Aureus

What Aureus does

Auréus Group B.V. is a Dutch private wealth management firm headquartered in Amsterdam at H.J.E. Wenckebachweg 252, founded in 2019. It operates ten physical offices across nine Dutch cities (Amsterdam, Maastricht, Heerlen, Venlo, Rotterdam, Goes, Deventer, Veldhoven, Putten) and one in Antwerp, Belgium. The firm is licensed by the Autoriteit Financiële Markten (AFM) as an investment firm, supervised by De Nederlandsche Bank (DNB), registered with the Dutch Securities Institute (DSI), and affiliated with Kifid for complaint resolution. Its service portfolio centers on personalized Vermogensbeheer (wealth management) for clients with €1,000,000 or more in free investable assets, complemented by Family Office and Private Office coordination, Beursbeleggingen (public market investments), Private Markten (private equity, private debt, real assets), Fondsoplossingen (Auréus Strategy Funds for sub-€1M clients, VAT-exempt), Lijfrentes (annuities), the specialized SportDesk for professional athletes, and the Auréus Academy educational platform for family stakeholders. Digital engagement is delivered through the mijn.aureus.eu client portal and iOS/Android mobile applications (Apple App ID 6466261601).

The business model is subscription/recurring: Auréus generates revenue from asset management fees and investment advisory fees tied to client portfolio assets, with transparent cost disclosure using the Vergelijkende Kosten Maatstaaf (VKM) benchmark. The go-to-market is high-touch, relationship-based advisory work delivered via face-to-face consultations at local offices, supported by thought leadership content (a blog and email newsletter driven by CIO Han Dieperink), social media (LinkedIn, Instagram), whitepapers, and referrals. Customer segmentation is hybrid across high-net-worth individuals, wealthy families, entrepreneurs and business owners managing liquidity events, foundations and nonprofits (including a referral partnership with the Protestant Church Netherlands/PKN for church endowment funds), and Dutch professional athletes. Compensation is over 90% fixed, with total board compensation of €851,666 disclosed for 2024.

Ownership is independent: Auréus Group B.V. is a private limited company with no parent company, no disclosed external institutional investors, and no funding rounds or M&A activity in the available data. Leadership comprises Stefan Roosendaal as Founder & CEO and Han Dieperink as Chief Investment Officer. Recognition includes the 2023 FD Gazellen Award, Refinitiv Lipper Fund Awards, and multiple designations as a leading Dutch wealth manager. Under SFDR, the firm classifies as Article 6 and does not market itself as a sustainable asset manager.

Name

Aureus

Legal name

Auréus Group B.V.

Website

https://aureus.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Auréus Group B.V. is an Amsterdam-based Dutch wealth management firm founded in 2019, operating 10 offices across the Netherlands and Belgium. It serves high-net-worth individuals with €1M+ assets via personalized portfolio management, family office services, and private markets access.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (52591)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

akta.pro secondary industries

Family Office Services (Single & Multi-Family Office) (FSABADAF), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Wealth management services
• Private market investments
• Family office solutions
• Investment advisory
• Fund management solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wealth Management Fees: Auréus generates revenue through asset management fees charged to clients for managing their investment portfolios. The firm offers personalized wealth management services starting from €1,000,000 in free investable assets, with fees discussed transparently with clients before service commencement. Management fees are a primary revenue stream.
2. Investment Advisory Fees: Revenue is generated from investment advisory services where clients receive professional guidance on portfolio construction, risk management, and asset allocation. Advisory fees may be structured as fixed charges or percentage-based fees.
3. Strategy Fund Management: For clients with managed wealth under €1,000,000, Auréus offers strategy funds (Auréus-strategiefondsen) which provide worldwide diversification. These funds are VAT-exempt and generate management fees from the fund's asset base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Auréus is a Dutch wealth management firm providing personalized investment management and family office services primarily to high-net-worth individuals with €1,000,000 or more in free investable assets. The firm manages portfolios across both public markets (stocks, bonds) and private markets (private equity, private debt, real assets), and complements its core offering with specialized SportDesk services for professional athletes and strategy funds for clients with smaller portfolios.

