Greenberg Cosmetic Surgery

What Greenberg Cosmetic Surgery does

Greenberg Cosmetic Surgery and Dermatology is a privately held medical practice founded in 1994 by double board-certified plastic surgeon Dr. Stephen T. Greenberg, operating seven offices across New York (Woodbury, Manhattan, Scarsdale, Southampton, Smithtown), New Jersey (Princeton), and Florida (Boca Raton). The practice delivers cosmetic surgery, medical dermatology (including Mohs surgery), MedSpa services, and hair restoration via NeoGraft, and reports more than 100,000 lifetime procedures across its 30-plus-year operating history. Service breadth has been deliberately widened beyond elective cosmetic surgery into medical dermatology and a Semaglutide/Wegovy-based weight loss program, including co-branded bundled packages such as the 'Ozempic Makeover.' Recent physician additions include a Yale-trained Mohs surgeon/PhD and a physician recruited from Maimonides Medical Center, supporting the dermatology and surgical capacity expansion.

The business model is consumer-direct and transaction-based: patients pay per procedure or per bundled package, with financing extended through a partnership with Cherry to lower the affordability barrier on higher-ticket work. Go-to-market is consultation-driven and sales-led, supported by multi-channel digital marketing, media presence anchored by the founder's celebrity profile, and patient testimonials. Customer segments are diversified across use cases — surgical, non-surgical, dermatology, hair restoration, weight-loss, and lifestyle bundles (bridal, mommy makeover, transgender procedures) — targeting affluent coastal consumer patients rather than institutional or enterprise buyers. No external funding rounds, M&A activity, or AI/technology platform disclosures are evident in the available data.

Name

Greenberg Cosmetic Surgery

Legal name

Greenberg Cosmetic Surgery and Dermatology

Website

https://greenbergcosmeticsurgery.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Greenberg Cosmetic Surgery and Dermatology is a privately held, multi-location aesthetic medical practice operating seven offices across New York, New Jersey, and Florida, serving consumer patients with cosmetic surgery, medical dermatology, MedSpa, hair restoration, and weight-loss services.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Dermatology services
• Medical spa treatments
• Hair restoration services

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast augmentation, liposuction, tummy tucks, rhinoplasty, and body contouring. Revenue is transaction-based with per-procedure pricing.
2. MedSpa Services: Non-surgical aesthetic treatments including injectables (Botox, fillers), laser treatments, body sculpting, and facial treatments. Mix of one-time and recurring treatments.
3. Dermatology Services: Medical dermatology services including skin cancer screening, Mohs surgery, acne treatment, and general dermatology care
4. Cosmetic Surgery Packages: Bundled procedure packages including Bridal, Mommy Makeover, Daddy Do Over, Fresh Face, and other themed packages with discounted pricing
5. Financing Programs: Flexible financing options through Cherry and other partners for payment plans on procedures

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greenberg Cosmetic Surgery and Dermatology is a multi-location private medical practice performing surgical and non-surgical aesthetic procedures across face, breast, and body categories, alongside medical dermatology, Mohs skin cancer surgery, hair restoration, MedSpa treatments, and curated procedure packages for bridal, post-pregnancy, and post-weight-loss patients. The practice operates 7 offices staffed by board-certified plastic surgeons and dermatologists, delivering care under one brand with concierge-level service for both local and fly-in patients.

