apo.com Group
- Company typePrivate
- Founded2004
- HeadquartersMarkkleeberg, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What apo.com Group does
apo.com Group GmbH is a European Health-Tech company headquartered in Markkleeberg near Leipzig, Germany. It operates a portfolio of nine online pharmacies under a two-brand strategy: apodiscounter.de positions as a discount online pharmacy, while apo.com operates as a health platform targeting chronically ill patients with AI-powered symptom checking, medication analysis, drug interaction checks, video pharmacist consultations, and an integrated online dermatologist. The group also runs apotheke.at (#2 in Austria) and additional brands in Germany and Poland, serving 4+ million regular customers with prescription (RX) and over-the-counter medications, dietary supplements, cosmetics, and 80+ private-label products including Sensetics dermocosmetics.
The core technology stack is built around two highly automated pharmaceutical logistics centers in Markkleeberg and Duiven (Netherlands), totaling 25,000 sqm and shipping 52,000 parcels per day at a 95% picking automation rate. Proprietary in-house software integrates multiple robotics OEMs (notably 17 RightHand Robotics AI-based picking cells and Knapp high-performance systems), and a patented 360° camera system provides automated visual validation of prescription orders. The company is in the first phase of a fourfold capacity expansion to 100,000+ orders per day by 2029, targeting 98.5% picking automation.
The business model is direct-to-consumer e-commerce with standard retail pharmacy pricing on RX and OTC products, supplemented by advertising-driven customer acquisition (€7.2M TV media spend generating 700 million contact points), private-label margin expansion, professional pharmacist advisory services, and partnership-enabled adjacencies such as the Fressnapf veterinary medicines shop. Revenue scaled from €260M+ in 2022 to €342M in 2024 and €375M preliminary in 2025, with RX growing 75% year-over-year in 2025 driven by E-Rezept adoption and the first-mover launch of app-free E-Rezept Express in October 2025.
apo.com Group firmographics
Firmographics- Name
- apo.com Group
- Legal name
- apo.com Group GmbH
- Website
- https://group-apo.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
apo.com Group industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)
- akta.pro secondary industries
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA), Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
Keywords
Where apo.com Group is headquartered
LocationHeadquarters
- HQ city
- Markkleeberg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
apo.com Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Prescription (RX) Medications: Core revenue driver with prescription medications showing 75% growth in 2025. Strong focus on E-Rezept (electronic prescription) business.
- Over-the-Counter (OTC) Products: Non-prescription medications, nutritional supplements, and cosmetics sold through online pharmacies apodiscounter.de and apo.com.
- Private Label Products: Over 80 own-brand products under apodiscounter private label offering high quality at low prices.
- Pharmaceutical Consulting Services: Pharmaceutical advice available via phone, chat, or email, provided by experienced pharmacists and pharmaceutical-commercial assistants (PKA).
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
apo.com Group product offering
Product offeringCore offering
apo.com Group operates online pharmacies under flagship brands apodiscounter.de (discount prescription and OTC medications) and apo.com (digital health platform for chronically ill patients), along with apotheke.at in Austria. It sells prescription and over-the-counter medications, nutritional supplements, cosmetics, and 80+ private-label products, fulfilled through two highly automated pharmaceutical logistics centers, and supplements these with digital health services including AI symptom checking, medication analysis, drug interaction checks, and pharmaceutical video consultation.
Product overview
apo.com Group operates a two-brand strategy for its online pharmacy operations in Germany (apodiscounter.de as discount brand, apo.com as health platform for chronically ill patients), supplemented by apotheke.at for the Austrian market. The company offers physical pharmacy products (medications, cosmetics, dietary supplements) alongside digital health services including AI-powered symptom checking, medication analysis with drug interaction checks, pharmaceutical video consultations, and e-prescription redemption. The health platform apo.com specifically targets the approximately 50% of Germans with chronic conditions, providing them with tools for self-determined health management including medication planning, intake reminders, and multimedia disease education content.
Differentiator
Problem solved
Functional benefit
Products and services
- apodiscounter.de Discount online pharmacy offering prescription and over-the-counter medications, dietary supplements, cosmetics, and 80+ private-label products at competitive prices for general consumers in Germany.
- apo.com Health Platform Digital health platform repositioned for chronically ill patients, offering prescription medications plus digital services including AI-powered symptom checker, medication analysis with drug interaction checks, pharmaceutical video consultation, and multimedia disease education for ongoing disease self-management.
- apotheke.at Online mail-order pharmacy serving Austrian consumers, ranking second in the Austrian online pharmacy market with non-prescription medications, pharmacy products, and home delivery.
- E-Rezept Express Digital e-prescription redemption service enabling users to access and redeem electronic prescriptions directly via the website without requiring full app installation, lowering barriers for occasional users and caregivers.
- Sensetics Private Label Dermocosmetics private label brand offering over 80 own-brand pharmacy products at competitive prices, included in the apodiscounter.de assortment.
Quantifiable outcome
- 75% growth in prescription business in 2025
- +5 more outcomes
Companies that use apo.com Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
apo.com Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
apo.com Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FressnapfcoreJoint online shop partnership for veterinary medicines. apo.com Group and Fressnapf launched an online shop for animal medications, combining Fressnapf's pet retail expertise with apo.com Group's pharmaceutical logistics and expertise.
