What Proof Experiences does

Proof Experiences inc. is a Toronto-based, women-led experiential marketing agency founded in the summer of 2000 that designs and produces brand experiences, corporate conferences, and educational activations for enterprise clients. The firm operates across ten industry verticals — Automotive, Consumer Packaged Goods, Retail, Banking, Real Estate, Associations, Government & Regulated Industry, Pharma, Entertainment, and Technology — with a marquee client roster that includes Dell Technologies, Intuit/QuickBooks, Metro, Mattel (Hot Wheels), Mercedes-Benz, Interac, Moneris, the Ontario Cannabis Store (as experiential AOR), and two Canadian universities. Service revenue is generated through project fees, event retainers, and staffing/sponsorship engagements, with no published rate cards and pricing determined per engagement.

The agency's product surface spans three core service lines — Experiential Marketing, Conference & Events, and the more recent Experiential Education (XED) practice launched in October 2023 — supported by add-on modules for Communications & Digital, Staffing Solutions, and Sponsorships. Underlying the services is an AI-enabled production stack that integrates third-party generative tools (Midjourney, Stable Diffusion, Runway, ChatGPT) with branded AI photobooths, AI video holograms, and event analytics platforms such as Zenus, Premagic, and Sparkit.AI. The firm also operates a sustainability-in-XM practice, evidenced by a public webinar series and dedicated agency content.

Go-to-market is direct and enterprise-led, combining relationship-based selling, competitive RFPs, and ecosystem leverage at flagship third-party venues including Dell Tech World (Las Vegas), Render ATL, Collision, and the 4-Nations Face-Off. The company employs 101-250 staff, is privately held and founder/management-owned (with Mary Beth Denomy as Chair & Founder and Lisa Barrans as President & CEO), and is PIPEDA-compliant. Following the establishment of a US office in Orlando, Florida under Managing Director Jennifer Mason and the November 2025 promotion of Lorne Cooperberg to EVP, Growth and Innovation, the firm is in active US-market expansion mode entering 2026.

Name

Proof Experiences

Legal name

Proof Experiences inc.

Website

https://proofexperiences.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Proof Experiences is a Toronto-based, women-led experiential marketing agency producing brand activations, corporate conferences, and learning experiences for enterprise clients across 10 verticals including automotive, CPG, banking, technology, and government in Canada and the US.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Event management services
• Conference production services
• Sponsorship activation services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing campaigns including event production, brand activations, consumer engagement programs, and experiential sampling. Revenue is generated through project-based fees, retainer agreements, and per-event pricing for B2B and B2C clients.
2. Conference & Events Management: End-to-end conference and corporate event planning including speaker coordination, venue management, hybrid event production, and event technology integration. Billed through project fees and management retainers.
3. Experiential Education: Educational program development and delivery including government initiatives, corporate training, and public awareness campaigns. Funded through project contracts with government and corporate clients.
4. Staffing Solutions: Brand ambassador staffing, event personnel, and promotional staff placement services for experiential campaigns.
5. Sponsorships: Sponsorship strategy, activation, and management services for brands seeking event and experiential sponsorship opportunities.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Proof Experiences is a Toronto-based, women-led experiential marketing agency that designs and executes brand experiences, conferences, consumer activations, experiential education programs, digital communications, and on-site staffing for enterprise clients. The firm operates as a full-service agency covering strategy, creative, production, and post-program measurement, with execution spanning Canada and the United States from offices in Toronto and Chicago.

Product overview

Proof Experiences is a Canadian experiential marketing agency offering an integrated suite of services centered on creating memorable brand experiences. The core offerings include Experiential Marketing (engaging audiences with branded experiences), Conference & Events (curating unique experiences for conferences and meetings), and Experiential Education (XED - transforming complex topics into interactive learning experiences). Supporting these core services are add-on modules for Communications & Digital, Staffing Solutions, and Sponsorships. The agency serves diverse industries including Automotive, Consumer Packaged Goods, Retail, Banking, Real Estate, Associations, Government & Regulated Industry, Pharma, Entertainment, and Technology. Notable clients include Dell Technologies, Metro, Mattel/Hot Wheels, Intuit QuickBooks, Interac, and Ontario Cannabis Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing

Quantifiable outcome

• Growth rates outpacing local industry average
• +2 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Lorne Cooperberg (Internal Promotion)coreOthers · 25 November 2025Lorne Cooperberg promoted to Executive Vice President, Growth and Innovation. His expanded mandate includes facilitating business partnerships, supporting the company's recent US expansion, and leading all marketing initiatives.
• Ontario Cannabis StorecoreGTM or Marketing Partner · 5 August 2025Proof Experiences appointed as Experiential Agency of Record (AOR) for Ontario Cannabis Store. The partnership focuses on helping the brand better connect with Ontarians through experiential marketing initiatives. Kelly Power from Proof collaborated with OCS representatives to develop the experiential strategy.
• ObsidicoreStrategic or Co-development PartnerProof Experiences produced the BNXT 2025 leadership forum alongside Obsidi. BNXT is a leadership forum focused on building a more inclusive tech industry, bringing together VP, SVP, and C-suite leaders to strengthen leadership pipelines through mentorship and connection.
• IntuitcoreGTM or Marketing PartnerProof Experiences partnered with Intuit to design and deliver executive lounge and interactive booth experiences at Render ATL 2025. The partnership brought Intuit's brand, culture, and innovation to life through a video wall, gravity photo booth, and digital Plinko game.
• Intuit QuickBookscoreGTM or Marketing PartnerProof Experiences supported Intuit's activation at the 4-Nations Face-Off to strengthen Intuit's alliance with small business. The agency produces Intuit's Get Connected Conference, a roadshow visiting 3 Canadian cities.
• Dell TechnologiescoreGTM or Marketing PartnerLong-standing client partnership for experiential marketing and event production. Proof Experiences supports Dell Tech World conference and C-Suite engagement initiatives. The agency produced Dell's presence at Collision conference with 'Dream Bigger' themed activation.
• Dell TechnologiescoreGTM or Marketing PartnerProof Experiences produced Dell Tech World 2025 in Las Vegas, supporting Dell's flagship conference with an impressive, highly interactive program designed to engage IT tech professionals and business leaders.
• Render ATLminorGTM or Marketing PartnerProof Experiences activated a sponsorship at Render ATL 2025 tech conference in Atlanta, bringing brand experiences to the event.
• Uniglobe Enterprise Travel Ltd.minorOthersAll travel bookings for Proof Experiences are handled by Uniglobe Enterprise Travel Ltd. (TICO # 1810380), located at 34 Britain Street, Toronto, Ontario. Travel payments are made payable to Uniglobe The Premiere Travel Group.
• The Body Shop North AmericaminorStrategic or Co-development PartnerHilary Lloyd, VP Marketing and CSR at The Body Shop North America, participated as a panelist in Proof Experiences' Sustainability in XM webinar, discussing sustainability best practices in experiential marketing.
• Volvo Cars CanadaminorStrategic or Co-development PartnerAleiza Alerta, Director of Marketing and Communications at Volvo Cars Canada, participated as a panelist in Proof Experiences' Sustainability in XM webinar on sustainable event practices.
• IMI InternationalminorStrategic or Co-development PartnerDan Hunter, Partner at IMI International, participated as a panelist in Proof Experiences' Sustainability in XM webinar, providing industry insights on sustainability in experiential marketing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparks: Sparks is a North American experiential marketing agency specializing in brand experiences, sampling, and event activations. Directly comparable to Proof Experiences in service offering (experiential campaigns, staffing, mobile tours) and target customer base (enterprise brands across CPG, tech, and automotive).
• GMR Marketing: GMR Marketing is a global experiential and sponsorship agency with strong sports, entertainment, and consumer-brand expertise. Directly comparable to Proof in delivering brand experiences and sponsorships for enterprise clients across multiple verticals.
• MKG: MKG is a New York-based experiential marketing and creative agency specializing in brand experiences, events, and storytelling. Directly comparable to Proof in offering brand activations and event production for enterprise clients, with similar size and creative-led positioning.
• The Marketing Arm (TMA): The Marketing Arm is an Omnicom-owned experiential, sponsorship, and shopper marketing agency. Directly comparable to Proof Experiences in delivering brand activations, sponsorships, and event-based campaigns for enterprise clients.
• Mosaic Group: Mosaic Group is an experiential, retail, and shopper marketing agency with multi-vertical expertise. Directly comparable to Proof in delivering brand experiences, retail activations, and field marketing for enterprise brands across consumer verticals.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global experiential brand experience agency and part of IPG. Overlaps with Proof Experiences in experiential campaign design, conferences, and brand activations, but operates as a broad incumbent with significantly larger global footprint and resources.
• George P. Johnson Experience Marketing: GPJ is one of the world's largest experiential marketing agencies, focused on event experiences, trade shows, and brand activations. Directly comparable service mix to Proof Experiences but operates at significantly larger scale with global presence.
• Octagon: Octagon is a global sports marketing and experiential agency that combines sponsorship, brand experience, and talent management. Comparable to Proof's sponsorship and experiential offerings, but operates as a broad incumbent with global scale and deeper sports-marketing specialization.
• Wasserman: Wasserman is a global sports, music, and entertainment marketing agency with significant experiential and brand experience capabilities. Comparable to Proof in delivering brand experiences and sponsorships, particularly in sports and entertainment verticals, but at materially larger scale.

Emerging players

• Strata Studios: Strata Studios is a smaller experiential and event production agency with partial overlap to Proof Experiences in event production and brand activations. A relevant emerging peer given its comparable service offering, though smaller in scale and footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proof-experiences
• Instagraminstagram.com/proofexperiences

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proof Experiences