Seattle Marine & Fishing Supply Co.

What Seattle Marine & Fishing Supply Co. does

Seattle Marine and Fishing Supply Co. is a privately held marine and commercial fishing supply distributor founded in 1948 and headquartered in Seattle, WA. The company sells marine hardware, fishing gear, safety equipment, clothing, electrical, hydraulics, plumbing, paints, rope and netting, and related supplies across 15+ product categories, serving three customer segments: commercial fishing permit holders as the primary vertical, recreational sport fishermen, and marine/boating professionals. Its product offerings range from low-cost consumables (e.g., non-skid tape at $0.60-$1.21) to high-value safety and electronics (e.g., ACR EPIRB GLOBALFIX V6 GPS at $926.92-$1,158.65), including branded outerwear lines from Vallation/Grundens and USA-made fleece from Guy Cotten.

The company operates a multi-channel distribution model combining four physical retail showrooms in Seattle (HQ), Bellingham WA, Kodiak AK, and Naknek AK with a direct-to-consumer e-commerce storefront at seamar.com running on the S2K Commerce platform. It supports downloadable PDF catalogs, an 800-number customer service line, and email support, but has no documented social media or paid-acquisition channels. Revenue mechanics span three pricing tiers: pay-as-you-go retail unit pricing for individual consumers, an annually activated Commercial Pricing program for permit holders providing wholesale-equivalent rates, and a separate annually activated Pro Pricing program for brick-and-mortar B2B marine retailers. The company is independently owned with no disclosed institutional investors, no funding rounds, no M&A activity, no management team disclosed, and no revenue figure published. Its strategic posture is that of a long-tenured, vertically specialized marine supply distributor monetizing location density in Pacific Northwest and Alaska commercial fishing hubs.

Name

Seattle Marine & Fishing Supply Co.

Legal name

Seattle Marine and Fishing Supply Co.

Website

https://seamar.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle Marine and Fishing Supply Co. is a 1948-founded Pacific Northwest marine and commercial fishing supply distributor operating four retail locations across Washington and Alaska, plus an S2K Commerce e-commerce storefront, serving commercial fishing permit holders, B2B marine retailers, and recreational boaters.

Ownership category

akta.pro rank

Product category

Marine & Fishing Supplies Retail

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Marine supplies retail
• Commercial fishing gear
• Marine hardware distributor
• Fishing equipment supplier
• Marine safety equipment

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Retail/E-commerce: Revenue generated through direct product sales via company e-commerce website and retail store locations. Products include marine hardware, fishing gear, clothing, safety equipment, and supplies for commercial and recreational marine use.
2. Commercial Account Pricing: Specialized commercial pricing programs for commercial fishing permit holders and B2B businesses with retail locations, suggesting volume or contract-based pricing relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Seattle Marine & Fishing Supply Co. is a multi-channel marine and commercial fishing supply retailer selling a broad catalog of marine hardware, fishing gear, safety equipment, clothing, electrical, engine and steering, hydraulics, knives and cutlery, maintenance products, netting, paints and solvents, plumbing, rope/line/twine, buoys and floats, and marine accessories through company-owned e-commerce (seamar.com) and four retail stores in the Pacific Northwest and Alaska. The company runs separate commercial pricing for fishing-permit holders and a Pro Pricing program for B2B marine retailers with brick-and-mortar stores.

Product overview

Seattle Marine and Fishing Supply Co. is a long-established B2B marine and commercial fishing supply distributor founded in 1948, operating an e-commerce platform (seamar.com) powered by S2K Commerce software. The company serves commercial fishing permit holders and retail businesses with commercial pricing programs. Their product portfolio consists of 15 major categories organized as a unified e-commerce platform: Accessories, Buoys & Floats, Clothing, Electrical, Engine & Steering, Fishing Gear, Hardware, Hydraulics, Knives & Cutlery, Maintenance, Netting, Paints & Solvents, Plumbing, Rope Line & Twine, and Safety. Within the Clothing category, they offer branded outerwear sub-products including Ocean Watch, Ocean Rein, Dark Rain, Ocean Light, StormSeeker, Searsport Puffy, and Tourney jackets (primarily from Vallation Outerwear and Grundens), as well as Polar and Noyes Island fleece pants (from Guy Cotten). Featured safety products include EPIRBs and non-skid tape. The company maintains brick-and-mortar locations in Seattle (WA), Bellingham (WA), Kodiak (AK), and Naknek (AK).

