Umbala

What Umbala does

Umbala is described in firmographic records as a 12-hour self-destructing video messaging application founded in 2014 in Mountain View, California, with a small headcount (11-50 employees) and venture backing from Orbit Ventures and SOSV recorded as a 2015 seed round. The aggregation also contains substantial material describing what appears to be a distinct or rebranded operational entity — 789BET, an online gambling and betting platform operated by M.A.N Entertainment and contactable at a Hanoi address (33-31 Ng. 337 P. Định Công, Thanh Xuân) via a Vietnamese phone line (+84 898 485 789). This entity runs a unified gambling ecosystem spanning real-time sports betting with live wagering, an HD standard online casino (baccarat, blackjack, roulette), slot games with jackpot offerings, 3D fishing games, online lottery, e-sports betting (including League of Legends / Liên Quân), virtual sports, and cockfighting. The platform is delivered through a Vietnamese-language website accessible globally from mobile and desktop, with dedicated iOS and Android apps, self-serve registration, and an affiliate/referral acquisition motion. Security is implemented via SSL 128-bit encryption, deposits and withdrawals are advertised as processed within minutes without fees, and the company holds gaming licenses from the Isle of Man and the Cagayan Economic Zone. Commercial activity is direct-to-consumer, with revenue generated through transaction fees and house-edge margins across a diversified product portfolio, supported by welcome bonuses, periodic cashback, first-deposit bonuses, and a VIP program. Notable inconsistencies between the original Umbala firmographic identity (video messaging, Mountain View) and the operational content (Vietnam-anchored gambling platform) flag a likely data quality issue in the aggregation rather than a verified corporate identity.

Name

Umbala

Legal name

789BET

Website

https://umbala.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Umbala is recorded as a 2014 Mountain View-based self-destructing video messaging app backed by Orbit Ventures and SOSV, while the majority of operational data describes 789BET, a Vietnamese-anchored online gambling and betting platform (sports, casino, slots, e-sports) operated by M.A.N Entertainment under Isle of Man and Cagayan licenses.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online sports betting
• Live casino gaming
• Slot game platform
• E-sports betting
• Online lottery

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Online Gambling/Betting Services: Platform generates revenue through various gambling products including sports betting, casino games, slot games, lottery, and fishing games, with transaction fees and house edge margins

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

789BET (operated by M.A.N Entertainment under the Umbala umbrella) is an online gambling and betting platform that delivers sports betting with real-time live wagering, HD-standard live casino games (baccarat, blackjack, roulette), slot games, 3D fishing games, online lottery, e-sports betting, virtual sports, and cockfighting. The platform supports self-service registration, fast fee-free deposits and withdrawals, and operates 24/7 under gaming licenses from Isle of Man and Cagayan Economic Zone with SSL 128-bit encryption.

Product overview

789BET is an online betting and gaming platform operated by M.A.N Entertainment, offering a unified ecosystem of gambling products including sports betting with live wagering, HD online casino games (baccarat, blackjack, roulette), slot games with jackpot options, 3D fishing games, online lottery, e-sports betting, virtual sports, and cockfighting. The platform features mobile accessibility, SSL 128-bit encryption security, and fast deposit/withdrawal processing.

Differentiator

Problem solved

Functional benefit

Products and services

• 789BET Sports Betting Online sports betting offering competitive odds and real-time live betting across sporting events, including football, with continuously updated match developments. Aimed at individual online sports bettors.
• 789BET Online Casino HD-standard online casino featuring classic games including baccarat, blackjack, and roulette, designed to recreate an authentic casino atmosphere for online gambling users.
• 789BET Slot Games Slot game platform with a diverse game library including jackpot slots and exclusive mini games, offering players opportunities for significant wins.
• 789BET Fishing Games 3D fishing game with vibrant graphics where players can engage in fish hunting for rewards.
• 789BET Online Lottery Online lottery platform offering fast dice games and various lottery betting options.
• 789BET E-Sports Betting E-sports betting platform covering games such as League of Legends (Liên Quân) with odds and match analysis.
• 789BET Virtual Sports Virtual sports betting platform offering simulated sports betting experiences.
• 789BET Cockfighting Cockfighting betting platform including knife-edged cockfighting matches.
• 789BET Mobile App Mobile application for iOS and Android devices enabling players to access the 789BET platform anytime, anywhere.

Quantifiable outcome

• Fast deposit/withdrawal processing in minutes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• M.A.N EntertainmentcoreStrategic or Co-development PartnerInternational entertainment group that manages and operates the 789BET platform, providing strategic direction and operational oversight for the online gambling ecosystem

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 1xBet: 1xBet is a multi-product iGaming operator combining sportsbook, casino, slots, and live dealer offerings with international licensing and affiliate-driven acquisition. It is highly comparable to 789BET given its similar product breadth, Curacao-rooted regulatory footprint, and emphasis on emerging-market player acquisition.
• 22Bet: 22Bet operates a sportsbook, casino, and live-dealer vertical with multi-jurisdictional licensing and emerging-market positioning. Its product mix, brand maturity, and growth profile closely track 789BET's.
• Pinnacle: Pinnacle is a sportsbook-focused operator known for sharp odds, low margins, and high-volume betting. It directly overlaps with 789BET's sportsbook product line and represents a comparable value proposition for serious bettors.
• SBOBet: SBOBet is an Asia-focused online sportsbook with strong presence in东南亚 markets, including Vietnam-adjacent geographies. It directly competes with 789BET for the same Vietnamese-language, Asian-region bettor segment.
• Betcris: Betcris is a multi-jurisdictional sportsbook operator with strong Latin American presence and growing international footprint. It competes at the same scale tier as 789BET and shares a multi-license, multi-product strategy.
• Melbet: Melbet is a multi-product gambling operator combining sportsbook, casino, and live dealer with affiliate-driven customer acquisition. It directly parallels 789BET in operating model, product breadth, and emerging-market focus.

Broad incumbents

• Bet365: Bet365 is the global benchmark for online sportsbook and casino operations, with a deep in-play product and proprietary technology stack. While far larger and more mature, it anchors the same product category (online sportsbook + casino) that 789BET competes in.
• Betway: Betway is a multi-vertical online gambling operator with global licensing and sponsorship-driven brand awareness. It is a comparable counterpart to 789BET within the broader sportsbook-plus-casino category.

Regional players

• M88: M88 is a Southeast Asia-focused iGaming operator with sportsbook, casino, and slots verticals. It targets the same Vietnamese and regional player pool that 789BET addresses, making it a strong geographic peer.
• Fun88: Fun88 is an Asia-headquartered sportsbook and casino operator with established brand recognition in Vietnam and Indonesia. It operates with a similar product breadth and player-acquisition playbook as 789BET.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umbalatv
• Facebookfacebook.com/umbalatv
• LinkedInlinkedin.com/company/umbala-labs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbala