I.D. Me Promotions

What I.D. Me Promotions does

I.D. Me Promotions is a private B2B distributor of customizable promotional merchandise, founded in 2003 and headquartered in Tarzana, California, with an FOB shipping location in Gibsonia, Pennsylvania. The company sells directly to corporate clients, colleges and universities, and event planners through an e-commerce storefront supplemented by phone-based inside sales (888.788.0101), email marketing, content/blog, and an OMNIA Partners cooperative purchasing channel for government and institutional buyers. The founder and CEO is Neil Levitt, and the company employs 11–50 people. The catalog spans apparel, hats and caps, drinkware, bags and backpacks, tech accessories, pens and paper, eco-friendly items, and college-specific merchandise, with per-unit prices ranging from approximately $1.19 (a round badge holder) to $109.98 (a double seater folding chair), plus setup/run charges for custom branding.

The business model is straightforward distribution economics: I.D. Me curates from a network of 3,000+ vetted suppliers and resells branded merchandise at unit prices with volume discounts, earning a spread between supplier cost and customer price on each order. Its differentiator is the 3-P Initiative (Products, People, Planet), a supplier compliance framework addressing product safety, worker protection, and environmental practices, backed by formal supplier compliance agreements and a code of conduct. Product compliance certifications documented in the source data include FDA and California Prop 65 compliance on specific SKUs (notably the Napa Flute Glass). The company has expanded its offering beyond pure product distribution into services including pop-up stores, company merch stores, and curated kits and gifts shipped to recipients, and runs a sub-brand, I.D. Me College, targeting higher-education buyers.

The underlying technology is a standard e-commerce platform with online catalog browsing, filtering, artwork upload, and digital mockup capabilities; there is no disclosed AI/ML, API, SDK, or proprietary data asset. Marketing relies on the website, organic search, an educational blog, and email newsletter, with phone sales closing orders. Geographic reach is described as United States-dominant, though the website accepts orders globally. No revenue, funding, valuation, or ownership data is disclosed, and the management team beyond the founder/CEO is not enumerated, which limits financial visibility into the business.

Name

I.D. Me Promotions

Legal name

I.D. Me Promotions

Website

https://idmepromotions.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

I.D. Me Promotions is a private B2B distributor founded in 2003 that curates customizable promotional merchandise from 3,000+ vetted suppliers and sells it to corporate, higher-education, and institutional buyers via e-commerce, phone sales, and the OMNIA Partners cooperative purchasing program.

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Promotional products
• Branded merchandise
• Corporate gifting
• Custom apparel
• Promotional drinkware

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: Direct sale of custom branded promotional products including apparel, drinkware, bags, tech items, and writing instruments. Customers place orders through the website with customization options for branding with company logos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

I.D. Me Promotions is a B2B distributor of customizable promotional products and branded merchandise sold through an e-commerce storefront with phone sales support. The company sources from a network of 3,000+ pre-qualified suppliers and resells customizable items such as apparel, drinkware, bags, technology accessories, hats, and writing instruments, with custom branding services including embroidery and printing. Additional service offerings include pop-up stores, company merch stores, and curated kits and gifts shipped directly to recipients.

Product overview

I.D. Me Promotions is a promotional products and branded merchandise distributor offering a comprehensive catalog of customizable items. The core offering consists of promotional product categories including apparel (T-shirts, polo shirts, jackets), headwear, drinkware (mugs, tumblers, water bottles), bags and backpacks, technology accessories, and writing instruments. The company also provides services including custom product branding, pop-up stores, company merch stores, and kits and gifts shipping. Their portfolio emphasizes eco-friendly product lines and includes a specialized College Division for campus events. The business model centers on connecting buyers with a network of over 3,000 suppliers to provide safe, socially compliant, and sustainable branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Branded Apparel
• Custom Branded Drinkware
• Custom Branded Bags and Backpacks
• Custom Branded Hats and Caps
• Custom Branded Tech and Mobile Products
• Custom Branded Pens and Paper Products
• Eco-Friendly Promotional Products
• College Division Merchandise
• Custom Products Branding Service
• Pop-Up Stores
• Company Merch Stores
• Kits and Gifts Shipping
• OMNIA Partners Procurement Program

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OMNIA PartnersminorChannel Partner/ Reseller/ DistributorOMNIA Partners is listed as a service offering, suggesting I.D. Me Promotions participates in the OMNIA Partners cooperative purchasing program for government and institutional procurement.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 4imprint: Publicly traded direct competitor (NYSE: FOUR) and the largest North American promotional products distributor. Offers a similarly broad catalog of customizable branded merchandise through an e-commerce platform with self-service artwork tools, and operates a Blue Cross Blue Shield-style B2B distribution model directly comparable to ID Me Promotions.
• HALO Branded Solutions: One of the largest independent promotional products distributors in the US, serving enterprise corporate clients with branded merchandise, recognition programs, and on-demand company stores. Highly comparable in product breadth, B2B focus, and service offering including custom stores and kitting.
• Crestline Promotional Products: Mid-to-large scale promotional products distributor offering custom branded merchandise, apparel, and recognition programs through both digital and account-managed sales channels. Comparable product categories (apparel, drinkware, tech, writing instruments) and direct overlap on the corporate buyer profile.
• Quality Logo Products: Direct-to-customer and B2B promotional products distributor focused on price-competitive catalog merchandise with online ordering. Operates an e-commerce-led model very similar to ID Me Promotions, with comparable product categories (apparel, drinkware, bags, tech accessories).
• ePromos Promotional Products: Online-focused promotional products distributor selling customizable branded merchandise to businesses. Shares an e-commerce-first GTM motion and product catalog overlap with ID Me Promotions across apparel, drinkware, writing instruments, and tech.
• BrandVia: Promotional products distributor offering branded merchandise, custom packaging, and recognition solutions to corporate clients. Comparable in product breadth and B2B services including custom store programs, with overlap on sustainability-focused sourcing.
• BAMKO: Promotional products and branded merchandise distributor serving enterprise clients with custom merchandise, packaging, and POP displays. Comparable in product breadth, corporate buyer focus, and service offerings including custom stores and kitting programs.

Broad incumbents

• PCNA (Polyconcept North America): A much larger multi-brand promotional products supplier and distributor that owns retail-brand promotional merchandise and supplies thousands of distributors. Indirect competitor and ecosystem participant, as ID Me Promotions likely sources from PCNA-owned brands while PCNA also sells through competing distributors.
• alphabroder: Large-scale wholesale distributor of imprintable apparel and accessories to the promotional products industry. Comparable to ID Me Promotions' apparel-heavy product mix at the wholesale layer, and overlaps on T-shirts, polos, and headwear categories where ID Me competes.

Others

• SanMar: Major wholesale supplier of imprintable apparel, bags, and accessories to the promotional products industry. Functions primarily as an upstream supplier relationship similar to the 3,000+ supplier network that ID Me Promotions curates, rather than a direct competitor, but ecosystem-critical given ID Me's apparel-heavy mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idmepromotions
• Facebookfacebook.com/profile.php

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I.D. Me Promotions