Work Truck Direct

What Work Truck Direct does

Work Truck Direct Inc. is a privately held specialty commercial vehicle dealership headquartered in Bend, Oregon, with additional offices in Portland, Oregon and Monroe, Washington. The company sources, configures, and delivers step vans, cutaway vans, straight trucks, cargo vans, and box trucks from chassis manufacturers (Ford, Freightliner, Isuzu, Chevy, Hino, Mercedes, GMC, International, Kenworth) paired with body upfits from Utilimaster, Morgan Olson, Rockport, and Supreme Spartan. Vehicles are not held on-site; instead, the company acts as a dealer-intermediary, ordering customized configurations directly from manufacturers and partner dealers and delivering nationwide across all 50 states.

The company's primary go-to-market is sales-led with dedicated account managers reachable via phone (888-998-6909), website chat, and online credit applications, supplemented by a self-serve website with truck search and custom order forms. Revenue is generated through one-time vehicle sales commissions/markups and through affiliate referrals to AP Equipment Financing (Allegiant Partners), which provides application-only approvals up to $225,000, terms up to 84 months, and 100% financing including tax, DMV, warranties, and delivery. Customer segments are concentrated in independent parcel delivery contractors (FedEx Ground/Home Delivery, Amazon, UPS, OnTrac), with secondary segments in arbor and tree service, sewer and water, and cleaning and restoration. The technology stack is a standard WordPress-based website; there is no proprietary platform, no AI/ML capabilities, and no mobile app. Leadership comprises Ryan Makris (President) and Nick Fong (VP of Marketing, CLFP-certified), with no disclosed venture or private equity backing.

Name

Work Truck Direct

Legal name

Work Truck Direct Inc.

Website

https://worktruckdirect.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Work Truck Direct is a privately held, asset-light specialty commercial vehicle dealership that sources, customizes, and delivers work trucks and delivery vans nationwide to independent contractors serving FedEx, Amazon, arbor, and service fleets.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Commercial truck dealership
• Work truck sales
• Step van dealer
• Commercial vehicle financing
• Delivery truck sales

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Sales: Work Truck Direct earns revenue through the sale of commercial vehicles including step vans, cutaway trucks, cargo vans, and box trucks. They source vehicles from manufacturers and partner dealers, facilitating transactions for customers across the US.
2. Financing Referrals: The company partners with AP Equipment Financing to provide commercial vehicle financing. Revenue is generated through financing arrangements where AP Equipment Financing provides direct funding and arranges financing through other banks and funding sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Work Truck Direct is a specialty commercial vehicle dealership that sources step vans, cutaway vans, straight trucks, cargo vans, and box trucks from chassis and body manufacturers (Ford, Freightliner, Isuzu, Chevy, Hino, Utilimaster, Morgan Olson, Rockport) and sells them to independent contractors and service businesses nationwide. The company facilitates custom orders and pairs vehicle sales with commercial financing programs offered in partnership with AP Equipment Financing.

Product overview

Work Truck Direct is a specialty commercial vehicle dealership offering a portfolio of step vans, cutaway vans, straight trucks, cargo vans, and box trucks. The core product offerings include Ford Transit models, Ford F59 step vans, Freightliner MT-45/MT-55 step van chassis, Isuzu trucks, and Chevy commercial vehicles. These vehicles are available with various body manufacturers including Utilimaster, Morgan Olson, Rockport, and Supreme Spartan. The company also provides commercial vehicle financing programs through AP Equipment Financing and custom truck ordering services. Vehicles are primarily targeted at FedEx contractors, arbor and tree service companies, and sewer/water service businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Work Truck Sales Sale of new and used commercial work trucks including step vans (Freightliner MT-45, MT-55, Ford F59, Isuzu Reach), cutaway vans (Ford Transit 350HD Velocity, Ford Transit T-350 Rockport P-650, Ford E-450, Chevy 3500 4x4 Spartan), straight trucks (Isuzu NPR-HD, Chevy 4500 LCF, Freightliner M2-106, Hino 268A), and cargo vans (Ford Transit T-250 SRW). Vehicles are sourced from chassis and body manufacturers and delivered directly to customers across all 50 states.
• Commercial Vehicle Financing Commercial vehicle financing programs provided in partnership with AP Equipment Financing (Allegiant Partners), offering application-only approvals up to $150,000-$225,000, lease/loan terms up to 84 months, 100% financing including sales tax, DMV fees, warranties, and delivery, and an Equipment Finance Agreement (EFA) used by ~95% of customers with equal monthly payments and terms of 3-7 years.
• Custom Truck Ordering Service Custom order service allowing customers to specify truck type, make, model, size, fuel type, and delivery requirements for new work trucks, with vehicles built to spec by partner body and chassis manufacturers.

Quantifiable outcome

• Can typically fund up to $150,000-$225,000 worth of commercial vehicles with simple credit application
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Morgan OlsoncoreTechnology or IntegrationMorgan Olson is a preferred body manufacturer partner of Work Truck Direct. They manufacture truck bodies including P-700, P-900, P-1000, and P-1200 models used in parcel delivery applications. Work Truck Direct is a preferred WIV (Walk-In Van) dealership for Morgan Olson products.
• FMI EquipmentminorChannel Partner/ Reseller/ DistributorFMI Equipment is an arbor equipment expert and dealer partner for Work Truck Direct. They specialize in equipment for arbor and landscaping businesses including chippers, stump grinders, aerial lifts, chip trucks, bucket trucks, and loaders. FMI Equipment is an authorized dealer for ASV, Avant, CMC Lifts, Fecon, Energreen, Merlo, Leguan, Toro, and more.
• UtilimastercoreTechnology or IntegrationUtilimaster is a major body manufacturer partner providing customized delivery vehicle bodies. Work Truck Direct sources Ford Transit cutaway chassis with Utilimaster Velocity and other Utilimaster upfits for parcel delivery contractors.
• RockportcoreTechnology or IntegrationRockport is a body manufacturer partner providing delivery vehicle upfits including Rockport cutaway bodies for Ford Transit and other chassis. Work Truck Direct offers Ford Transit T-350 with Rockport Cutaway P-650 among their inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WorkTruckDirect
• Facebookfacebook.com/worktruckdirect
• Instagraminstagram.com/worktruckdirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work Truck Direct