Blackmaple Group
Blackmaple Group is a physician-founded healthcare group purchasing organization that aggregates purchasing volume across 14,000+ independent providers and 4,427 client organizations to negotiate volume-based pricing with medical supply manufacturers and distributors, operating the WHAAPA women's health alliance as a specialized sub-brand.
- Company typePrivate
- Founded2007
- HeadquartersWeston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blackmaple Group does
Blackmaple Group (BMG) is a privately held healthcare consulting and group purchasing organization (GPO) founded in 2007 by Joel Gold and headquartered in Fairport, NY (with a registered office in Weston, FL). The company aggregates purchasing volume across 14,000+ providers and 4,427 client organizations operating in 10,911+ locations, negotiating volume-based pricing with manufacturers and distributors such as Medline Industries (where BMG is the largest customer in the healthcare sector), GE Healthcare, Samsung, Siemens Healthineers, and Cepheid. BMG's portfolio is fully integrated into the Provista GPO platform, giving members access to 75+ aggregated contracts. The company operates a specialized women's health sub-brand called WHAAPA (Women's Health Administrative and Purchasing Alliance), which serves over 6,000 OBGYNs and subspecialists representing more than 10% of U.S. women's healthcare providers, with an advisory board chaired by Genevieve Fairbrother, MD.
The core product is a membership-based group purchasing service: members receive negotiated pricing on medical supplies, equipment, pharmaceuticals, office products, and facility services without a membership fee (WHAAPA membership is free to join), while BMG monetizes through GPO administrative fees and supplier rebates on the routed volume. BMG provides dedicated buying managers to member practices as a value-add service layer. The technology stack is minimal: the company's product is fundamentally a relationship-driven procurement intermediary rather than a software platform, with no proprietary technology, API, or AI capabilities disclosed. The company operates with 11-50 employees and reports a "BMG-a-Pandion-Company" co-brand affiliation with Pandion, suggesting a corporate or brand-level relationship in addition to the Provista GPO integration.
BMG targets independent physician practices and ambulatory care facilities across family practice, internal medicine, cardiology, OBGYN, urology, and adjacent specialties, addressing pain points around limited purchasing leverage, lack of business strategy expertise, and operational inefficiencies for practices that lack the scale of hospital systems or large group networks. Its go-to-market is sales-led via dedicated buying managers, the website, and the WHAAPA Whisperer newsletter, with reliance on referral and physician network marketing within the independent practice community.
Blackmaple Group firmographics
Firmographics- Name
- Blackmaple Group
- Legal name
- Blackmaple Group, LLC
- Website
- https://blackmaplegroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blackmaple Group is a physician-founded healthcare group purchasing organization that aggregates purchasing volume across 14,000+ independent providers and 4,427 client organizations to negotiate volume-based pricing with medical supply manufacturers and distributors, operating the WHAAPA women's health alliance as a specialized sub-brand.
- Ownership category
- akta.pro rank
Blackmaple Group industry classification
Industry- Product category
- Healthcare Group Purchasing Organization (GPO) Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)
Keywords
Where Blackmaple Group is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blackmaple Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Group Purchasing Organization (GPO) Fees: BMG aggregates purchasing volume for its member healthcare practices and negotiates volume-based pricing with suppliers and manufacturers. Revenue is generated through aggregated buying power and negotiated discounts with partners like Medline, GE Healthcare, Samsung, and other healthcare suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Volume-based group purchasing for healthcare practices |
| Other | Pay-as-you-go | WHAAPA membership - no charge to join |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Blackmaple Group product offering
Product offeringCore offering
Blackmaple Group operates as a healthcare Group Purchasing Organization (GPO) and consulting firm, aggregating buying volume across a network of over 13,000-14,000 independent healthcare providers to negotiate discounted pricing on medical supplies, equipment, and office products with manufacturers and distributors such as Medline, GE Healthcare, Samsung, and Siemens. The company also delivers healthcare business consulting, including business strategy and operations support, with a specialized women's health division (WHAAPA) serving OBGYNs and subspecialists.
