Imtra
Imtra Corporation is a New Bedford, Massachusetts-based marine equipment systems supplier and exclusive North American distributor of thrusters, stabilizers, dynamic trim controls, lighting, anchoring, wipers, seating, and doors for recreational, commercial, and energy-sector vessels.
- Company typePrivate
- Founded1952
- HeadquartersNew Bedford, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Imtra does
Imtra Corporation, headquartered in New Bedford, Massachusetts, is a North American systems supplier and exclusive distributor of marine equipment for recreational, commercial, and energy-sector vessels, as well as van and RV applications. The company distributes thrusters, stabilizer systems, dynamic trim control systems, LED lighting, anchoring windlasses, wiper systems, marine seating, doors/hatches/windows, and electrical/power management products sourced from premium European and U.S. manufacturers. Imtra holds the exclusive U.S. distribution rights for Zipwake Dynamic Trim Control Systems (including the next-generation Zipwake PRO) and is the North American distributor for Sleipner (Side-Power) thrusters and stabilizers, including the eVision E-Series brushless DC thrusters featuring proportional speed control and Q-Prop noise reduction. Other represented brands include Norsap, Roca, Libra-Plast, Lofrans, Muir, Beclawat, Seaview, Lilaas, Victron Energy, Lumishore, Frensch, Isover, and Vimar.
Imtra operates a hybrid go-to-market combining an 11-region dealer network across North America, an e-commerce storefront at imtra.com with trade account functionality, a direct order desk for enterprise customers, and an outside sales team covering naval architects, shipyards, operators, and installers. Pricing is unit-based with tariffs added to list price for imported goods; large commercial systems require quote-based pricing. Product technology spans AC and DC electric thrusters, hydraulic thrusters, vector fin stabilizers, brushless motor controllers, interceptors for dynamic trim, and ignition-protected marine electrical components certified to ISO 8846.
The company became 100% employee-owned through an Employee Stock Ownership Plan (ESOP) effective January 25, 2022, and was named Employee-Owned Company of the Year in March 2024. Imtra is privately held with no public ticker, no disclosed funding rounds, and no parent company. Strategic activity since 2022 has emphasized OEM specification wins (e.g., Tiara Yachts MY2025 Zipwake integration), new distribution partnerships (Seaview Blinds, Beclawat, Isover), and ongoing sales team expansion across priority coastal and commercial marine geographies.
Imtra firmographics
Firmographics- Name
- Imtra
- Legal name
- IMTRA Corporation
- Website
- https://imtra.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imtra Corporation is a New Bedford, Massachusetts-based marine equipment systems supplier and exclusive North American distributor of thrusters, stabilizers, dynamic trim controls, lighting, anchoring, wipers, seating, and doors for recreational, commercial, and energy-sector vessels.
- Ownership category
- akta.pro rank
Imtra industry classification
Industry- Product category
- Marine Equipment Distribution
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Bow & Stern Thrusters (Tunnel/Retractable) (IMAJAHAG)
- akta.pro secondary industries
- Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK), Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH)
Keywords
Where Imtra is headquartered
LocationHeadquarters
- HQ city
- New Bedford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Imtra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marine Equipment Distribution: Imtra distributes high-quality marine products including thrusters, stabilizers, lighting, anchoring systems, wipers, seating, and accessories to recreational and commercial marine markets through dealer networks and direct sales.
- Exclusive Distribution Partnerships: Imtra holds exclusive distribution rights for products like Zipwake in the U.S., generating revenue through margin on sales of these proprietary product lines.
- Trade Account Sales: Orders placed through online account system, email, fax, or phone by existing trade customers who have Imtra customer account numbers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Switchmode Dimmer - ILSLD2040DC |
| Unit Pricing | Pay-as-you-go | Intervolt DuoDim 2-Channel Dimmer - ILSLD2040DD |
| Unit Pricing | Pay-as-you-go | Switchmode Dimmer - ILSLD2550DC |
| Unit Pricing | Pay-as-you-go | Sleipner eVision E-series Thrusters |
| Other | Pay-as-you-go | Libra Doors - Commercial Marine Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Imtra product offering
Product offeringCore offering
Imtra distributes and supplies a comprehensive portfolio of marine equipment for recreational and commercial vessels, including propulsion assistance (thrusters), stabilization (fin stabilizers and trim interceptors), LED lighting, anchoring systems, wipers, marine seating, doors/hatches/windows, and control systems. The company serves as the exclusive North American distributor for world-class brands such as Sleipner thrusters and stabilizers and Zipwake dynamic trim control systems. Imtra sells through a dealer network of 11 regional offices across North America, plus an e-commerce storefront and direct trade account sales.
