Ceek Women's Health

What Ceek Women's Health does

Ceek Women's Health is a privately held medical device company founded in 2015 and headquartered in Portland, Oregon, that develops the Nella platform of modern vaginal specula and accessories intended to improve comfort and clinical efficiency during gynecological examinations. Its core technology centers on a medical-grade polymer speculum with a narrow profile (approximately the width of a tampon when closed), temperature-neutral construction, quiet operation, integrated LED illumination on the upper bill, and lateral sidewall retractors that expand into less sensitive tissue. The product portfolio includes the Nella KIND and Nella NEXT speculums in both reusable (autoclavable up to 1,000 cycles) and single-use formats, complemented by the VuSleeve tissue retraction sheath and the VuLight single-use LED illuminator (validated at 44% higher lux than gooseneck exam lights).

The company operates a hybrid go-to-market model spanning three distinct channels: a direct-to-consumer Nella Comfort Kit (HSA/FSA eligible, priced around $105 with promotional offers at $99) sold via ceekwomenshealth.com and nellaspec.com; a B2B enterprise sales motion to OB-GYN practices and hospitals through purchase orders, an ecommerce platform, and volume-based monthly subscriptions; and mass-market retail distribution through Walmart and Walmart.com nationwide beginning May 28, 2026. Customer segments include OB-GYN practices and healthcare providers (clinicians performing routine exams, colposcopy, hysteroscopy, LEEP procedures), individual women seeking more comfortable exam experiences, and patients with specialized clinical needs requiring enhanced cervical access. Select disclosed customers include Cleveland Clinic and Columbia University OB-GYN. The company is founder-led by Fahti Khosrowshahi and has accumulated a broad granted patent portfolio across all product lines, plus a VIOLET IRB-approved safety study, a 2,000-patient preference survey, and TIME Magazine Best Inventions 2020 recognition.

Name

Ceek Women's Health

Legal name

CEEK Women's Health, Inc.

Website

https://ceekwomenshealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceek Women's Health is a Portland-based medical device company that develops the Nella line of modern vaginal specula and accessories (VuLight, VuSleeve) for OB-GYN practices, hospitals, and women patients via direct-to-consumer, B2B, and retail channels.

Ownership category

akta.pro rank

Product category

Gynecological Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Health and Personal Care Retailers (456)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Women’s Health (OTC Gynecologic) (HLAIADAJ)

akta.pro secondary industries

Feminine Care Applicators & Accessories (CRABAIAO), Sexual Wellness & Intimacy Products DTC (CRAFACAM)

Keywords

• Gynecological medical devices
• Vaginal speculum products
• Women's health devices
• Single-use speculum
• OB-GYN supplies

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Medical Device Sales (Reusable): Sale of reusable Nella KIND and Nella NEXT vaginal specula to healthcare providers. Reusable devices are autoclave sterilizable and designed for up to 1,000 autoclave cycles.
2. Medical Device Sales (Single-Use): Sale of single-use Nella KIND and Nella NEXT specula, VuSleeve tissue retraction sheaths, and VuLight LED illuminators to healthcare providers and patients.
3. Nella Comfort Kit (Direct-to-Consumer): Direct-to-consumer sale of Nella Comfort Kit containing single-use speculum, cozy socks, stress ball, vaginal wipe, and instruction sheet. HSA/FSA eligible. Shipped to patient home or clinician office.
4. Volume Subscription Plans: Subscription plan with volume discount pricing available for committed volume purchases per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ceek Women's Health designs, manufactures, and sells modernized vaginal speculums and complementary gynecological exam accessories under the Nella brand. The product line includes reusable and single-use versions of the Nella KIND and Nella NEXT specula, the VuSleeve tissue retraction sheath, the VuLight LED illuminator, and the patient-facing Nella Comfort Kit. Products are sold both direct-to-consumer through company-owned e-commerce and to OB-GYN clinicians via direct B2B sales and retail channels.

Product overview

Ceek Women's Health offers a portfolio of medical devices centered on the Nella speculum platform, designed to improve gynecological exam comfort and clinician efficiency. The core product line includes the Nella KIND and Nella NEXT speculums, each available in both reusable and single-use versions. Supporting accessories include the VuLight LED illuminator and VuSleeve tissue retraction sheath. The company also offers the Nella Comfort Kit, a patient-facing product enabling women to purchase and bring a comfortable speculum directly to their appointments. The portfolio is anchored by the Nella platform's key differentiators: narrow design, quiet operation, temperature-neutral materials, integrated lighting, and ergonomic handles.

Differentiator

Problem solved

Functional benefit

Brands

• Nella: The flagship product line - a modern vaginal speculum designed for patient comfort, available in reusable and single-use versions. Includes KIND and NEXT models.
• VuLight
• VuSleeve
• Nella Comfort Kit