Product overview
Blackmaple Group (BMG) operates as a healthcare group purchasing organization (GPO) and consulting firm. The core offering is BMG's group purchasing services, which aggregate buying volume across a network of over 13,000 providers to negotiate discounted pricing with manufacturers and distributors. WHAAPA (Women's Health Administrative and Purchasing Alliance) is a specialized sub-brand focused specifically on women's health practices (OBGYNs and subspecialists), offering tailored purchasing contracts, peer networks, and business advisory services. Both offerings leverage BMG's supplier partnerships and purchasing volume to deliver cost savings to members.
Differentiator
Problem solved
Functional benefit
Brands
- WHAAPA: Women's Health Administrative and Purchasing Alliance - a specialized division focused on women's health practices including OBGYN, gynecological oncology, maternal-fetal medicine, reproductive endocrinology, and urogynecology.
Products and services
- BMG Group Purchasing Services Healthcare group purchasing organization (GPO) offering aggregated purchasing power and negotiated pricing on medical supplies, equipment, and office products for independent physician practices, clinics, urgent care centers, and surgical centers.
- WHAAPA (Women's Health Administrative and Purchasing Alliance) Specialized women's health purchasing alliance providing OBGYNs and subspecialists (obstetrics, gynecological oncology, maternal-fetal medicine, reproductive endocrinology, urogynecology) with women-focused group purchasing contracts, peer networking, and business best practices for independent women's health practices.
- BMG Procurement Services Comprehensive procurement services connecting healthcare providers with manufacturers and distributors (GE Healthcare, Samsung, Siemens Healthineers, Cepheid, Medline, Midmark, Cintas, Office Depot, Daniels Health) for medical equipment, surgical supplies, pharmaceuticals, and office products through group purchasing contracts.
Quantifiable outcome
- Over 75 contracts aggregated providing price reductions purely through membership volume
- +2 more outcomes
Companies that use Blackmaple Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Blackmaple Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blackmaple Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- ProvistacoreBMG's portfolio of 14,000+ providers was fully integrated into Provista after Provista purchased Intalere. This integration aggregated over 75 contracts providing exclusive pricing based on volume. BMG members access Provista's GPO contracts and pricing.
- Medline IndustriescoreBMG is the largest Medline Industries customer in the healthcare sector. Medline branded products are hugely popular with BMG customers and offer best-in-class pricing.
- GE HealthcarecoreGE Healthcare provides ultrasound and medical imaging equipment through BMG's group purchasing network for healthcare practices.
- SamsungmajorSamsung Healthcare provides ultrasound systems to BMG member practices through the group's purchasing network.
- Siemens HealthineersmajorSiemens Healthineers provides ultrasound equipment to BMG member practices through group purchasing agreements.
- CepheidmajorCepheid provides diagnostic testing solutions to BMG member healthcare practices through the group's purchasing network.
- ParagardmajorParagard IUD products available to WHAAPA members for women's health practices through BMG group purchasing.
- LilettamajorLiletta IUD products available to WHAAPA members for women's health practices through BMG group purchasing.
- CintasminorCintas provides uniform and facility services to BMG member practices through the group's purchasing network.
- Office DepotminorOffice supplies available to BMG members through Office Depot partnership for everyday office supply needs.
- MidmarkminorMidmark provides medical equipment for healthcare practices through BMG's group purchasing network.
- Daniels HealthminorDaniels Health provides medical waste management services to BMG member practices.
- ClearSpecminorClearSpec provides medical equipment solutions to BMG member practices.
- Lina (LinaMed)minorLinaMed provides medical products to healthcare practices through BMG group purchasing network.
- MedProminorMedPro provides medical products and supplies to BMG member healthcare practices.
- HyperRhominorHyperRho provides medical products to healthcare practices through BMG's purchasing network.
- RocketChimpminorMarketing and communication services partner for BMG member practices.
- Ceek Women's HealthminorWomen's health products and services partner available to WHAAPA members.
