Hello Nature
Hello Nature International Srl is an Italian agro-input company that develops and sells plant biostimulants, organic fertilizers, and enhanced nutrition products based on proprietary Plant Stimulating Peptides and patented microbial strains, distributed through a dealer network across more than 80 countries to farmers and growers.
- Company typePrivate
- Founded1971
- HeadquartersVerona, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hello Nature does
Hello Nature International Srl is an Italian agro-input company specializing in biostimulant products and organic fertilizers for sustainable agriculture. Founded in 1971 and headquartered in Biandrate (province of Novara, Italy), the company operates in more than 80 countries through a dealer/distributor network supplemented by direct enterprise sales, with regional offices including a US headquarters in Anderson, Indiana. Its portfolio spans four biostimulant sub-categories (foliar, fertigation, soil application, seed inoculation) and an enhanced nutrition line (HI-Q foliar integrators, Cerbero Green water-soluble fertilizers, KeyLan biochelated micronutrients, and organic/organo-mineral fertilizers), comprising roughly 40+ commercialized SKUs.
The company's technology backbone rests on three proprietary platforms: Plant Stimulating Peptides (PSP) produced via a proprietary enzymatic hydrolysis process from non-GMO vegetal sources; Biochelation technology for delivering iron and zinc in biochelated form at synthetic-chelate-equivalent stability; and exclusive patented microbial strains (Rhizoglomus irregulare, Funneliformis mossae, Trichoderma Atroviride MUCL45632) developed through an 'In Vivo Technique.' The Lateral Root Promoting Peptide (LRPP) was developed through multi-year R&D collaboration with university partners. Aquamin holds EU regulatory registration as a Non-Microbial Plant Biostimulant under EU FPR 2019/1009.
Revenue is generated primarily through one-time product sales (biostimulants, organic fertilizers, enhanced nutrition, seed inoculants) priced via local dealer quote-based models. The customer base spans agricultural growers, organic farming operations, horticulture, viticulture, arboriculture, and specialty crop segments, with end-users reached almost exclusively through third-party distributors; no named enterprise customers or revenue figures are publicly disclosed. Luca Bonini serves as Chief Executive Officer.
Hello Nature firmographics
Firmographics- Name
- Hello Nature
- Legal name
- Hello Nature International Srl
- Website
- https://hello-nature.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hello Nature International Srl is an Italian agro-input company that develops and sells plant biostimulants, organic fertilizers, and enhanced nutrition products based on proprietary Plant Stimulating Peptides and patented microbial strains, distributed through a dealer network across more than 80 countries to farmers and growers.
- Ownership category
- akta.pro rank
Hello Nature industry classification
Industry- Product category
- Agricultural Biostimulants and Organic Fertilizers
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK)
- akta.pro secondary industries
- Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Seed Inoculants & Biological Seed Enhancers (Rhizobia, Mycorrhizae, PGPR) (AFABAFAJ), Biological Seed Treatments & Inoculants (within Biologicals) (AFABAEAL), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)
Keywords
Where Hello Nature is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Hello Nature business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Biostimulant Products: Sale of proprietary biostimulant products including Trainer, Auxym, CaNOVA, PHOSPHIT-One, Scudo, Aquamin, Atriva, Glyss SP, Quik-link, Vegamin, Soilvibe, and others for application in agriculture, horticulture, viticulture, and specialty crops.
- Organic Fertilizers: Sale of organic and organo-mineral fertilizer products including Cerbero Green NPK fertilizers, KeyLan micronutrient products, Italpollina, Laphrassea, Dix, Duetto, Guanito, Phenix, Sonar, and other soil fertility products.
- Enhanced Nutrition Products: Sale of HI-Q range foliar fertilizers providing micronutrients (Calcium, Magnesium, Potassium, Nitrogen, Manganese, Zinc, Boron-Molybdenum, Thiols) combined with Plant Stimulating Peptides for targeted crop nutrition.
- Seed Inoculants: Sale of biological inoculant products for seed treatment including Coveron and Coveron Stim containing patented mycorrhizal fungi and Trichoderma strains for seed application.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hello Nature product offering
Product offeringCore offering
Hello Nature develops, manufactures, and sells plant biostimulants, organic and organo-mineral fertilizers, biological seed inoculants, and enhanced-nutrition foliar/fertigation products for sustainable agriculture. Its portfolio, sold under brands such as CaNOVA, Auxym, PHOSPHIT-One, Aquamin, Coveron, Cerbero Green, Italpollina, and Guanito, is unified by proprietary Plant Stimulating Peptides, Biochelation technology, and patented microbial strains applied across horticulture, viticulture, arboriculture, and broad-acre crops.