Products and services

• Nella KIND Reusable Vaginal Speculum A modern reusable vaginal speculum designed for patient comfort featuring narrow bills (tampon-sized when closed), integrated 4-way lateral side wall retractors, quiet operation, and temperature-neutral medical-grade polymer construction. Autoclavable and validated for up to 1,000 autoclave cycles. Sold to OB-GYN clinicians and healthcare providers.
• Nella NEXT Reusable Vaginal Speculum A modern reusable bi-valve speculum with a wider aperture opening (10mm larger than other speculums) and bill size designed to reduce pinching and cater to a broader patient population. Features integrated LED light on the upper bill, ergonomic 101-degree handle, whisper-quiet operation, and gold-standard polycarbonate construction.
• Nella KIND Single-Use Vaginal Speculum A narrow single-use speculum with integrated sidewall retractors designed to maximize patient comfort. Features built-in LED light source, whisper-quiet operation, temperature-neutral material, and one-handed locking mechanism.
• Nella NEXT Single-Use Bi-Valve Vaginal Speculum A single-use bi-valve speculum with wider aperture opening (10mm larger than other speculums) and bill size designed to reduce pinching. Features integrated LED light, polycarbonate construction, and one-handed ergonomic operation.
• VuLight Single-Use LED Illuminator A powerful portable single-use LED exam light that provides shadow-free illumination without hotspots. Compatible with Nella specula and most metal and single-use specula. Delivers 44% higher lux than gooseneck exam lights.
• VuSleeve Single-Use Tissue Retraction Sheath A single-use tissue retraction sheath providing unobstructed cervical access and vaginal sidewall protection during procedures. Made from medical-grade silicone, latex-free. Compatible with Nella NEXT and most traditional metal and plastic specula. Clinically shown to improve cervical visualization in 80% of exams.
• Nella Comfort Kit A direct-to-consumer single-use speculum kit that allows women to bring a comfortable Nella speculum to their gynecologic appointment unopened. Includes Nella KIND Single-Use Speculum, cozy socks, stress ball, vaginal wipe, and instruction sheet. HSA/FSA eligible. Available via company e-commerce and Walmart/Walmart.com.

Quantifiable outcome

• 99% of women prefer Nella over metal speculum
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Chicago Red StarscoreGTM or Marketing Partner · 8 September 2024Nella Speculum partnered with Chicago Red Stars women's soccer team to champion women's health. The Red Stars display the NellaSpec.com logo on their jerseys starting September 8, 2024 at SeatGeek Stadium. Partnership includes Nella Comfort Lounge access at matches with complimentary cozy socks, and a panel discussion featuring Olympic Gold medalist Mallory Swanson, founder Fahti Khosrowshahi, and Brooke Shields moderated by Erin Andrews.
• ACOG (American College of Obstetricians and Gynecologists)coreStrategic or Co-development Partner · 17 May 2024Ceek Women's Health participated in the ACOG Annual Clinical and Scientific Meeting 2024 in San Francisco, CA (May 17-19). The event provided a platform to showcase Nella Speculum, Vulight, and VuSleeve innovations to healthcare professionals. ACOG is a premier women's healthcare event for unveiling innovations and engaging with clinicians.
• Halle BerryflagshipGTM or Marketing Partner · 17 April 2024Oscar-winning actress and founder of Respin partnered with Ceek Women's Health. Halle Berry spent a day in New York with founder Fahti Khosrowshahi discussing the future of women's health. Partnership included an Instagram conversation and a NYC event with entrepreneurs, celebrities, and female leaders. The collaboration aims to change paths for women around the globe.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Cleveland Clinic Innovations (Strategic partner / adopter): Major US health system and named Ceek adopter (Julian Peskin, MD). Comparable as a strategic customer/channel for women's health medical device adoption and as a validation reference for hospital-system formulary placement.

Broad incumbents

• Organon: Global women's health company spun out of Merck in 2021, focused on contraception, fertility, and women's health therapeutics. Comparable as a broad women's health player whose footprint includes OB-GYN provider relationships that Ceek needs for B2B distribution; Alydia Health (whose CMO is on Ceek's board) was acquired by Organon.
• Hologic: Global women's health diagnostics and medical device leader offering the ThinPrep Pap Test and NovaSure endometrial ablation among many OB-GYN products. Comparable as the dominant incumbent in women's health medical devices that Ceek is challenging for speculum share, and whose ex-VP sits on Ceek's board.
• Welch Allyn (Hillrom / Baxter): Long-established manufacturer of physical-exam instruments including Kleen-Speculum; Ceek's CMO Tracy Bennett ran Welch Allyn's Women's Health Division for 17 years before joining Ceek as employee #2. Direct competitor in speculum and exam-light categories.

Direct peers

• CooperSurgical: Major manufacturer of OB-GYN consumables including speculums, curettes, and assisted reproduction devices. Direct competitor in the speculum category that Ceek is disrupting with Nella; comparable pricing, customer base (OB-GYN practices and hospitals), and product positioning.

Emerging players

• Joylux: Women's intimate wellness technology company selling devices including vFit and vSculpt for pelvic-floor and vaginal health. Comparable as a femtech hardware startup targeting women directly with consumer-grade medical technology.
• Elvie: Leading femtech brand for women including connected pelvic-floor devices (Elvie Trainer, Elvie Pump). Comparable as a premium-positioned femtech consumer brand targeting women directly with health hardware, similar go-to-market and brand-led DTC motion.
• INNOVO: Femmtech startup selling FDA-cleared non-invasive urinary incontinence devices. Comparable as a women's health consumer health startup with overlapping clinical positioning, and serves as a leadership proxy - Ceek's CMO Allison Loughlin was previously CMO at INNOVO.
• Dame (formerly Dame Products): Consumer sexual wellness brand selling intimacy products DTC with a mission-driven, design-forward brand. Comparable as a women's sexual/intimate wellness DTC brand pursuing mass-retail distribution (sold at Target) and press visibility, overlapping with Ceek's Comfort Kit retail strategy.
• Athena Feminine Technologies: Women's health medical device company with FDA-cleared products for stress urinary incontinence and pelvic-floor therapy. Comparable as a small women-focused medical device company pursuing FDA-cleared hardware sold through clinicians and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ceekwomenshealth
• LinkedInlinkedin.com/company/ceekwomenshealth
• Instagraminstagram.com/ceekwomenshealth
• Xx.com/ceekhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceek Women's Health