- Thomas MedicalminorMedical products supplier available through BMG group purchasing.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Blackmaple Group competitors and assessment
Company assessmentBroad incumbents
- Provista: BMG's underlying GPO partner following Provista's acquisition of Intalere; operates healthcare-focused group purchasing at significantly larger scale and provides the contract backbone for BMG's members. Directly comparable GPO model serving similar healthcare provider customers.
- Vizient: Largest healthcare performance improvement and GPO company in the US, serving hospitals, academic medical centers, and ambulatory providers. Comparable through its group purchasing contracts serving independent and system-affiliated practices at far greater scale.
- Premier Inc. Major healthcare GPO and performance improvement company serving hospitals, health systems, and physician practices with aggregated supply contracts. Directly comparable GPO contract aggregation model, with broader scale and supplier relationships.
- HealthTrust: Healthcare GPO owned by HCA serving a wide range of provider organizations with aggregated supply and service contracts. Comparable group purchasing model targeting similar customer segments, including ambulatory providers.
- Intalere: Healthcare GPO acquired by Provista; historically served hospitals, integrated delivery networks, and physician practices with aggregated supply contracts. BMG's integration with Provista means Intalere's contract portfolio is now accessible to BMG members, making it a closely related comparator.
Regional players
- Capstone Health Alliance: Regional healthcare GPO serving community hospitals, ambulatory providers, and physician practices across the Southeast. Comparable in targeting independent healthcare providers and aggregating purchasing volume, but more regionally focused than BMG's national footprint.
- Yankee Alliance: Healthcare GPO serving New England-area hospitals, physician practices, and non-acute providers with aggregated purchasing contracts. Directly comparable GPO business model serving similar independent practice customers, though regionally concentrated.
Emerging players
- Conductiv Solutions: Third-party GPO and supply chain services provider focused on non-acute healthcare including physician practices, ASCs, and specialty clinics. Comparable group purchasing focus on ambulatory and independent practice customers.
- Resource Optimization & Innovation (ROi): Healthcare supply chain and GPO subsidiary of Premier focused on custom contracting and specialty supply chain solutions for health systems and provider organizations. Comparable supply aggregation services targeting similar provider customers.
Others
- Medline Industries: Largest privately held medical supply manufacturer and distributor; serves as BMG's core supplier partner and BMG is Medline's largest healthcare sector customer. Not a direct GPO peer but a critical upstream participant whose pricing terms directly shape BMG's value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Blackmaple Group social profiles
Digital presenceBlackmaple Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackmaple Group leadership team
Management profileNumber of profiles
Profiles2 records
Blackmaple Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blackmaple Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackmaple Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackmaple Group
What does Blackmaple Group do?
Blackmaple Group operates as a healthcare Group Purchasing Organization (GPO) and consulting firm, aggregating buying volume across a network of over 13,000-14,000 independent healthcare providers to negotiate discounted pricing on medical supplies, equipment, and office products with manufacturers and distributors such as Medline, GE Healthcare, Samsung, and Siemens. The company also delivers healthcare business consulting, including business strategy and operations support, with a specialized women's health division (WHAAPA) serving OBGYNs and subspecialists.
Is Blackmaple Group a public or private company?
Blackmaple Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blackmaple Group founded?
Blackmaple Group was founded in 2007. It employs 11 to 50 people.
Where is Blackmaple Group based?
Blackmaple Group is headquartered in Weston, United States, in the North America region.
How does Blackmaple Group make money?
One revenue line is on record: group Purchasing Organization (GPO) Fees.
Who are Blackmaple Group's main competitors?
Broad incumbents on record are Provista, Vizient, Premier Inc., HealthTrust and Intalere. Regional players are Capstone Health Alliance and Yankee Alliance. Emerging players are Conductiv Solutions and Resource Optimization & Innovation (ROi). Medline Industries is listed as an others.
Does Blackmaple Group have an API?
No public API is recorded for Blackmaple Group.
What industry is Blackmaple Group in?
Blackmaple Group's product category is Healthcare Group Purchasing Organization (GPO) Services. Its primary akta.pro industry code is HLAFAAAO, Hospital Shared Services, GPOs & System Support Organizations. Its NAICS code is 54161 and its SIC code is 5047.