Product overview
Hello Nature is a global leader in biostimulant products and organic fertilizers for sustainable agriculture. The company operates in over 80 countries and offers two main product categories: Biostimulant Products (including Foliar products CaNOVA, Auxym, PHOSPHIT-One, Scudo, and Biostimulant PSP Trainer; Fertigation products Aquamin, Atriva 250, Atriva 500, Glyss SP, Quik-link, Vegamin 2-1-3, and Soilvibe; Soil Application products Atriva Microgranule, Click, Click Nature, Tandem, and TIFIMax; Seed Inoculants Coveron and Coveron Stim) and Enhanced Nutrition Products (including the HI-Q line of foliar fertilizers B-Mo, Ca, Ca-B, Ca-Mg, K, N22, Mn, Thiols, Zn, Zn-Mn; Cerbero Green water-soluble fertilizers 15-5-30, 13-40-13, 11-22-30, 20-20-20; KeyLan biochelated products Fe and Zn; and organic fertilizers Oasi Life, Dix, Duetto, Guanito, Iside, Italpollina 4-4-4, Laphrassea, Phenix, and Sonar 7-15). The portfolio is unified by core proprietary technologies including Plant Stimulating Peptides (PSP) derived from enzymatic hydrolysis of vegetal proteins, Biochelation technology for micronutrient delivery, and patented microbial strains including Mycorrhizal Fungi (Rhizoglomus irregulare and Funneliformis mossae) and Trichoderma Atroviride MUCL45632.
Differentiator
Problem solved
Functional benefit
Products and services
- CaNOVA Liquid biostimulant based on proprietary Biochelation technology that prevents and cures calcium deficiency on a wide range of crops by delivering calcium in biochelated form for rapid absorption while stimulating plant metabolism through vegetal peptides. For fruit, vegetable, and broad-acre growers.
- Auxym Natural liquid plant biostimulant made from tropical plant extractions, vitamins, and micronutrients that boosts plant and fruit development and increases yield quality by strengthening photosynthesis during critical growth phases. For fruit and vegetable growers.
- PHOSPHIT-One Plant booster that combines Potassium, Phosphorus, Plant-Stimulating Peptides, and essential elements to stabilize nutritional imbalances, increase nutrient uptake, and improve fruit ripening and blossoming. For growers managing phosphorus-potassium nutrition.
- Scudo Natural liquid biostimulant that combines Plant Stimulating Peptides with copper and organic ingredients for immediate foliar absorption, preventing copper deficiency while increasing tolerance to environmental and climatic stresses. For crops susceptible to copper deficiency.
- Biostimulant PSP Trainer Innovative biostimulant that improves plant growth and development while reducing nutrient loss, phytotoxicity from herbicide application, and plant stress. Pure vegetal protein hydrolysate containing Plant Stimulating Peptides, formulated for foliar application.
- Aquamin Concentrated biostimulant in powder formulation ideal for fertigation, foliar application, or customized blending, officially registered in the European Union as a Non-Microbial Plant Biostimulant under EU Fertilising Products Regulation 2019/1009 (FPR). Boosts nutrient uptake and use efficiency.
- Atriva 250 Soluble-powder biostimulant for fertigation that combines Plant Stimulating Peptides with mycorrhizae to enhance root development and increase nutrient uptake throughout the plant's life.
- Atriva 500 Soluble-powder biostimulant for fertigation that combines Plant Stimulating Peptides with mycorrhizae to prevent transplant shock, increase nutrient absorption, and promote root and plant development on vegetables, fruits, trees, grasses, and flowers.
- Glyss SP Soluble-powder biostimulant that combines Plant Stimulating Peptides and selected rhizobacteria of 100% vegetal origin, used for fertigation or soil application to boost plant metabolism and optimize fertilization while reducing environmental impact.
- Quik-link Advanced fertigation biostimulant delivering micronutrients (copper, iron, molybdenum, manganese, zinc) paired with Plant Stimulating Peptides to stimulate root development and activate seed germination processes.
- Vegamin 2-1-3 Liquid biostimulant made from 100% vegetal matter suitable for fertigation, boosting root development, energizing plant growth, and increasing soil fertility through slow-release organic NPK ingredients.
- Soilvibe Liquid organic biostimulant composed of organic matter, organic acids, and vegetal extracts rich in prebiotic molecules that stimulate and regenerate microbial life in soil, improving nutrient availability and uptake and increasing soil porosity.
- Atriva Microgranule Microgranule biostimulant combining Plant Stimulating Peptides with patented strains of Mycorrhizal Fungi (Rhizoglomus irregulare and Funneliformis mossae) applied directly to roots for enhanced root development and increased nutrient uptake.
- Click Tablet biostimulant containing mycorrhizal fungi (Funneliformis mosseae and Rhizoglomus irregulare), Trichoderma atroviride, and organic matter that improves soil fertility, root establishment, and nutrient uptake.
- Click Nature Tablet biostimulant composed of Funneliformis mosseae and Rhizoglomus irregulare mycorrhizal fungi strains that increase root surface area up to 1,000 times for better nutrient absorption.