- EAEP (European Association of E-Pharmacies)minorapo.com Group joined EAEP to advocate for strong digital healthcare in Europe. EAEP represents the interests of online pharmacies at the European level.
- BVDVA (Bundesverband Deutscher Versandapotheken)coreapo.com Group joined BVDVA (German Association of Mail-Order Pharmacies) as member since March 2022. BVDVA advocates for professional, economic, and political interests of German online pharmacies and ensures high quality pharmaceutical care in mail-order commerce.
- KnappcoreKnapp provides high-performance warehouse and picking systems for pharmaceutical logistics. Their automation equipment enables fully automated picking of 20,000 additional packages per day at Duiven facility.
- RightHand RoboticscoreRightHand Robotics supplies 17 AI-based picking cell robots used in Duiven logistics center. The partnership has reached 50 million AI-based pickings milestone, making apo.com Group one of the world's leading users of AI-based picking cells.
- Online Dermatologist IntegrationminorStarting point for intersectoral cooperation with online dermatologist integrated into the apo.com health platform, providing cross-sector healthcare services.
Scale indicators24 records
Recent moves7 records
Expansion highlights6 records
apo.com Group competitors and assessment
Company assessmentDirect peers
- Medpex: One of the established German online pharmacies selling RX and OTC medications with home delivery. Directly competes in the same German consumer segment served by apodiscounter.de and apo.com.
- Redcare Pharmacy (formerly Shop Apotheke Europe): Largest publicly listed online pharmacy group in Europe, headquartered in the Netherlands, with direct overlap to apo.com Group's German RX and OTC mail-order business. Closest comparable on business model, product mix, and target customer.
- Sanicare: German mail-order pharmacy with a long-standing presence in prescription and OTC fulfillment. Comparable on DTC pharmacy model and target customer within the German market.
- DocMorris (UK / Pharmacy2U style EU peers aside): European online pharmacy leader with German market presence and digital health services, comparable in scope and target customers to apo.com Group.
- Aponeo: Berlin-based online pharmacy offering prescription, OTC and parapharmaceutical products with delivery. Direct peer in the German online pharmacy competitive set.
- Besamex: German online pharmacy focused on prescription and OTC mail-order. Competes for the same consumer segments in Germany as apo.com Group's flagship brands.
- DocMorris (formerly Zur Rose Group): Swiss-headquartered online pharmacy with strong German market presence and growing chronic-care/marketplace model. Directly comparable on DTC online pharmacy, E-Rezept positioning, and adjacent digital health services.
Regional players
- Pharmacy2U: UK's largest online pharmacy operating an NHS-aligned prescription delivery model. Comparable mail-order pharmacy business model but serving the UK rather than DACH geography.
Broad incumbents
- CVS Health: US integrated pharmacy, PBM and healthcare services incumbent with growing digital pharmacy offerings. Comparable as a large incumbent across pharmacy and digital health, though primarily US-focused.
- Walgreens Boots Alliance: Large global pharmacy retailer with online and brick-and-mortar channels across the US and Europe. Overlaps as a broad incumbent in pharmacy distribution rather than as a specialized DACH online pharmacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights6 records
Customer concentration
apo.com Group social profiles
Digital presenceapo.com Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
apo.com Group leadership team
Management profileNumber of profiles
Profiles4 records
apo.com Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
apo.com Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apo.com Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apo.com Group
What does apo.com Group do?
apo.com Group operates online pharmacies under flagship brands apodiscounter.de (discount prescription and OTC medications) and apo.com (digital health platform for chronically ill patients), along with apotheke.at in Austria. It sells prescription and over-the-counter medications, nutritional supplements, cosmetics, and 80+ private-label products, fulfilled through two highly automated pharmaceutical logistics centers, and supplements these with digital health services including AI symptom checking, medication analysis, drug interaction checks, and pharmaceutical video consultation.
Is apo.com Group a public or private company?
apo.com Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apo.com Group founded?
apo.com Group was founded in 2004. It employs 251 to 500 people.
Where is apo.com Group based?
apo.com Group is headquartered in Markkleeberg, Germany, in the Europe region.
How does apo.com Group make money?
Four revenue lines are on record. Prescription (RX) Medications are the primary driver. The others are over-the-Counter (OTC) Products, private Label Products and pharmaceutical Consulting Services.
Who are apo.com Group's main competitors?
Direct peers on record are Medpex, Redcare Pharmacy (formerly Shop Apotheke Europe), Sanicare, DocMorris (UK / Pharmacy2U style EU peers aside), Aponeo, Besamex and DocMorris (formerly Zur Rose Group). Pharmacy2U is listed as a regional player. Broad incumbents are CVS Health and Walgreens Boots Alliance.
Does apo.com Group have an API?
No public API is recorded for apo.com Group.
What industry is apo.com Group in?
apo.com Group's product category is Online Pharmacy. Its primary akta.pro industry code is HLALAIAA, DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription), with a secondary code of CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies). Its NAICS code is 456110 and its SIC code is 5912.