Ghee, Moringa, Turmeric Plus). The brand's oral care line features Sudanta Toothpaste and Sudanta Charcoal Toothpaste, while personal care includes face care, hair care, and skin care collections. Sri Sri Tattva also offers personalized 1-on-1 Ayurvedic consultations as a service offering. The company positions its products as non-GMO, paraben-free, clinically tested, and cruelty-free, with an emphasis on traditional Ayurvedic formulations adapted for modern wellness needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep-SLP - Sleep Well Herbal supplement providing natural support for restful sleep, featuring Ayurvedic herbs formulated for relaxation and sleep quality. Targeted at adults seeking natural sleep aids.
• Premium Chyawanprash - Herbal Jam Traditional Ayurvedic herbal jam containing 40+ herbs, designed as an immunity booster and daily wellness supplement for general consumers.
• NAOQ19 - Immunity Support Proprietary complete daily defense herbal supplement providing immunity support through clinically-tested Ayurvedic herbs for adult wellness consumers.
• Shakti Drops - Immunity Booster Liquid immunity booster drops providing vitality and balance through concentrated Ayurvedic herbal formulation for daily use.
• Ashwagandha - Calming Stress Relief Adaptogenic herb supplement containing Withania somnifera for stress relief, sleep support, and daily balance.
• Amruth (Guduchi/Giloy) - Immunity Support Immunity support supplement containing Guduchi (Giloy), an Ayurvedic herb known for immune-boosting properties.
• Amla - Immunity & Rejuvenation Amla berry supplement providing immunity support, detoxification, and cellular rejuvenation benefits.
• Turmeric Plus (Curcumin + Black Pepper) Bio-optimized turmeric supplement with curcumin and black pepper (Bioperine) for daily relief, movement support, and immune defense.
• Moringa (Sigru) - Cleansing & Restoration Moringa (Sigru) supplement designed for cleansing the body and supporting cellular restoration.
• Triphala - Gut Health & Digestion Traditional Ayurvedic formula combining three fruits for gut health, digestion balance, natural detoxification, and rejuvenation.
• Harithaki - Digestive & Detox Support Single-herb Ayurvedic supplement containing Haritaki for digestive support and natural detoxification.
• Devavati Plus - Immunity & Digestion Multi-herbal Ayurvedic formulation supporting both immunity and digestive system function.
• Liv On - Detoxify & Liver Hepatoprotective herbal supplement designed to support liver detoxification and liver health.
• Omega 3,6,9 Flaxseed Oil Cap Essential fatty acid supplement containing omega-3, omega-6, and omega-9 from flaxseed oil for cardiovascular and overall health.
• CardiStrong Garlic & Coconut Oil Capsules Cardiovascular support supplement combining garlic and coconut oil in capsule form for heart health.
• Brahmi (Bacopa) - Memory & Focus Cognitive support supplement containing Brahmi (Bacopa monnieri) for memory enhancement, mental clarity, calm focus, and brain health.
• Sudanta Toothpaste - Ayurvedic Oral Care SLS-free, fluoride-free, and vegan herbal toothpaste made with naturally sourced, clinically tested Ayurvedic ingredients for daily oral health.
• Sudanta Charcoal Toothpaste - Ayurvedic Oral Care Natural charcoal-based Ayurvedic toothpaste providing deep cleaning and oral health benefits.
• Golden Monkey Ghee (Clarified Butter) Premium organic clarified butter sourced from Ayurvedic principles, serving as an Ayurvedic superfood for modern wellness and daily cooking.
• Pure Ghee - Clarified Butter Pure clarified butter for daily cooking and Ayurvedic dietary practices, sold in 16 oz packaging.
• Ayurveda Consultations Personalized 1-on-1 online Ayurvedic consultation services with Sri Sri Tattva experts, including follow-up consultations and in-person options, designed for consumers seeking personalized wellness guidance.
• Ojasvita Herbal Health Drink Herbal health drink available in Chocolate, Malt, and Golden Spiced Latte variants for daily nutrition and wellness.
• Turmeric Face Pack Ayurvedic turmeric face pack for natural skin care and rejuvenation.
• Face Care Collection Ayurvedic face care product line including Face Wash, Face Scrub, Face Mask, and Face Moisturizer for consumers seeking natural skincare.
• Hair Care Collection (incl. Brahmi Bhringraj Hair Oil) Ayurvedic hair care product line including Brahmi Bhringraj Hair Oil and other herbal formulations for hair health.
• Skin Care Collection Ayurvedic skin care products including the Turmeric Face Pack and other natural skincare solutions for daily personal care.
• Bath & Shower Collection Ayurvedic body care and bath products for holistic personal wellness.