- Tandem Microgranule biostimulant that combines Trichoderma with Plant Stimulating Peptides to deliver natural nutrition to plant roots throughout the lifecycle, promoting seed germination, root development, and nutrient uptake.
Quantifiable outcome
- Up to 15% reduction in fertilizer application dose when using Cerbero Green products with PSP technology
- +2 more outcomes
Companies that use Hello Nature
Customer profileSegments5 records
Ideal customer profiles3 records
Hello Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hello Nature partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University Research PartnerscoreHello Nature has ongoing R&D collaborations with universities for the development and isolation of biostimulant molecules such as the Lateral Root Promoting Peptide (LRPP). These academic partnerships support the company's science-based approach to product development.
Scale indicators3 records
Recent moves6 records
Expansion highlights1 record
Hello Nature competitors and assessment
Company assessmentDirect peers
- Valagro: Italian-headquartered biostimulant and specialty plant nutrition company (now part of Syngenta Group). Closest direct competitor to Hello Nature in PSP-style biostimulants, organic fertilizers, and chelated micronutrients, serving the same global fruit, vegetable, and row crop markets.
- Biolchim: Italian biostimulant and specialty fertilizer manufacturer with overlapping product categories in plant biostimulants, fertigation, and foliar nutrition. Competes head-to-head with Hello Nature across European and export horticulture markets.
- Koppert Biological Systems: Global leader in biological crop solutions including biostimulants, microbial inoculants, and biocontrol. Overlaps directly with Hello Nature's mycorrhizal/Trichoderma seed inoculants and soil-applied biologicals.
- Tradecorp (Rovensa): Biostimulants, crop nutrition, and biocontrol specialist within Rovensa portfolio. Directly comparable in biostimulant and specialty fertilizer product lines targeting horticulture, row crops, and specialty agriculture globally.
- Bioiberica: Spanish life sciences company active in plant biostimulants and crop health. Competes with Hello Nature in amino acid-based biostimulants, biochelation, and stress-mitigation products for fruit and vegetable growers.
Broad incumbents
- ICL Group: Specialty fertilizers and plant nutrition multinational with a biostimulant and micronutrient portfolio. Competes with Hello Nature in specialty/foliar nutrition, particularly in horticulture and high-value crops.
- UPL Limited: Global agrochemical major with a substantial biosolutions and specialty nutrition arm (OpenAg). Overlaps with Hello Nature in biostimulants, biofertilizers, and seed treatment globally.
- FMC Corporation: Global agricultural sciences company with a growing portfolio in biologicals and plant health. A broad incumbent that competes with Hello Nature's biological seed treatments and biostimulants as part of a wider crop protection portfolio.
Emerging players
- Lallemand Plant Care: Microbial solutions provider (mycorrhizae, Trichoderma, bacteria) for seed treatment, soil, and foliar applications. Competes with Hello Nature's Coveron, Click, and Click Nature inoculant portfolio in the biological segment.
Regional players
- Isagro: Italian agroscience company focused on crop protection and biostimulants. Compares to Hello Nature on biostimulant R&D and European specialty crop focus, though with a stronger crop protection mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hello Nature social profiles
Digital presenceHello Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Nature leadership team
Management profileNumber of profiles
Profiles1 record
Hello Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Nature
What does Hello Nature do?
Hello Nature develops, manufactures, and sells plant biostimulants, organic and organo-mineral fertilizers, biological seed inoculants, and enhanced-nutrition foliar/fertigation products for sustainable agriculture. Its portfolio, sold under brands such as CaNOVA, Auxym, PHOSPHIT-One, Aquamin, Coveron, Cerbero Green, Italpollina, and Guanito, is unified by proprietary Plant Stimulating Peptides, Biochelation technology, and patented microbial strains applied across horticulture, viticulture, arboriculture, and broad-acre crops.
Is Hello Nature a public or private company?
Hello Nature is a private company. It is classified as unknown and is currently operating.
When was Hello Nature founded?
Hello Nature was founded in 1971. It employs 101 to 250 people.
Where is Hello Nature based?
Hello Nature is headquartered in Verona, Italy, in the Europe region.
How does Hello Nature make money?
Four revenue lines are on record. Biostimulant Products are the primary driver. The others are organic Fertilizers, enhanced Nutrition Products and seed Inoculants.
Who are Hello Nature's main competitors?
Direct peers on record are Valagro, Biolchim, Koppert Biological Systems, Tradecorp (Rovensa) and Bioiberica. Broad incumbents are ICL Group, UPL Limited and FMC Corporation. Lallemand Plant Care is listed as an emerging player. Isagro is listed as a regional player.
Does Hello Nature have an API?
No public API is recorded for Hello Nature.
What industry is Hello Nature in?
Hello Nature's product category is Agricultural Biostimulants and Organic Fertilizers. Its primary akta.pro industry code is AFABAEAK, Biostimulants & Plant Health Biologicals (Microbial/Non-microbial), with a secondary code of AFABACAK, Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends). Its NAICS code is 3253 and its SIC code is 2870.