What Banyan Trading does

Banyan Trading operates as Banyan Botanicals, a Certified B Corporation founded in 1996 and headquartered in Albuquerque, New Mexico, that sells certified-organic Ayurvedic herbs, supplements, oils, balms, teas, and lifestyle products directly to consumers. The company operates a vertically integrated model spanning a certified-organic Banyan Farm in Southern Oregon (regenerative and sustainable growing practices), traditional small-batch herbal oil production where raw herbs are simmered into carrier oils over several days, and a multi-channel distribution footprint consisting of an owned DTC storefront, a B2B wholesale portal, and limited international reach via iHerb. The product portfolio is broad and SKU-intensive — herbal tablets, dosha-specific massage oils (Vata, Pitta, Kapha), carrier oils, bulk herbs, superfoods, teas, liquid extracts, balms, nasya oils, seed bundles, and a premium sub-brand called Sidha Soma Supreme co-developed with Ayurvedic Physician Vasant Lad — supported by educational content, a dosha quiz, and the Living Ayurveda Internship.

The business is a textbook product-led DTC wellness brand. Revenue is generated primarily through direct e-commerce one-time purchases, a Subscribe & Save program offering 15% off recurring AutoShip orders, curated bundles at 10% off driving higher AOV, and a wholesale channel for Ayurvedic practitioners and retailers. Pricing spans roughly $10–$190 per SKU; free shipping kicks in over $60; a 90-day satisfaction guarantee reduces trial friction; and HSA/FSA payment via Truemed expands the addressable buyer pool. Customers are predominantly health-conscious individual consumers seeking natural solutions for sleep, digestion, stress, immunity, women's health, and active lifestyles, with a secondary B2B segment of certified Ayurvedic practitioners. The company carries four high-credibility certifications (USDA Organic, Non-GMO Project Verified, Fair for Life fair trade, B Corp) and is featured in Yoga Journal, Real Simple, Healthline, and Bon Appetit. The company is privately held with no disclosed funding rounds, no parent company, and operates with 11–50 employees.

Name

Banyan Trading

Legal name

Banyan Botanicals

Website

https://banyanbotanicals.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Banyan Botanicals is a Certified B Corporation founded in 1996 in Albuquerque, NM that sells certified-organic Ayurvedic herbs, supplements, oils, and teas direct-to-consumer via its own e-commerce store, a wholesale portal, and iHerb, serving health-conscious individuals and Ayurvedic practitioners.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Ayurvedic herbal supplements
• Herbal massage oils
• Organic wellness products
• Bulk Ayurvedic herbs
• Dosha balancing products

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from direct-to-consumer online sales of Ayurvedic herbs, supplements, oils, and wellness products through banyanbotanicals.com.
2. Subscription/AutoShip Program: Recurring revenue through Subscribe & Save program offering 15% discount on automatic recurring orders. Customers choose order frequency and can pause, modify, or cancel anytime.
3. Bundle Sales: Curated health bundles and gift sets sold at 10% discount compared to individual products, driving higher average order value through product combinations.
4. Wholesale Distribution: B2B wholesale channel through dedicated wholesale portal for retailers, practitioners, and business customers to purchase products in bulk.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Banyan Trading (dba Banyan Botanicals) sells certified organic Ayurvedic wellness products including herbal tablets, massage oils, carrier oils, bulk herbs and spices, superfoods, teas, liquid extracts, herbal balms, nasya oils, and curated health bundles. Products are sold direct-to-consumer through banyanbotanicals.com with a Subscribe & Save subscription program, and to practitioners and retailers through a dedicated wholesale portal. The company also operates Banyan Farm, a certified organic farm in Southern Oregon that grows Ayurvedic and Western herbs.

Product overview

Banyan Botanicals is an Ayurvedic products company offering a comprehensive portfolio of organic, sustainably sourced, and fairly traded wellness products. Their offering is organized across multiple product categories: herbal tablets (including Triphala, Ashwagandha, Shilajit, and dosha-specific formulations), massage oils (Vata, Pitta, Kapha, Daily Massage, Mahanarayan, and specialty oils), carrier oils (Sesame, Coconut, Castor, Sunflower), bulk herbs and spices (over 50 varieties including Turmeric, Ashwagandha, Gotu Kola, and traditional Ayurvedic formulas), superfoods and boosts (herbal honeys, adaptogen blends, Moringa), teas and drink mixes (CCF Tea, Masala Chai, Tulsi teas, Golden Milk, herbal lattes), liquid extracts (convenient alcohol-based herbal tinctures), topical balms (Joint, Muscle, Skin, Breathe Free), nasal oils (Nasya Oil, Super Nasya Oil), and seeds for home gardening (Tulsi, herbs, vegetables). They also offer a premium sub-brand called Sidha Soma Supreme, developed by Ayurvedic Physician Vasant Lad, featuring more concentrated herbal oils, medicated ghees, and vibrational plant essences. Additionally, they provide curated health bundles combining complementary products for specific wellness goals. All products are certified organic and certified fair trade, with the company holding B Corp certification.