Quantifiable outcome

• Products carry Non-GMO, paraben-free, clinically tested, and cruelty-free certifications as displayed on product listings
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dabur IndiacoreStrategic or Co-development Partner · 1 March 2025Dabur India and Sri Sri Tattva announced a strategic partnership in March 2025 to co-develop and distribute Ayurvedic wellness products in select international markets. This partnership combines Sri Sri Tattva's Ayurvedic formulations with Dabur's established global distribution infrastructure, positioning both brands to capture growing international demand for natural wellness products.
• Carlton Wellness Group (EBG Group)minorStrategic or Co-development PartnerCarlton Wellness Group, under EBG Group, launched India's first global wellness resort residences in Ongole, Andhra Pradesh, featuring 40 ultra-premium villas integrating marine-inspired design with Ayurveda, Panchakarma, and holistic therapies in collaboration with Sri Sri Tattva and Sri Sri Ravi Shankar. The initiative targets high-net-worth investors and residents seeking luxury wellness living.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dabur India: India's largest Ayurvedic and natural healthcare company, with extensive herbal supplements, personal care, and foods portfolio. Both a direct competitor across Sri Sri Tattva's product categories and a strategic partner for international distribution.
• Patanjali Ayurved: Mass-market Ayurvedic FMCG giant offering herbal supplements, personal care, oral care, and natural foods across India. Direct competitor across nearly every Sri Sri Tattva product line, with substantially larger scale.
• Himalaya Wellness: Herbal healthcare and personal care company with global presence across supplements, oral care (dental cream), and skin/hair care. Direct competitor in both India and international markets, with stronger pharmaceutical retail penetration.
• Baidyanath: Heritage Ayurvedic brand offering classical formulations (Chyawanprash, Triphala, Ashwagandha) plus modern supplements. Direct competitor in herbal supplements and Ayurvedic OTC categories.
• Zandu Pharmaceuticals (Emami): Ayurvedic wellness brand owned by Emami, covering pain management, immunity, digestion, and personal care. Direct competitor in herbal OTC and Ayurvedic consumer health products.
• Banyan Botanicals: US-based Ayurvedic herbs and wellness company offering supplements, oils, and personal care with strong practitioner and consultation ecosystem. Closest like-for-like US peer to Sri Sri Tattva's e-commerce plus consultation model.
• Kerala Ayurveda: Ayurvedic wellness company offering classical herbal supplements, oils, and Panchakarma-based wellness services with US retail and clinic presence. Direct competitor in Ayurvedic herbs and integrative wellness.
• Vicco Laboratories: Ayurvedic personal care company best known for Vicco Turmeric cream and Vajradanti toothpaste. Direct competitor in Ayurvedic oral care and skin care categories.
• Hamdard Laboratories: Herbal/Unani wellness company offering Rooh Afza, traditional formulations, and natural health products. Direct competitor in traditional Indian herbal supplements and wellness categories.
• Organic India: Certified organic Ayurvedic herbal supplements and wellness teas company with global distribution including the US. Direct competitor in Tulsi-based and adaptogenic herbal supplements with similar clean-label positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SriSriTattva

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sri Sri Tattva