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Accessories Wide range of marine and fishing accessories including binoculars, scopes, boat hooks, ladders, books, manuals, videos, cabin and galley equipment, cases, coolers, compasses, clocks, barometers, flags, oars, paddles, and miscellaneous items.
• Buoys & Floats Commercial fishing and marine buoys and floats including crab floats, dock bumpers, fenders, inflatable buoys, gillnet floats, mooring buoys, regulatory marker buoys, seine floats, and trawl floats.
• Marine Apparel & Clothing Workwear and protective clothing for marine and fishing professionals including aprons, sleeves, boots, shoes, waders, gloves, hats, caps, jeans, workwear, outerwear, shells, fleece, raingear, shirts, shorts, tees, socks, insoles, thermals, and underwear.
• Marine Electrical Equipment Marine electrical equipment including bulbs, flashlights, batteries, fuses, breakers, heaters, fans, inverters, lights (cabin, spot, search), navigation lights, panels, meters, gauges, radios, antennas, speakers, shore power, switches, alarms, terminals, heat shrink, wipers, horns, wire, and battery cable.
• Engine & Steering Components Marine engine and steering components including control cables, electronic controls, engine filters, hydraulic controls, hydraulic steering, mechanical controls, mechanical steering, outboard accessories, parts and fittings, steering fluid, steering cables, steering wheels, and stern bearings and rudder ports.
• Fishing Gear Commercial and sport fishing equipment including cod fishing gear, crab fishing gear, commercial trolling gear, gillnet fishing gear, longline fishing gear, seine fishing gear, sport fishing gear, trawl fishing gear, and tubs, totes and baskets.
• Marine Hardware Marine hardware including anchors, blocks, chain, wire rope, cleats, chocks, deck hardware, deck plates, hatches, rail fittings, seats, pedestals, swivels, shackles, thimbles, fittings, stoves, refrigerators, tools, trailer parts, window/door/drawer hardware, and zincs (anodes).
• Marine Hydraulics Marine hydraulic systems including clutches, drives, hubs, mounts, coolers, filters, tanks, fittings, haulers, winches, thrusters, hose, parts, kits, accessories, pumps, motors, cylinders, valves, and helms.
• Knives & Cutlery Professional knives and cutlery for commercial fishing and food preparation including cutlery accessories, knife sets, boning hooks, kitchen utensils, shears, fillet knives, butcher knives, cleavers, cook/chef knives, oyster/clam knives, paring knives, sharpeners, stones, steels, bait knives, and specialty knives.
• Marine Maintenance Products Marine maintenance products including cleaners, acids, soap, wax, lubes, oil, grease, rags, scrubbers, sponges, brushes, brooms, mops, buffing tools, coveralls, face protection, oil sorbents, spill kits, squeegees, and spray bottles.
• Netting Commercial and sport netting including gillnetting (Bristol Bay, S.E. Alaska/Copper River), home and garden netting, seine netting, sport netting (high-impact, medium-impact), lifeline netting, and installation hardware.
• Paints & Solvents Marine paints and coatings including abrasives, buckets, tape, bottom paint (antifouling), brushes, rollers, buoy coating, fiberglass cloth and resins, non-skid products, primers, fillers, foams, sealant, caulking, glue, spray paint, sprayers, thinners, solvents, topside paint, varnish, and oil finish.
• Marine Plumbing Marine plumbing systems including deck fills, thru-hulls, vents, exhaust fittings, insulation, hose, tubing, clamps, impellers, service kits, pipe fittings (aluminum, brass, bronze, PVC, stainless steel), pump parts, pumps (air, bilge, engine, fuel, waste, water), tanks, toilets, sinks, faucets, valves, strainers, and filters.
• Rope, Line & Twine Marine rope and cordage including 3-strand twisted line (cotton, manila, nylon, poly), anchor and premade dockline, braided line (Dyneema, nylon, poly, Vectran), cutters, fids, needles, shock cord, sash cord, and various twine types.
• Marine Safety Equipment Marine safety equipment including EPIRBs, SARTS, AIS, first aid kits, air horns, whistles, back/wrist supports, day shapes, safety signs, hard hats, hearing protection, safety glasses, respirators, float coats, vests, worksuits, immersion suits, inflatable life vests, life rafts, flares, fire extinguishers, ring buoys, and rescue throw bags.
• EPIRB GLOBALFIX V6 GPS CAT I (Featured Product) Emergency Position Indicating Radio Beacon with GPS capability for distress signaling, priced at $926.92-$1,158.65 depending on configuration.
• Non-Skid Tape (Featured Product) Softex non-skid anti-slip tape for safety on marine surfaces. Available in 2-inch and 4-inch widths, 60-foot rolls.
• Cartridge Motors (800-1100 GPH Bilge Pump) (Featured Product) Bilge pump cartridge motors available in 800 GPH ($49.79-$65.51) and 1100 GPH ($53.68-$70.63) capacities.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jamestown Distributors: Marine supply retailer covering boat building, maintenance, painting, and fishing accessories with a comparable multi-category catalog approach and commercial/dealer pricing programs.
• Wholesale Marine: Online marine parts and accessories retailer with a broad multi-category catalog and Pro/dealer pricing tiers — directly comparable GTM motion, though broader recreational focus rather than PNW commercial fishing specialization.
• Fisheries Supply Co. Seattle-based marine and commercial fishing supply retailer with overlapping product categories (marine hardware, fishing gear, safety) and an identical PNW customer base. Most direct comparable given same geography, scale, and category mix.
• Defender Marine: Long-standing marine supply retailer (now part of Imtra) selling marine hardware, safety equipment, and fishing gear primarily online. Competes for the same recreational and professional boating buyer with similar one-stop-shop catalog breadth.