Differentiator

Problem solved

Functional benefit

Brands

• Sidha Soma Supreme: A professionally formulated line of Ayurvedic products developed by renowned Ayurvedic Physician Vasant Lad, including herbal oils, ghees, plant essences, and superfoods.

Products and services

• Herbal Tablets (Triphala, Ashwagandha, Haritaki, Turmeric, Shilajit, Shatavari, and dosha-specific blends) Standardized herbal tablets and capsules formulated for specific wellness goals including digestive health (Triphala), adaptogenic stress and sleep support (Ashwagandha, I Sleep Soundly), joint comfort (Joint Support), cognitive function (Mental Clarity, Bacopa), and dosha balancing (Healthy Vata, Healthy Pitta). Sold to individual consumers via banyanbotanicals.com and to practitioners via wholesale.
• Herbal Massage Oils (Daily Massage, Mahanarayan, Vata, Pitta, Kapha, Sleep Easy, Ear Oil, Bhringaraj, Brahmi, Shirodhara) Therapeutic herbal oils prepared by simmering raw herbs into carrier oils over several days, formulated for full-body massage, joint and muscle comfort, sleep support, dosha balancing, and traditional Ayurvedic therapies such as Shirodhara and Nasya.
• Carrier Oils (Sesame, Refined Sesame, Coconut, Castor, Sunflower) Pure, cold-pressed, and refined Ayurvedic carrier oils used as standalone moisturizing oils or as bases for herbal oil preparations.
• Bulk Herbs, Powders and Spices (Triphala, Ashwagandha, Turmeric, Guduchi, Shankhapushpi, Bacopa, Neem, Moringa, Dashamula, Manjistha, Gotu Kola, Arjuna, Licorice, Ginger, Cinnamon, Cardamom, Pippali, Punarnava, Guggulu, Amla, Shatavari, Haritaki, Bibhitaki) Certified organic bulk herbs, traditional Ayurvedic formulas, and culinary spices sold as loose powders and whole herbs for use in cooking, cleansing, and home Ayurvedic preparations.
• Sidha Soma Supreme Line (Ashwagandha Oil+, Bakuchi Oil+, Dashamula Oil+, Maha Ganesh Oil+, Nirgundi Oil+, Neem Oil+, Bhringaraj Oil+, Liver Detox Ghee, Triphala Ghee, Brain Boost Ghee, Immune Defense Ghee, Vital Nourish Ghee, Vital Strength Ghee, Plant Essence Collection) Premium Ayurvedic product line developed with Ayurvedic Physician Vasant Lad, including concentrated herbal oils, medicinal ghees infused with herbs, and vibrational plant essences for targeted wellness support.
• Teas and Drink Mixes (Masala Chai, Detox Digest Tea, Joyful Heart Tea, Mellow Mind Tea, Tulsi Echinacea Tea, Ritual Tulsi Tea Box, Turmeric Milk Mix, Ashwagandha Latte Mix, Bitter & Bold, CCF Tea, Tulsi Honey varieties) Loose-leaf herbal teas and instant drink mixes formulated for digestion, immunity, mood, sleep, energy, and ceremonial use.
• Liquid Extracts (Triphala, Ashwagandha, Easy Digest, Lung Revive, Focus, I Travel Well, Immune Strong, 7-Herb Energy) Fast-acting liquid herbal tinctures providing adaptogenic, digestive, cognitive, respiratory, immune, and energy support in dropper form.
• Herbal Balms (Joint Balm, Soothing Skin Balm, Trim Balm, Breast Care Balm, Muscle Balm, Breathe Free Balm) Topical herbal salves and balms formulated for joint comfort, skin soothing, muscle relief, breast care, circulation, and clear breathing.
• Nasya Oils (Nasya Oil, Super Nasya Oil, Nasya Oil Bundle) Herbal nasal oil drops used in traditional Ayurvedic nasya practice to support clear breathing, sinus health, and mental clarity.
• Superfoods and Boosts (Elderberry Honey, Turmeric Honey, Chyavanprash, Shakti Prana, Happy Tummy, Moringa Powder) Functional superfoods, herbal honeys, traditional Ayurvedic jams, and adaptogen blends marketed for energy, immunity, and overall vitality.
• Health Bundles and Gift Sets (Joint Comfort Bundle, Deep Sleep Bundle, Oral Health Bundle, Cleanse Bundle, Vegan Cleanse Bundle, Vata/Pitta/Kapha Balancing Bundles, Daily Routine Bundle, Women's Self-Care Bundle, Men's Vitality Bundle, Travel Essentials, Peak Performance, Deluxe Ayurvedic Drinks, Golden Ghee, Ayurveda Enthusiast, Weight Management, Radiant Skin, Respiratory Immune Support, Peaceful Mood, Hair Gloss & Growth, Glowing Face and Body) Pre-curated multi-product bundles combining complementary Ayurvedic items for specific wellness goals (sleep, joint comfort, cleansing, dosha balancing, weight management, hair, skin) and as gift sets, offered at a 10% discount versus individual product pricing.
• Seeds (Herb Seed Bundle, Tulsi Seed Bundle, Vegetable Seed Bundle) Certified organic seed bundles for home cultivation of Ayurvedic herbs (including tulsi), Western culinary herbs, and heirloom vegetables.
• Cooking Ingredients (Kitchari Spice Mix, Kitchari Kit, Organic Ghee, Turmeric Ghee, Yellow Mung Dal) Cooking staples and meal kits supporting Ayurvedic dietary practices, including kitchari spice mix and kit, organic grass-fed ghee (plain and turmeric-infused), and organic mung dal.
• Peak Desire Tablets (for Her and for Him) Herbal tablet formulations launched in 2024 to support sexual wellness for women and men, including healthy desire, satisfaction, stamina, and performance.
• Hair Serum Oil-based scalp and hair serum launched in 2024 to support nourished scalp and healthy hair growth.
• Psyllium Husk Natural prebiotic fiber supplement launched in 2024 to support healthy digestion and regularity.
• B2B Wholesale Program Dedicated B2B wholesale channel through wholesale.banyanbotanicals.com where practitioners, retailers, and business customers can purchase Banyan's organic Ayurvedic product line in bulk for resale or professional dispensing.

