Tropical Seas Inc
Tropical Seas, Inc. is a family-owned Florida manufacturer that formulates and sells reef-safe, mineral-based sun, skin, hair, pet, and foot care products under the Land Shark brand and 12 sub-brands directly to consumers through its own e-commerce site.
- Company typePrivate
- Founded1988
- HeadquartersOrmond Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tropical Seas Inc does
Tropical Seas, Inc. is a privately held, family-owned personal care company headquartered in Ormond Beach, Florida, that manufactures and sells reef-safe, mineral-based sun and skin care products under its primary Land Shark brand and a portfolio of registered sub-brands including Reef Babies (baby sunscreens), Gnarly Head (water-active hair care), Burn Cooler (sunburn relief), Eternal Summer (after-sun), Zinky (nose coat), Ear Armor (water-repelling ear spray), Sting Cooler, Itzazu (color-changing hand soap), PotCake (pet shampoo), Cur-A-Ped (foot care), and Expedition BackCountry (outdoor/citronella). The company formulates with non-nano zinc oxide and titanium dioxide for broad-spectrum UVA-UVB protection, deploys Bag-on-Valve continuous-spray technology to avoid chemical propellants, and emphasizes oxybenzone-free, microplastic-free, and pediatrician-tested attributes. Manufacturing occurs at an FDA-licensed facility in Daytona Beach, Florida, with in-house batch-level quality testing.
The business operates a direct-to-consumer e-commerce model through tropicalseas.com plus phone ordering, offering roughly 93 SKUs at price points from $0.99 (hand soap) to $35.20 (Hawaiian Browning Body Butter), with most sunscreens priced $9.99-$15.98 and free shipping on orders over $38 within the continental United States; international shipping is available with live quotes except to the UK. Customer segments are horizontal and persona-based: water-sports enthusiasts (primary), parents of young children, pet owners, and foot-care consumers, with no disclosed wholesale, retail, or B2B distribution. The company employs 1-10 people, has no parent, no disclosed institutional investors, and no funding rounds on record. Strategic posture is brand and product-line extension within a niche, owner-operated CPG footprint rather than venture-backed scaling.
Tropical Seas Inc firmographics
Firmographics- Name
- Tropical Seas Inc
- Legal name
- Tropical Seas, Inc.
- Website
- https://tropicalseas.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tropical Seas, Inc. is a family-owned Florida manufacturer that formulates and sells reef-safe, mineral-based sun, skin, hair, pet, and foot care products under the Land Shark brand and 12 sub-brands directly to consumers through its own e-commerce site.
- Ownership category
- akta.pro rank
Tropical Seas Inc industry classification
Industry- Product category
- Sun Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)
- akta.pro secondary industries
- Sunscreen (Body) (CRABAHAB), Sunscreen (Face) (CRABAHAA), Kids & Baby Sun Protection (CRABAHAE), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Sun Care & After-Sun (Non-color) (CRADANAH)
Keywords
Where Tropical Seas Inc is headquartered
LocationHeadquarters
- HQ city
- Ormond Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tropical Seas Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Product Sales: One-time purchase model for sunscreens, skin care, hair care, pet products, and specialty items sold directly to consumers through e-commerce and phone orders. Products include Land Shark sunscreen lines, Reef Babies baby sunscreen, burn coolers, tan extenders, and personal care products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard consumer pricing for sun and skin care products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tropical Seas Inc product offering
Product offeringCore offering
Tropical Seas Inc manufactures and sells reef-safe, biodegradable sun care and personal care products under multiple sub-brands led by Land Shark. The portfolio spans mineral and chemical sunscreens (sprays and lotions, SPF 15-50), tanning products, after-sun aloe, sunburn relief, hair care, lip balms, ear protection, sting relief, foot care, hand soaps, and pet shampoos. All products are produced at an FDA-licensed facility in Daytona Beach, Florida, with strict in-house batch testing.
Product overview
Tropical Seas Inc is a family-owned personal care products company established in 1988, offering a diversified portfolio of sun and skin care products centered around the LAND SHARK® brand. The core offering includes sunscreens (continuous sprays and lotions in SPF 15-50) and mineral-based sunscreens for face and body, complemented by specialized sub-brands including REEF BABIES® for babies, GNARLY HEAD® for hair care, and Expedition BackCountry® for outdoor enthusiasts. The product ecosystem extends to complementary categories including BURN COOLER® for sunburn relief, ETERNAL SUMMER® for after-sun moisturization, tanning products, lip balms, and specialty items such as ear care (Ear Armor™), sting relief (Sting Cooler®), mask defoggers, and pet care (PotCake® shampoo). The company emphasizes reef-safe, oxybenzone-free formulations and manufactures in an FDA-licensed Florida facility. Distribution is primarily direct-to-consumer via their e-commerce platform with free shipping on orders over $38.
Differentiator
Problem solved
Functional benefit
Brands
- Land Shark: Main sunscreen and sun care brand offering continuous sprays, lotions, mineral sunscreens, tanning products, lip balms, and specialty products.