Broad incumbents

• Northern Tool + Equipment: Multi-category tool and equipment retailer with marine-adjacent SKUs (pumps, electrical, hardware, safety). Not a specialist, but competes for the marine professional and serious boater on overlapping maintenance and hardware categories.
• Imtra: Marine products distributor and parent of Defender Marine. Comparable as a multi-channel marine hardware and accessories specialist serving both commercial and recreational marine buyers, with broader B2B distribution capabilities.
• Bass Pro Shops: National outdoor retail giant (now merged with Cabela's) overlapping on recreational fishing gear, marine accessories, and outerwear — broader outdoor scope but increasingly competing for the same sport fishing customer wallet.
• West Marine: National marine parts and accessories retailer (owned by Newell Brands) with broader recreational boating focus and 200+ retail locations. Overlaps on marine hardware, safety, and fishing gear categories but at vastly larger scale and national reach.

Others

• Guy Cotten: French workwear manufacturer supplying commercial fishing apparel to Seattle Marine (Polar Fleece Pants line). Comparable as a specialized marine fishing clothing brand but upstream supplier rather than retailer competitor.
• Grundens: Workwear brand specializing in commercial fishing rain gear and outerwear (a supplier to Seattle Marine's clothing category). Comparable as a fishing-industry specialist; not a direct retailer but a key upstream brand relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seattlemarine
• LinkedInlinkedin.com/company/seattle-marine-and-fishing-supply-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Marine & Fishing Supply Co.