What SQLI does

SQLI is an international digital transformation and omnichannel commerce consultancy headquartered within the broader SQLI Group, with a Switzerland-based operation (SQLI Switzerland) that has served enterprise and institutional clients since 1999. The Swiss business operates from offices in Lausanne and Geneva with a team of more than 150 digital experts, and it delivers full-service digital projects across six practice areas: Experience Strategy, Marketing & Design; Customer Activation; Experience Platform; Data & AI; Application Engineering; and Digital Continuity. Its core products and underlying technology consist of custom digital and e-commerce platform implementations (intranets, e-commerce sites, omnichannel campaigns, chatbots), built around professional services engagements rather than packaged software. The business model is project-based professional services sold through direct enterprise field sales to Swiss-based international corporations (e.g., Nespresso, SGS, Richemont, Manor, Tamedia), government and municipal entities (State of Geneva, Lausanne Tourisme), and NGOs (ICRC). Pricing is quote-based and not publicly disclosed. The Swiss entity operates within a larger SQLI Group with presence in 12+ countries including France, Germany, Belgium, Netherlands, Spain, UK, Sweden, Luxembourg, MENA, Israel, and Morocco, providing international delivery reach. Group headcount sits in the 1,001-5,000 range, with Swiss operations representing a focused Western Switzerland footprint.

Name

SQLI

Legal name

SQLI

Website

https://sqli.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SQLI is a Switzerland-based digital transformation and e-commerce consultancy serving enterprise, government, and NGO clients from Lausanne and Geneva offices with 150+ digital experts across six practice areas spanning design, commerce, data, and engineering.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Services: Professional services revenue from consulting, strategy, design, and implementation of digital transformation projects for enterprise clients including web platforms, e-commerce solutions, and digital experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SQLI is a digital transformation consultancy that delivers end-to-end professional services across six expertise areas: Experience Strategy, Marketing & Design; Customer Activation (engagement & loyalty); Experience Platform (commerce & service platforms); Data & AI; Application Engineering; and Digital Continuity & Compliance. The firm designs, builds, and implements bespoke web platforms, e-commerce solutions, intranets, chatbots, and omnichannel experiences for enterprise, government, and NGO clients. Its Switzerland operations, based in Lausanne and Geneva with 150+ digital experts, are part of the broader international SQLI Network operating across more than 12 countries.

Product overview

SQLI is a digital transformation consultancy offering professional services organized around six core expertise areas: Experience Strategy Marketing & Design (creativity and design services), Customer Activation (engagement and loyalty solutions), Experience Platform (commerce and service platforms), Data & AI (data and personalization services), Application Engineering (engineering and orchestration), and Digital Continuity (continuity and compliance services). The company does not appear to offer distinct branded software products; rather, it provides consulting and implementation services to help clients with digital transformation initiatives, as evidenced by its client case studies spanning e-commerce platforms, chatbots, intranets, and omnichannel campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Strategy, Marketing & Design Consulting and design services covering creativity and experience design for enterprise clients seeking to define digital strategy, brand experience, and customer-facing design systems.
• Customer Activation Engagement and loyalty solutions designed to activate customers across digital channels, supporting CRM, loyalty programmes, and omnichannel marketing for enterprise clients.
• Experience Platform Commerce and service platform services covering the design, implementation, and modernisation of e-commerce platforms, online shops, and digital service platforms for enterprise clients across retail, banking, energy, cosmetics and other sectors.
• Data & AI Data insights and personalisation services that help enterprise clients leverage data and AI capabilities to drive customer experience, decisioning, and digital performance.
• Application Engineering Engineering and orchestration services covering the design, build, and integration of enterprise applications, intranets, and custom digital platforms for corporate and government clients.
• Digital Continuity & Compliance Continuity and compliance services that help enterprise clients maintain secure, accessible, and continuously operating digital estates, including specialization in EU European Accessibility Act compliance and ISO 27001 information security management.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NespressocoreStrategic or Co-development PartnerTrusted client partner since 1999; SQLI helps Nespresso define business models and shape digital tools as a key Swiss-based international company relationship

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Reply: European-listed digital services group offering consulting, system integration, and digital experience services. Comparable multi-country European footprint and enterprise client base, though with broader IT services depth.
• Deloitte Digital: Big Four digital consultancy combining creative, technology, and strategy capabilities. Competes with SQLI for enterprise digital transformation mandates; broader portfolio and consulting scale make it a likely incumbent in SQLI's deal set.
• Capgemini Invent: Digital transformation and innovation consulting arm of Capgemini, serving large European enterprises. Comparable customer base and digital strategy/experience offering, with much deeper delivery bench and geographic spread.
• Accenture Song: Accenture's creative and experience-led digital transformation practice. Overlaps directly with SQLI's strategy, commerce, and engineering services for the same large-enterprise buyer segment, with global delivery capability.
• Publicis Sapient: Digital transformation arm of Publicis Groupe, focused on commerce, data, and engineering for large enterprises. Comparable to SQLI's enterprise transformation motion but with substantially greater scale and global reach.
• Isobar (Dentsu): Global digital agency within Dentsu offering experience design, commerce, and marketing transformation. Overlaps with SQLI across all six service pillars but operates at much larger scale and as part of a global network.

Direct peers

• Netcentric: A Cognizant-owned digital agency specialized in Adobe Experience Cloud implementations, e-commerce platforms, and omnichannel marketing. Comparable to SQLI's Experience Platform and Customer Activation practices and similar enterprise-client profile.
• Positive Thinking Company: Independent digital transformation agency with European footprint offering strategy, design, commerce, and data services. Directly comparable in scale, service portfolio, and enterprise/brand customer orientation.
• Valtech: Global digital transformation agency focused on commerce, customer experience, and platform engineering. Closely comparable to SQLI in offering mix (strategy, design, e-commerce, data) and enterprise customer base, and similarly mid-sized with a strong European footprint.
• Merkle (Dentsu): Data-driven customer experience management agency with deep CRM, analytics, and personalization capabilities. Directly comparable to SQLI's Data & AI / Customer Activation pillars and similar mid-market positioning before Dentsu scale.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sqli_ch
• YouTubeyoutube.com/SQLIGROUP
• LinkedInlinkedin.com/company/sqli
• Facebookfacebook.com/SQLI.FR

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQLI