Main Street America Insurance

What Main Street America Insurance does

Main Street America Insurance (MSA) is a Jacksonville, Florida-based property and casualty insurance carrier founded in 1923 as National Grange Mutual Insurance Company and operating since 2018 as a wholly-owned subsidiary of American Family Insurance, the 12th largest U.S. P&C group. The company writes commercial and farm/ranch insurance exclusively through approximately 3,000 independent insurance agents, with no direct-to-consumer channel. Its product portfolio centers on the Business Owners Policy (BOP) — combining general liability, property, and business income coverage — and includes General Liability, Commercial Auto, Workers' Compensation, Commercial Umbrella, Flood, Surety Bonds (renewal rights being sold to Nationwide in 2026), and specialized Farm and Ranch and artisan contractor products with add-on modules such as Equipment Breakdown, Inland Marine, and Errors & Omissions.

MSA operates through nine wholly-owned underwriting entities (e.g., NGM Insurance Company, Austin Mutual, Old Dominion, Grain Dealers Mutual, Spring Valley Mutual) and holds an A (Excellent) AM Best Financial Strength Rating with Stable Outlook effective October 24, 2024. The technology stack is modest: a proprietary Main Street Station platform handles quote-to-bind processing, while claims servicing is outsourced to AFICS, Inc., using Hi Marley for text-based claim communications. In 2016, the company reported $1.07B in net written premium (record at the time, 10.2% growth), $2.6B in total assets, and a $2.2B investment portfolio.

The go-to-market is anchored on the independent agent distribution channel with three regional sales teams and locally-empowered underwriters. Revenue is generated primarily through recurring insurance premiums across small business, farm/ranch, and (historically) personal lines. In 2024, MSA announced a strategic pivot to commercial-only focus, transferring personal lines business in 22 states to Safeco Insurance (November 2024) and, in February 2026, agreeing to sell renewal rights for Surety and Fidelity bonds to Nationwide. The company is led by President Candy Embray (since March 2025) and Head of Sales Richard Vaughn, with 501–1,000 employees including 500+ dedicated to commercial and farm/ranch underwriting, policy servicing, and agent/customer experience.

Name

Main Street America Insurance

Legal name

Main Street America Group, Inc.

Website

https://msainsurance.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Main Street America Insurance is a Jacksonville, Florida-based property and casualty insurer that distributes commercial and farm/ranch insurance products exclusively through approximately 3,000 independent insurance agents, operating as a wholly-owned subsidiary of American Family Insurance.

Ownership category

akta.pro rank

Product category

Commercial Property & Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

akta.pro secondary industries

Commercial Property Insurance (FSAJACAE), Public Liability (Premises/Operations) (FSAJADAD), Property Insurance (Homeowners, Renters & Commercial Property) (FSAJAMAD), Environmental / Pollution Liability (FSAJAGAF)

Keywords

• Small business insurance
• Commercial property casualty
• Farm ranch insurance
• Independent agent distribution
• Business owners policy

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Property and casualty insurance premiums including commercial lines, farm and ranch, and personal lines insurance products sold through independent agents
2. Surety and Fidelity Bonds: Surety and fidelity bond products, with renewal rights being acquired by Nationwide

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Main Street America Insurance underwrites and distributes commercial property and casualty insurance products—including Business Owners Policy, General Liability, Commercial Auto, Workers' Compensation, Commercial Umbrella, Flood, Surety Bonds, and specialized Farm and Ranch coverage—exclusively through independent insurance agents. The company focuses on small business, artisan contractors, and agricultural customers, leveraging a proprietary quote-to-bind platform and empowered local underwriters for complex risks.

Product overview

Main Street America Insurance offers a comprehensive commercial and farm/ranch insurance portfolio distributed exclusively through independent agents. The core product suite centers on the Business Owners Policy (BOP) as an umbrella offering that combines general liability, property insurance, and business income coverage. This is supplemented by individual specialty products including Commercial Auto, Workers' Compensation, Commercial Umbrella, Flood Insurance, and Surety Bonds. The company has specialized expertise in Farm and Ranch coverage and Contractors Insurance (including artisan contractors like electricians, painters, landscapers). Add-on modules available to customize BOP policies include Equipment Breakdown, Inland Marine, and Errors & Omissions coverage. Personal lines products include Main Street Protection Auto (private passenger auto with up to 20 discounts) and homeowners coverage. The company operates as an American Family Insurance subsidiary with multiple underwriting companies including NGM Insurance Company, Old Dominion Insurance Company, Austin Mutual Insurance Company, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Owners Policy (BOP) Comprehensive business insurance combining general liability, property insurance, and business income coverage designed for small business owners including artisan contractors.
• General Liability Commercial general liability coverage helping cover medical bills, legal fees, and property damage in the event of workplace accidents or covered losses.
• Commercial Auto Vehicle coverage with optional endorsements for business use, protecting commercial vehicles and related liability.
• Workers' Compensation Coverage for workplace injuries, covering medical bills and related expenses for injured employees.
• Commercial Umbrella Extra liability coverage providing additional protection beyond base policy limits for businesses.
• Flood Insurance Coverage for flood-related property damage, separate from standard commercial property coverage.
• Farm and Ranch Specialized insurance coverage for farms and ranches, one of Main Street America's long-standing expertise areas.
• Surety Bonds Surety and fidelity bond products. As of 2026, renewal rights for surety and fidelity bonds were being acquired by Nationwide.
• Contractors Insurance Specialized coverage for artisan contractors including electricians, carpet/floor installation, landscaping, painting, and janitorial services. Includes BOP with customizable options like blanket additional insured, faulty workmanship liability, and short-term pollution coverage.
• Main Street Protection Auto Private passenger auto insurance program for the preferred/standard marketplace featuring bundled and standalone coverages including new vehicle replacement, accident forgiveness, and disappearing deductible, available with up to 20 discounts.
• Massachusetts Auto Insurance Plan (MAIP) Massachusetts-specific auto insurance program written through the state-assigned risk pool for drivers who cannot obtain coverage in the voluntary market.