Product overview

Greenberg Cosmetic Surgery and Dermatology is a multi-location plastic surgery and dermatology practice offering a comprehensive portfolio of aesthetic and medical services. The practice operates as a unified platform combining surgical procedures (face, breast, body), non-surgical cosmetic treatments (MedSpa services, injectables), medical dermatology, hair restoration, and bundled surgical packages. The core offerings are organized into face procedures, breast procedures, body procedures, male procedures, cosmetic injectables, MedSpa services, dermatology services, and specialized packages for specific patient needs (bridal, mommy makeover, weight loss aftercare). Multiple board-certified plastic surgeons and dermatologists perform procedures across seven locations in New York, New Jersey, and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Procedures Surgical and non-surgical facial aesthetic procedures for individual patients seeking facial rejuvenation and refinement, including facelift, rhinoplasty, blepharoplasty (upper and lower eyelid lift), neck lift, brow lift, chin augmentation, cheek augmentation, facial fat transfer, lip augmentation, otoplasty, PDO thread lift, and CO2 laser resurfacing.
• Breast Procedures Surgical breast enhancement and reconstructive services including breast augmentation, breast lift, breast reduction, breast reconstruction, breast revision, breast implant removal and exchange, capsular contracture treatment, and breast implant options (gummy bear, saline, silicone).
• Body Procedures Body contouring and sculpting surgical services including liposuction, tummy tuck, arm lift, arm liposuction, Brazilian butt lift, thigh lift, body lift, fat transfer, mommy makeover, menopause makeover, labiaplasty, vaginal rejuvenation, transgender procedures, and silicone injection removal.
• Male Procedures Specialized cosmetic procedures tailored to male patients including gynecomastia surgery, male liposuction, male facelift, chin enhancement for men, and hair restoration using NeoGraft FUE.
• Cosmetic Injectables Non-surgical injectable aesthetic treatments including Botox Cosmetic, Jeuveau, JUVÉDERM, Kybella, Radiesse, Restylane (Refyne and Defyne), Sculptra, and Xeomin, administered for facial rejuvenation and contouring.
• MedSpa Services Medical spa treatments including facial treatments (CoolPeel, Hydrafacial, Microneedling, Morpheus8, Fractora, Legend Pro RF, microdermabrasion), body sculpting (CoolSculpting, Emsculpt, Emsculpt Neo, SculpSure, VelaShape), laser treatments (IPL photofacial, laser hair removal, tattoo removal, spider vein treatment), and ultrasound treatments (Ultherapy).
• Dermatology Services Medical dermatology services including acne treatment, eczema treatment, rosacea treatment, mole treatment, skin tag removal, wart treatment, rash treatment, hyperhidrosis, skin cancer screening, and Mohs surgery.
• Plastic Surgery Packages Curated multi-procedure bundles including Grandma Glow Up, Ozempic Makeover Package, Bridal Cosmetic Surgery Package, Fresh Face Cosmetic Surgery Package, Male Remodel Package, Starting Over Package, Ultimate Breasts Package, Daddy Do Over Package, Hair Restoration Package, Modern Mommy Makeover, Post-Facelift Package, and Post-Tummy Tuck Package.
• Hair Restoration Hair restoration treatments including NeoGraft FUE (Follicular Unit Extraction), Follicular Unit Micrografting (FUM), and PRP (platelet-rich plasma) injections for patients experiencing hair loss.
• Cellulite Treatments Cellulite reduction procedures including Avéli, Cellfina, and Cellulaze treatments for patients seeking improvement in skin texture and dimpling.
• 24-hour Rapid Recovery Breast Augmentation Specialized breast augmentation technique enabling accelerated recovery so patients can return to normal activities within 24 hours post-procedure.
• Mohs Surgery Micrographic skin cancer surgery with up to 99% cure rate for basal cell carcinomas, squamous cell carcinomas, and certain melanomas, performed using an on-site state-of-the-art Mohs lab in Woodbury, Long Island by Dr. Joseph Sarhan.
• Semaglutide / Wegovy Weight Loss Program Medical weight loss program offering Semaglutide/Wegovy for patients, often combined with body contouring procedures after significant weight loss.
• Vaginal Rejuvenation Rejuvenation procedures for women including vaginal rejuvenation and labiaplasty.
• Transgender Procedures Gender-affirming surgical procedures including transfeminine top surgery.

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• American Laser Skincare: Provider of laser aesthetics, body contouring, and skin rejuvenation services. Competes with the MedSpa portion of Greenberg's offering for non-invasive aesthetic patients.

Broad incumbents

• LaserAway: National aesthetic MedSpa chain focused on laser hair removal, body contouring, injectables, and skin treatments. Competes for non-surgical patient dollars and aesthetic recurring revenue in the same metro markets.
• Ideal Image: Largest US MedSpa chain offering Botox, fillers, laser hair removal, and body contouring. Directly competes with Greenberg's MedSpa/injectables revenue stream and has centers in the same NY/NJ/FL geographies.
• Sono Bello: Largest US national cosmetic surgery chain specializing in body contouring (laser liposuction, tummy tucks). Competes most directly with Greenberg's body procedures and targets similar cash-pay patients across multiple states including NY/NJ/FL.

Others

• Maimonides Medical Center (Plastic Surgery Department): Hospital-affiliated plastic and reconstructive surgery program where Dr. Cooper previously served. Provides both cosmetic and reconstructive surgery; competes for breast reconstruction and complex surgical cases in the NY metro.

Direct peers

• New York Plastic Surgical Group: Long-established multi-surgeon cosmetic and reconstructive surgery group in the NY metro area, offering similar face/breast/body procedures, injectables, and skin care services. Comparable in scale and geographic footprint to Greenberg.
• Long Island Plastic Surgical Group: Multi-location plastic surgery practice serving the Long Island / NY metro market with comparable surgical, reconstructive, and MedSpa offerings. Directly competes with Greenberg for the same affluent NY tri-state patient base.
• Skin & Aesthetic Surgery of Manhattan: NYC-based dermatology and cosmetic surgery practice offering Mohs surgery, injectables, body contouring, and skin rejuvenation. Comparable in scope of surgical + medical dermatology services in the NY metro.
• Dr. Stafford Broumand / 740 Park Plastic Surgery: NYC-based luxury cosmetic surgery practice serving an affluent Manhattan clientele with face/breast/body procedures. Comparable in positioning as a high-end, single-market cosmetic surgery brand.

Regional players

• Milan Laser Hair Removal: Large US laser hair removal and aesthetics chain with locations across multiple states including NY/NJ/FL. Competes with Greenberg's laser hair removal and skin rejuvenation MedSpa offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrGreenberg
• YouTubeyoutube.com/user/DoctorGreenberg
• Facebookfacebook.com/DrStephenGreenberg
• LinkedInlinkedin.com/company/greenberg-cosmetic-surgery
• Instagraminstagram.com/drstephentgreenberg
• Pinterestpinterest.com/docstg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenberg Cosmetic Surgery