Product overview

Auréus is a Dutch wealth management firm offering a comprehensive platform of financial services for high-net-worth individuals. The core offering centers on Vermogensbeheer (wealth management) combined with a Family Office service, supported by modules covering public markets (Beursbeleggingen), private markets (Private Markten including private equity and private debt), fund solutions (Fondsoplossingen), and annuities (Lijfrentes). Specialized services include SportDesk for athletes and Private Office for integrated advisor coordination. The Auréus Academy provides educational support for family wealth governance. Services are accessible via a mobile application for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermogensbeheer (Wealth Management) Core personalized wealth management service for clients with €1,000,000 or more in free investable assets. Includes portfolio construction, investment advice, risk management, and access to both public and private markets, delivered through personal consultations at local offices.
• Family Office Comprehensive family office service that brings all aspects of wealth and family financial matters together, coordinating trusted advisors and managing multi-generational wealth transfer. Includes the Auréus Academy knowledge-sharing platform to inform all family stakeholders.
• Auréus Strategy Funds (Fondsoplossingen) Strategy fund solutions (Auréus-strategiefondsen) providing worldwide diversification for clients with managed wealth under €1,000,000. These funds are VAT-exempt and efficiently managed, designed for clients who do not meet the €1,000,000 minimum for personalized service.
• SportDesk Specialized wealth management service for Dutch professional athletes, helping convert short intensive earning periods into long-term financial security. Includes a free practical financial guide for Dutch top athletes covering topics such as handling sudden income and sponsorship contracts.

Quantifiable outcome

• Recognized multiple times as leading wealth manager in Netherlands
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Depot Banks ( custody banks)coreOthersAuréus works with external depot banks (depotbanken) that hold client securities accounts and provide custody services. These banks are responsible for administrative processing and safekeeping of client securities under Dutch law (Wet giraal effectenverkeer). Auréus selects banks based on their order execution policy quality and overall service standards. Banks must demonstrate 'best execution' capabilities for client trades.
• Classicale Commissie voor Behandeling Beheerszaken (CCBB) van de PKNminorStrategic or Co-development PartnerThe Protestant Church Netherlands (PKN) advisory committee for management affairs has recommended Auréus to member congregations for managing church endowment funds. This referral partnership provides Auréus with access to institutional religious organization clients seeking ethical investment management.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Van Lanschot Kempen: Largest independent Dutch wealth manager; directly comparable to Auréus as a privately oriented, HNW-focused wealth manager offering public + private market strategies and family-office services in the Netherlands and Belgium.
• InsingerGilissen: Amsterdam-based private wealth manager serving HNW clients with discretionary portfolio management and family-office services — direct peer to Auréus given similar client threshold, service model, and Dutch focus.
• Meijburg & Co (KPMG Meijburg): Dutch tax-and-wealth advisory firm serving HNW individuals and entrepreneurs with integrated wealth planning and investment advisory — overlaps Auréus's HNWI segment, particularly entrepreneurs and family businesses.

Broad incumbents

• ABN AMRO Private Banking: Major Dutch bank-owned private bank serving HNW/UHNW clients across the Netherlands with wealth management, family office, and private markets offerings — directly overlapping Auréus's target segment but at much larger scale.
• ING Private Banking: Bank-owned Dutch private banking franchise covering HNW individuals, families, and entrepreneurs — competes with Auréus for the same Dutch HNW segment but with deeper balance sheet and broader international reach.
• Rabobank Private Banking: Dutch cooperative bank's private banking arm; targets Dutch HNW clients with wealth management, investment advice, and family services — competes for the same affluent Dutch households as Auréus.
• Quintet Private Bank: European private bank (formerly KBL European Private Bankers) with Belgian roots and operations in the Netherlands; serves HNW/UHNW with discretionary wealth management and family-office services comparable to Auréus's proposition.

Emerging players

• Bright Pensions / Bright Wealth: Dutch digital wealth manager offering low-fee online portfolio management to retail and mass-affluent clients — partial overlap with Auréus's Auréus-strategiefondsen sub-€1M tier and a digital-disruption reference point for Auréus's high-touch model.
• Lynx (now part of TPCG / Van Lanschot group entities): Dutch online broker and investment platform serving self-directed and mass-affluent investors — competes for the lower-AUM Dutch investor pool that Auréus's strategy-funds tier targets.

Regional players

• NN Investment Partners (part of Goldman Sachs Asset Management): Major Dutch-headquartered asset manager offering multi-asset funds, model portfolios, and institutional/private wealth strategies; comparable as a competitor in the Dutch fund-solutions and SMA/UMA space adjacent to Auréus's Fondsoplossingen.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aur%C3%A9us
• Instagraminstagram.com/aureusgroupbv
• Xx.com/AureusGroupBV
• Facebookfacebook.com/AureusGroupBV

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aureus