Quantifiable outcome

• Net written premium growth of 10.2% in 2016
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• NationwideminorStrategic or Co-development Partner · 5 February 2026Nationwide has entered into an agreement to acquire the renewal rights for Surety and Fidelity bonds issued by Main Street America Insurance, with closing expected by end of Q1 2026 pending customary conditions. The acquisition allows Nationwide to expand its Surety and Fidelity offerings and absorb MSA's customers and employees into its portfolio.
• Safeco InsuranceminorStrategic or Co-development Partner · 12 November 2024Safeco Insurance entered into an agreement with Main Street America to transfer personal lines business including seven lines of business in 22 states, allowing each company to grow their respective core business.
• TransUnioncoreTechnology or Integration · 10 May 2024Partnership to deliver cyber security protection to Main Street America customers through TransUnion's data and analytics capabilities.
• American Family InsurancecoreStrategic or Co-development PartnerMain Street America merged with American Family Insurance in 2018, becoming the nation's 12th largest property/casualty insurance group's channel to distribute products through independent agents. American Family Insurance ranked on Fortune 500 list.
• Trusted ChoiceminorGTM or Marketing PartnerFounding member of Trusted Choice, a brand helping create transparency in the insurance industry by connecting customers with local independent agents who are trustworthy and ethical.

Scale indicators8 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Auto-Owners Insurance: Mutual P&C insurer that distributes exclusively through independent agents, with a strong focus on commercial lines, personal lines, and life insurance. Highly comparable to MSA on channel strategy (100% independent agents), product mix (BOP, commercial auto, workers comp), and mid-market commercial orientation.
• Erie Insurance: Regional P&C carrier writing through independent agents across the Midwest, Mid-Atlantic, and Southeast with personal, commercial, and life lines. Closely comparable to MSA on distribution model, geographic footprint in similar regions, and product breadth including commercial small business coverage.
• Cincinnati Financial: Independent-agent P&C carrier focused on commercial lines including property, casualty, auto, and umbrella, with personal lines as secondary. Highly comparable to MSA's commercial-heavy mix, independent agent channel, and family of regional writing companies operating under one umbrella.
• Westfield Insurance: Ohio-based mutual P&C insurer distributed exclusively through independent agents with strong commercial lines focus including BOP, commercial auto, workers comp, and farm/agricultural coverage. Highly comparable to MSA on agent channel, commercial product set, and agricultural/farm specialty.
• Hanover Insurance Group: Property and casualty holding company writing commercial and personal lines through independent agents, with specialty in middle-market commercial and niche segments. Comparable to MSA's independent-agent distribution, commercial small/mid-market focus, and multi-state footprint.
• Grinnell Mutual: Iowa-based mutual P&C insurer writing through independent agents, with notable strength in farm and agricultural coverage as well as commercial small business. Highly comparable to MSA's farm/ranch specialty, regional Midwest orientation, and exclusive independent-agent channel.
• Donegal Group: Regional P&C holding company writing commercial and personal lines through independent agents primarily in the Mid-Atlantic, Midwest, and Southeast. Comparable to MSA on independent-agent channel, regional commercial focus, and small/mid-market business mix.

Broad incumbents

• Travelers: One of the largest U.S. P&C carriers writing commercial lines (including BOP, workers comp, commercial auto, umbrella) through independent agents and direct channels. Comparable to MSA on product set and SMB commercial underwriting, but vastly larger and more diversified across commercial and personal lines.
• Farmers Insurance: Large national P&C carrier writing personal and commercial lines primarily through captive agents (with some independent agent offerings). Comparable to MSA on commercial product breadth and SMB focus but operates a fundamentally different distribution model.
• Nationwide: Fortune 100 mutual P&C and financial services carrier writing personal, commercial, farm, and surety lines through multiple channels. Acquired MSA's surety and fidelity bond renewal rights in 2026; broadly comparable on commercial lines, farm coverage, and Surety product overlap, but materially larger and more diversified than MSA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_lu6DhvXFry_FVmbxUShBA
• Facebookfacebook.com/MainStreetAmerica
• LinkedInlinkedin.com/company/main-street-america-insurance
• Instagraminstagram.com/mainstreetamericainsurance
• Xx.com/msa_ins

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Main Street America Insurance