Product overview
Imtra is a marine products distributor offering a comprehensive portfolio of equipment for recreational and commercial marine vessels, as well as transportation (vans/RVs) and energy industries. The company operates as a systems supplier rather than a single unified product. Their core offerings include Sleipner thrusters and stabilizers (including the new eVision E-series brushless DC thrusters), Zipwake dynamic trim control systems, LED marine lighting solutions, anchoring systems (windlasses from Lofrans and Muir), wiper systems, Norsap seating and pedestals, marine doors/hatches/windows, Lilaas control systems, and Victron power management products. Imtra serves as the exclusive North American distributor for several brands including Zipwake and holds partnerships with over 20 trusted marine equipment manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sleipner Thrusters Bow and stern thrusters including AC electric, DC electric, and hydraulic models for vessel maneuvering and docking. Includes On/Off and proportional speed control options. Distributed by Imtra as exclusive North American distributor for Sleipner.
- Sleipner Stabilizer Systems Vector fin and actuator-based stabilizer systems for boat roll reduction, including hydraulic and electric options. Sleipner Electric Vector Fins launched in October 2023 feature new electric actuators combined with Vector3 Fins design.
- Sleipner eVision E-Series Thrusters First-ever electric motor designed particularly for marine thruster use with brushless motors, compact lightweight design, proportional speed control, Q-Prop skew propellers for noise reduction up to 75%, and integration with joystick systems. Up to 50% lighter and more compact than previous models.
- Zipwake Dynamic Trim Control System Dynamic trim control system for boats featuring interceptors, control panels, and cables for optimal vessel pitch and roll control. Imtra is the exclusive U.S. distributor for Zipwake, including the next-generation Zipwake PRO vessel pitch and roll control system.
- Marine LED Lighting Solutions Comprehensive marine lighting solutions including courtesy lights, deck lights, downlights, navigation lights, reading lights, rope lights, searchlights, underwater lights, and utility lights from brands including Frensch, Lumishore, Prebit, Tranberg, Den Haan Rotterdam, BCM, and Imtra Marine Lighting.
- Anchoring Systems Complete anchoring solutions including windlasses, chain and line rodes, switchgear, and accessories from brands including Lofrans, Muir Windlasses, and Auto Anchor.
- Wiper Systems Marine windshield wiper systems including motors, arms, blades, controls, and washing systems from brands including Roca, Exalto, and Decca.
- Norsap Seating and Equipment Boat table pedestals, helm chairs, seat pedestals, handrails, and ladders for marine seating applications.
- Marine Hatches, Doors and Windows Marine access hatches, hinges, doors, and windows from brands including Libra-Plast, Beclawat, and Seaview. Includes steel doors, aluminum doors, weathertight doors, and emergency escape hatches.
- Lilaas Marine Control Systems Marine control systems including azimuth controls, joysticks, propulsion controls, rudder controls, and thruster controls.
- Victron Energy Power Management Products Battery chargers, monitors, DC-DC converters, and marine batteries for power management systems on vessels and mobile applications.
- Frensch Marine Lighting German-designed marine lighting fixtures including surface-mount lights, recessed lights, and flexible chart lights with touch sensor switching.
- Lumishore Underwater LED Lighting Underwater LED lighting solutions for marine vessels from Lumishore brand.
- Intervolt Switchmode Dimmers Electronic dimmers for marine, RV, and motorcoach lighting circuits with soft-start, memory function, and multi-voltage capability (9-33VDC). Includes ILSLD2040DC, ILSLD2040DD, and ILSLD2550DC models.
- Zipwake PRO Vessel Pitch and Roll Control System Next-generation Zipwake PRO vessel pitch and roll control system with automatic interceptors for dynamic trim optimization. Launched in July 2025 as part of Imtra's exclusive U.S. distribution of Zipwake.
- Zipwake Integrator Module Module designed to improve Zipwake system integration and increase flexibility for boaters and boatbuilders.
- Zipwake Mini Controller Compact controller introduced in February 2024 expanding the Zipwake Dynamic Trim Control System product family for boatbuilders and boaters.
Quantifiable outcome
- Sleipner Q-Prop reduces noise levels up to 75% in controlled environments, with expected 20-40% noise reduction in average installations
- +2 more outcomes
Companies that use Imtra
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Imtra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Imtra partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core, standard and minor.
- Seaview BlindsmajorImtra was selected to be the exclusive distributor for Seaview Blinds in North America.
- ZipwakecoreImtra is the exclusive U.S. distributor for Zipwake Dynamic Trim Control Systems and introduced the next-generation Zipwake PRO vessel pitch and roll control system.
- Silverback MarinestandardSilverback Marine selected Imtra to provide Norsap seats and Roca wipers for their Sherpa 24-foot landing craft.
- Beclawat Marine WindowsstandardImtra will now offer Beclawat marine windows to customers in North America.
- Tiara YachtsmajorImtra partnered with Tiara Yachts to incorporate Zipwake Dynamic Trim Control Systems on all model year 2025 outboard-powered vessels. Tiara is a family-owned manufacturer of American-made luxury yachts from 34- to 60-feet.
- IsoverstandardImtra became the supplier for Isover's U SeaProtect insulation for the United States marine industry, stocking and supplying the products.
- Libra-Plast AS / Libra DoorscoreImtra expanded its partnership with Libra-Plast AS, world leader in production of vessel doors, hatches and storage. Imtra first partnered with Libra as a U.S. agent in 2018.
- Grady-White BoatsminorGrady-White Boats president Kris Carroll attended IMTRA's 2022 National Sales Meeting as a speaker, strengthening the relationship between the boatbuilder and Imtra.
- KPM MarinestandardKPM Marine selected IMTRA to provide sales, service and support for its full product line in the U.S., supporting growing demand for crew transfer vessels and fire/rescue vessels.
- Mercury Marine / MercurycoreSleipner (Imtra brand) partnered with Mercury Marine to become the first engine manufacturer to integrate an outboard joystick engine control system with proportional speed bow thrusters for Verado outboards.
- SleipnercoreImtra is the North American distributor for Sleipner (Side-Power) boat stabilizers, thrusters, and related products including electric vector fins and commercial thrusters.
- Victron EnergystandardImtra offers Victron Energy products including battery chargers, monitors, DC-DC converters, and marine batteries.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Imtra competitors and assessment
Company assessmentDirect peers
- West Marine: Largest North American marine products retailer and distributor, serving recreational boaters with a similar mix of thrusters, lighting, anchoring, and comfort systems. Comparable channel structure (stores + e-commerce) and customer base, though broader and more retail-skewed than Imtra.
- Defender Marine: Major online marine products distributor serving both recreational and commercial customers with extensive product catalog spanning thrusters, lighting, anchoring, and electronics. Directly comparable GTM motion (e-commerce + phone/email sales desk) and customer overlap.
- Jamestown Distributors: Marine products distributor with a comprehensive catalog of boatbuilding and outfitting supplies, including hardware, lighting, and finishing products. Comparable distribution model serving boatbuilders and DIY boaters in North America.
- Fisheries Supply: Wholesale and retail marine equipment distributor serving commercial fishing, workboat, and recreational marine markets across the U.S. Pacific Northwest and beyond. Overlapping customer base in commercial marine propulsion and outfitting.
- Wholesale Marine: Online marine parts and accessories distributor serving both recreational and commercial customers with products spanning anchoring, electrical, lighting, and hardware. Comparable distribution-only model and SMB consumer base.
- ABT-TRAC (American Boat & Trailer Technologies): U.S.-based specialist in hydraulic and electric bow/stern thrusters and fin stabilizers for the marine market, directly competing with Imtra's Sleipner thruster and Vector Fin stabilizer lines in both recreational and commercial segments.
Broad incumbents
- Lewmar: Established global manufacturer of marine equipment including anchor windlasses, thrusters, winches, and hatches. Directly competes with Imtra's Lofrans/Muir anchoring and Sleipner thruster brands at the manufacturer level, with broader product breadth globally.
- Maxwell Marine: Global manufacturer of anchor windlasses and related mooring equipment, directly competing with Imtra's Lofrans and Muir anchoring brands. Comparable end-market (recreational and commercial marine) with a manufacturer (not distributor) model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Imtra social profiles
Digital presenceImtra compliance and trust
Trust signalCompliance4 records
Imtra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imtra leadership team
Management profileNumber of profiles
Profiles1 record
Imtra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imtra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imtra
What does Imtra do?
Imtra distributes and supplies a comprehensive portfolio of marine equipment for recreational and commercial vessels, including propulsion assistance (thrusters), stabilization (fin stabilizers and trim interceptors), LED lighting, anchoring systems, wipers, marine seating, doors/hatches/windows, and control systems. The company serves as the exclusive North American distributor for world-class brands such as Sleipner thrusters and stabilizers and Zipwake dynamic trim control systems. Imtra sells through a dealer network of 11 regional offices across North America, plus an e-commerce storefront and direct trade account sales.
Is Imtra a public or private company?
Imtra is a private company. It is classified as management employee owned and is currently operating.
When was Imtra founded?
Imtra was founded in 1952. It employs 51 to 100 people.
Where is Imtra based?
Imtra is headquartered in New Bedford, United States, in the North America region.
How does Imtra make money?
Three revenue lines are on record. Marine Equipment Distribution is the primary driver. The others are exclusive Distribution Partnerships and trade Account Sales.
Who are Imtra's main competitors?
Direct peers on record are West Marine, Defender Marine, Jamestown Distributors, Fisheries Supply, Wholesale Marine and ABT-TRAC (American Boat & Trailer Technologies). Broad incumbents are Lewmar and Maxwell Marine.
Does Imtra have an API?
No public API is recorded for Imtra.
What industry is Imtra in?
Imtra's product category is Marine Equipment Distribution. Its primary akta.pro industry code is IMAJAHAG, Bow & Stern Thrusters (Tunnel/Retractable), with a secondary code of IMAJAIAK, Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains). Its NAICS code is 334511 and its SIC code is 5084.