Laline International

What Laline International does

Laline International is an Israeli cosmetics and personal care company founded in 1999 and headquartered in Lod, Israel. It designs, manufactures, and retails bath and body care products, fragrances, and home ambiance items including scented candles and home fragrances, operating across 13 named scent families and offering sub-brands such as Shea & Kukui, Mineral, Mr. Laline (men's), Girls (teen), Animals, and Sport to segment customers by demographic and use case.

The company's go-to-market combines proprietary physical retail stores across Israel with a direct-to-consumer e-commerce storefront at laline.co.il built on Shopify, supplemented by wholesale distribution. Its product range spans bath and body, fragrance, men's grooming, and gift sets, with items priced between 14 and 148 ILS and recent additions such as a Vegan Collagen + Vitamin C line signaling movement into functional beauty. Payments are accepted via Bit, PayPal, and credit cards, with a 4-installment plan available.

Laline's commercial model is built around high-frequency, low-ticket consumer purchases, reinforced by the Dream Card loyalty program (10 points per shekel) and multi-channel marketing across Instagram, Facebook, WhatsApp, and email. Promotional activity includes tiered gift sets and discount campaigns. The company remains privately held, has 1,001-5,000 employees, and has not disclosed revenue; its only known institutional funding event is an undisclosed round from Poalim Equity in 2006. Operations appear concentrated in Israel with no confirmed international retail or wholesale presence in the available data.

Name

Laline International

Legal name

Laline

Website

https://laline.co.il

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Laline International is an Israeli cosmetics and personal care brand founded in 1999, selling bath, body care, fragrances, and home ambiance products through its own retail stores and DTC e-commerce platform in Israel, with sub-brands targeting men, teens, and other consumer segments.

Ownership category

akta.pro rank

Product category

Personal Care & Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Personal care products
• Bath and body care
• Cosmetics and fragrances
• Home fragrance diffusers
• Skincare and body creams

Headquarters

HQ city

Lod

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: Laline generates revenue through one-time purchase of cosmetic and personal care products including body creams, shower gels, facial care, fragrances, home ambiance products (diffusers, candles), bath products, and accessories. Products are sold at various price points from entry-level to premium gift sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Laline designs, manufactures, and markets bath, body care, and lifestyle products including body creams, hand creams, shower gels, body scrubs, body oils, facial cleansers, lip care, moisturizers, fragrances, and home ambiance products (scented candles, electric and reed diffusers). The company sells through its own e-commerce platform and physical retail stores across Israel.

Product overview

Laline International is an Israeli cosmetics and body care brand offering a comprehensive portfolio of personal care and home fragrance products. The core offerings include body care products (body creams, hand creams, shower gels, body scrubs, body oils, body mists), facial care products (cleansers, lip care, moisturizers, face masks), and an extensive fragrance collection with multiple scent families (Shea & Kukui, Mineral, Vanilla Pink Pepper, Olive & Babassu, Vegan Collagen + Vitamin C, Warm Vanilla, Ocean, Frozen Pear, Cherry Blossom, Violet Amber, Peony Gardenia). The brand also offers home ambiance products including electric and reed diffusers, scented candles, bathrobes, towels, and bath accessories. Sub-brands include GIRLS for teenagers/young girls and Mr. Laline for men. Products are sold through an e-commerce platform with physical retail stores across Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Shea & Kukui: Body care products featuring shea butter and kukui nut oil
• Mineral
• Vanilla Pink Pepper
• Warm Vanilla
• Vegan Collagen + Vitamin C
• Frozen Pear
• Ocean
• Mr. Laline
• Cherry Blossom
• Girls
• Violet Amber
• Peony Gardenia
• Olive & Babassu
• Skincare

Products and services

• Body Care Line (body creams, hand creams, shower soaps, body scrubs, body oils, body mists)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rituals: Dutch body care and home fragrance brand built around transforming everyday routines into spa-like rituals, with own retail stores and DTC. Highly comparable product mix (body wash, body cream, body scrubs, candles, diffusers, gift sets) and price-tiering to Laline.
• L'Occitane en Provence: French natural-ingredient body, skincare, and home fragrance brand sold through own retail, DTC, and travel retail. Comparable to Laline on botanical ingredient positioning (shea, essential oils), affordable-luxury pricing, and global retail + DTC distribution.
• The Body Shop: Global bath, body, and skincare brand with body washes, body butters, scrubs, fragrances, and a strong values-driven positioning, sold through own retail and DTC. Comparable assortment, gifting culture, and affordable-luxury price points to Laline.
• Molton Brown: British premium bath, body, and home fragrance brand with own retail, hotel amenities distribution, and signature fragrances. Closely comparable to Laline on premium body care, signature fragrance collections, and gifting/amenity positioning.
• Bath & Body Works: US-based specialty retailer of body care, fragrances, scented candles, and home fragrance with a multi-channel DTC + physical store model and a strong gifting/seasonal business. Direct overlap with Laline across body wash, body cream, body mist, candles, and gift-set categories.
• Sabon: Israeli-origin bath, body, and home fragrance brand known for signature scrubs, body creams, candles, and reed diffusers with a spa-luxury positioning. Nearly identical product portfolio and price-tier structure to Laline, with overlapping retail and DTC channels.
• AHAVA Dead Sea Laboratories: Israeli cosmetics brand built around Dead Sea minerals with body care, facial care, and men's lines. Closely comparable to Laline on ingredient story (Dead Sea minerals, botanical extracts), product mix (body creams, scrubs, men's grooming), and Israeli heritage, with global retail and DTC distribution.
• Crabtree & Evelyn: Heritage bath, body, and home fragrance brand built on botanical ingredient stories (shea, lavender, etc.) with body creams, soaps, and gift sets. Historically one of the most direct competitors to Laline in category and positioning; comparable assortment and gifting-heavy merchandising.

Broad incumbents

• Estée Lauder Companies: Global multi-brand beauty conglomerate owning body, skin, and fragrance brands including Jo Malone, Tom Ford, and Origins. Overlaps with Laline in body care and fragrance categories and represents the broader incumbent competitive set for premium positioning.

Regional players

• SeboCalm: Israeli personal care brand with skincare and body care products sold through pharmacies and retail in Israel. Comparable as a regional Israeli competitor with overlapping body care categories, though more pharmacy-anchored than Laline's boutique/spa positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lalineisraelofficial
• Facebookfacebook.com/LalineInternational
• Instagraminstagram.com/lalineisrael
• LinkedInlinkedin.com/company/laline-candles-and-soap-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laline International