Quantifiable outcome

• 90-day satisfaction guarantee on all products
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• TruemedcoreGTM or Marketing PartnerTruemed is a payment integration partner that enables Banyan customers to purchase products using HSA/FSA funds. Through this partnership, customers can use pre-tax dollars to buy qualifying wellness products, saving approximately 30% on average. The partnership includes a health assessment review by licensed providers and issuance of Letters of Medical Necessity for eligible purchases.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Organic India: Organic India is a comparable USDA-organic Ayurvedic herbal supplements and teas brand with a similar mission-aligned positioning and global fair-trade sourcing. Closest direct analog to Banyan Botanicals in product mix, values-based marketing, and DTC-plus-retail distribution.
• Gaia Herbs: Gaia Herbs is a Certified B Corporation herbal supplements brand offering single-herb extracts, tinctures, and capsules at similar premium price points. Comparable in mission-driven brand narrative, DTC strength, and herbal supplement focus, with overlapping customer base.
• Maharishi Ayurveda: Maharishi Ayurveda produces traditional Ayurvedic herbal supplements and oils rooted in Vedic principles with practitioner endorsements. Closely comparable to Banyan's authentic-Ayurveda positioning, dosha-centric product framing, and physician partnership model.
• Herb Pharm: Herb Pharm is a US-based herbal extracts and supplements company similar in size, with comparable organic/sustainably sourced positioning and a broad liquid-extract plus supplement catalog that overlaps Banyan's tablets, extracts, and oils.

Broad incumbents

• Himalaya Wellness: Himalaya Wellness is the largest global Ayurvedic CPG brand with 90+ years of history spanning herbal supplements, personal care, oral care, and pharma. Overlaps with Banyan in Ayurvedic herbs and tablets but operates at much greater scale and across many more categories.
• Traditional Medicinals: Traditional Medicinals is a mission-driven herbal teas company with a comparable ethically-sourced, herbal-wellness narrative and similar product overlap (CCF, Tulsi, Turmeric, Masala Chai teas). Larger scale, channel breadth, and herbal-tincture adjacency make it a relevant broad incumbent peer.
• Nature's Way: Nature's Way is a top US herbal supplements brand with deep mass-market retail distribution across ashwagandha, turmeric, and Triphala. Relevant as the dominant broad incumbent that Banyan's DTC herbal SKUs compete against for consumer mindshare.
• Standard Process: Standard Process is a practitioner-channel whole-food supplements company with broad wellness positioning and similar vertically integrated farm sourcing. Comparable governance and quality-led story, though weighted to practitioner distribution rather than DTC.
• Pure Encapsulations: Pure Encapsulations (Nestlé Health Science) is a premium practitioner-grade supplements brand with strong brand affinity among integrative health consumers. Comparable premium pricing and practitioner-recognition moat, though much larger and broader in formula scope.

Emerging players

• WishGarden Herbs: WishGarden Herbs is a smaller US herbal company focused on liquid extracts and herbal formulas for women's and family wellness. Smaller and more niche than Banyan, but the direct-to-consumer herbal extract plus women's-health product overlap makes it a relevant emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BanyanBotanicals
• Facebookfacebook.com/pages/Banyan-Botanicals/164493520229504?ref=hl
• Instagraminstagram.com/banyanbotanicals
• TikToktiktok.com/@banyanbotanicals
• Xx.com/banyanherbs
• LinkedInlinkedin.com/company/banyan-botanicals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banyan Trading