- Reef Babies
- Gnarly Head
- Burn Cooler
- Eternal Summer
- Itzazu
- PotCake
- Cur-A-Ped
- Zinky
- Ear Armor
- Sting Cooler
- Expedition BackCountry
Products and services
- Land Shark Sunscreens Primary sunscreen brand offering continuous spray and lotion formulations in SPF 15-50, providing broad-spectrum UVA/UVB protection with 80-minute water resistance. Uses Bag on Valve technology (no chemical propellants) and is oxybenzone-free. Targeted at general consumers for beach and water activity sun protection.
- Land Shark Mineral Sunscreens
Companies that use Tropical Seas Inc
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Tropical Seas Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tropical Seas Inc partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tropical Seas Inc competitors and assessment
Company assessmentDirect peers
- Stream2Sea: Stream2Sea is a direct competitor to Tropical Seas' Land Shark line, producing reef-safe, biodegradable mineral sunscreens with a similar water-sports/outdoor enthusiast positioning and DTC-first go-to-market.
- Badger Balm: Badger Balm manufactures reef-safe/mineral zinc-oxide sunscreens with strong natural-ingredient positioning, comparable to Tropical Seas' mineral sunscreen line, serving overlapping health-conscious and outdoor consumers.
- Thinksport: Thinksport produces reef-safe mineral sunscreens targeted at active/family users with hypoallergenic and baby-safe lines that directly overlap with Tropical Seas' Reef Babies SPF offerings.
- All Good Products: All Good (formerly All Good Sunscreen) makes reef-safe, mineral-based sunscreen and skincare products with a comparable ethical-sourcing and eco-conscious brand narrative to Tropical Seas.
- Sun Bum: Sun Bum is a beach-lifestyle sunscreen and sun-care brand built on a similar sun-and-surf identity, comparable to Tropical Seas' Land Shark brand positioning, though at significantly larger scale with broader retail distribution.
- Raw Elements: Raw Elements is a niche reef-safe, natural mineral sunscreen brand with overlapping product attributes (non-nano zinc, water resistance) and a similar DTC-led business model targeting outdoor/water-sports consumers.
Emerging players
- Reef Repair: Reef Repair is a smaller reef-safe sunscreen brand focusing on the same eco-conscious marine-protection consumer segment, positioned as a niche emerging player comparable to Tropical Seas in scale and ethos.
Broad incumbents
- Coppertone (Beiersdorf): Coppertone is a mass-market broad-incumbent sunscreen brand owned by Beiersdorf, offering overlapping broad-spectrum SPF protection including reef-safe lines, competing with Tropical Seas across price tiers and channels.
- Banana Boat (Edgewell Personal Care): Banana Boat is a leading broad-incumbent sunscreen brand owned by Edgewell, competing directly with Tropical Seas in spray and lotion SPF formats, including newer reef-friendly SKUs that pressure Tropical Seas' positioning.
- Australian Gold: Australian Gold is an established broad-incumbent sun-care brand spanning sunscreens, tanning oils, and after-sun products — a portfolio that overlaps Tropical Seas' Land Shark tanning and Eternal Summer tan-extender lines at much larger scale.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tropical Seas Inc social profiles
Digital presenceTropical Seas Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tropical Seas Inc leadership team
Management profileNumber of profiles
Profiles1 record
Tropical Seas Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tropical Seas Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tropical Seas Inc
What does Tropical Seas Inc do?
Tropical Seas Inc manufactures and sells reef-safe, biodegradable sun care and personal care products under multiple sub-brands led by Land Shark. The portfolio spans mineral and chemical sunscreens (sprays and lotions, SPF 15-50), tanning products, after-sun aloe, sunburn relief, hair care, lip balms, ear protection, sting relief, foot care, hand soaps, and pet shampoos. All products are produced at an FDA-licensed facility in Daytona Beach, Florida, with strict in-house batch testing.
Is Tropical Seas Inc a public or private company?
Tropical Seas Inc is a private company. It is classified as family owned and is currently operating.
When was Tropical Seas Inc founded?
Tropical Seas Inc was founded in 1988. It employs 1 to 10 people.
Where is Tropical Seas Inc based?
Tropical Seas Inc is headquartered in Ormond Beach, United States, in the North America region.
How does Tropical Seas Inc make money?
One revenue line is on record: consumer Product Sales.
Who are Tropical Seas Inc's main competitors?
Direct peers on record are Stream2Sea, Badger Balm, Thinksport, All Good Products, Sun Bum and Raw Elements. Reef Repair is listed as an emerging player. Broad incumbents are Coppertone (Beiersdorf), Banana Boat (Edgewell Personal Care) and Australian Gold.
Does Tropical Seas Inc have an API?
No public API is recorded for Tropical Seas Inc.
What industry is Tropical Seas Inc in?
Tropical Seas Inc's product category is Sun Care Products. Its primary akta.pro industry code is CRABAHAN, Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure), with a secondary code of CRABAHAB, Sunscreen (Body). Its NAICS code is 32561 and its SIC code is 2840.